Tag Archive | "Reaches"

Number of Active Business Profiles on Instagram Reaches 25 Million

Instagram’s business profiles are proving to be good for businesses.

The social media network recently announced that 25 million merchants have changed their personal Instagram accounts into business profiles. That’s a huge leap from the 15 million business accounts that were active on the app as of July of this year. What’s more, most of these accounts are from small businesses.

The Facebook-owned app introduced business profiles in May 2016 in order to give businesses better commercial representation on its video and photo network. By changing one’s account to a business profile – which is similar to a Facebook page – companies can add a “contact us” button and examine detailed analytics about Stories and organic posts that they have published, like the number of impressions and the reach the posts accumulated.

Highlighting the main differences between an Instagram personal account and an Instagram business account.

Graphic via modernsoapmaking.com

Instagram is hoping that the more tools they provide merchants, the more they’ll use the app to expand their business, first organically and then through ads. And it seems Instagram’s strategy is working. Since business profiles were introduced, Instagram’s advertiser base has grown from 200,000 in February 2016 to 2 million by September 2017.

Those numbers clearly show that Instagram’s ratio of business accounts to advertisers is almost the same as its parent company. Facebook boasts of more than 6 million advertisers and 70 million companies using Pages.

About 80% of Instagram’s roughly 800 million users per month follow a business, and about 40% of 500 million daily users check out at least one business profile. Interestingly, two-thirds of the 200 million people who check out a company’s business profile on any day do not follow the brand or company. That is something businesses should consider closely.

Merchants might want Instagram users to tap on the follow button, but they would probably be just as happy if people tap the button to contact the company. After all, this would allow them to develop a customer base that goes beyond Instagram.

[Featured image via Pixabay.com]

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China’s New Large Solar-Powered Drone Reaches 20,000 Meters in Altitude

China’s first domestically designed large solar-powered unmanned plane reached above 20,000 meters in altitude on its test flight in the country’s northwest regions recently.

The drone was developed by the China Academy of Aerospace Aerodynamics (CAAA), it’s developers kept the exact size of the drone as a secret, but it is believed to be about 14 meters long with a 45 meter wingspan according to earlier prototypes.

 


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Facebook Reaches a New Milestone — Two Billion Users!

Facebook has surpassed the two billion-user milestone, doubling their number of monthly active users in five years. The social media giant reached one billion monthly active users in October 2012, a few months after the company went public.

Facebook’s new milestone makes its user base larger than the population of any single country. In fact, its users represent more than a quarter of the world’s 7.5 billion people.

“As of this morning, the Facebook community is now officially 2 billion people!” CEO Mark Zuckerberg wrote in a Facebook post.

This new milestone marks Facebook’s growth from a college curiosity, which Zuckerberg started in 2004 in his dorm room, to the world’s largest social media network. In March, the Menlo Park-based company’s quarterly financial results reported that it had reached 1.94 billion monthly active users, a growth of 17 percent from a year earlier.

Each day, more than 800 million people “Like” something on the site. To celebrate the occasion, Facebook will start rolling out new features over the coming days that users will gain access to.

One of these features is Good Adds Up, a personalized video, featuring “inspiring stories of people using Facebook to bring communities together.” Another is Celebrating The Good People Do. “After someone reacts to a friend’s post with Love, wishes someone happy birthday or creates a group, they will see a message in News Feed thanking them,” says the site.

While Facebook has been making it a mission to get people to join more groups and communities on the site, Zuckerberg intends to raise that figure to a billion. According to him, 100 million users are currently part of “meaningful communities.”

Facebook defines an active user as a registered user who has logged in and visited Facebook through its website or mobile application, or used their Messenger program in the past 30 days. It does not, however, include users of the Instagram or WhatsApp networks but not Facebook. According to an estimate from last year, duplicate accounts may have represented some six percent of its worldwide user base.

Facebook has a bigger user population than other similar companies combined. In April, Twitter reported their monthly active users at 328 million. Snapchat estimated it had 166 million daily users by the end of the first quarter. WeChat, a service widely used in China, said in May that it had 938 million monthly active users in the first quarter.

Facebook has gained popularity outside the United States, Canada, and Europe. Those regions accounted for 38 percent of users three years ago, compared with about 30 percent in the first quarter of this year.

The company has rolled out optimized versions of its mobile applications, which use fewer data to increase usage rates in developing nations. It has been developing solar-powered drones that aim to extend internet connectivity around the planet.

The company uses its huge size advantage to lure advertisers, which topped five million in April, offering highly targeted marketing capabilities to advertisers based on data collected from their users.

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China’s New Large Solar-Powered Drone Reaches 20,000 Meters in Altitude




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China’s first domestically designed large solar-powered unmanned plane reached above 20,000 meters in altitude on its test flight in the country’s northwest regions recently.

The drone was developed by the China Academy of Aerospace Aerodynamics (CAAA), it’s developers kept the exact size of the drone as a secret, but it is believed to be about 14 meters long with a 45 meter wingspan according to earlier prototypes.

 

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During the Day, Facebook Reaches More People Than Network TV

Daytime TV has changed. For years, soaps ruled the airwaves but now you’ll find more people talking about their real problems than acting out fictional ones. The networks think they have the mix right, but according to Nielsen more folks are tuning into Facebook than to daytime TV.

nielsen facebook day reach

Look at those blue lines go. It’s not even a contest in the 18-34 bracket. We start to see a switch around 45 and TV wins in the over 65 group. Maybe that’s why daytime TV is full of commercials for pharmaceuticals and life insurance. If you’re selling fast cars and trendy clothes put your effort into posting to your Facebook brand page from ten until three everyday.

Once primetime kicks in, it’s a different story.

nielsen facebook primetime reach

The 18-24′s still prefer Facebook but in every other age bracket TV wins. It’s especially hot for those over 45.

Here’s better news, Nielsen says that during primetime hours, (8 pm to 11 pm) Facebook is an excellent driver of duplicate reach.

For consumers ages 25-34 during primetime, for example, Facebook contributed up to 36 percent duplicated reach to the four measured TV networks.

What’s fascinating is that TV exposure is the alternating factor in this study. Facebook reach is nearly the same for each age bracket regardless of the day part. There’s a slight drop for people over 45 as night falls, but it’s not much. Those blue bars say that across the board, we’re all on Facebook all the time. And these numbers don’t include mobile usage, so the Facebook percentages are actually higher than you’re seeing here.

I know, Facebook’s popularity isn’t new news but the fact that it’s besting TV is incredible. Television used to be the way a brand connected with the largest number of people. Now, not so much. That’s great news for small marketers who can’t afford to buy TV time. With the right campaign and accurate targeting, a Facebook campaign could net more customers than a TV commercial and for a lot less money.

You can download the full Nielsen report for free when you click here.

Marketing Pilgrim – Internet News and Opinion

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