Tag Archive | "Promoted"

Quora unveils new Promoted Answers ad unit

The Promoted Answers unit has the same targeting options as the platform’s other ad formats.

Please visit Search Engine Land for the full article.

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Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

The promoted pins in Google Maps are being tested on Android devices.

The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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SearchCap: AMP images, Google Maps promoted places & machine learning

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AMP images, Google Maps promoted places & machine learning appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Pinterest Launches Promoted Video for Brands

Pinterest rolls out Promoted Video, available only on mobile devices, to make them an even better marketing platform for brands. The trend toward video advertising with social media platforms and the internet in general continues with this Pinterest announcement. According to business intelligence firm L2, Marketers are projected to spend $ 12.82 billion on internet video advertising by 2018, which is up from $ 7.7 billion spent in 2015. All of the other major social platforms, Facebook, YouTube, SnapChat, Instagram and Twitter have already launched video ad platforms. It’s about time for Pinterest to jump in, especially considering its focus on ecommerce.

Pinterest, being a very visual medium and already brand focused seems to be a perfect match for video advertising. “Over 100 million people around the world come to Pinterest every month to discover ideas to try,” said Pinterest Product Manager Mike Bidgoli in a post. “One of the best tools for bringing those ideas to life is video, so it’s no surprise this format has been popular on Pinterest. In the last year alone, we’ve seen a 60% increase in videos on Pinterest featuring everything from workouts and home projects to hair & beauty tutorials. That’s why we’re excited to roll out Promoted Video.”

Bidgoli noted that of the 100 million monthly Pinterest visitors, 55% use the platform to find or shop for products, according to the 2016 Internet Trends Report. Only 12% of people view other social media platforms as places for ecommerce. Pinterest clearly sees its future revenue source coming from video advertising.

Pinterest has tied Promoted Video with its Featured Pins product in order to differentiate itself from other social platforms that are focused on just views. “While other platforms primarily offer video views, we’ve coupled Promoted Video with featured Pins below the video,” said Bidgoli. “Now the 67% of people who say videos on Pinterest inspire them to take action can experience your brand and then simply click below to do more with your products and services.”

Pinterest won’t auto-play their video ads in a users feed, it will first play a Cinematic Pin format that they already have to give users a silent teaser of the marketing video. Once people tap on the Pin the full video will open up and automatically start playing with sound. Businesses can run video ads as long as 5 minutes, infomercial style. It will be interesting to see if Pinterest is actually planning on the long-form video marketing concept because of its proven success on TV of driving actual sales. For instance, a person perusing cooking posts could be presented with the Copper Chef ad. Well it convert as good as it does on TV? If it does Pinterest will have discovered a marketing gold mine.

According to Bidgoli, Pinterest will charge marketers based on impressions of the preview Pin on a CPM basis and not just for after click video views. Advertisers will see both the impression numbers for their teaser gif video views, the number of clicks the teaser Pin received, the number of times their full video was viewed at least partially and breakdowns on how far people watched the video (25%, 50%, 75%, 100%) and how many clicks the Featured Pin under the video received.

A Millward Brown study commissioned by Pinterest found that Old El Paso Promoted Video ads were 4x more memorable than a non-video ad. At launch, Pinterest has partnered with bareMInerals, PURINA, kate spade, Lionsgate and BEHR to proved the value of Promoted Video. “We’ve run several campaigns with Pinterest and consider video a natural evolution on how we want to connect with our Pinterest audience,” said Meredith Schaffner, Marketing Manager, Old El Paso. “Our customers come to Pinterest with high intent and the ability to show a recipe and our products through video is a unique opportunity to drive higher performance.”

Video Advertising Trend Toward Social

At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. “It will definitely be mobile. It will probably be all video,” Mendelsohn said. “I just think if we look, we already are seeing a year on year decline in text. We’re seeing a massive increase as I’ve said on both pictures and video. So yeah, if I was having a bet, I would say video, video, video.”

During Facebook’s July 2016 earning call, Facebook executives predicted their future will be video, “We see a world that is video first, with video at the heart of all of our apps and services,” said Facebook’s CEO Mark Zuckerburg. “”Over the past six months we have been particularly focused on Live video. Live represents a new way to share what’s happening in more immediate and creative ways.”

2016 has been the year of not only more spending on video ads, but a movement of dollars from TV to internet video, following consumers wherever they are. In May for instance, Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $ 250 million in video ads from YouTube. But that’s not the story, it’s that Magna is shifting these ad dollars from its clients TV budgets.

Also at the NewFronts, YouTube announced a new way for marketers to take advantage of suddenly viral videos called Breakout Videos, which is part of Google Preferred allowing advertisers to reach the top 5% of videos created by YouTube stars. YouTube CEO Susan Wojcicki stated, “This will allow marketers to feature their brands alongside the next big thing”.

Video is also becoming big on Twitter where tweets have incredibly increased by over 50% since the start of 2016!

The post Pinterest Launches Promoted Video for Brands appeared first on WebProNews.


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Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President

Jolina Pettice

Jolina Pettice

Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing!

For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and results-focused professionals rewarded for their contributions and empowered to grow even more.

TopRank Marketing is on the cusp of some of the most exciting growth we’ve ever experienced in our 14 years in business and I am proud to see Jolina leading the way. Congratulations Jolina!  To learn more about Jolina, read on for Ashley’s interview with her:

This is my second time working with Jolina. The first time I was here, I often wondered “how does she do it?”. Jolina has a real knack for assessing a situation, quickly determining a solution and providing actionable next steps. When I heard that Jolina was being promoted to Vice President of TopRank Marketing, I jumped at the chance to interview her about her new role.

In her years at TopRank Marketing, Jolina has exemplified many of the core values that our company stands for. She is incredibly hardworking, has built up credibility both internally and externally, is always humble, and has the utmost integrity.

I sat down with Jolina to learn a little bit more about her journey and experiences so that she could share what TopRank Marketing has meant to her, in her own words.

Please share a little bit about your journey at TopRank Marketing.

First, let me start by saying that it’s been amazing.

I started at TopRank Marketing as a PR Associate. PR & Journalism is what I had studied, and after tinkering around a bit, it was time to put my degree to work (thank you mom for the nudge). My first year was focused on assisting clients with their PR efforts, through content creation and pitching journalists. Thankfully, I have pretty thick skin and getting hung up on several times throughout the day didn’t get to me.

This was 9+ years ago, so SEO and digital marketing in general was still relatively new to many organizations. I was really fascinated by the integration of a client’s PR efforts with a broader online mix and the results it could produce. And I mean really fascinated, like Googling all day and all night trying to figure out what was showing up for what terms, what did the sites look like that were ranking, what did they have (or not have) as compared to the clients I was working for. This was the start of my journey beyond PR and into Account management.

So all was pretty good, I was learning the ropes and finding my work to be satisfying. And then out to lunch one day, Susan Misukanis (TopRank Marketing’s President and Co-founder) asked me what I wanted to do next. Continue in PR or try something new?

I still remember it like it was yesterday, so new into my career and having someone genuinely interested in what I was thinking about and hoping to accomplish. So, without hesitation, I jumped in and said, “I want to be an Account Manager!”. The ability to learn more about all areas of marketing, and frankly get to be responsible for client programs, was really appealing to me.

And from that day and into the next year, Susan and Lee graciously taught me everything I needed to know, and beyond that gave me the freedom to test, create, fail, and flourish. And for that, I am so very grateful.

Fast forward a couple years, multiply clients a couple times over – and next thing you know we’re building out teams in areas from Account Management, to Social, to Content, and more. And here I sit, almost 10 years later, with the most talented team, clients I consider friends – and so excited to see what we accomplish next.


What have you learned most from the clients you’ve worked with?

The best client-agency relationship is when you are both learning from one another. And I’ve been so lucky to work with great brands and the people behind them.

One of my favorite parts of being agency-side is that you catch a glimpse of so many different settings from startups to enterprises.  So, I’m probably most grateful for the sheer amount of business experience you can gain by paying attention to how different businesses operate. And of course, you can’t beat it when a client teaches you what is – and is not – authentic BBQ.


What’s the best piece of advice you can give managers looking to grow into a position like yours?

I would say two things.  The first is to keep your eye on the prize, which should be whatever ‘success’ looks like to your organization.  It’s easy to get pulled in multiple directions, so you have to find a way to keep yourself and your team focused.

The second would be not to try and go it alone. When you’re new to management it can seem very daunting and you will come across situations that you can’t always plan for. Find a mentor, read books, do whatever you can to be prepared for whatever may come your way.


How do you believe that TopRank Marketing has proven to be “Smart, Creative and Focused on Results”?

Smart: Our team was one of the first to pioneer the idea of integration between PR and marketing and working with influencers and content marketing. We’ve avoided chasing shiny objects and instead focusing on what drives value for our clients.

Creative: We’ve been creative in the way that we recognize that for any given client there may be limited resources to get the job done. In these situations, the team has worked hard to create efficiencies and process that enable us to create the best possible solution for our clients.

Another creative approach that we’ve taken is to create content that allows us to build an asset and break it back down to create continuity of message and lot of promotable assets for our clients.

Focused on Results: We strive to recommend a marketing mix for clients that we think will drive the best results. If you can’t serve the audience you’re trying to reach and the marketing mix isn’t a fit for the culture that you’re working for, then it’s not worth the time and energy to go chase it. Staying really true to what can garner the best results for your client is the most important thing.


TopRank Marketing Team Members Share:

In her leadership role at TopRank Marketing, Jolina has worked with the vast majority of our team members in one capacity or another. Here’s a sample of the praise she’s received from her co-workers:

“Jolina has taught me how to have fun at work. “You don’t know what you don’t know” – Never be afraid to ask a question, or ask for help.”
- Shaya Clark, Operations Coordinator

“Jolina has taught me the importance of keeping a positive attitude in any situation. Her stress on keeping team members upbeat and motivated helps me to reevaluate my actions and do the same.”
- Kate Heithoff, SEO Copywriter

“From watching Jolina lead the team tirelessly and enthusiastically to improve client programs, I’ve learned that creativity is a team effort and going the extra mile is always worthwhile.”
Brooke Furry, Account Manager

“Jolina has taught me many valuable things, but one particularly good piece of wisdom she shared with me is that you will always be busy and always have more tasks to complete than time to complete them. You can either waste time and energy stressing about it or just get moving on the most important things. If you knock out the big rocks, the little ones will fall into place.”
Evan Prokop, Digital Marketing Manager

What our clients say about Jolina:

“I started working with Jolina back in 2007 when she was our account manager. I was immediately impressed with her – she’s smart as a whip and can rattle off SEO and content marketing tactics and strategies at a mile a minute (after all she does run on coffee and Twizzlers)! While she managed our account we saw significant improvements every single year. And, as she has risen through the ranks of TopRank Marketing, I can tell that her expertise and account management skills have rubbed off on others, as we are in excellent hands with our current account team. This is certainly a well-deserved promotion for Jolina! I am so happy for her and of course proud to say that she has led us on our path to online marketing success!”
- Barbara Feinberg: Product Marketing Manager, IWS Digital Marketing
Imaging and Workflow Solutions at McKesson Corporation

Opportunities Are Abundant At TopRank Online Marketing

Do you want to be a part of a team that encourages and rewards smart, creative and results focused work? View our current openings.

If your business is in need of a team of marketers that will work alongside you to define and meet your business objectives, let’s have a conversation.


The post Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President appeared first on Online Marketing Blog – TopRank®.

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Twitter Expands the Boundaries for Promoted Tweets

Every couple of months, Twitter inches slightly closer to their goal of becoming an advertising force in social media.

This week’s action was pushing Promoted Tweets out to the mobile apps. More importantly, they expanded who sees the ads and that’s great for marketers.

Previously, Promoted Tweets only showed up in your stream if you followed that brand. Now, advertisers can choose to show Tweets to anyone with similar interests.

The way I interpret this is, if I’m following Coca-Cola on Twitter, then Pepsi can choose to send me their Promoted Tweets.

Twitter says they decided to make this move because the response they got to their mobile testing was positive. Will it stay that way?

It does seem that people have stopped carrying on about the presence of advertising. Perhaps they’ve finally realized that it’s not only necessary if they want the app for free, but it can be helpful.

Yes, I said it. Advertising is a good thing. I know I’m preaching to the choir here, but perhaps my word will spread to the masses and people will learn to embrace ads, not run from them.

Twitter says 55% of the more than 100 million regular users check in at least once a month using a mobile app. With the upgrades in navigation and presentation, this number should continue to climb.

I had a real love affair with Twitter at the start, then broke away for several months. Now, I’ve found I really enjoy sitting on the couch, flipping through the day’s tweets with my iPad. The app allows me to easily click through to read submitted articles and I feel like I’m getting more out of Twitter than ever before.

How about you? Do you use Twitter on mobile? How does it fit in to your marketing plan?

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.

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