Tag Archive | "Prospect"

Why Your Prospect Chooses Your Competitor

You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their…

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Ask MarketingSherpa: Mapping the prospect conclusion funnel [includes free PDF example]

Is it wise to invest time in creating a funnel for all industries, including offline businesses? Read on to find out.
MarketingSherpa Blog

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How to Hook Your Ideal Prospect with Content that Connects

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario
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Your Hidden PPC Prospect: Google

Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second.
Search Engine Watch – Latest

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Lead Generation: A closer look at a B2B company’s cost-per-lead and prospect generation

An in-depth look at one B2B marketing firm’s lead generation tactics and cost-per-lead for different efforts. And read on to find out how no-margin-cost inbound marketing tactics compare to more budget and time intensive efforts.
Marketingsherpa Blog

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