Tag Archive | "Sale"

Report: Google exploring sale of Zagat reviews

Might there be an Act 3 for the venerable restaurant guide?

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Thanksgiving Week (and a Great Sale) on Copyblogger

It’s Thanksgiving week in the U.S.! My creative output this week will be mainly culinary — I’ve got three kinds of pie to bake tomorrow, plus all of the other fun things we’ll have on the table. So this week is a short one for you. On Monday, the editorial team got together to talk
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Making A Sale Vs Building A Community – Which Comes First?

When you first launch your online business you’re going to feel pulled in two directions – Start by building up your community, so you have an audience to learn from and eventually sell to Start by trying to sell something, so you have money, which is what you need the…

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Prove It! 6 Persuasive Techniques for Making the Sale

simple tips to convince skeptical buyers

A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice.

He scanned the page for about 20 seconds, then said:

“You need more proof. This page should be full of stories and case studies about how your approach works. You need to show the real results people get from using this product.”

I argued that adding more case studies would take up a lot of room on the page. He laughed.

“When I write my own sales pages, highlighting the proof is the most important part,” he said. “If I can show people I can get results, the rest of the copy is almost superfluous.”

I know his advice was a bit of an oversimplification — other elements of copywriting still matter, of course — but now I see better conversions on my sales pages because I implement my mentor’s advice on a regular basis.

In today’s post, I’ll share six persuasive techniques for showing proof the next time you need to convince a prospect that you can get results.

1. Case studies

Case studies (also known as customer success stories) tell a brief story about a customer or client who has gotten great results from your product or service.

For example, you might write, “Alexander Manuel used my system and saw a 50 percent increase in email sign ups within one month.”

When you use case studies in sales copy, it’s best to keep them short and concise. Focus on measurable results whenever you can. Numbers are often the most persuasive aspect of case studies for prospects.

If your product helped your customer reduce 300 hours of his workload last year, state that. If your client increased profits when she started using your services, state how much extra revenue she brought in.

2. Testimonials

Testimonials are written statements from your customers or clients, extolling the virtues of your product or service. Typically, they are quotes from people who have hired you or bought from you in the past.

The best testimonials go beyond just singing your praises and talking about how awesome you are — they explain details about why your client endorses you.

Testimonials, like case studies, are most powerful when they include numbers and/or quantitative results.

Check out these six questions from Sean D’Souza that help you draw out detailed and persuasive testimonials from your clients.

3. Press coverage

Have you recently received praise from a media outlet? Add it to your copy if it’s relevant and helps support your claims.

If you’re going to include press coverage, though, make sure the quote is from a well-known source.

While praise from a small-town newspaper might not do much for your credibility, a few words from a highly trusted magazine might be compelling and persuasive.

When deciding whether or not to include press coverage as part of your copywriting proof, ask yourself if your prospects recognize, like, and respect the source.

4. Social shares

In certain situations, it might make sense to use social media sharing results in your copy.

If you’re a freelance writer, for instance, and you have a track record of writing blog posts that get thousands of Facebook or Twitter shares, you could present those social sharing numbers when you pitch your services to new clients.

5. Research studies

If research studies clearly show the effectiveness of your product, you can use that data in your copy.

The key to using this type of proof is making sure you deliver the information clearly and concisely in layman’s terms.

6. Visual representations of results

Images are powerful. You can use before-and-after photos, charts, screenshots, and other visuals to prove that your product or service works and is worth the investment.

Label visuals with captions if they need explanations, and don’t let charts or other snazzy images overpower your copy. In most cases, visual representations will complement the main part of your copy.

Proof: one of the most important elements in your copywriting toolbox

When you write copy, proof is incredibly important. That’s why it’s one of the 5 Ps of writing great copy: Premise, Promise, Picture, Proof, and Push.

Learn more about the 5 Ps in Copyblogger’s free ebook, The 5 P Approach to Copy that Crushes It.

As you face your next copywriting assignment — for your own business or for one of your clients — don’t forget to include convincing proof. It will help you create compelling copy that brings in more registrations, opt-ins, and sales.

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[Blowout Sale] Get 30% Off ALL Premium WordPress Themes

[Blowout Sale] Get 30% Off ALL Premium WordPress Themes

Plus a special offer for the Pro Plus All-Theme Package …

Black Monday … in August?

Pretty much. :-)

You may recall that every year around late October or November we offer a big discount or valuable bundle.

Well, we recently ironed out our promotional schedule for the rest of 2016 … and this year’s Black Monday sale is not going to include StudioPress.

This is no slight to StudioPress. We just wanted to switch it up.

Offering you our best discount now, instead of waiting, gives you a head start on getting the best price for any new themes that you may want to acquire.

This way, you can update your design for 2017 sooner, instead of trying to do it during the oft-hectic, holiday-filled final two months of the year.

Here are the details.

They are fairly simple.

You get 30 percent off … everything

That means all themes, and as many as you want, are 30 percent off.

This includes our newest releases:

  • Wellness Pro
  • Smart Passive Income (our joint theme production with Pat Flynn)
  • Digital Pro
  • Atmosphere Pro
  • Plus 35 more

This also includes all third-party themes, including:

  • Showcase Pro
  • Foodie Pro
  • Maker Pro
  • Kickstart Pro
  • Plus 11 more

StudioPress themes are already a great value. You get the built-in security and stability of the original premium WordPress theme framework, plus you save thousands over what a custom design is likely to run you.

At 30 percent off, the value is even better.

To start shopping for individual themes now, simply click this special coupon link:

http://my.studiopress.com/coupon/blowout-discount/

IMPORTANT: You have to click that link to receive the discount.

You will see the discount applied on the individual theme pages and at checkout.

And yes … the 30 percent discount works for Pro Plus too

If there are several themes you like, you should consider the Pro Plus All-Theme Package.

Your 30 percent discount gets applied to it too.

And it gets better.

If you want the Pro Plus Package, which gives you unlimited access to every current and future StudioPress theme (including third-party themes), we’re even going to waive the recurring annual payment of $ 99.95.

So instead of paying $ 499.95 today plus $ 99.95 every year thereafter for your Pro Plus Package, you get it all for just one discounted payment today of $ 349.97.

You maintain your Pro Plus access for as long as you keep your StudioPress account. You never pay again.

To learn more about Pro Plus, and how you’ll save more than $ 1,200, use your special coupon link:

http://my.studiopress.com/coupon/blowout-discount/

After you click, look for the bright blue box that says “Get All Themes” … that will take you to the Pro Plus page where you will see your discount applied.

Locate link to get big discount on Pro Plus All-Theme Package

Now for the catch ”</p

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9 Expert Tips to Closing a B2B Sale

Closing a B2B sale is a process that involves understanding your customer and making them believe that your product or service will without a doubt improve their business. Your entire sales process should be built around that principal.

9 Expert Tips on Closing B2B Sales:

1.How do you get your 1%?,” asks Ravi Kompella, Director, Enterprise Sales for Salesforce. “I guess the best way to address this is by going back to the drawing board and figure out if you have done everything REALLY well. Keeping your customer warm throughout the sales cycle can give you information you never thought would get, which in turn can be used to get your 1%.”

2. “In the past, sales people were taught that skills such as ‘pitching’, ‘differentiation’ (USP’s) and ‘closing’ were essential for winning business,” writes Laurie Smith, Director & Executive Coach. “Nowadays, these ‘techniques’ have no relevance in the modern business environment. They need to take on a far wider range of skills and competencies that they may not have been aware of or exposed to before (that of a researcher, educator, negotiator, accomplished communicator, business expert, insight-provider, trusted adviser and value creator).”

3.Forget closing tactics,” says Jeffrey Gitomer, King of Sales author and speaker. “They’re worn. They’re awkward. They’re manipulative. And they don’t put you in a very “professional” light. What you have failed to uncover is the prospect’s motive to buy what you’re selling. You’re looking for a tactic when what you really need is a better strategy.”

4.Why didn’t you hang up already?” asks Steli Efti, the CEO at CEO at Close.io. “I’m sure you’ve hung up on many other people who cold called you, so why are you still on the line with me? Why did you open my email or respond to it? What exactly about my email sparked your interest? Ask this question early in the conversation. The answer will guide your approach to the conversation, tell you which angle to use when conveying benefits of your product, and which questions to ask to keep them engaged. It’s a shortcut to gaining real insights into their wants and needs, so you have a more targeted conversation.”

5. “In other words, if you’ve earned the right to ask for a sale, ask for the sale then say nothing,” writes Lewis Greene, Recruitment Director at Globaleye Wealth Management. “The temptation to talk is great but once you learn how to resist the temptation and how to close your mouth, your sales closing percentages will increase.”

6.Master closers know the outcome long before they get to the end of the process and the reason is; they have a well-qualified prospect, they know the prospect’s dominant buying motives, they have identified all the potential objections before they were even expressed, they have carefully observed the various buying signals from the prospect and they gave an effective and interactive presentation,” said David Shultz, CEO & President of Market Share Consultants. “They know long before they ask their closing question what the answer will be.”

7. “Don’t worry about closing the sale, instead, focus on making a authentic connection with your customer,” says Dale Carnegie instructor Doug Stewart. “Asking quality questions about their work their needs and their life. This will open the door for you to talk about your product. Once they trust you and believe you have their best interest in mind, they will buy from you if you have a product that will in fact meet their needs. All you will need to do is ask.”

8.It is vital NOT to use a close before you have confirmed that your prospect is ready to make a commitment,” writes Australian sales guru Peter McKeon. “If you do, they will feel pressured and the stress level will go up. Use a trial close instead. You should make closing easy and natural, not uncomfortable. Once you know it’s time to ask for a commitment you don’t need any tricky closing techniques. A simple question to gain commitment is all that is needed.”

9.A deep understanding of your client and the political process they must navigate within their organizations is essential to how to make a sale,” says John Shea, CEO of the Alignment Group. “There is no comparable step in the buyer’s journey to what is happening politically within your prospect’s organization. The people, process, politics, agendas, and other projects on the plate are unique to each company. Understanding the political landscape, players and agendas is well beyond the buyer’s journey and sales process, but critical to closing leads; inbound and outbound.”

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How Do You Make A Sale?

How do you make a sale online? You need a product or service. You need people who are motivated enough to buy it. And you need the technology to facilitate the transaction and delivery. Easy right? Some People Sell “Harder” In Order To Make A Sale Than Others You can…

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How Do You Make A Sale?

How do you make a sale online?

You need a product or service.

You need people who are motivated enough to buy it.

And you need the technology to facilitate the transaction and delivery.

Easy right?

Some People Sell “Harder” In Order To Make A Sale Than Others

You can feel the difference between a hard sell and a soft … Read the rest of this entry »

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Email Summit: Mobile marketing panel on the complex sale

The afternoon of day one of Email Summit 2012 kicked off with two sets of breakout sessions featuring both direct sale and complex sale tracks. This post looks at one case study presented in the complex sale presentation on mobile marketing. Read about improved targeting data for mobile advertising from Acxiom Corporation’s Josh Herman.
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Email Marketing: The importance of lead nurturing in the complex B2B sale

According to MarketingSherpa research, almost three quarters of all B2B leads are not sales-ready. This is where lead nurturing campaigns come into play. Read on for more information how lead nurturing can help in the complex B2B sale.
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