Tag Archive | "quality"

Measuring the quality of popular keyword research tools

Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console.



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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?

While there’s no hard proof it exists, the organic quality score is a concept that’s been pondered by many SEOs over the years. In today’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score.

Google's Organic Quality Score

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about organic quality score.

So this is a concept. This is not a real thing that we know Google definitely has. But there’s this concept that SEOs have been feeling for a long time, that similar to what Google has in their AdWords program with a paid quality score, where a page has a certain score assigned to it, that on the organic side Google almost definitely has something similar. I’ll give you an example of how that might work.

So, for example, if on my site.com I have these three — this is a very simplistic website — but I have these three subfolders: Products, Blog, and About. I might have a page in my products, 14axq.html, and it has certain metrics that Google associates with it through activity that they’ve seen from browser data, from clickstream data, from search data, and from visit data from the searches and bounces back to the search results, and all these kinds of things, all the engagement and click data that we’ve been talking about a lot this year on Whiteboard Friday.

So they may have these metrics, pogo stick rate and bounce rate and a deep click rate (the rate with which someone clicks to the site and then goes further in from that page), the time that they spend on the site on average, the direct navigations that people make to it each month through their browsers, the search impressions and search clicks, perhaps a bunch of other statistics, like whether people search directly for this URL, whether they perform branded searches. What rate do unique devices in one area versus another area do this with? Is there a bias based on geography or device type or personalization or all these kinds of things?

But regardless of that, you get this idea that Google has this sort of sense of how the page performs in their search results. That might be very different across different pages and obviously very different across different sites. So maybe this blog post over here on /blog is doing much, much better in all these metrics and has a much higher quality score as a result.

Current SEO theories about organic quality scoring:

Now, when we talk to SEOs, and I spend a lot of time talking to my fellow SEOs about theories around this, a few things emerge. I think most folks are generally of the opinion that if there is something like an organic quality score…

1. It is probably based on this type of data — queries, clicks, engagements, visit data of some kind.

We don’t doubt for a minute that Google has much more sophistication than the super-simplified stuff that I’m showing you here. I think Google publicly denies a lot of single types of metric like, “No, we don’t use time on site. Time on site could be very variable, and sometimes low time on site is actually a good thing.” Fine. But there’s something in there, right? They use some more sophisticated format of that.

2. We also are pretty sure that this is applying on three different levels:

This is an observation from experimentation as well as from Google statements which is…

  • Domain-wide, so that would be across one domain, if there are many pages with high quality scores, Google might view that domain differently from a domain with a variety of quality scores on it or one with generally low ones.
  • Same thing for a subdomain. So it could be that a subdomain is looked at differently than the main domain, or that two different subdomains may be viewed differently. If content appears to have high quality scores on this one, but not on this one, Google might generally not pass all the ranking signals or give the same weight to the quality scores over here or to the subdomain over here.
  • Same thing is true with subfolders, although to a lesser extent. In fact, this is kind of in descending order. So you can generally surmise that Google will pass these more across subfolders than they will across subdomains and more across subdomains than across root domains.

3. A higher density of good scores to bad ones can mean a bunch of good things:

  • More rankings in visibility even without other signals. So even if a page is sort of lacking in these other quality signals, if it is in this blog section, this blog section tends to have high quality scores for all the pages, Google might give that page an opportunity to rank well that it wouldn’t ordinarily for a page with those ranking signals in another subfolder or on another subdomain or on another website entirely.
  • Some sort of what we might call “benefit of the doubt”-type of boost, even for new pages. So a new page is produced. It doesn’t yet have any quality signals associated with it, but it does particularly well.

    As an example, within a few minutes of this Whiteboard Friday being published on Moz’s website, which is usually late Thursday night or very early Friday morning, at least Pacific time, I will bet that you can search for “Google organic quality score” or even just “organic quality score” in Google’s engine, and this Whiteboard Friday will perform very well. One of the reasons that probably is, is because many other Whiteboard Friday videos, which are in this same subfolder, Google has seen them perform very well in the search results. They have whatever you want to call it — great metrics, a high organic quality score — and because of that, this Whiteboard Friday that you’re watching right now, the URL that you see in the bar up above is almost definitely going to be ranking well, possibly in that number one position, even though it’s brand new. It hasn’t yet earned the quality signals, but Google assumes, it gives it the benefit of the doubt because of where it is.

  • We surmise that there’s also more value that gets passed from links, both internal and external, from pages with high quality scores. That is right now a guess, but something we hope to validate more, because we’ve seen some signs and some testing that that’s the case.

3 ways to boost your organic quality score

If this is true — and it’s up to you whether you want to believe that it is or not — even if you don’t believe it, you’ve almost certainly seen signs that something like it’s going on. I would urge you to do these three things to boost your organic quality score or whatever you believe is causing these same elements.

1. You could add more high-performing pages. So if you know that pages perform well and you know what those look like versus ones that perform poorly, you can make more good ones.

2. You can improve the quality score of existing pages. So if this one is kind of low, you’re seeing that these engagement and use metrics, the SERP click-through rate metrics, the bounce rate metrics from organic search visits, all of these don’t look so good in comparison to your other stuff, you can boost it, improve the content, improve the navigation, improve the usability and the user experience of the page, the load time, the visuals, whatever you’ve got there to hold searchers’ attention longer, to keep them engaged, and to make sure that you’re solving their problem. When you do that, you will get higher quality scores.

3. Remove low-performing pages through a variety of means. You could take a low-performing page and you might say, “Hey, I’m going to redirect that to this other page, which does a better job answering the query anyway.” Or, “Hey, I’m going to 404 that page. I don’t need it anymore. In fact, no one needs it anymore.” Or, “I’m going to no index it. Some people may need it, maybe the ones who are visitors to my website, who need it for some particular direct navigation purpose or internal purpose. But Google doesn’t need to see it. Searchers don’t need it. I’m going to use the no index, either in the meta robots tag or in the robots.txt file.”

One thing that’s really interesting to note is we’ve seen a bunch of case studies, especially since MozCon, when Britney Muller, Moz’s Head of SEO, shared the fact that she had done some great testing around removing tens of thousands of low-quality, really low-quality performing pages from Moz’s own website and seen our rankings and our traffic for the remainder of our content go up quite significantly, even controlling for seasonality and other things.

That was pretty exciting. When we shared that, we got a bunch of other people from the audience and on Twitter saying, “I did the same thing. When I removed low-performing pages, the rest of my site performed better,” which really strongly suggests that there’s something like a system in this fashion that works in this way.

So I’d urge you to go look at your metrics, go find pages that are not performing well, see what you can do about improving them or removing them, see what you can do about adding new ones that are high organic quality score, and let me know your thoughts on this in the comments.

We’ll look forward to seeing you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Search Buzz Video Recap: Pinterest Google Spam, Search Console Data, Quality Raters & More

This past week we posted our monthly Google Webmaster Report. Are spammers using Pinterest to abuse Google…


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The Path to Freedom, More Creativity, and … Really Good Audio Quality

The Path to Freedom, More Creativity, and ... Really Good Audio Quality

We kicked off the holiday week on Monday with your July creativity and productivity prompts.

Each month this year, we’re suggesting practical ideas to improve your content and help you get more done. In July, we’re challenging you to select two content types that are new to you and schedule an extra hour each day to work on something meaningful.

(If one of your new content types is audio, be sure to check out Wednesday’s post this week as well.)

Tuesday was U.S. Independence Day, and I shared my latest thoughts on three steps toward greater economic and time independence: growing your audience, creating a revenue stream, and committing to growth and learning.

Each of those three is a big topic, which is why it’s our privilege to help you with them throughout the year.

On Wednesday, Toby Lyles, who was instrumental to the development of our Rainmaker FM podcast network, gave some of his best tips on how to get that smooth pro sound from your audio — without killing your budget.

Toby has given me some fantastic tips for improving my own recordings over the years, and I’m so glad we convinced him to write a post for us!

That’s it for this week — have a great weekend, and we’ll see you Monday. :)

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


2017 Content Excellence Challenge: The July Prompts2017 Content Excellence Challenge: The July Prompts

by Sonia Simone


How to Carve Out Your Own Slice of IndependenceHow to Carve Out Your Own Slice of Independence

by Sonia Simone


your sound should be a welcome mat that invites the listener in for what feels like a face-to-face conversation10 Easy Tips for Professional Audio Quality

by Toby Lyles


How to Attract Your Ideal Customer with Perfectly Positioned ContentHow to Attract Your Ideal Customer with Perfectly Positioned Content

by Jerod Morris


How to Create Stability and Success as an ArtistHow to Create Stability and Success as an Artist

by Sonia Simone


How Award-Winning Short Story Writer Abigail Ulman Writes: Part OneHow Award-Winning Short Story Writer Abigail Ulman Writes: Part One

by Kelton Reid


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10 Easy Tips for Professional Audio Quality

"Your sound should be a 'welcome mat' that invites the listener in for what feels like a face-to-face conversation." – Toby Lyles

I started working with podcasts because I was an avid podcast listener.

I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and I’d miss out.

Our content should connect and engage, not frustrate and push away.

Since I run a podcast production company, I’ve learned that most people think any sound problem can be repaired with the simple twist of a knob. If only that were so.

Do you know how to avoid the most common podcast production pitfalls that distract your listeners?

Read on to discover how your podcast can stand out from the majority of the audio content available on the web.

Quality audio defined

Audio quality can be as subjective as Picasso’s art in a museum. One person says it’s brilliant … the next walks away scratching their head.

Let’s start with what quality audio is not.

You can tell audio needs to be improved when you hear:

  • Hum
  • Buzz
  • Hiss
  • Room reflections (echoes from the recording room)
  • Microphone handling, bumping sounds
  • Other foreign sounds: animals, lawnmowers, keyboard clicks, etc.
  • “Plosives” (the explosive sound consonants make when spoken into a microphone)
  • Extreme audio processing (audio effects that create an unnatural sound)

On the other hand, quality audio can be defined in one word: natural.

Quality audio sounds as if you’re talking around a kitchen table or with a client in your office. Your sound should be a “welcome mat” that invites the listener in for what feels like a face-to-face conversation.

How do you accomplish that? Here are 10 tips that will help you produce the “welcome mat” experience.

1. Value your listeners

Podcasts and blogs are similar.

In the same way that good website design helps attract and keep blog readers, quality audio attracts and keeps listeners around.

Quality audio isn’t about making you sound good, it’s about engaging your audience.

2. Invest in the right microphone

You knew this one was coming.

Microphones are the most important element of quality audio, but podcasters don’t need fancy, expensive ones.

If you record a monologue or interview-style podcast in an office or room in a home, a dynamic microphone is what you need. Other microphones work, but they can require more resources to coax out good sound.

Want some recommendations? My favorites are:

  • Audio-Technica 2100: a great USB microphone at an amazing price
  • RE20: the most popular microphone for radio for decades

The microphones listed above will produce quality sound, but remember that choosing a microphone is mostly about personality and taste. You need to ask yourself if the microphone is right for you, your voice, and your brand.

One way to answer the “which is best for me” question is to book a session at a professional recording studio and try out a variety of microphones. Take those recordings and get some feedback.

Between the engineer at the studio and your friends and family, you should be able to find a clear winner. Also, keep your target audience in mind. Does the microphone help communicate who you are? Does it match the tone your audience needs to hear?

Here are a couple guidelines about microphones to avoid:

  • The headset microphone that came with your smartphone. While those are great for appearing live on Facebook, they’re not ideal for podcasting.
  • A condenser microphone. They’re made for the acoustics in big, fancy, recording studios. Unless you’re planning to build a recording booth in your garage, leave these microphones in the store.

3. Use a microphone stand

Some podcasters like to record with the microphone in their hands. Unless holding the mic is absolutely necessary, avoid that technique.

Another common microphone-stand mistake is connecting it to a surface your hands or feet easily touch. If it’s a desk-mount stand, try connecting it to a nearby piece of furniture that’s not touching the desk. Or, if it’s a floor-mount stand, make sure the feet rest on carpet or padding.

Otherwise, the small movements you make during recording can transfer up the stand and into the microphone, which produces distracting sounds.

4. Find a great place to record

This item alone is a quick win for good sound.

Before you record, double-check that your room doesn’t reflect your voice back into the microphone. Carpet, furniture, wall decorations, and non-parallel walls all help calm the reflections. Trying a smaller room, or even a closet, is often easier than acoustically treating your current recording space.

You should also keep outside noises to a minimum. Common offenders are:

  • Fans
  • Refrigerators
  • Furnaces
  • Cars
  • Phones and other electronics
  • Open windows

5. Speak near the microphone

Nearly everyone shies away from the microphone. Don’t.

Even a slight distance from a mic makes you sound like you’re in a cave.

You’ll want to nearly kiss it. Make it your friend, and it will make you friends as you build your audience.

6. Set up a pop filter

The downside of speaking near the microphone is that it causes “plosives.”

“Plosives” are simply the air from consonant sounds disrupting the sensitive components of the microphone.

The pop filter, a screen that goes around or in front of a microphone, is a tried-and-true solution. Expensive or cheap, they’re all about the same.

7. Select an audio interface

Although many recommend using a mixing board, I’ve found that the never-ending knobs create more headaches than freedom.

The simplest solution is to plug your microphone into an audio interface, which converts your analogue microphone sound into digital, so your computer can understand it.

As a side note, even if you’re using the Audio-Technica 2100, it’s still a good idea to utilize an audio interface instead of the USB connection. It produces a much more detailed and clear sound.

My current audio interface favorites are:

8. Record separate tracks

Take advantage of multiple tracks to make sure every voice has its own separate recording.

With a two-person interview, it’s easy to pan the host to the left track and the guest to the right track. If your guest joins you via video chat, capturing a separate track of their local recording is helpful.

In the past, this was only possible if the guest was well-versed in audio or recording in a radio station. Thankfully, technology has advanced.

One of my favorite tools is Zencastr. It records via a web browser and uploads the best audio possible to your dropbox account.

9. Back up your recordings

Some people prefer to avoid a computer and record into a small recording device. I often do this myself, after having one too many recording sessions ruined by computer glitches.

I know of an author whose power went out while he was recording an audiobook. He lost four hours of recorded audio!

You can avoid that exact situation by recording into an external recorder. Or better yet, record into a computer for convenience and add an external recorder as a backup, just in case.

One of the fastest ways is to simply use an XLR splitter, which will split the signal into both the audio interface and the external recorder. If you have multiple sources, running an output from the interface into the recorder is a great way to use it as a secondary backup.

A couple external recorder favorites of mine are:

10. Edit and produce your content

While creating a good recording is the bulk of what’s involved in producing a podcast, quality editing and production wraps up the package.

If you have audio experience, go for it, but if you’re hesitant, grab someone who’s spent some time in the field. Even if you don’t hire a producer who specifically works with podcasts, their wisdom can help ensure you avoid expensive mistakes and end up with a quality product.

For those producing podcasts on their own, check out Auphonic. Auphonic has turned years of professional audio experience into an inexpensive piece of online software. Their specialty is leveling audio and removing background hiss and noise, an audio producer’s two most important jobs.

Bonus tip: loosen up

Before you record, have some fun: watch a cat video, laugh a little, do some vocal warm-ups.

Think about the person you’re aiming to help and the problem you can’t wait to solve for them.

Better recordings strengthen your message

Remember, audio equipment exists to enhance your message.

Who you are and what you have to say is invaluable … the gear is just a method of transporting the gold.

Special offer for Copyblogger readers only: Contact Toby on Twitter or at TwentyFourSound for a one-time, free podcast review. He’ll help you find the exact steps needed to match your audio to your voice.

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SearchCap: Google AdWords ad rank, quality score data & SEO strategies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords ad rank, quality score data & SEO strategies appeared first on Search Engine Land.



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Search Buzz Video Recap: Google Mobile First Index Release, Search Quality Raters Hours & SEO & Paid Ads

This week in search, I posted the big monthly Google webmaster report. I covered how Google said they may decide to release the mobile first…


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Google: 1,653 Search Launches With 9,800 Live Experiments & 130,336 Search Quality Tests

We all know Google does a lot of testing, in fact, I probably only cover less than 5% of the tests people email or send me that Google is running. I see tons and tons of UI tests, feature tests, color changes…


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Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

"This is how you increase the likelihood of reaching new audience members with your best work." – Jerod Morris

I hate to be the one to break this to you, but …

Your audience does not need your ideas.

Sorry to disappoint you.

It’s true though.

Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff.

Think about yourself. Do you need any more ideas to consume and consider?

No.

What you need are someone’s best ideas. And what your audience needs — in fact, all that your audience needs — are your best ideas.

  • The ideas that cut through the crap and clutter to make a difference
  • The ideas you’ve thought through, spent time with, and sculpted
  • The ideas that are closer to finished products than initial impressions

And you should invest more time distributing these premium ideas further and wider, in different ways and in different places. You shouldn’t simply hit Publish and then run to the next idea.

This way you can meet more of your current audience members where they are and you increase the likelihood of reaching potential audience members with your best work.

Let me show you an example of how I’m doing this on one of my sites …

It all starts with a blog post

Given my responsibilities here at Rainmaker Digital, and being a new dad, I don’t have a ton of extra capacity for side projects.

So when I do have an idea worth sharing over at The Assembly Call, I want to maximize the impact and distribution of that good idea. I can’t afford to spin my wheels.

In the immortal words of Sweet Brown:

“Ain’t nobody got time for that.”

This is why I’ve shifted my strategy and begun taking one well-thought-out idea and repurposing it into several different types of content, distributed in many different places.

The idea is given birth in a blog post. Why? Because I do my best thinking when I’m writing.

Writing forces me to clarify my thoughts in a way that I’m never able to by simply ruminating, or even talking.

I need to sit down, think, write, edit, think a little more, edit a little more, and chisel the idea from rough stone into something smooth and polished.

A lot of the fluff, filler, clutter, and crap gets removed, and then I feel much more comfortable turning the idea loose in the world.

(This process also makes me more prepared to speak extemporaneously about the topic in the future — a very useful side benefit for a project that involves a podcast and radio show.)

You may be different. You may thrive working it all out in your head. You may find that you clarify your ideas best by talking them out. I urge you to learn what works best for you and follow it.

But for me, it starts with writing. Hence why I began a blogging series titled “3-Point Shot” — where, basically, I take a topic of interest to IU basketball fans and come up with three useful observations about it. Simple. Consistent. Repeatable.

Sometimes I know what the observations will be before I start writing. But usually the process of conducting basic research, and then synthesizing it into three clearly articulated ideas, reveals new insights that are useful to me and, in turn, to my audience.

I write the first draft. Sometimes I rewrite or rearrange parts. Then I edit and proofread. Soon thereafter I hit Publish. The entire process usually takes 60–75 minutes.

Now I have a blog post, usually in the 1,000–1,250 word vicinity, that I can distribute via social media, use to attract search traffic, and send to our email list.

One piece. One format. A few distribution channels.

All done? Hardly. I’m actually just getting started.

The beautiful part of this strategy is that the most difficult and time-intensive part is now done. I developed a high-quality idea — it’s not just something I slapped together in 15 minutes as a cheap traffic grab.

Next, it’s time to leverage this fully-formed idea into a blitzkrieg of distribution.

The blog post becomes a podcast episode (and video!)

Keep in mind as we go through this example that the specific steps and channels that work for me over at The Assembly Call may not necessarily be the steps that you need to take.

That site is built around a podcast, and we’re also trying to grow our YouTube audience. Therefore, getting content out to our podcast audience and publishing more content to our YouTube channel are priorities. That might not be true for you.

But the big idea that I’m describing here — combining the power of quality over quantity with repurposing and smart, widespread distribution — will work for you. Just take the basic principles and apply them to your situation.

The next basic principle for me is this: turn the blog post into a podcast episode … and there just so happens to be a way that I can do that while simultaneously creating a video version too. Score!

When time is of the essence (and when isn’t it?), you have to take any chance you can to work smarter, not harder.

So here’s what I do:

  • Double-check my microphone cables and settings, and do a test recording. (Always, always, always do a test recording!)
  • Open up my Assembly Call episode template in GarageBand, so I can record locally.
  • Create a YouTube Live Event to broadcast the recording live.
  • Open up the blog post in a web browser, so I have it ready for reference.
  • Tweet out the link to the YouTube Live Event, so anyone who is interested can watch the live recording. (For what it’s worth, I’ve never had fewer than 16 people watch live online, and occasionally that number is up in the 50s and 60s.)
  • Hit Record in GarageBand, hit Start Broadcast on the YouTube Live Event, welcome the audience, and start reading the blog post.

From time to time while reading, I’ll interject something extra — the kind of comment that might have been a footnote to the written piece. But for the most part I just read the blog post verbatim, trying to sound as casual and conversational as I can.

I was worried when I first starting doing this that our podcast and YouTube audiences wouldn’t be too enthused about this content since it’s just me (without my co-hosts) and I’m basically just reading something they could get on the blog.

My worries proved to be unfounded. The response has been unequivocally positive.

I’ve received numerous tweets and emails thanking me for finding a way to deliver this written content in the preferred consumption medium for podcast listeners, which make up the majority of our audience. These folks would never get to see or hear the content otherwise.

And it is so easy to do. The entire time investment to record and post the podcast is about 30–35 minutes:

  • 5 minutes to set up
  • 15–20 minutes to record
  • 10 minutes to publish the podcast (the YouTube Live Event is automatically archived on our YouTube channel for on-demand viewing)

Furthermore, while our blog posts only publish in one place — our blog — we are set up to distribute our podcast episodes far and wide, with only a few button clicks required.

Every episode goes to:

  • iTunes
  • Google Play
  • TuneIn Radio
  • Stitcher
  • iHeartRadio
  • Spreaker
  • SoundCloud

This doesn’t even account for the many individual podcast apps that scrape places like iTunes for podcast feeds. (For example, I use Podcast Addict on my Android device, and The Assembly Call is available there even though I never signed up or submitted it there.)

And here’s a fun, little side benefit …

One of my favorite bonuses about tweeting out links to podcast episodes over blog posts is that people can consume the content right there in their Twitter feed.

Look at this tweet. All someone has to do is hit the play button, and the episode will play right there in the Twitter feed. Less friction, less distance between my audience being intrigued and then actually consuming my content.

Turn one quality blog post into a traffic and attention engine

So if you’re scoring at home, we’ve now gone from one blog post, one distribution channel, and a few traffic sources to:

  • A blog post
  • A podcast episode
  • A video
  • At least 11 different distribution channels
  • Countless traffic sources

And here’s the crazy thing … it could be more.

I could:

  • Repurpose the blog post someplace like Medium, or as a guest post
  • Create a slide presentation for SlideShare
  • Find additional video channels besides YouTube
  • Extract clips of the audio for a service like Clammr
  • Make clips or GIFs from the video to post in visual channels like Instagram

And on and on.

The main reasons I don’t do those are a) time and b) because I’d get diminishing returns.

I’ve tried to be strategic about investing the limited time and effort resources I have for this project into the channels that will deliver the best and most immediate returns. SlideShare, for example, isn’t going to do much for a sports audience, but it may be a great option for you.

What’s been the impact of all this? It’s only been a month, but already:

  • I added 400 new email subscribers
  • We doubled our YouTube subscribers (in just a month!)
  • Traffic to our blog increased by 31.91 percent
  • Podcast downloads in just March of 2017 (the majority of which was during the off-season, when attention is usually lower) were nearly equal to the combined total of January and February

What you should do next

Ask yourself if you’re maximizing the distribution of your best ideas.

Not your best blog posts, but your best ideas.

Because if you have an idea that’s a winner, but it’s only distributed via text as a blog post, then you’re missing out on a wide range of additional attraction options.

Can you turn your blog post into an audio recording? Can you then turn that audio recording into a video — even if you just use a fixed image rather than filming yourself (like I do here)?

Or, if you have a great podcast episode, can you go the other way and turn it into a blog post? If you already create transcripts for your podcast episodes, this is incredibly simple to do.

The bottom line is that rather than focusing on the quantity of the content you publish, you should invest more time in creating fewer, higher quality pieces of content … and then find efficient, scalable ways to distribute these high-quality pieces to as many nooks and crannies of the web as you can.

You’ll reach more people with your best ideas in the way they’re most comfortable consuming content.

And there’s no better way to build an audience and authority, brick by brick, than that.

The post Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide appeared first on Copyblogger.


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SearchCap: Pinterest search, Google AdWords call extensions & content quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Pinterest search, Google AdWords call extensions & content quality appeared first on Search Engine Land.



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