Tag Archive | "Really"

Ryan Levesque: The Author Of ‘Choose’ And ‘Ask’ Explains What It Really Takes To Find A Profitable Niche Online

[ Download MP3 | Transcript Coming Soon | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] One of the recent superstars of internet marketing to rise in the last few years is Ryan Levesque. His ‘Ask Method’ of segmenting audiences using buckets has become hugely popular, used by many top internet marketers in their […]

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SMX Overtime: What really matters for SEO success

SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.



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Cloud is Really the New Normal for Financial Services

“Cloud is really the new normal,” says Scott Mullins, Head of Worldwide Financial Services Business Development at AWS. “If you look across enterprise companies and financial services today, the vast majority are considering cloud as a major part of their IT strategy going forward. It’s just picked up that much momentum. I think we’re just scratching the surface in cloud for the industry.”

Scott Mullins, Head of Worldwide Financial Services Business Development at Amazon Web Services recently discussed how cloud has become a major part of every financial organization’s IT strategy:

Financial Organizations Are Moving to the Cloud

I get to actually lead a team of financial services experts whose sole function is to help our customers both from the standpoint of FinTech startups, all the way up to the largest banks, broker-dealers, exchange companies, and insurers use our tools. That’s what we do on a daily basis and we’re having a lot of fun doing it. It’s really fun to watch.

I think the big stories in 2019 are going to probably be a couple things. The first thing is if we look historically back at the last several re:INVENT’s we’ve seen more financial institutions coming forward and talking about what they’re doing in the cloud. I think the reason for that is because we’re getting more muscle memory from these organizations.

2019 Will Bring an Accelerated Transformation

They’ve had experimentation, they’ve had some foundations they’ve been laying over the course of the last couple of years, and now they have confidence. They have confidence to do two things. Number one to move much more quickly to embrace these tools and to move more workloads over and to build net new things, but also to talk about it. Most financial institutions don’t want to talk about something until they know it well and they know it works for them and that they’ve really de-risked it for themselves.

We saw Goldman Sachs last year. This year we saw Guardian Life Insurance talking about how they’ve changed the 158-year-old company and how they made it nimble and agile. They’ve actually been able to close data centers. I think we are going to see more of that. What that means is we’re going to see a much more accelerated transformation of the industry itself. I think we’re going to see more and more of those organizations coming out and talking about how cloud is a major part of their IT strategy going forward.

Going to See a Much Richer Ecosystem of ISVs

The second thing I think we’re going to see is a much richer ecosystem of ISVs. Just look across what we have today and what’s been announced this week. Bloomberg came out talking about B-Pipe on AWS. Refinitiv a couple of weeks ago was talking about the fact that Elektron runs on AWS. We’re working very closely with Broadridge. We’re working closely with Finical and Temenos and a lot of different vendors in the industry and that’s going to continue to happen at a rapid pace.

Financial Industry Undergoing Massive Transformation

The reason for that is twofold. Number one, you’ve got a lot of those customers who are going through massive transformations and they’re saying to their ISPs, I love the relationship that we have but I’m moving to the cloud. If we’re going to continue to have a relationship you’ve got to move to the cloud with me and those vendors are responding very positively.

Or you’ve got some vendors like IHS Markit who several years ago said, you know what, the future of financial services is in the cloud and I need to start moving before even my customers are telling me so that I can be ahead of the game. Those are two things you’re going to see be very key themes in 2019.

Cloud is Really the New Normal

Cloud is really the new normal. If you look across enterprise companies and financial services today, the vast majority are considering cloud as a major part of their IT strategy going forward. It’s just picked up that much momentum. I think we’re just scratching the surface in cloud for the industry. There’s going to be a room for not just one cloud provider, but multiple cloud providers and opportunities for everyone.

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Cloud is Really the New Normal for Financial Services

“Cloud is really the new normal,” says Scott Mullins, Head of Worldwide Financial Services Business Development at AWS. “If you look across enterprise companies and financial services today, the vast majority are considering cloud as a major part of their IT strategy going forward. It’s just picked up that much momentum. I think we’re just scratching the surface in cloud for the industry.”

Scott Mullins, Head of Worldwide Financial Services Business Development at Amazon Web Services recently discussed how cloud has become a major part of every financial organization’s IT strategy:

Financial Organizations Are Moving to the Cloud

I get to actually lead a team of financial services experts whose sole function is to help our customers both from the standpoint of FinTech startups, all the way up to the largest banks, broker-dealers, exchange companies, and insurers use our tools. That’s what we do on a daily basis and we’re having a lot of fun doing it. It’s really fun to watch.

I think the big stories in 2019 are going to probably be a couple things. The first thing is if we look historically back at the last several re:INVENT’s we’ve seen more financial institutions coming forward and talking about what they’re doing in the cloud. I think the reason for that is because we’re getting more muscle memory from these organizations.

2019 Will Bring an Accelerated Transformation

They’ve had experimentation, they’ve had some foundations they’ve been laying over the course of the last couple of years, and now they have confidence. They have confidence to do two things. Number one to move much more quickly to embrace these tools and to move more workloads over and to build net new things, but also to talk about it. Most financial institutions don’t want to talk about something until they know it well and they know it works for them and that they’ve really de-risked it for themselves.

We saw Goldman Sachs last year. This year we saw Guardian Life Insurance talking about how they’ve changed the 158-year-old company and how they made it nimble and agile. They’ve actually been able to close data centers. I think we are going to see more of that. What that means is we’re going to see a much more accelerated transformation of the industry itself. I think we’re going to see more and more of those organizations coming out and talking about how cloud is a major part of their IT strategy going forward.

Going to See a Much Richer Ecosystem of ISVs

The second thing I think we’re going to see is a much richer ecosystem of ISVs. Just look across what we have today and what’s been announced this week. Bloomberg came out talking about B-Pipe on AWS. Refinitiv a couple of weeks ago was talking about the fact that Elektron runs on AWS. We’re working very closely with Broadridge. We’re working closely with Finical and Temenos and a lot of different vendors in the industry and that’s going to continue to happen at a rapid pace.

Financial Industry Undergoing Massive Transformation

The reason for that is twofold. Number one, you’ve got a lot of those customers who are going through massive transformations and they’re saying to their ISPs, I love the relationship that we have but I’m moving to the cloud. If we’re going to continue to have a relationship you’ve got to move to the cloud with me and those vendors are responding very positively.

Or you’ve got some vendors like IHS Markit who several years ago said, you know what, the future of financial services is in the cloud and I need to start moving before even my customers are telling me so that I can be ahead of the game. Those are two things you’re going to see be very key themes in 2019.

Cloud is Really the New Normal

Cloud is really the new normal. If you look across enterprise companies and financial services today, the vast majority are considering cloud as a major part of their IT strategy going forward. It’s just picked up that much momentum. I think we’re just scratching the surface in cloud for the industry. There’s going to be a room for not just one cloud provider, but multiple cloud providers and opportunities for everyone.

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SearchCap: Google Home is really smart, Google pronounce & Congress

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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Barry Diller on the Internet Revolution: Really Young, Truly Radical, Very Troubled

Internet pioneer Barry Diller says that the Internet revolution is still really young. He also says that this truly radical revolution is right now a very troubled revolution.

Barry Diller, Chairman and Senior Executive of IAC and Expedia, Inc., recently reflected on the relative youthfulness of the Internet and areas which are still ripe for entrepreneurs. IAC owns popular dating platforms such as Tinder and Match.

Below are Barry Diller’s comments made during an interview on Fox Business which you can watch in its entirety below:

The Internet Revolution is Still Really Young

The growth is just part of the revolution. People forget that the internet revolution is still really young, only 22 or 23 years. It took 10-15 years just to get up enough bandwidth to actually have rich media being served through it. We are really at the very earliest stage of this.

Expedia is one of the first companies to kind of colonize travel for the internet 20 years ago. That’s a world where the colonization of all these businesses is just now coming on ‘full line’ where you can do almost everything and almost everything more through digital platforms. So the growth is everywhere.

Fintech is Just Now Going Mainstream

Financial technology, Fintech, is just now really getting into very much mainstream. Big companies are being built for this. For us, it’s home services. Being able to the same thing you do when you want a car, being taken someplace rather than drive yourself, where you have an app and with Uber. Home service, which has been one of the most difficult areas to tame.

It’s the most, essentially, local of everything. It’s where your water heater breaks, your air conditioning doesn’t work, just take it on the emergency or quick service side, and you want help. Now there is an app in Angie Home Services in Home Advisor where literally you do the same thing. You say I need a plumber and it will show you plumbers hovering around, Uberish like service providers, where you will be able to do the full-service of that transaction on your mobile device because it’s there and it’s ready for you.

It’s Really a Platform

That is just now at it’s very earliest stages. It’s just one example where the growth runway is infinite. It’s really a platform. The platform takes consumers over here who have needs and service providers over here who provide services and through technology, it makes a perfect match or at least a good match.

That’s what all of those things are, they are platforms. Once you have a platform then when you say will others be created, well certainly there will be other platforms created, but there won’t be that many because the network effects have to come into play.

Tinder is Now Moving on the Same Track as Match

We’ve been involved in Match almost 20 years I think. We bought Match quite early in the cycle. We found that… you know what, that’s a very good idea. We found this little company in Texas called Match.com which we bought. The thing is when you say it’s just now becoming where people get married, we had over a million marriages ten years ago come from Match.com.

Then the technology moved forward and you have Tinder, which is actually younger in terms of people. People on Match were fairly serious, yes they wanted to date and see what happened on a little one-time date, but they also really wanted relationships. Tinder got younger and earlier stage of pre-relationship, one-time dating or one-time whatever. But now, it is moving on the same track as Match did where real relationships are coming out of Tinder. It’s an alternative to the historic pattern of going to bars or being fixed up. This actually does bring technology into the mix.

This is a Truly Radical Revolution

When you are inside of a revolution, which I was just lucky enough in timing to get into in a very early stage, you don’t realize the effects of what is happening around you. This is a truly radical revolution. Right now it is a very troubled revolution which happens at very early stages.

Part 1 of Barry Diller interview on the Internet Revolution:

Part 2 of Barry Diller interview on the Internet Revolution:

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These 4 Copywriting Techniques Work Really Well … Right Up Until They Don’t

Search on Google and you’ll find hundreds of thousands of pages devoted to copywriting secrets, tips, tricks, and techniques. Go…

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Want to Reconnect to What Really Matters? Try Breaking Your Routine

For the past several months, I’ve thought a lot about routines. How do we build a good routine? How do…

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7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation

The easy part of this process is following the seven lessons below. It’s much harder to find a good conversation. The sad truth is, most of us are terrible at holding even a half-decent conversation. We’re in too much of a hurry. We’re too anxious to get our own points of view across, and we
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Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact these campaigns have on their business remains a challenge.

A 2015 CMO survey underlined this difficulty, with only 15 percent of participating marketers being able to quantitatively measure the effectiveness of their social media marketing plans. Meanwhile, a recent MDG Advertising infographic shows that not much has changed with regards to measuring the effectivity of social media marketing and its impact on a company’s ROI.

According to the accompanying MDG report, only 20 percent of companies said they were able to determine the success of their social media campaigns while 44 percent could not determine social media’s impact on their business. This problem also affects marketing agencies, with 28 percent facing challenges in measuring the effectivity of social media. However, 55 percent of said agencies claim they could somewhat determine the ROI generated by social media while a mere 17 percent could accurately measure it.

[Graphic via mdgadvertising.com]

Challenges of Measuring Social Media Campaigns

Because social media is a relatively new (and constantly evolving) marketing channel, measuring its true impact of ROI remains a conundrum for many businesses. What’s more, a lot of companies remain unsure of social media’s place in the big picture.

There are other reasons why measuring social media impact remains complicated.

  • Businesses Have Different KPIs: Brands have their own goals, values, and propositions and the Key Performance Indicators (KPI) they want to measure depend on these. However, KPIs can change depending on the direction the company wants to take. This makes it hard to set specific metrics and data points.
  • Data is Limited: Each social media platform has its own set of analytics. Some tools engage followers while others show demographic information. It would also require companies to do a lot of mining just to put everything together.
  • Qualitative Results are Hard to See: It’s easy to see quantitative results such as the numbers of comments, likes, and shares. But the more important question is the kind of action consumers are actually taking — the qualitative results. For instance, are they buying products or just sharing content?
  • Business Impact is Hard to Determine: ROIs are about returns and investments. Even if companies are able to tie their social media campaigns to their KPIs and business goals, most remain confused as to what it means for their bottom line. Companies would have to consider the number of people working on social media accounts and their salaries, social media software, and advertising costs and compare them against KPIs.

Best Ways to Check Effectiveness of Social Media Drive

Despite the ambiguity, social media does have a positive influence on a company’s sales and revenue. The question now is how to measure and quantify this impact. Knowing the following metrics of your campaigns can help you measure their effectiveness:

  • Click-Through Rate: While click-throughs are a key metric, companies should do more than just track clicks. They should also focus on metrics geared towards specifically designed landing pages and content. Companies should also look at click-throughs in relation to bounce rates. High bounce rates imply that the site’s content is not delivering on the call-to-action or headline’s promise.
  • Conversions: Whether it’s a sign-up, filling out a form, or an online sale, companies should have a goal when it comes to conversions, especially when creating paid ads. This is significant as it provides direct ROI numbers. Conversions are also relatively easy to track. Some companies utilize lead generation forms while others opt for pixel codes.
  • Engagement: This metric is more than just the volume of likes a page or post has since it doesn’t give a clear indication of commitment. A meaningful engagement that results in brand awareness, product interest or sales are the best testaments to the impact of social media activity. Companies should put real effort into having a dialogue with their audience and influencers.
  • Traffic: Identifying the actual value of traffic is about checking the share of driven traffic and the actions generated by click-throughs. Tools like Google Analytics makes tracking the impact of social media on site traffic simpler. Companies should look more closely at how much of the site traffic was driven by social media since this will provide you with concrete numbers that you can work with.

Remember, you can’t market what you can’t measure (at least not effectively). So, before you run a social media campaign, be sure to set up adequate analytic tools that measure the data that correlates with the outcome you desire. For many businesses, picking the right tools and correctly assessing the data they collect comes with a learning curve. However, once you get past that hurdle, you can use the data to grow your business by leaps and bounds.

[Featured image via Pixabay]

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