Tag Archive | "revenue"

Jayna Dall: How To Turn Kids Lesson Plans Into A $250,000 A Year Subscription Revenue Online Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Jayna Dall started a website that offers teachers downloadable curriculum for teaching children acting classes. At the time of this podcast recording, Jayna’s business had turned over $ 250,000 in the previous year, a fantastic result for a…

The post Jayna Dall: How To Turn Kids Lesson Plans Into A $ 250,000 A Year Subscription Revenue Online Business appeared first on Entrepreneurs-Journey.com.

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Ghostery Goes Open Source, Reveals Two Proposed Revenue Streams

Ad-blocker Ghostery published its entire programming code on Thursday. By going open source, the company aims to clear the air on its old business model and invite others to contribute to its continuing development.

“As a privacy product, especially one designed to give users a look behind the scenes at what data companies are collecting and doing with it, we thought it was important to give our users a look under the hood,” Ghostery’s product manager Jeffrey Tillman said.

This unprecedented move was Ghostery’s response to conspiracy theories hounding the company. Before its acquisition by web browser Cliqz last year, previous owner Evidon earned money for Ghostery by selling users’ data. Software users chose to disclose information on ad trackers they encountered, but the compiled information was sold to eCommerce sites to help them discover why loading times slowed down.

Ghostery’s old business model was contradictory—a privacy-focused tool selling user data—and confused its users. “It was never a really great fit for Ghostery the consumer product,” Tillman admitted.

Recently, Ghostery announced two revenue streams as its new business model. First is Ghostery Insights, a paid analytics service for researchers to gather more data about the tracker ecosystem. Likewise, the analytics tool will aid web developers in quantifying the effect of trackers on site performance, such as loading speeds.

Meanwhile, Ghostery Rewards is an affiliate marketing program designed for its users. They can choose to sign up for the service wherein users will receive relevant promotional offers, a tamer version of aggressive web ads. There will still be advertisements, but only those worthwhile and interesting to Ghostery users.

Of course, affiliate programs are nothing new as many publications and bloggers already use them to generate revenue. However, Ghostery’s decided to make its program distinctly different from that of its main rival Adblock Plus. Unlike Ghostery Rewards, Adblock has an “acceptable ads program” that shows ads that may not be relevant to the user. As long as advertisers meet certain criteria and agree to split some of their ad revenue, Adblock lets them through.

Exposing Ghostery’s code to the public makes it more vulnerable for software developers to sidestep the ad blocker’s system. But Tillman isn’t losing sleep over it.

“There will always be a cat-and-mouse game with advertisers that are trying to find new ways to evade our technology but, if anything, going open-source should empower our community of contributors to help keep Ghostery ahead of the curve,” Tillman pointed out.

[Featured image via YouTube]

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How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.

The post How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers appeared first on Search Engine Land.



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Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017

Facebook is running out of places to put ads. As a result, the world’s leading social networking service is expecting a slowdown in revenue for 2017. Despite having over 2 billion active users last month, the social media platform is reportedly planning to experiment with new ad spaces to increase its bottom line.

Facebook has already been placing ads in a number of areas, including its News Feed, Instagram, and even its videos. Earlier this year, the website started offering advertisers a way to run ads via video content. Users can now expect videos uploaded on Facebook to be interrupted by ads similar to YouTube’s advertising methods.

Unlike YouTube, video ads on Facebook run in the middle of a piece of content instead of at the start. Apparently, users are less likely to stop watching the video if an ad plays in the middle. While if the traditional way of advertising on video is applied, users can easily close the video if presented with an ad on the onset.

Over the past five years, News Feed has been Facebook’s primary revenue source, allowing all types of businesses across the globe to purchase ad space. But now it seems that the areas to place ads on News Feed without sacrificing user experience have been maxed out according to reports.

The social media giant is attempting to counter this problem by focusing on ways to sell advertising space on Instagram Stories, Messenger, and even Marketplace — its Craigslist-style platform that allows people to buy and sell used goods.

Earlier this month, Facebook announced that it would start selling advertising space on Messenger after testing the service in Australia and Thailand. The company is planning to start off with a small percentage of affected users.

Meanwhile, marketing firms are preparing to capitalize on the new ad space on Facebook Messenger. Interested companies will be able to purchase ads from Facebook’s ad manager to target any demographic in the website’s massive user base.

The post Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017 appeared first on WebProNews.


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Real Time Personalization Tripled Retailer’s Email Revenue

There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marketing data tools has made email the ultimate personalized bond between businesses and both their “today customers” and “tomorrow customers”.

Retail TouchPoints featured a recent and superb case study from the UK of how one retailer tripled their email marketing revenue thru real-time personalization.

The Entertainer, the largest High Street (main street) toy retailer in the UK, partnered with marketing platform provider SmartFocus to help understand customer data from all online channels, know who its customer base is, how they shop, what products they like and their lifetime value. The retailer gained a single customer view to power personalized emails in real time — whether delivered via traditional email, mobile, web or social channels.

“Replicating our in-store experience when each and every one of our customers visits our web site or receives one of our marketing messages is critical to us,” said Rob Wood, Head of Online at The Entertainer in an interview with Retail TouchPoints. “The work we have done has undoubtedly helped retain customers, but SmartFocus has helped us engage new customers and send them contextually relevant and unique engagements across all our digital channels and web site.”

The first phase of the project was centered around the toy retailer’s Birthday Club which “allows grown-ups to tell us the birthdays of the children they’re buying for.” The Entertainer asks customers to reveal the child’s gender and age. “With that information, we can target their parents four weeks before the birthday and send them a list of personalized recommendations,” added Wood. This allowed the retailer to incorporate 80,000 children’s birthdays in its current database. “We find that people who are in this database spend twice as much every year as someone who’s not in it,” said Wood.

The retailer was then able to migrated all of its transactional and marketing campaign programs to the SmartFocus Message Cloud and the send 100% personalized and fully responsive messages to customers, with content driven exclusively by their behavior.

Once a single-customer-view database was built, The Entertainer integrated a new email service solution to enhance the segmentation of email addresses using attributes from the database. “The recommendations engine now gathers data while the customer browses, interacts and orders from the web site,” said Wood.

The Entertainer’s work with SmartFocus has given the retailer the ability to drill down to individual purchase patterns with more relevance. Wood said the retailer is also looking to organically increase the basket value and frequency of visits — in stores and online — while also increasing the lifetime value of each customer through engagement.

“We tripled our email revenue last year compared to the year before, which is a brilliant result for us and something we are happy with,” said Wood. “We’ve used the same database — it’s not like we have massively grown the database. All we have done is send better messages to the same people and gotten a better result from that.”

The results:

- Tripled email revenue, with a 97% rise in YOY sales to date;
- Boosted new sales 36%;
- Increased click-through rate (CTR) 80% from behavioral segments used in email personalization;
- Increased sales from web site product recommendations
- Achieved a 60% increase in returning shoppers;
- Lifted conversions from abandoned cart emails 25%.

The post Real Time Personalization Tripled Retailer’s Email Revenue appeared first on WebProNews.


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Mariana Fataccioli: How This Health Food Blogger Generated $100,000 In Revenue And 100,000 Instagram Followers In Her First Year Of Business

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Mariana Fataccioli is a food, health and wellness blogger who has the impressive claim to fame for having amassed a following of 100,000 people in 6 months on Instagram. She has also pulled off the considerable feat…

The post Mariana Fataccioli: How This Health Food Blogger Generated $ 100,000 In Revenue And 100,000 Instagram Followers In Her First Year Of Business appeared first on Entrepreneurs-Journey.com.

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Mariana Fataccioli: How This Health Food Blogger Generated $100,000 In Revenue And 100,000 Instagram Followers In Her First Year Of Business

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Mariana Fataccioli is a food, health and wellness blogger who has the impressive claim to fame for having amassed a following of 100,000 people in 6 months on Instagram. She has also pulled off the considerable feat…

The post Mariana Fataccioli: How This Health Food Blogger Generated $ 100,000 In Revenue And 100,000 Instagram Followers In Her First Year Of Business appeared first on Entrepreneurs-Journey.com.

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Online Marketing News: Search Shake-up, Mobile Reps Revenue, SERP Food

Social Media Adoption Top Brands

Why Do We Follow Brands on Social Media? [Infographic] – Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It’s also a fact that around 46% of web users look towards social media when making a purchase. Find out more about Why we follow brands on social. GO-Gulf

Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up – Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us. Search Engine Land

STUDY: The Impact of Age Range on Facebook Ad Auction Price Tags – What effect does the age range selected during ad targeting on Facebook have on pricing in the social network’s ads auction market? SocialCode, a Facebook Marketing Partner, sought an answer to that question. SocialTimes

Bitly Introduces New Tool To Understand How People Share – Today, we’re thrilled to introduce Audience Intel, the new way for marketers to understand how customers interact with their content – whether created by you or by the Bitly Network. Bitly

Google Partners With Delivery Companies, Now You Can Order Food Right From the SERPs – Google has announced a partnership with six delivery providers across the United States, which will help facilitate a new service Google is offering within its search results. Search Engine Journal

STUDY: Global Social Media Ad Spend to Reach Nearly $ 36B in 2017 – Global ad spending on social media will total $ 23.68 billion this year and reach $ 35.98 billion by 2017, accounting for 16 percent of all digital ad spending worldwide, according to the latest projections from digital consultancy eMarketer. SocialTimes

Senior Digital Marketers’ Top Priorities and Challenges – Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report [download page]. The survey results also suggest that profiling customers remains a challenge, although overcoming organizational silos is surprisingly not viewed as much of a priority. MarketingCharts

Digital Ad Spend Hits New $ 49.5 Billion High In 2014; Mobile & Social See Greatest Growth – Search remains the biggest spend overall, with desktop search as the biggest single channel at 38% of spend. Marketing Land

STUDY: Facebook Is the Dominant Social Network for Marketing by SMBs – Small and midsized businesses: Ignore Facebook at your own peril, according to new research from Gannett digital marketing company G/O Digital. SocialTimes

IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile – Search was $ 24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend nearly 4-to-1. Search Engine Land

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019 – A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019. ClickZ

STUDY: How the NSA’s Prism Initiative Affected Americans’ Social Media Use – How have U.S. Internet users changed the way they view and manage privacy on their social media accounts since the National Security Agency’s Prism initiative came to light nearly two years ago? The latest study from Pew Research Center examines the changes in Americans’ perceptions and behavior since the news of Prism broke. SocialTimes

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: GO-Gulf


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How To Grow PPC Revenue Without Tanking ROI

Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady.

The post How To Grow PPC Revenue Without Tanking ROI appeared first on Search Engine Land.



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How to Use Content Curation to Create a Recurring Revenue Business

a close-up image of a man looking through binoculars

It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation.

You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.

Sound strange?

Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy:

In this 49-minute episode Robert and I discuss:

  • Why my new project is based on simple content curation
  • The critical centerpiece of your content curation strategy
  • Three ways to get traffic to your curation-based website
  • The counterintuitive power of guest posting
  • What you can learn from the initial failure of the TED Conference
  • The impresario approach to building an online business
  • A simple way to generate word-of-mouth growth
  • How I plan to monetize my curation-focused platform

Click Here to Listen to Rainmaker FM Episode No. 17

Or, grab it in iTunes.

Flickr Creative Commons Image via Edith Soto.

About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, and uncompromising evangelist for the Rainmaker Platform. Get more from Brian on .

The post How to Use Content Curation to Create a Recurring Revenue Business appeared first on Copyblogger.


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