Tag Archive | "Reveals"

Ghostery Goes Open Source, Reveals Two Proposed Revenue Streams

Ad-blocker Ghostery published its entire programming code on Thursday. By going open source, the company aims to clear the air on its old business model and invite others to contribute to its continuing development.

“As a privacy product, especially one designed to give users a look behind the scenes at what data companies are collecting and doing with it, we thought it was important to give our users a look under the hood,” Ghostery’s product manager Jeffrey Tillman said.

This unprecedented move was Ghostery’s response to conspiracy theories hounding the company. Before its acquisition by web browser Cliqz last year, previous owner Evidon earned money for Ghostery by selling users’ data. Software users chose to disclose information on ad trackers they encountered, but the compiled information was sold to eCommerce sites to help them discover why loading times slowed down.

Ghostery’s old business model was contradictory—a privacy-focused tool selling user data—and confused its users. “It was never a really great fit for Ghostery the consumer product,” Tillman admitted.

Recently, Ghostery announced two revenue streams as its new business model. First is Ghostery Insights, a paid analytics service for researchers to gather more data about the tracker ecosystem. Likewise, the analytics tool will aid web developers in quantifying the effect of trackers on site performance, such as loading speeds.

Meanwhile, Ghostery Rewards is an affiliate marketing program designed for its users. They can choose to sign up for the service wherein users will receive relevant promotional offers, a tamer version of aggressive web ads. There will still be advertisements, but only those worthwhile and interesting to Ghostery users.

Of course, affiliate programs are nothing new as many publications and bloggers already use them to generate revenue. However, Ghostery’s decided to make its program distinctly different from that of its main rival Adblock Plus. Unlike Ghostery Rewards, Adblock has an “acceptable ads program” that shows ads that may not be relevant to the user. As long as advertisers meet certain criteria and agree to split some of their ad revenue, Adblock lets them through.

Exposing Ghostery’s code to the public makes it more vulnerable for software developers to sidestep the ad blocker’s system. But Tillman isn’t losing sleep over it.

“There will always be a cat-and-mouse game with advertisers that are trying to find new ways to evade our technology but, if anything, going open-source should empower our community of contributors to help keep Ghostery ahead of the curve,” Tillman pointed out.

[Featured image via YouTube]

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Yahoo Reveals Its Search Secrets, Vespa Tool is Now Available as Open Source

Yahoo is now giving away the crucial technology powering its internal searches. Vespa, the search engine used by the tech company for internal queries, is now open-source and available to everyone.

Oath Inc., the Verizon company that acquired Yahoo in June, announced that Vespa is now available as open source on GitHub. According to a company blog post, making the Big Data processing and serving engine open source is a step further in Oath’s commitment to opening up its infrastructure to developers.

“By releasing Vespa, we are making it easy for anyone to build applications that can compute responses to user requests, over large datasets, at real time and at internet scale – capabilities that up until now, have been within reach of only a few large companies,” Jon Bratseth, a systems architect at Yahoo, explained via the blog post.

Vespa powers Yahoo network’s internal search feature and is used to determine what recommendations to display as well as the company’s ad targeting system. Currently, Vespa is used in around 150 apps such as Yahoo’s main search engine, Yahoo Mail, and Flicker, CNBC reported. The search tool is also responsible for serving around 3 billion native ads daily.

Vespa traces its roots back to AllTheWeb, a Norwegian search engine which was acquired by Yahoo in 2003, according to Wired. Since then, the tool has been modified as a general purpose engine that Yahoo could use internally in a host of different applications.

This is not the first time Yahoo released some of its technology as open source. In 2009, the company released Hadoop as open source which became a hit when it was adopted by big tech companies such as Facebook, Twitter, and eBay. Apparently, the plan is to replicate the benefits of making Hadoop publicly available which allowed Yahoo to easily recruit programmers as it became widely used.

But Vespa’s reach has the potential to overshadow that of Hadoop. As Bratseth puts it, “Vespa is larger in scope and lines of code than any open source project we’ve ever released,” adding that it has already been battle-proven in Yahoo’s largest and most critical systems. It is attractive both for its scalability and versatility while it is touted to be better than Hadoop in serving results to end users.

However, there are doubts that Vespa could be successful outside of Oath. According to Wired, Hadoop became a success because it was born open source and arrived at a time when businesses needed it most. This time, however, most large companies have already addressed web search issues that Vespa is designed for. In addition, there are already other open source engines available.

[Featured Image via Yahoo]

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Sol Orwell: Examine.com Founder Reveals How He Taps Into Content Marketing And Partnerships To Create Multi-Million Dollar Businesses

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Financially retired by 23 years old, Sol Orwell certainly had a rapid rise to success at a very young age. In this podcast interview, you’re going to hear about Sol’s early days running a multi-million dollar video…

The post Sol Orwell: Examine.com Founder Reveals How He Taps Into Content Marketing And Partnerships To Create Multi-Million Dollar Businesses appeared first on Entrepreneurs-Journey.com.

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Major Study Reveals What Kind of Video Content Drives eCommerce Sales

As the eCommerce industry has matured in sales and reach, it has realized it still has obstacles….namely engaging and persuading real people. To take this on, successful brands have embraced digital content to add a pop to their product presentation. But as recent survey from Episerver found, 98% of shoppers have been deterred from completing a purchase because of incomplete content.

Research has shown that video is a valuable content form for online shopping engagement. Put simply, it helps overcome the advantage of tangible interaction provided by in-store experience.

So that being the case, what kind of video content works best to boost eCommerce sales? A new study from the UK has found some insightful answers.

Alex Connock of EndemolShine North in MediaCityUK wanted to examine how differing editorial styles and durations would impact the customer journey. “Around the world there are many territories which have a more relaxed approach to brand integration into mainstream or OTT programming, and here it is possible that e-commerce ‘clickability’ will be included in factual and fiction programming of a mainstream variety. Testing what works in terms of functionalities and styles of integration of that technology is fascinating and seriously useful. We already have interest in this study from colleagues all over the world, from Spain and Holland, to the US and China” he recently told Prolific North.

A survey was conducted of 2800 UK respondents, in 28 standalone representative groups of 100 people each. Before they watched any of the test videos:

30% said have clicked on an online video to find out more detail
29% had actually made a purchase through an online video
49% usually have the sound on, when shopping online
They were then shown the video and asked: would you have bought the product?

The study found that among other things: short videos worked the best, videos with people work better, branded content works better than a hard sell, marketing multiple items works well and leads to more “buys”, and waiting until the video ends before offering click to buy.

“What didn’t surprise me was that short videos do very well as drivers to purchase, as I think we have seen that worldwide. But what was surprising was HOW short that took effect. Notably 15 seconds resoundingly beat 40 seconds as a shoppable video length,” Connock told Prolific North.

“I was very surprised, as are most people who see the survey, that user-generated content ranked so badly as a driver of purchase. It’s definitely one to avoid and that’s a real learning for many ecommerce platforms.

A lot of other surprising findings came from the study that are well worth any eCommerce/eTailer business to consider. The video below shows a summary of the research and results.

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Lee Zlotoff: Creator Of MacGyver Reveals The 3 Steps To Tap Into Your Own ‘Inner MacGyver’ And Solve Any Problem

[ Download MP3 | Transcript Coming Soon | iTunes | Soundcloud | Raw RSS ] When I received an email offering a chance to interview Lee Zlotoff, the creator of MacGyver for the EJ podcast, my initial reaction was mixed. I was excited to speak to someone who created such…

The post Lee Zlotoff: Creator Of MacGyver Reveals The 3 Steps To Tap Into Your Own ‘Inner MacGyver’ And Solve Any Problem appeared first on Entrepreneurs-Journey.com.

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Jake Gyllenhaal Reveals Which Beloved Director Called Him The “Worst Actor”

Jake Gyllenhaal has had many roles that are near and dear to our hearts–doomed, adorable Donnie Darko, to name one–and these days he can pretty much take his pick when it comes to scripts, but at one time, he recently … Read More


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Suzi Dafnis: Dragons’ Den TV Star Reveals How She Got Her Start In Business, Exited From An $18M Events Company And Became A Pioneer Australian Online Marketer

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I have fond memories from 2005 watching the first Australian reality TV show focused on entrepreneurs – The Dragons’ Den. One of the “Dragons” on the show who critiqued and decided whether to invest in the companies…

The post Suzi Dafnis: Dragons’ Den TV Star Reveals How She Got Her Start In Business, Exited From An $ 18M Events Company And Became A Pioneer Australian Online Marketer appeared first on Entrepreneurs-Journey.com.

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Suzi Dafnis: Dragons’ Den TV Star Reveals How She Got Her Start In Business, Exited From An $18M Events Company And Became A Pioneer Australian Online Marketer

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I have fond memories from 2005 watching the first Australian reality TV show focused on entrepreneurs – The Dragons’ Den. One of the “Dragons” on the show who critiqued and decided whether to invest in the companies…

The post Suzi Dafnis: Dragons’ Den TV Star Reveals How She Got Her Start In Business, Exited From An $ 18M Events Company And Became A Pioneer Australian Online Marketer appeared first on Entrepreneurs-Journey.com.

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Tori Spelling Reveals Shockingly Disfigured Face, Medical Spa Leaves Actress Red And Blotchy

Tori Spelling was spotted leaving a spa with an irritated skin on Saturday. Those who have seen the actress were shocked to see her face red and blotchy. Tori Spelling was spotted leaving the spa with an especially red, blotchy face — find out what happened: http://t.co/IdrltMul2u — Us Weekly (@usweekly) August 26, 2015 According to a source, the actress …

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New Report Reveals the True Impact of Social Media Marketing for Business

IMPACT-SOCIAL-MEDIA-052715

The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable.

Social Media Examiner’s 2015 Social Media Marketing Industry Report holds valuable insight into how marketers are incorporating social media, how much time they’re spending and what is on the horizon.

With  92% of marketers reporting that social media is important to their business, it’s clear that marketers believe social media holds weight, but what is the true impact on their business?

Top 5 Benefits of Social Media Marketing

The 3,700 marketers surveyed as part of this report had a wide range of experience and goals for social media. However, the actual impact that social media had on their business can be broken down into 5 easy to understand benefits.

#1 – Increased Exposure

With a whopping 91%, increased exposure was the top benefit that marketers participating in this report have seen from deploying social media marketing efforts. Many of the respondents stated that as little as 6 hours per week invested in social media created an increase in exposure.

Social media marketing presents a unique opportunity for companies to stay top of mind with current customers and get on the radar of new customers on their preferred platforms.

#2 – Increased Traffic

70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging in social media activities for a year or more reported an even bigger increase in traffic.

Encouraging social media users to leave a social media platform and visit your website is no easy undertaking. A solid mix of engaging content and well formulated ads with a compelling call to action can help encourage consumers to visit your web properties.

#3 – Developed Loyal Fans

Not surprisingly, B2C marketers (73%) were more likely to develop a loyal fan base than B2B marketers (63%).

It is no mystery that most social media users engage on social platforms for personal needs first. B2B marketing often involves multiple decision makers at different stages in the purchasing journey. Fortunately, social platforms like LinkedIn and Facebook are beginning to make it easier for marketers to target audiences based on interests, job titles and demographics. This opens the door for B2B marketers to segment individual messages based on need.

#4 – Provided Marketplace Insight

68% of marketers felt that social media provided market insight that they did not previously have or reaffirmed what they already knew.

Social media enables you to see your consumers in their true habitat. It is easy to uncover who else they interact with, what their favorite movies or tv shows are, where they work, the list goes on and on.

#5 – Generated Leads

Over 50% of marketers who have been utilizing social media for over a year were generating leads through social media.

Of all the benefits in the top five list, this one has the largest impact on the bottom line. In order to generate qualified leads through social media, your community has to trust you, be engaged and have a need for what it is that you offer.

What other benefits made the top ten list?

  • Improved Search Rankings – 58%
  • Grown Business Partnerships – 55%
  • Established Thought Leadership – 55%
  • Improved Sales – 51%
  • Reduced Marketing Expenses – 50%

Additional Report Must-Knows

Top 3 Most Important Social Platforms For Marketers

  • Facebook – 52%
  • LinkedIn – 21%
  • Twitter – 12%

B2C Vs B2B: Platform Breakdown

B2C and B2B marketers may be using the same social media platforms, but their efforts differ between platforms and which they consider to be the most important.

b2b versus b2c

Investing in Paid Social

The vast majority of marketers surveyed (84%) said that they use Facebook Ads , with Google ads in at a cool 41% and LinkedIn ads at 14%.

paid social

Looking for More Social Media Insights?

To learn more about how your marketing peers are performing on the top social platforms and what is on the horizon for 2015, download the full report from Social Media Examiner.

A primary takeaway from this report is that many marketers are finally beginning to justify time and resources invested on social media marketing because they’re finally able to quantify a return based on objectives.

What results from this survey surprised you the most?

Top Image: Shutterstock


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