Tag Archive | "Rakuten"

Rakuten Rolling Out Revolutionary 5G Mobile Network In Japan

Building World’s First Fully Virtualized Cloud-Native Network

With our new mobile network, all these network services are directly connected to the internet,” says Rakuten founder and CEO Hiroshi Mikitani. “Our firewall is probably much stronger than any other hardware-dependent mobile network. It is a pretty wrong idea that hardware is stronger in terms of security than software. It’s kind of a syndrome.”

Rakuten is in taking a revolutionary approach to building out Japan’s fourth major mobile. Network. “The journey that we are embarking on in Japan will enable a complete transformation in the telecom infrastructure buildout,” explains Rakuten Mobile Network Chief Technology Officer (CTO) Tareq Amin. “We are building the world’s first end-to-end fully virtualized cloud-native network.” At the Rakuten Technology Conference, last October, Amin said that they are deploying a very different architecture and leveraging Rakuten IT skills.

“The majority of the telecommunication companies in the world have been on this journey of transformation. And yet I would argue that very little progress has happened to deploy a true end-to-end cloud-native network,” says Amin. “In fact, there is not a single telco in the world that has moved all of its workloads to the cloud. I think Rakuten is going to be the only company in the world that’s going to enable this.”


Rakuten Mobile Network Chief Technology Officer (CTO) Tareq Amin Announcing New Mobile Network for Japan.

Last night on CNBC Rakuten CEO Hiroshi Mikitani discussed how the network is set to deploy 5G nationwide in Japan by June 2020:

Rakuten Rolling Out Revolutionary 5G Mobile Network In Japan

We are rolling out our 4G network before we launch 5G. We are going to deploy what we call mobile edge computing in Japan. We are going to have over 4,000 edge servers all over Japan. Therefore, we do not have to create a new network for 5G. What we need to do is modify our edge servers a little bit. Our core network throughput is really fast. What we have to do is just add a 5G antenna, which we already have developed together with Qualcomm as well as NEC. We will be rolling out 5G in June 2020.

As 5G rolls out consumers will understand the benefits. The key is an edge computing. There is a very low latency between your device and edge. It’s just a millisecond latency, so it’s almost like you have artificial intelligence. You hold your own artificial intelligence in your hand. Definitely, the speed is going to be much faster, maybe 1,000 times faster than 4G. Of course, latency is going to be much shorter. So autonomous driving and other autonomous applications are going to be really becoming true.

Rakuten Rolling Out Revolutionary 5G Mobile Network In Japan, Says Rakuten CEO Hiroshi Mikitani

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Rakuten Super Logistics To Open 6 New Ecommerce Fulfillment Centers

The recent USPS shipping structure changes will increase retailers shipping costs, says Rakuten CEO Mike Manzione. What Rakuten does is help retailers offset these increases by utilizing a network of order fulfillment centers, thereby controlling shipping costs while decreasing shipping times. “With the change to zone-based pricing for First Class Packages, all clients must reconsider how to locate their product closer to their customers,” says Manzione.

Mike Manzione, CEO of Rakuten Super Logistics, discusses RSL’s plan to open six additional ecommerce fulfillment centers in 2019:

Retailers Must Locate Products Closer to Customers

Our continued expansion into major metropolitan markets is a commitment to our clients. We’re creating a network that provides our clients a greater choice and flexibility that aligns their customer base with their product. With the change to zone-based pricing for First Class Packages, all clients must reconsider how to locate their product closer to their customers.

By 2021, worldwide retail e-commerce sales are projected to be 4.9 trillion dollars (USD). At the same time, customers are demanding shorter shipping timelines. RSL is uniquely positioned as an industry leader with our nationwide network of fulfillment centers. With our increased major metropolitan presence, RSL will reduce ground transit delivery to within one day.

RSL To Open 6 New Ecommerce Fulfillment Centers

Houston and Los Angeles will be our first 2019 expansion markets. The new Houston facility will be strategic for our clients importing product and materials from all over the world – including Brazil and Germany. Los Angeles will be strategically located near the Port of Los Angeles, a major container port. The Los Angeles location will be instrumental for our clients that import product from Asia.

As a leader in the order fulfillment industry, RSL will also be employing state-of-the-art technology in all six new facilities. In 2018, RSL began deploying ‘order fulfillment robots’, developed by inVia Robotics, in its facilities nationwide and will be expanding with inVia’s automation technology in the new warehouses.

About Rakuten Super Logistics

RSL  Fulfillment Centers have been carefully managed from the ground up, to create unique, high-velocity operations:

  • Maintain complete control of your fulfillment with a cloud-based fulfillment management system.
  • Save on shipping costs and expedite shipment times with the 2-Day Delivery Network.
  • Improve customer satisfaction and earn repeat business from shoppers.
  • Focus on your business by partnering with the industry leader in eCommerce order fulfillment.

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