Tag Archive | "Profiles"

Number of Active Business Profiles on Instagram Reaches 25 Million

Instagram’s business profiles are proving to be good for businesses.

The social media network recently announced that 25 million merchants have changed their personal Instagram accounts into business profiles. That’s a huge leap from the 15 million business accounts that were active on the app as of July of this year. What’s more, most of these accounts are from small businesses.

The Facebook-owned app introduced business profiles in May 2016 in order to give businesses better commercial representation on its video and photo network. By changing one’s account to a business profile – which is similar to a Facebook page – companies can add a “contact us” button and examine detailed analytics about Stories and organic posts that they have published, like the number of impressions and the reach the posts accumulated.

Highlighting the main differences between an Instagram personal account and an Instagram business account.

Graphic via modernsoapmaking.com

Instagram is hoping that the more tools they provide merchants, the more they’ll use the app to expand their business, first organically and then through ads. And it seems Instagram’s strategy is working. Since business profiles were introduced, Instagram’s advertiser base has grown from 200,000 in February 2016 to 2 million by September 2017.

Those numbers clearly show that Instagram’s ratio of business accounts to advertisers is almost the same as its parent company. Facebook boasts of more than 6 million advertisers and 70 million companies using Pages.

About 80% of Instagram’s roughly 800 million users per month follow a business, and about 40% of 500 million daily users check out at least one business profile. Interestingly, two-thirds of the 200 million people who check out a company’s business profile on any day do not follow the brand or company. That is something businesses should consider closely.

Merchants might want Instagram users to tap on the follow button, but they would probably be just as happy if people tap the button to contact the company. After all, this would allow them to develop a customer base that goes beyond Instagram.

[Featured image via Pixabay.com]

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Google Plus Releases New Layout for Profiles

google-plusMany Google+ users jumped on the search giant’s social network yesterday and
found a completely new layout waiting for them when they accessed their profile
pages.

The profile page, a standard feature on any social network, was redesigned
according to feedback that Google gleaned from users. It also introduces features commonly found on other networks in an attempt to broaden the appeal of the growing platform.

Here’s a look at what’s included in the changes.

New, Larger Cover Photo

One of the first things users notice when accessing their profile pages is the larger and
more prominent cover photo. Google had long offered two options for cover photo
styles: the filmstrip and the banner cover photo. With today’s change, everyone is
moving to a significantly larger cover photo that measures 2,120 pixels x 1,192 pixels.
This gives the most creative among us more room to work with to stand out from the
crowd.

A “Cards” Style Design for the About Tab

Google+ update

The “about” page on the profile saw a significant change. Google Plus is moving
towards a “cards” style display of content in each section. This should make the content
a little easier to read. Additionally, the “Work” section includes a new feature: skills.
Much in the same way you can list skills on your LinkedIn profile, you can now list skills
on your Google Plus profile. Is Google shooting across the bow at LinkedIn to make a
play in the business networking world? Only time will tell, but I’ve heard some chatter today on Google+ that this could be the beginning of greater customization of the “What’s Hot” and the “trending” elements.

A Tab for “Reviews”

Google has driven hard at consolidating the online review universe and bringing it under
the Google+ umbrella. Now they’ve provided extra visibility to the places you review
by stashing them all under a single tab. No doubt they are trying to encourage more
reviews as well as checking out the places those in your circles have reviewed as I’m
certain this will fuel the strength of Google search.

The changes are slowly rolling out, so if you don’t have them yet, just be patient as they
should arrive to you soon. For those that already have the changes, what are your
thoughts? Do you like the new layout? Is it easier to use? If you’re not on Google Plus,
does this make you more inclined to use the social network?

 

About The Author

Jon Parks is a digital marketing strategist and owner of Dijital Farm, a digital marketing consulting agency based in Raleigh, N.C. As a consultant, speaker and instructor, Jon helps businesses make sense of social media, the basics of Google, e-mail marketing and more. You can follow Jon on Twitter, add him to your circles on Google Plus and connect with him on LinkedIn.

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Google: Hold Off On Creating Business Profiles On Google+, “Non-User Profiles” Will Be Shut Down

Tonight Christian Oestlien, the Ads Leads for the Google+ Project, posted a message along with a brief YouTube video about future Google+ plans on his Google+ account.  The video is just over a minute, but Christian covers a variety of topics.  The most important of which is that users should…



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