Tag Archive | "Ready"

Google Lens improvements ready visual search and AR for mainstream adoption

Better text recognition, lookalike search and real-time functionality are upgrades.

The post Google Lens improvements ready visual search and AR for mainstream adoption appeared first on Search Engine Land.



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Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexing?

Posted by goralewicz

I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites.

Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, indexing content doesn’t always mean crawling JavaScript-generated links.

This got me thinking. If Google is having problems with JavaScript crawling and indexing, how are Google’s smaller competitors dealing with this problem? Is JavaScript going to lead you to full de-indexing in most search engines?

If you decide to deploy a client-rendered website (meaning a browser or Googlebot needs to process the JavaScript before seeing the HTML), you’re not only risking problems with your Google rankings — you may completely kill your chances at ranking in all the other search engines out there.

Google + JavaScript SEO experiment

To see how search engines other than Google deal with JavaScript crawling and indexing, we used our experiment website, http:/jsseo.expert, to check how Googlebot crawls and indexes JavaScript (and JavaScript frameworks’) generated content.

The experiment was quite simple: http://jsseo.expert has subpages with content parsed by different JavaScript frameworks. If you disable JavaScript, the content isn’t visible — i.e. if you go to http://jsseo.expert/angular2/, all the content within the red box is generated by Angular 2. If the content isn’t indexed in Yahoo, for example, we know that Yahoo’s indexer didn’t process the JavaScript.

Here are the results:

As you can see, Google and Ask are the only search engines to properly index JavaScript-generated content. Bing, Yahoo, AOL, DuckDuckGo, and Yandex are completely JavaScript-blind and won’t see your content if it isn’t HTML.

The next step: Can other search engines index JavaScript?

Most SEOs only cover JavaScript crawling and indexing issues when talking about Google. As you can see, the problem is much more complex. When you launch a client-rendered JavaScript-rich website (JavaScript is processed by the browser/crawler to “build” HTML), you can be 100% sure that it’s only going to be indexed and ranked in Google and Ask. Unfortunately, Google and Ask cover only ~64% of the whole search engine market, according to statista.com.

This means that your new, shiny, JavaScript-rich website can cost you ~36% of your website’s visibility on all search engines.

Let’s start with Yahoo, Bing, and AOL, which are responsible for 35% of search queries in the US.

Yahoo, Bing, and AOL

Even though Yahoo and AOL were here long before Google, they’ve obviously fallen behind its powerful algorithm and don’t invest in crawling and indexing as much as Google. One reason is likely the relatively high cost of crawling and indexing the web compared to the popularity of the website.

Google can freely invest millions of dollars in growing their computing power without worrying as much about return on investment, whereas Bing, AOL, and Ask only have a small percentage of the search market.

However, Microsoft-owned Bing isn’t out of the running. Their growth has been quite aggressive over last 8 years:

Unfortunately, we can’t say the same about one of the market pioneers: AOL. Do you remember the days before Google? This video will surely bring back some memories from a simpler time.

If you want to learn more about search engine history, I highly recommend watching Marcus Tandler’s spectacular TEDx talk.

Ask.com

What about Ask.com? How is it possible that Ask, with less than 1% of the market, can invest in crawling and indexing JavaScript? It makes me question if the Ask network is powered by Google’s algorithm and crawlers. It’s even more interesting looking at Ask’s aversion towards Google. There were already some speculations about Ask’s relationship with Google after Google Penguin in 2012, but we can now confirm that Ask’s crawling is using Google’s technology.

DuckDuckGo and Yandex

Both DuckDuckGo and Yandex had no problem indexing all the URLs within http://jsseo.expert, but unfortunately, the only content that was indexed properly was the 100% HTML page (http://jsseo.expert/html/).

Baidu

Despite my best efforts, I didn’t manage to index http://jsseo.expert in Baidu.com. It turns out you need a mainland China phone number to do that. I don’t have any previous experience with Baidu, so any and all help with indexing our experimental website would be appreciated. As soon as I succeed, I will update this article with Baidu.com results.

Going beyond the search engines

What if you don’t really care about search engines other than Google? Even if your target market is heavily dominated by Google, JavaScript crawling and indexing is still in an early stage, as my JavaScript SEO experiment documented.

Additionally, even if crawled and indexed properly, there is proof that JavaScript reliance can affect your rankings. Will Critchlow saw a significant traffic improvement after shifting from JavaScript-driven pages to non-JavaScript reliant.

Is there a JavaScript SEO silver bullet?

There is no search engine that can understand and process JavaScript at the level our modern browsers can. Even so, JavaScript isn’t inherently bad for SEO. JavaScript is awesome, but just like SEO, it requires experience and close attention to best practices.

If you want to enjoy all the perks of JavaScript without worrying about problems like Hulu.com’s JavaScript SEO issues, look into isomorphic JavaScript. It allows you to enjoy dynamic and beautiful websites without worrying about SEO.

If you’ve already developed a client-rendered website and can’t go back to the drawing board, you can always use pre-rendering services or enable server-side rendering. They often aren’t ideal solutions, but can definitely help you solve the JavaScript crawling and indexing problem until you come up with a better solution.

Regardless of the search engine, yet again we come back to testing and experimenting as a core component of technical SEO.

The future of JavaScript SEO

I highly recommend you follow along with how http://jsseo.expert/ is indexed in Google and other search engines. Even if some of the other search engines are a little behind Google, they’ll need to improve how they deal with JavaScript-rich websites to meet the exponentially growing demand for what JavaScript frameworks offer, both to developers and end users.

For now, stick to HTML & CSS on your front-end. :)

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Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017

Facebook is running out of places to put ads. As a result, the world’s leading social networking service is expecting a slowdown in revenue for 2017. Despite having over 2 billion active users last month, the social media platform is reportedly planning to experiment with new ad spaces to increase its bottom line.

Facebook has already been placing ads in a number of areas, including its News Feed, Instagram, and even its videos. Earlier this year, the website started offering advertisers a way to run ads via video content. Users can now expect videos uploaded on Facebook to be interrupted by ads similar to YouTube’s advertising methods.

Unlike YouTube, video ads on Facebook run in the middle of a piece of content instead of at the start. Apparently, users are less likely to stop watching the video if an ad plays in the middle. While if the traditional way of advertising on video is applied, users can easily close the video if presented with an ad on the onset.

Over the past five years, News Feed has been Facebook’s primary revenue source, allowing all types of businesses across the globe to purchase ad space. But now it seems that the areas to place ads on News Feed without sacrificing user experience have been maxed out according to reports.

The social media giant is attempting to counter this problem by focusing on ways to sell advertising space on Instagram Stories, Messenger, and even Marketplace — its Craigslist-style platform that allows people to buy and sell used goods.

Earlier this month, Facebook announced that it would start selling advertising space on Messenger after testing the service in Australia and Thailand. The company is planning to start off with a small percentage of affected users.

Meanwhile, marketing firms are preparing to capitalize on the new ad space on Facebook Messenger. Interested companies will be able to purchase ads from Facebook’s ad manager to target any demographic in the website’s massive user base.

The post Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017 appeared first on WebProNews.


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Getting Ready for a Powerhouse 2017

Getting Ready for a Powerhouse 2017

Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face.

Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge.

It works like this: Every month, we get two prompts. One is creative (about becoming a better writer) and one is productive (about getting more work done).

We’ll take these prompts and turn them into habits … habits that support better and stronger content.

The Copyblogger FM podcast this week is about the Challenge as well, so you can pick text or audio. (Or both, if you’re into it.)

It’s about, to use Cal Newport’s phrase, getting so good they can’t ignore you. It’s about embracing change and growth and mastery, and being willing to put in the necessary work.

Careful, because I may burst into an inspirational song at some point here.

On Tuesday, Pamela Wilson helped us on our mission to Get Great by showing us how to coax your editorial brain and your creative brain to play nicely together.

And on Wednesday, Raubi Perilli outlined how to match content goals with measurable key performance indicators (KPIs) that allow us to see the results of all our hard content marketing work.

Thanks for reading and listening. I hope December is treating you well so far, and I’ll catch you next week …

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


here’s to a year of consistent improvementStart Your Engines: The 2017 Content Excellence Challenge Begins Now

by Sonia Simone


how to harness both sides of your writing brainHow to Invite Your Creative Angel and Devilish Editor to Help You Write

by Pamela Wilson


take aim to reach your content goalsA Strategic System that Produces Powerful Content Marketing Campaigns

by Raubi Perilli


Why Passion Matters More Than Skill When Launching a Membership SiteWhy Passion Matters More Than Skill When Launching a Membership Site

by Sean Jackson


Is It Okay to Alternate Between Monologues and Interviews?Is It Okay to Alternate Between Monologues and Interviews?

by Jerod Morris & Jon Nastor


Lessons on Business and Life from the ‘Zen Master of Marketing’Lessons on Business and Life from the ‘Zen Master of Marketing’

by Brian Clark & Jerod Morris


Get Ready Now for a Creative and Productive 2017Get Ready Now for a Creative and Productive 2017

by Sonia Simone


How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part OneHow Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part One

by Kelton Reid


Creating Online Courses to Level Up from Freelance, with Carrie DilsCreating Online Courses to Level Up from Freelance, with Carrie Dils

by Brian Clark


Sonia Simone on the Productive Insights PodcastSonia Simone on the Productive Insights Podcast

by Caroline Early


The post Getting Ready for a Powerhouse 2017 appeared first on Copyblogger.


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Ready to Sell Your Products or Services? We’re Here to Help

copyblogger weekly

Hey there — welcome back to the Copyblogger Weekly!

So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”)

But I have bills to pay, just like you do. Selling is an integral and important part of business. And content marketing is as much about marketing as it is about connection.

This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff.

On Tuesday, I was tickled to see Beth Hayden riffing on a presentation I did at our live event in 2015, cracking open the three essential elements your landing pages need to make more sales.

Yesterday, we revisited a classic Brian Clark post on how to motivate audiences to buy. He has some fascinating insights into what we really mean when we say we “sell from emotion,” and about the emotional states that prompt us to act.

And The Showrunner podcast this week dives into how to use empathy (very kumbaya) as a map for creating the products and services your audience will love (very pragmatic). Which is really what we’re all about.

Digital Commerce Academy closes to new students on Friday

Quick reminder that Digital Commerce Academy (DCA) is going to close to new students on Friday, October 28, 2016 so we can put all of our focus into developing some killer new courses for our members.

Don’t worry, DCA will be back … but not until 2017, and with a substantially higher price.

If you’re into the mix of ethical connection and pragmatic business solutions, DCA is a great resource for you.

We’ll be adding the videos from our recent live Digital Commerce Summit, as well as a live workshop I taught with Brian Clark that walks you through how to plan, execute, and market a digital course.

After Friday, October 28, 2016, you can still register for a free DCA membership. When you do, you’ll be among the first to hear when doors reopen in 2017. Get all the details here:

http://digitalcommerce.com/register/

Hope you enjoy this week’s content, and I’ll catch you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


The 7-part formula for winning contentMaster These 7 Essential Elements for Winning Content [Infographic]

by Pamela Wilson


Step-by-step for landing pages that convertBuild Landing Pages that Convert with These 3 Smart Steps

by Beth Hayden


What makes people purchase?How to Motivate People to Buy

by Brian Clark


The One Thing That Can Make or Break Your Creative BusinessThe One Thing That Can Make or Break Your Creative Business

by Brian Gardner & Lauren Mancke


Empathy Maps: A Podcaster's GuideEmpathy Maps: A Podcaster’s Guide

by Jerod Morris & Jon Nastor


How to Create Impact That Endures (Instead of Ending Up in a Landfill)How to Create Impact That Endures (Instead of Ending Up in a Landfill)

by Brian Clark & Jerod Morris


Announcing: An Intriguing New Tool for Collaborative ContentAnnouncing: An Intriguing New Tool for Collaborative Content

by Sonia Simone


How Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part OneHow Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part One

by Kelton Reid


Understanding the Brain Science Behind Effective Persuasion, with Roger DooleyUnderstanding the Brain Science Behind Effective Persuasion, with Roger Dooley

by Brian Clark


Cool-Headed Advice for Keeping It Together Just Before Your Book LaunchCool-Headed Advice for Keeping It Together Just Before Your Book Launch

by Pamela Wilson & Jeff Goins


this-week-in-authority

Behind the Scenes with Matthew Berry

with Matthew Barry and Pamela Wilson

Friday, October 28

What can you do when you have a nice-looking site that’s not converting as well as you want? And will content marketing really work to promote a thoroughly offline business like a fly fishing lodge in Idaho? Don’t miss this opportunity to learn from someone who’s on the front lines, using content marketing to promote a strictly offline business.

Join Authority to attend this session

The post Ready to Sell Your Products or Services? We’re Here to Help appeared first on Copyblogger.


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Are You Ready for the New Mobile Gold Rush?

“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Cisco. “Though truth be told, the pending growth in mobile video may be more like a video tornado and only a handful of mobile operators are prepared.”

What Jim O’Leary is talking about is the rapidly changing landscape of content viewing. Multi-device viewing is now the norm and the dumping of the old cable content bundle is well under way. Over-The-Top content (OTT), where content is consumed without going through the traditional gatekeepers such as the cable or satellite provider, is bringing complete and utter disruption to the cable and broadcast companies.

(Related: How Google Measures Cross-Device Ad Conversions)

However, with disruption comes opportunity.

Video now accounts for the majority of global mobile data traffic and is forecast to be the key driver of data traffic growth globally. To date, mobile video (and the ability to monetize the content) has been dominated by Internet players, such as YouTube, Netflix, with the operator role simply one of connectivity provider.

However, a number of operators are developing their own content delivery platforms. Singtel, Verizon and PCCW are three prominent examples of this trend, with their HOOQ, Go90 and Viu video platforms respectively. While HooQ and Viu are variants of the subscription-based model, Go90 more closely resembles the Internet business model, with a reliance on advertising for revenues and a focus on millennials. – Jim O’Leary, Cisco

“Mobile operators across the world face the same twin challenges of slowing growth and ongoing disruption of core services by new Internet & OTT players, even as the broader mobile ecosystem continues to see significant revenue growth,” O’Leary posted. “So if you are tired of being just an operator that carries mobile video and prefer to be able to monetize it, read on.”

Mobile Video Watching is Booming!

O’Leary sees a significant monetization opportunity for mobile operators with video for a very good reason, the exploding growth in using mobile devices to watch videos. An On Device Research study commissioned by the IAB in 2015 (Download PDF) confirmed the changing landscape for mobile globally, with 35% watching more video on their smartphone versus last year.

In February 2016 Cisco released a study predicting that by 2020 there will be 5.5 billion global mobile users which is up from the 4.8 billion currently, and those millions of new mobile users will be watching video too!

More astonishing, the study says that by 2020 there will be 11.6 mobile-connected devices! This is indicative of another emerging trend, connecting ALL devices to the internet via mobile operators where internet content and data can be consumed and sometimes produced on and by these devices.

Gartner estimates that the Internet of Things (IoT) is currently connected to 6.4 billion devices and will connect to 20.8 billion “things” by 2020. Some of these “things” will be video enabled devices as well. For instance, watching a video of how to make vegan scrambled eggs on your refrigerator door!

Mobile Operators Can Play “Central Role” in Content

So mobile operators have massive connectivity with virtually everyone 12 years old and up having a smart phone and if they can play a central role in providing content they can benefit from the “emerging online video value chain.” It’s about using great content to boost usage of their mobile broadband service. O’Leary believes that Verizon, Sprint, AT&T and others should take advantage of this “content opportunity” in order to cash in and drive business growth.

The biggest impediment for mobile phone companies entering the video content space is their tendency to charge high rates for large bandwidth consumption. Mobile broadband carriers should eventually come to the realization that their businesses are tied to consumers needing them and it is in their interest to provide inexpensive ways to consume high bandwidth mobile content or they will by bypassed by new mobile broadband competitors that get it.

Mobile is the New Video Distribution Platform

O’Leary predicts that OTT, where the internet is used to bypass traditional content middlemen like cable, is the driving motivation that should entice broadband providers to enter the content space more aggressively over the next few years. He advocates mobile operators creating a “cloud based platform” and then partnering with content producers in order to “scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television.”

Content producers will likely consist of a wide variety of players from traditional sources like ESPN and Disney to well funded content upstarts such as such as Amazon, Apple, YouTube and Netflix. Content alliances between mobile operators may also include more direct deals with talent such as successful independent internet based content stars on YouTube, Vine and even Snapchat. Mobile is already the primary platform used to consume video content so the next step is to cut out the middleman and partner directly with popular content providers.

“In growing numbers, consumers are replacing their traditional cable and satellite TV packages with smaller, more customized, and often less expensive mixes of programming, cobbled together from an array of online and on-demand services,” said O’Leary. “As more consumers replace their big-bundle TV packages with à la carte online offerings, an opportunity is emerging for mobile operators and other service providers to combine mobile broadband (MBB) packages with compelling “over the top” content.”

Mobile operators should realize that they are the distribution platform for millennials, they are the network and they are the new cable and satellite companies. With that in mind, they don’t need the networks or cable to drive viewership and usage of their platform, they simply need great content however they can get it, even if it means becoming content creators themselves.

The post Are You Ready for the New Mobile Gold Rush? appeared first on WebProNews.


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Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps

Posted by Royh

Last month Google made a big announcement, potentially signaling a game changer for search. Google is quietly rolling out app-only content indexing, even if that content isn’t actually hosted on the indexed app.

So, what does that actually mean?

The game-changing implication is that when you search Google from your phone or tablet, app-only content will “stream” directly to your mobile device — even if you don’t have the app installed.

Thus, if I search for the key phrase “hotel tonight in Chicago,” I’ll see results from mobile apps that aren’t installed on my device, sending me directly to app-only content “streamed” from a virtual app hosted on the Google cloud.

Hotel Tonight

(Image credit: TechCrunch)

How is app content indexed differently?

Before this announcement, direct deep links to app content were displayed only if the matching app was already installed on your mobile device, as in the example below:

(Image credit: Google)

With this change, web content no longer needs to match app content.

According to Google’s Rajan Patel leading the new initiative:

“We want users to be able to have access to this content, regardless of whether it’s available on the web or in an app.”

How will this announcement change the way applications are discovered?

Well, Google is effectively lowering the bar for app indexing, and app owners can score a quick win if they act in a timely manner — a few tips on this below.

The new long tail landing page for mobile

The new app content streams are essentially equivalent to landing pages for a desktop website. Both share the same principal: promoting select content from the website or app.

That means focusing on long tail keywords. Simply changing the title and description of the home page of the app is no longer enough — targeting those long tail keywords is going to be essential.

To find the keywords that send traffic to competitors, I’ll use the SimilarWeb app analysis feature as an example. In this case, you can see how the search engine keywords that sent traffic to Snapchat’s competitors — keywords searched in the Google app — drove traffic to Snapchat after the search, and were basically all keywords from app indexing.

What’s the key here?

Say hello to the app indexing API!

In order to make this whole process possible, app developers need to implement the app indexing API. It’s not new, but now that you don’t need to match app content to web content, it can be your secret weapon to torrents of mobile traffic.

The indexing API doubles as a ranking signal to Google, so all the mobile apps that implement and complete the app indexing API will gain a ranking edge.

Measure mobile engagement stats

Once you implement the indexing API, you’ll show Google how much time users spend inside your app, and what they do there.

If you need a benchmark to go by, you can measure how your competitors’ apps are doing in terms of time on the app and session per user. Here’s an example from SimilarWeb’s app engagement function:

Again, the first thing you need to do in order to get started is implement the app indexing API, as I said earlier — since Google factors it as one of the ranking signals, it will favor the app owners that complete the process.

If you want some more instruction and technical walkthroughs for getting your app indexed, you can check out this piece by Bridget Randolph on the subject. Just keep in mind that this is still in beta.

Google is testing the process on a few apps that agreed to participate in this experiment. It’s still unclear when the update will be released out of beta, but I’m sure several clear winners (and losers) will emerge when this fully rolls out.

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Bing and Google Are Ready for Some Football

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest.
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Is Your Local Business Ready For Google’s Neighborhood Algorithm?

While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods,…



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Sneak Preview: Get Ready for the Copyblogger EBookWriMo!

image of typewriter

This morning, we re-published Ali Luke’s terrific post about How to Write a High-Quality Ebook in 30 Days.

We did that for two reasons.

First (and most important), it was a really useful post that can help you create a valuable asset for your business.

But second … we’re going to be launching a 30-day event in November to honor the NaNoWriMo tradition of writing a novel in a month.

Your mission (should you choose to accept it): Write an ebook for your audience in 30 days, from November 1 to November 30.

Ali and I came up with this idea as we were planning our most recent Third Tribe seminar.

The poor fiction writers try to write an entire novel in the month of November. That’s pretty hard. Fortunately, ebooks tend to be much shorter than novels, and getting your ebook finished in 30 days is absolutely do-able.

Action Step 1:

Go read Ali’s post about specifically how to plan your 30 days to get a polished ebook at the end of it.

Action Step 2:

Get a head start by thinking about some topics. Ali gives you some smart ideas about ways to start developing marketable ideas.

Action Step 3:

Start blocking some time now in your November calendar. Will you DVR your favorite few shows and watch them all at once in a December marathon? Will you work (just for 30 days) through lunch? Can you set aside the first hour of your work day to get some quality writing and thinking time?

The time to write won’t find itself — you have to make it. But you can. And on November 30, you’ll have a completed ebook — whether a free promotional book or a paid product.

The “official” announcement will be on October 31, so get ready! And if you’re in, let us know in the comments next week. You’ll be able to track your progress (and get support for the tough days!) in that topic as well.

Looking forward to seeing what you all do!

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Get more from Sonia on Twitter and Google+.

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