Tag Archive | "Publishers"

Search Buzz Video Recap: Google Update, News Publishers Ranking, BBB & Trust Signals & Google Audit Tools

This morning there may have been a new algorithm update impacting search rankings in Google. Google confirmed there is an issue they have fixed or are still fixing around news content not being indexed and ranked fast enough…


Search Engine Roundtable

Posted in IM NewsComments Off

European publishers accuse Google and Facebook of ‘plundering’ their content

Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create ‘link taxes.’



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Search Buzz Video Recap: Google Meta Descriptions, News Publishers, Algorithm SEO Impacts & Yoast Plugin

This week, I covered the big monthly Google webmaster report. Also, Google told us the meta descriptions HTML improvements section in Google Search Console will go away…


Search Engine Roundtable

Posted in IM NewsComments Off

Google Updates Image Search Guidelines For SEOs & Publishers

John Mueller from Google posted on Twitter that they have updated their image publishing guidelines at this help document…


Search Engine Roundtable

Posted in IM NewsComments Off

Google adds new knowledge panel to provide information about news publishers

In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph.

The post Google adds new knowledge panel to provide information about news publishers appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Facebook to Block Ads From Publishers Who Share Fake News

Facebook has ramped up its drive to combat the spread of fake news and hoaxes. It announced on Monday, that it will no longer allow Pages known to have repeatedly shared fake news in the past to advertise on its platform.

Via a blog post, the social media company stated that the move is aimed to reduce the distribution of fake news by disrupting the economic incentives to create them in the first place. It further stated that some Pages are buying Facebook ads to increase their audience base so they may distribute fake news more broadly.

Facebook already does not allow advertisers to run ad campaigns that link to fake stories. However, the most recent update of its site rules states that it will now penalize Pages that share fake news stories as well.

Based on Monday’s announcement, it looks like Facebook might be lenient to first-time offenders especially if they inadvertently shared a fake story. According to the company, it will only block ad purchases of Pages that repeatedly share fake news or hoaxes. To determine if a story is true or not, Facebook has partnered with third-party fact-checkers to help them thresh out real news from the rest.

However, it does not mean that affected Pages will be blocked from purchasing FB ads forever. According to the same blog post, blocked Pages will become eligible to purchase ads once they stop sharing misleading stories. It did not say how long the block would last before a Page can purchase ads again.

Facebook has been under pressure to curb the spread of fake news on its platform after it was accused of enabling the spread of fake political news during the U.S. presidential elections. The company faced the same criticism in Europe when French voters were reported to have been bombarded with fake news during France’s presidential elections.

[Featured Image via Pixabay]

The post Facebook to Block Ads From Publishers Who Share Fake News appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live

A document reviewed by the Wall Street Journal revealed that Facebook is going to pay $ 50 million to 140 publishers and celebrities that agreed to post Facebook Live videos. The publishers and celebrities will also be promoting their videos on their sites, Facebook and other social media channels.

This is a marketing strategy to launch Facebook Live as the place to post live videos thus changing the dynamic of the news feed from your friends text posts and pictures to television like entertainment and information. Facebook sees video as its future, both in terms of the type of content that users post and consume and as where they see the bulk of their future revenue coming. Just last week a Facebook VP stated in an interview that she predicts that within five years Facebook will be “all video.”

Facebook has long predicted that video advertising will eventually be their main source of revenue with Mark Zuckerberg once saying that if they sold a video ad at the top of the Facebook news feed for $ 1 million it would be equivalent to three Super Bowls every day.

Early this year, Zuckerberg talked about how Facebook will evolve to be a video platform commenting, “Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,” Zuckerberg said. “I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”

Just last week Zuckerberg hosted its first Facebook Live Q&A to all Facebook users, at one point reaching 6 million concurrent viewers.

The contracts to pay popular sites and celebrities is a way to launch Facebook Live while it works out a share of revenue concept. YouTube typically pays out 70% of revenue but pays even more for certain premium content. Its Facebook Live partners include a wide variety of publishers, celebrities and sports starts such as NFL quarterback Russell Wilson, CNN, Kevin Hart, Vox, Mashable, Tastemade, New York Times, Gordon Ramsay, Deepak Chopra and the Huffington Post.

Via WSJ.com:

“We wanted to invite a broad set of partners so we could get feedback from a variety of different organizations about what works and what doesn’t,” Justin Osofsky, Facebook’s vice president of global operations and media partnerships, said in a statement.

The value of individual contracts varies widely, with 17 worth more than $ 1 million, according to the document. The highest-paid publisher is BuzzFeed, slated to receive $ 3.05 million for broadcasting live between March 2016 and March 2017. Just behind BuzzFeed is the New York Times, which is to receive $ 3.03 million for a 12-month deal. CNN is third, with a $ 2.5 million contract.

The post Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Google’s AMP project: what will be the impact on publishers?

Last Wednesday, Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequences for content publishers and search marketers.

Search Engine Watch

Posted in IM NewsComments Off

Google Wins Round Against German Publishers, Who Vow To Fight On

The convoluted saga of Google News in Germany took another turn on Friday when regulators declined to pursue an antitrust claim against the company brought by “VG Media,” a consortium of German publishers including publishing giant Axel Springer. Reuters covered the decision but…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Advert