Tag Archive | "Proposed"

Ghostery Goes Open Source, Reveals Two Proposed Revenue Streams

Ad-blocker Ghostery published its entire programming code on Thursday. By going open source, the company aims to clear the air on its old business model and invite others to contribute to its continuing development.

“As a privacy product, especially one designed to give users a look behind the scenes at what data companies are collecting and doing with it, we thought it was important to give our users a look under the hood,” Ghostery’s product manager Jeffrey Tillman said.

This unprecedented move was Ghostery’s response to conspiracy theories hounding the company. Before its acquisition by web browser Cliqz last year, previous owner Evidon earned money for Ghostery by selling users’ data. Software users chose to disclose information on ad trackers they encountered, but the compiled information was sold to eCommerce sites to help them discover why loading times slowed down.

Ghostery’s old business model was contradictory—a privacy-focused tool selling user data—and confused its users. “It was never a really great fit for Ghostery the consumer product,” Tillman admitted.

Recently, Ghostery announced two revenue streams as its new business model. First is Ghostery Insights, a paid analytics service for researchers to gather more data about the tracker ecosystem. Likewise, the analytics tool will aid web developers in quantifying the effect of trackers on site performance, such as loading speeds.

Meanwhile, Ghostery Rewards is an affiliate marketing program designed for its users. They can choose to sign up for the service wherein users will receive relevant promotional offers, a tamer version of aggressive web ads. There will still be advertisements, but only those worthwhile and interesting to Ghostery users.

Of course, affiliate programs are nothing new as many publications and bloggers already use them to generate revenue. However, Ghostery’s decided to make its program distinctly different from that of its main rival Adblock Plus. Unlike Ghostery Rewards, Adblock has an “acceptable ads program” that shows ads that may not be relevant to the user. As long as advertisers meet certain criteria and agree to split some of their ad revenue, Adblock lets them through.

Exposing Ghostery’s code to the public makes it more vulnerable for software developers to sidestep the ad blocker’s system. But Tillman isn’t losing sleep over it.

“There will always be a cat-and-mouse game with advertisers that are trying to find new ways to evade our technology but, if anything, going open-source should empower our community of contributors to help keep Ghostery ahead of the curve,” Tillman pointed out.

[Featured image via YouTube]

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Keira Knightley Gets Heckled, Proposed To While On Stage In Broadway Debut

Keira Knightley was all set to make her big Broadway debut on Thursday night, playing the title character in the play Therese Raquin.

However, things did not go smoothly for Keira Knightley on her big night.

Only minutes into the play, a man in the audience began shouting at Keira Knightley from the mezzanine railing, saying, “Keira, none of this is real! This is all an act! Christ was born of a virgin!”

According to an eye witness, the man also screamed, “I love you,” at Keira Knightley and asked her to marry him.

Keira Knightley, ever the true professional, didn’t respond and didn’t even break character.

This prompted the man to yell, “Five seconds is too long to wait for a response!”

Security then hauled the man out of the theatre, but not before he threw a bunch of flowers onstage.

That moment when you meet Keira Knightly and fall in love

A photo posted by SamMuffinss (@sammuffinss) on

At that point, Keira Knightley’s co-star, Gabriel Ebert, couldn’t take it anymore. He broke character long enough to kick the flowers off the stage.

Obviously, that would be a little alarming.

Afterwards, the show went off without a hitch, marking the completion of Keira Knightley’s first Broadway show.

It wasn’t Keira Knightley’s first time on stage, however.

Keira Knightley made her West End debut in 2009 in The Misanthrope. Two years later, Keira Knightley starred in The Children’s Hour.

What do you think about Keira Knightley’s creepy encounter?

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