Tag Archive | "Rules"

7 Golden Rules for Hosting Webinars that Engage and Convert

Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.” In
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Search Buzz Video Recap: Google Penalty, Google Shabbos Rules, SEO, Emojis, DMOZ & More

This week in search news we posted our monthly Google webmaster report. Natural News is back in the index after a rare public penalty by Google. Google offers tips on what to do when you close your site. Google Panda does take into account site architecture…


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Bing Ads Gets New ‘Notify Me’ Automated Rules

Microsoft announced a ew type of Automated Rules for Bing Ad Campaigns called “Notify Me,” which send advertisers emails for campaigns, ad groups, adds, and keywords that match their search criteria. Bing uses the example of setting one to alert you for campaigns that have spent over $ 500 this week or for ad groups that have a Quality Score that …

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David Meerman Scott on the New Rules of Writing (and Profiting From) Great Books

ap-david-meerman-scott

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.

David’s advice and insights help people, products, and organizations stand out, get noticed, and capture hearts and minds. He is author or co-author of ten books — three of which are international bestsellers.

The New Rules of Marketing & PR, now in its fourth edition, has been translated into 26 languages and is used as a textbook in hundreds of universities and business schools worldwide.

It is a modern business classic, with more than 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and his latest hit book The New Rules of Sales and Service.

He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

In this episode of Authorpreneur, host Jim Kukral and David Meerman Scott discuss:

  • How David’s writing drives his speaking business
  • David’s business model of taking stock in businesses
  • How he actually makes money from his books
  • Why David doesn’t take book advances
  • How he ramped up his speaking fees over time through writing more books
  • How David comes up with new ideas for books
  • Why speaking is a skill that needs to be practiced and honed

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Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Chelsea Handler Bares Ass in Defiance of New Instagram Butt Rules [Pics]

Chelsea Handler will not sit down and shut up. What is more, Chelsea Handler will not stop showing her butt on Instagram.

As if this were the great civil rights issue of our time, Chelsea Handler has taken it on as her personal mission to wear Instagram down one blow at a time.

Chelsea Handler and Instagram came to a battle of words when the company removed a photo that Handler had posted because it violated their Terms of Service. She showed too much skin. In the months that followed, Chelsea Handler came very close to the TOS line, almost daring Instagram to do something. Occasionally she crossed it and her pic would be deleted, such as the one of her skiing topless.

Recently, Instagram issued stricter guidelines about the display of nipples, buttocks, and other bits of skin on its site.

“We know that there are times when people might want to share nude images that are artistic or creative in nature, but for a variety of reasons, we don’t allow nudity on Instagram. This includes photos, videos, and some digitally-created content that show sexual intercourse, genitals, and close-ups of fully-nude buttocks. It also includes some photos of female nipples, but photos of post-mastectomy scarring and women actively breastfeeding are allowed. Nudity in photos of paintings and sculptures is OK, too.”

Well, leave it to Chelsea handler to test that rule out.

Kicking off Chunk's work week.

A photo posted by Chelsea Handler (@chelseahandler) on

When the pic went up, fans held their collective breath to see if Chelsea Handler would be finally banned from the site. Maybe Instagram feels that some plumber crack from Handler is within its limits of tolerance and not “fully-nude buttocks.” The pic has been up for a few days now. It joins these:

Can you believe more than 2 ass can fit on the same screen? Guess which one's real. Your move, instagram.

A photo posted by Chelsea Handler (@chelseahandler) on


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SearchCap: Google Penguin Vibrations, Right To Be Forgotten Rules & Santa Tracker

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin 3.0 Rollout Still Ongoing Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a…



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Friday Round-Up: Judge rules on Facebook likes, Pinterest shares news

labor-day-weekend-2It’s time for my weekly round-up of all the news that was too small or too late to print.

Does a Company Own Its Facebook Likes?

Turns out the answer is no. Bloomberg Business Week published a story this week about a legal battle between a TV network and a fan page. Stacey Mattocks started a Facebook fan page for the show “The Game” and amassed more than 2 million “likes”. When BET revived the show, they made a deal with Stacey. They turned her page into the official page then paid her to be an admin. Smart move until Stacey decided she wanted more then locked BET out of the page.

BET fought back by reporting Stacey for copyright infringement and laid claim to all of the “likes” on her page and the whole thing ended up in court. In the end, the judge ruled that neither party could lay claim to the “likes” because those are owned by the people who gave them in the first place. And since Stacey broke the contract by locking BET out. . well, she basically cooked her own goose.

What amazes me is all the time and money spent to fight this thing in court over what? Facebook likes? I bet a portion of those people don’t even care about the show anymore. BET, seriously, start your own official page and let it go.

Pinterest NewsPinterest Has News!

Pinterest has added a News tab to the notification section of their mobile app. What is “news” in the world of Pinterest, you say? “News” is a list of actions created by the people and boards you follow. Frank pinned two new pictures of his cat. Susan followed I Love Pugs. Harry liked 155 pins. (Harry needs a life.)

From a business POV, anything that helps spread the word is a good thing but how many people are actually going to spend time reviewing the info in this feed?

Moving on.

YouTube star Bethany Mota is going on Dancing with the Stars. This is why you have to stop slacking and get going on your weekly video uploads.

Facebook Test Lets Users Search Old Posts by Keyword – talk about digging up old dirt. This is going to lead to trouble.

And finally, in non-marketing but really cool crowdfunding news: Tiny Canadian town crowdfunding full-size USS Enterprise. 

They’re falling short of their goal (2,467 against the needed 2,000,000,000) so click here to help “make it so“.

That’s it for me. Have a safe and fun Labor Day Weekend.

Marketing Pilgrim – Internet News and Opinion

Google Maps is an incredibly convenient tool to search for places across the globe! How do websites like this work? Trace is here to discuss how satellites a…

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Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday

Posted by Cyrus-Shepard

Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window.

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re going to be talking about one of my favorite subjects – breaking the SEO rules, and when not to follow best practices.

Now, best practices are something we talk a lot about here at Moz, and people are very adamant about following them oftentimes. So before we get started, I want to talk about what exactly we mean when we say “best practices.”

For example, a best practice would be that your meta description length is only so long, or that your title tag length is 512 pixels or something like that. So when we talk about best practices, we’re talking about a set of rules that are consistently showing superior results. It doesn’t mean they’re the only way you can do things, but in general, over time, they deliver the best results over other techniques.

Best practices are also used as a benchmark so that when you compare two different techniques, such as title tag length is this long or title tag length is that long, one set of those results you can use as a benchmark to measure your results.

Finally, best practices are meant to evolve and improve. Best practices get better over time. If you’re running a business or you’re doing SEO, your best practices are going to change the better you get at what you’re doing and the more you learn. This is one thing that people often forget — that best practices do change.

But sometimes you want to ignore best practices, and that’s what we want to talk about today. One of the first reasons that you sometimes want to forget about best practices is when you want to deliver the highest ROI for your activities. When you’re working on a client’s site, when you’re doing in-house SEO, time and resources are limited. So you want to make sure that you’re doing the activity that leads to the highest return on investment for what you’re doing.

This is a really common example when people start. When they’re new to SEO, they start on a campaign, and they start optimizing their on-page elements and crawlability and engine accessibility. At the beginning of your campaign, that’s a really high-ROI activity.

As you fix those site errors, as your search engine optimization improves, working on on-page issues, the return on investment starts to decline. What people do is they stay on this line far too long, and they’re fixing every little thing on their site, and they’re not seeing a huge return on investment.

At the same time, they’re ignoring all the other issues, such as building links, building a community, getting out there on social media, when that would be a much higher-ROI activity. So even though it would be a best practice to stay on those sites and fix all those issues, sometimes there are activities which are going to be much more valuable for you to pursue.

Along those same lines you always have to weigh the cost and the benefit of the SEO that you’re working on, because working on best practices and implementing SEO on your site sometimes comes at a cost, especially if you’re making changes. So you have to justify what you’re going to get in return to the effort that you’re going to put into it.

An example that comes up a lot, it’s a best practice to have keywords in your URL structure. So we see people write in, people talk to us, and they have a structure like this example.com/category/keyword. They want to go through a massive site reorganization, so that’s example.com/keyword/keyword.

Now, keep in mind that doing that there’s a bunch of 301 redirects. You may lose some link equity, and you may even lose rankings. In the end, you have to wonder if making that change is worth the change, worth the cost of doing so. In many examples, it’s not going to be.

We have a saying: If it’s not broke, don’t fix it, because making huge, massive changes is going to cost you. If you’re ranking pretty well in this situation, we might recommend just leave it alone even though it violates best practices.

A lot of times you want to violate best practices when you’re optimizing for other goals. Again, talking about that title tag case, 512 pixels, that’s generally the amount of title tag that Google will display in its search results. So that’s what we define as best practices for title tags.

But that doesn’t mean you should go rewrite every title tag on your site, which a lot of people will go out and do. You might be optimizing for social sharing. If you have an awesome title tag and it’s hot on Twitter, it’s hot on Facebook, it’s hot on Google+, LinkedIn, and it’s getting shared all over the place, it might be okay to go over that 512-pixel length.

If you have a title tag that’s converting really well, and it’s driving all these sales to your home page, and it’s showing up in other places, you may not want to rewrite it.

If you’re ranking really well, there’s no reason to make that change, especially if you’re talking about hundreds or thousands of title tags on your site. We get into the cost benefit ratio again.

So yes, best practices tell you to have it at 512 pixels, and it’s often the case that you want to keep it within those ranges because they are consistently showing superior results. But not in every case, because sometimes you’re going to have different goals.

The final point is this idea of evolving and improving. Part of SEO is constantly learning what works and what doesn’t work. Google and the other search engines are constantly updating their algorithms, so we want to experiment. We want to learn new things. We want to try new things. We want constant improvement on these best practices. We don’t want to set them in stone. We want to define them and try to improve them over time.

SEO is all about discovery. What works today may not work a year from now or two years from now, so we have to have open minds and keep learning and keep making our best practices the best they can be.

That’s all for today. Thank you.

Video transcription by Speechpad.com

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The Rules of Link Building – Whiteboard Friday

Posted by Cyrus-Shepard

Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel.

In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Cyrus. Today we’re going to be talking about the rules of link building. Now this is really important because we see a lot of people out there in the marketing world getting scared of link building, past actions coming back to haunt them, people saying that link building is dead, links losing value in Google’s algorithm. Rand did
a great Whiteboard Friday a few weeks ago about that.

But what’s really disturbing is some people are giving up completely on link building when it’s still a really huge part of Google’s algorithm, and they’re giving up because they don’t know the rules. They don’t understand that when you play by the rules, for the most part, you can really win. What we see, I like to think about this like a basketball game, going back to the days of the ancient Aztecs when they started playing and there weren’t a lot of rules. What’s happening now is we have Google, the referee in the black and white striped shirt. They’re coming down and they’re saying, “Hey guys, this isn’t working. We need to install some order here.”
So they start giving out fouls and penalties to people.

Some of these people are getting frustrated, and they’re leaving the game. But the people who aren’t getting fouled, who aren’t getting the penalties, they are winning the score. That’s where we want to be. We want to be the people who are still playing the game instead of walking off the court, because these people aren’t going to win. So if we understand what the rules are, and these rules I see get violated all the time, even people trying to do what they can get away with, it’s not worth it. So playing by the rules is something that we want to strive for.

One thing I’ve heard internet marketers talk about for years is the idea of doing what works. For a long time, there was no referee on the court. Google was just absent, and people were doing whatever they wanted. People would say, “You know, I don’t really care what the rules are because I’m going to do what works today for my client.” People like Rand Fishkin and Wil Reynolds, they were saying, “Guys, you’ve got to follow the rules because the rules are coming. Don’t do what works today, do what works tomorrow.” That’s the advice.

These rules are based not only on what works today, but what works tomorrow. Not only that you win today’s game, but that you keep winning game after game after game and you win that NCAA tournament. All right.

Beware links you control

First of all, I want to start off with some things that we want to avoid when link building. If we look at what Google has been targeting, there are usually two common factors in links that they target. They are, first of all, links that you control. When we see Google crack down on guest blogging networks, on widget links, signature profile links, they all have that one element in common: that you control the anchor text. That’s exactly what Google is looking for. I predict any new link penalties that happen in the future will also follow this pattern. It will be links where you control the anchor text.

We’re always going to have situations where we do control the anchor text, but beware and be very careful with those links because those are the links that are subject to devaluation and penalization.

Be cautious with links that scale

The same thing goes for links that scale. Again, we’re talking about widget links, author bio boxes. When you combine these two together, those are exactly the kind of links that you need to be extra special careful with and not scale, not do too much anchor text manipulation because they will always be subject to those penalties.

Don’t ask for anchor text

One rule that I’ve been following for years, I got this from Eric Ward, the very famous link builder: Never ask for anchor text. When you’re doing outreach, when you’re talking to other people, when you’re guest posting, asking for the anchor text is going to raise a lot of red flags. That’s what kills it for you, because when you start asking for anchor text, your brain starts working. You think, “Well, I need this keyword. I need this keyword.” You create patterns. You create over-optimization. No matter what the temptation is, if you don’t ask for anchor text, you’re going to get a much more natural link profile.

In all of the years that I’ve been doing link building, I have never asked for anchor text once. Whoever is linking to me can link to me however they want. Sometimes it’s a no-followed link. Sometimes it’s not exactly what I want. But it’s natural, and it comes off so much more natural.

Don’t link externally in the footer

A couple of other rules that I see people violate all the time that Google has made painfully clear in the past few months: Don’t link externally in the footer. Just don’t. I’m not going to go into the reasons. Just don’t do that.

Avoid site-wide links

By the same token, except for navigation, avoid site-wide links. This is something that we’ve known for years. If someone links to you externally, site-wide, in the side bar, that’s ripe for Penguin-style links.

Again, these are best practices. There are always exceptions to the rules. But, generally, following these rules is going to help you out even if you have to break them sometimes.

Addendum: In many cases, footer links and site-wides are perfectly acceptable. The three reasons I recommend folks avoid them for link building purposes are:

  1. We often associate external site-wide and footer links with Penguin-style actions. Not always, but it’s something we look for.
  2. Optimized, site-wide anchor text may trigger over-optimization filters.
  3. The value of a sidebar or footer link is often considerably less valuable than a truly editorial link found in the main body text.

Keep doing link building!

On the “do” side of things, one thing that I want to emphasize is do link building. Don’t give up just because Google is imposing these rules and penalizing people. We still need the people who are actively out there building links. They still have a huge opportunity to win. So don’t give up on this as a part of your practice. 

Focus on distribution

One thing I would emphasize doing is shifting from actively building links to more of a focus on distribution, because the more eyeballs that are on your content, the more natural links you’re going to earn.

That’s something we do here at Moz; we have a huge emphasis on social distribution, distribution through our partners. We just want to get the eyeballs on the content because that’s the end goal anyway. There is a huge correlation between getting eyeballs on good content and link building. It’s one of the best kinds of link building you can do. It’s just getting your content out there on the right eyeballs.

Do some outreach

Along those same lines, outreach is still okay. Writing those emails, finding those influencers. Our friends at BuzzStream just wrote 
a really excellent guide on how to do outreach. Really worth a read. The idea is, along with distribution, you want to get the right eyeballs on your content so that they have those opportunities to build those natural links that you don’t control the anchor text, where it’s not scalable. It’s a real human being putting a real link in their content and endorsing you.

Link value = traffic quality

One thing to always keep in mind that when we’re looking at links and how we judge them, the value of the link equals the quality of the traffic that it can drive you. Meaning that this is kind of how Google judges links. It’s not necessarily the quantity of the traffic that the link can drive you, but the quality. If you run a mechanic shop and you want good leads from those links, you would want other mechanic shops or auto part stores to link to you. A link from an SEO blog probably doesn’t have a lot of value because it’s not very relevant.

When you build links, one of the golden rules is look at the quality of the traffic that it’s going to drive you. That’s going to help you a lot in those relevancy signals that Google is looking at.

Embrace the nofollow

Finally, in this new age of link building, we need to start embracing the nofollow and not be as scared of it as we have been, because those links that we are considering no following probably weren’t helping you that much anyway, and so embracing them sort of cuts those signals off that Google doesn’t want those to pass PageRank. They don’t want them to pass anchor text. But keep in mind that even no followed links, Google still looks at those. We have evidence that Google uses nofollowed links for crawling and discovery purposes. There is some evidence that Google may use nofollowed links for signals other than that. Not every link has to pass page rank or anchor text to be valuable.

One final thought that I want to leave with, to keep in mind, when you practice these good do’s, these good link building practices, you start to take your marketing to a higher level. At its best, good link building is indistinguishable from good marketing. When you’re doing link building right, you don’t even need the links because you’re doing good marketing. You’re pushing your content out there, you’re talking to those influencers, you’re getting traffic to your site, and those just happen to be the signals that Google wants to reward.

Let’s do that. Let’s win the link building game. Happy Friday everybody. Thank you.

Video transcription by Speechpad.com

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6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

Image of Google Hangouts Player

Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.

His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.

In Gary’s defense, I think he simply has not given Google+ a fair shake.

In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.

But no Google+.

That’s a shame. And strange.

Gary, the man behind Wine Library TV, would surely rock Google+ — especially Hangouts — and have a lot to say about it.

Because Google has a lot to offer the modern-day content marketer.

The growing benefits of Google+

Google+ is one of the largest social networks on the planet.

It’s easier and faster to build an audience there than on any other social network. There are clear-cut SEO benefits. And Google baked perhaps the best video platform on the web right into it.

I’ve heard it said that communities thrive around relationships and activities. And the ability to build a thriving community couldn’t be more accessible than it is on Google+.

Fame has followed those who’ve worked Hangouts smartly.

Canadian astronaut Chris Hadfield is a content marketing rock star. Italian Pio del Cin’s prolific interviews with the hottest people on Google+ is arguably one of the best things on Google+. And Chef Dennis Littley‘s stature as reigning food expert is a product of his cooking shows.

And don’t forget that it costs next to nothing to run Hangouts.

Fortunately, you don’t have to look far to find advice on hosting successful Hangouts. The conventional wisdom usually runs:

  • Keep the show interesting
  • Talk to the camera (not the panel strip at the bottom of your screen)
  • Be interested in the person speaking
  • Make sure folks are well-lit and that there is no back lighting nor too much headroom

For those of us who have been around the block, we know that advice inside and out. How do we graduate to the next level?

Who wants to run a show that makes people take notice? And what’s the best way to accomplish that?

Lucky for you I have an answer. Six, in fact.

1. Choose the panel carefully

One way to take a load off the responsibility and fear that come with doing Hangouts (especially if you do them on a weekly basis) is to line up a panel of regular contributors who will show up each week ready to engage the speaker.

Because let’s admit it: It can be overwhelming, and you may be insecure about doing Hangouts.

For instance, you are doomed to run into technical roadblocks (your camera insists you remain upside down) or personnel hardships (guests don’t show up who say they will). Giving up is a constant temptation.

This is why David Oldenburg says, “I see more people fail in business, in blogging, and in social media because they simply want things to happen too fast.” He’d want everyone to know that they should never give up — in spite of the hardships.

That’s where a proper panel serves as a committee that encourages you when you might think things are not going well. Max Minzer uses this feature to full effect.

Each week Max interviews different people from the online marketing world — people like Eric Enge, Bill Slawski, Rae Hoffman, and Amber Osborne — but he’s built a reliable circle of people who show up each week to support him.

These are like-minded people who take the pressure off being a full-time host by encouraging Max (usually just by faithfully showing up every week). But they provide another service as well.

Max’s panel asks questions and interacts with the speaker, grabbing onto trains of thought that might otherwise go unnoticed or jumping in with questions and comments to elaborate on an issue.

2. Introduce a devil’s advocate

Because we don’t like conflict, we so often conform to the party line and don’t rock the boat. But if you don’t have at least a little conflict, you probably won’t have a very good show.

So, how can you guarantee conflict? Invite someone with opinions different from yours.

In other words: the devil’s advocate.

This person could be a onetime guest or a regular member on your panel. For example, you could get a promise days before the event from someone on your panel who will promise to play the devil’s advocate. Then you can count on differing opinions to be introduced.

This devil’s advocate, however, needs to be prepared. Make sure he or she knows the guest and the guest’s positions well, to be able to bring up some meaningful differences.

And please, avoid ridiculing or embarrassing the guest.

3. Build your presence where it makes the most sense

While we wholeheartedly recommend Google+ as the dream social media space for a content marketer, we get it if you have a bigger fan base somewhere else, say on Facebook or Pinterest.

Minzer says:

Treat Google+ Hangouts on Air like a 3rd-party video interaction tool and not necessarily a part of Google+/YouTube. Build presence where it makes the most sense for you and your audience — Facebook, Twitter, Blog, Google+, or elsewhere — and think about Hangouts on Air as just a tool to help you reach the right people.

This is good news for people who worry that their fans won’t follow them over to Google+.

If you have a huge following on Twitter and not Google+, allow people to ask you questions on Twitter. Don’t force them to use your Hangout Events page to comment and ask questions.

The same goes for Facebook. Minzer recommends to “create an event page or group on Facebook and have interaction there.”

4. Get training so the tools disappear

Speaking of tools, there is nothing more annoying than having a host who doesn’t know how to run a Hangout.

Such a host becomes a distraction when he or she can’t figure out how to screenshare during a Hangout, the audio drops, or the live broadcast is not properly shut down after the show is over.

This is why Google+ Hangouts trainer Ronnie Bincer encourages everyone to get trained.

5. Invite the audience to participate

Sarah Hill is probably the most famous and visible Hangouts person around.

She’s been a trailblazer since her days at Columbia KOMU, doing live Hangouts on Air with experts covering hot topics. (KOMU was the first to put a Hangout on TV, shortly after Google+ launched.)

She’s since taken that pioneer spirit to Veterans United, where she has run daily Front Porch Hangouts, inviting anyone and everyone to come talk to her about all things military.

What has her years of experience taught her?

Sarah says you should integrate “viewers outside the Hangout into the broadcast by mentioning their +1s, Retweets, Likes, and other social media comments or questions.” This is a practice Bincer advocates too.

The goal is to make those who are watching feel like they are intimate with the broadcast. The effect is a seamless conversation with the host, the panel, and the audience. This is truly nurturing the community, which Google+ is so good at.

There are apps available to make this process easy: Q & A or Comment Tracker.

One warning should be obvious, however: don’t do this at the expense of your guest.

Christine DeGraff, in the context of emphasizing that it’s essential you be interested in the person speaking, says this:

It is very easy to get distracted, to be checking the comment tracker, etc. I have done it myself and that is when I caught myself and realized that the person speaking deserves full attention from everyone on the panel. Put your cell phone down. Keep your hands off the keyboard. Listen carefully and give the person speaking the same attention as you would if they were in the same room with you.

Sound advice, Christine.

6. Push Google+ to the limits

As Hangouts grow in popularity, so will the thirst for new experiences. So the template for what you can do with Hangouts needs to grow and change.

Otherwise, you’ll create just another interview or talk show … which isn’t going to cut it.

One way Sarah Hill is doing this with Veterans United is allowing people to go places they wouldn’t normally go, in this case immobile World War II veterans who’ve never been able to visit the war memorials. It’s truly inspirational.

It’s your time

Let me close with some inspirational words from David Oldenburg:

Everyone told me I would fail … I mean almost everyone. Listen and believe in yourself and you will succeed. It is amazing what we can accomplish when we stay the course and believe we can do it. When people give you negativity or cut you down in comments, simply thank them for their opinion, move on, and do not let it derail you.

Stated another way: grit trumps talent.

Do the right things long enough and success will follow. So here’s to your successful Hangouts show in 2014!

And by the way, Copyblogger is going to launch our own regular Hangouts show next year. Look for Jerod, me, and Brian Clark, plus a slew of guests, delivering Hangouts covering content marketing and copywriting in the most creative ways possible.

See you there …

About the author

Demian Farnworth

Demian Farnworth is Copyblogger Media’s Chief Copywriter. Follow him on Twitter or Google+.

The post 6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014 appeared first on Copyblogger.

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