Tag Archive | "Private"

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and control. When we look at our offering that’s what it’s about. It’s the genesis behind us rolling out a programmatic offering. Advertisers want choice and control and we want to allow them to have that.”

Doug Fleming, Head of AdvancedTV at Hulu, discussed Hulu’s embrace of programmatic advertising via their new private marketplace in an interview with BeetTV:

March Towards Automation

Since the inception of programmatic advertising, the goal always was that it was on equal footing with direct sold. We didn’t separate it. This wasn’t a remnant solution. As we’ve grown to 25 million subscribers we now have enough inventory and enough access that we have decided to create a team under me to go out and affect those agency trading desks and those folks that have decided to bring programmatic buying in-house.

When we look at the landscape you can see this march towards automation and we’re not going to get in the way of that. We’re going to embrace that and we’re going to do it  in a very private curtailed way. There is no concept of a remnant provider reselling our inventory. Everyone has to be blessed and driven through the Hulu process.

Hulu Works with Telaria But Owns the Delivery Logic

On the demand side, it’s a mix of everyone. There is client direct, there are agency trading desks, and then the DSPs are good partners too. In each of those scenarios, we need and identify the brands before they come in so that they are attributed to the appropriate seller on our side. There’s no semblance of a DSP just hanging on and reselling in an always-on situation. We actually curate that environment and make sure that all of our t’s are crossed and i’s are dotted so that we know who the advertiser is coming in and we can manage that.

What’s unique about our work with Telaria is really that the Hulu ad server owns the delivery logic. So in this case what separated Telaria was that they enabled us to do things the way we wanted to do them. They kind of powered us. We have very smart people in place who oversee these positions and they came in and worked with us to develop the appropriate technology for us to go to market the way we wanted to go to market.

Hulu Private Marketplace Gives Advertisers Choice and Control

What it’s given us is the ability to take all advertising in. We can category block appropriately, so people maintain their category exclusivity within pods. We have the ability to take multiple advertisers and a single deal ID and manage all that blocking. It also allows us to open up to the programmatic marketplace a full suite of products. We’ve always run a private marketplace. However, in the past, we had automated guaranteed and unreserved fixed. Those are fixed price deal types. Unreserved gave you the ability to make a data-driven decision and if you chose to take that impression you paid the fixed price that we agreed on.

The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price. So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and control. When we look at our offering that’s what it’s about. It’s the genesis behind us rolling out a programmatic offering. Advertisers want choice and control and we want to allow them to have that.

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Google Reportedly Allows App Developers to Read the Private Messages of Gmail Users

A new report from the Wall Street Journal has revealed that third-party app developers have access to the emails of millions of Gmail account holders. Two companies have reportedly even allowed employees to read said emails. While Google claims that these developers have been thoroughly vetted, there are still fears that this could end up as a data breach similar to the Cambridge Analytica fiasco.

According to the Wall Street Journal, Gmail users that have signed up for some services, specifically travel and shopping price comparison tools, have agreed to terms and conditions that enabled the developers of this software and services to read their emails.

Gmail’s access settings do allow app developers and data companies to see the user’s emails and the private details that go with it, like the recipient’s address and time stamps. They can actually even view the whole message. And while application does require user consent, the permission form is admittedly vague on letting humans read emails instead of just machines.

These third-party developers claim to only use the information gathered from Gmail account holders for advertising purposes and targeted shopping suggestions. Google asserted that it has extensively vetted these developers, a process that entails checking that the company’s identity is represented by the app, that the data requested is in line with the service it offers, and that its privacy policy clearly states that it will monitor emails.

The Wall Street Journal report mentioned two specific apps that had access to said emails – Edison Software and Return Path. The former reportedly had employees read thousands of emails to assist in the training of its “Smart Reply” feature while the latter also allowed staff to read private messages to help in the development of the company’s software. Both companies said they have permission from users and that their actions were covered in their terms and conditions.

In a blog post, Return Path gave assurances that they “take great care to limit who has access to the data, supervise all access to the data.”

Meanwhile, Edison Software CEO Mikael Berner clarified the context in which their engineers read “a small random sample of de-identified messages” by saying it was for R&D purposes. He also revealed that the company stopped the practice some time ago and that all the data has been expunged “in order to stay consistent with our company’s commitment to achieving the highest standards possible for ensuring privacy.”

It’s not certain yet what kind of blowback the news that Google has allowed third-party developers access to user emails might have on the company. In all likelihood, it will be scrutinized the same way Facebook was after the Cambridge Analytica issue.

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Microsoft to Ban Language It Finds Offensive on Private Accounts

Microsoft users might want to take a closer look at the company’s update to its service agreement. Set to take effect this May, privacy experts are alarmed about the changes seem to suggest that Microsoft will now have the right to review user content even without prior consent.

The questionable changes were first reported on by Jonathan Corbett at the Professional Troublemaker site. Microsoft warned against the use of offensive language as well as the sharing of inappropriate content. The company stated that violating the modified rules could result in the closure of a user’s Microsoft account.

“In the Code of Conduct section, we’ve clarified that use of offensive language and fraudulent activity is prohibited. We’ve also clarified that violation of the Code of Conduct through Xbox Services may result in suspensions or bans from participation in Xbox Services, including forfeiture of content licenses, Xbox Gold Membership time, and Microsoft account balances associated with the account.”

But what worried privacy experts, even more, is that aside from banning users from the company’s services, using offensive language can even be used by Microsoft as grounds to conduct an investigation and go through the user’s private data. As pointed out by Corbett, the term “offensive language” is a bit too ambiguous and its definition can vary greatly between different people.

“Enforcement. If you violate these Terms, we may stop providing Services to you or we may close your Microsoft account. We may also block delivery of a communication (like email, file sharing or instant message) to or from the Services in an effort to enforce these Terms or we may remove or refuse to publish Your Content for any reason. When investigating alleged violations of these Terms, Microsoft reserves the right to review Your Content in order to resolve the issue. However, we cannot monitor the entire Services and make no attempt to do so.”

The updated rules could be particularly problematic for users of Microsoft’s gaming service Xbox Live. This is because, within gaming circles, trash-talking is normal among players.

This was pointed out by Corbett who couldn’t help but ask, “If I call someone a mean name in Xbox Live, not only will they cancel my account, but also confiscate any funds I’ve deposited in my account?”

Aside from Xbox Live, the updated agreement will also cover users of other Microsoft services such as Skype and Office. Given the scope, Corbett fears that the amended terms would allow any Microsoft staff to pry open anyone’s private data such as Skype call recordings as long as they are “investigating” something.

At the moment, Microsoft declined to comment on the issues raised related to the amended agreement.

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15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week? Well, we do — and this week we’re sharing insights from that community. On Monday, Jerod Morris recapped an epic answer he gave in one of our Authority Q&As recently. (As
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Google Fails to Keep Chrome for iOS Incognito Mode Searches Private

UK development and design firm Parallax spotted the flaw in the latest version of the Chrome app that Google has updated to add support for Apple’s iOS 7 mobile operating system and, perhaps ironically, a number of security improvements.
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Is Google Selling Investors Private Search Data?

This is an interesting play:

BBVA, Spain’s second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time economic indicators to its clients.

The bank and internet group will announce on Monday a scheme called the “BBVA-Google tourism activity in Spain indicator”. The first pilot project has focused on measuring advance demand for hotel stays and tourism interest in Spain by using search engine data.

Private investors get to see that search data before anyone else does. If you have a retirement plan invested in stocks, then you are at an asymmetrical information disadvantage because Google is providing an in-depth look at that search data to competing investors who can trade on the information before it is public.

Is search traffic a big deal? Is there enough signal there to matter? Yes. And yes.

I read an investment report earlier today about a company where the hedge fund’s rating & valuation was largely based on / justified by the SEO strategy of the underlying company & their current Google rankings…the report even had keyword ranking charts in it!

Was Google paid for giving BBVA access to the above data? Or was it thrown in as a freebie in exchange for getting over 100,000 BBVA workers to switch to the cloud & go Google on the enterprise software front?

If Google has over 90% search marketshare in many EU countries & is willing to leverage proprietary search data to win contracts in other fields, how does anyone compete against that data bundling?

Further, think of all the damage hedge funds & huge banks have done to societies the globe over this past decade & now Google is directly helping the bad guys.

That is Google’s approach to their proprietary information: if you invest in their ecosystem and use their analytics tools you can’t get your own analytics data (as they have to protect “user privacy”), but they will gladly sell that same data off to someone else.

If there is no public outrage at this “test” then the data units will start getting more granular. Rather than measuring categories Google may sell data on a per-site or per-company basis. Looking at how Google has consistently disintermediated “partners” everywhere else, if Google is feeling bold they may suggest that selling the data to others also permits Google to trade on the data as well.

What’s far scarier than an angry search engineer looking at your large paid link buy or a rogue Google “contractor” hacking up your site? A Google hedge fund with a substantial short position on your stock. :D

Recall that Eric Schmidt has stated:

“One day we had a conversation where we figured we could just try and predict the stock market…” Eric Schmidt continues, “and then we decided it was illegal. So we stopped doing that.”

Based on Mr. Schmidt’s above comment, is it reasonable that Google now profits off leveraging their data for securities analysis? What made the above clearly illegal & what is going on now above board? What’s the difference between them? Perhaps a “contractor” layer?

At the same time Google runs sweeping ad campaigns reminding people how Google protects them online, while hosting banking data in the cloud & making themselves a juicier hacking target.

Google warns publishers against using paywalls because it is a poor user experience while wiping out competing lead aggreagtors with new guidelines that are likely impossible to comply with. Sites like Highbeam Research get smoked by algorithms like Panda & the Google works with the folks who already have the legislature in their pocket to get them more data. The lesson here from Google is to provide a clean front end user experience and then sell the data back out the other end.

Everything is fine. Keep shopping (on Google.com + your Android phone)…Google will ensure the data is monetized to its full potential.

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SEO Book.com

Online market research – how to identify your niche market and audience. This tutorial will cover those steps. The right market research will help determine the success or failure of your business marketing campaign. In this tutorial we will be using what’s known as the site: command for more information please go to www.kipmarketing.com Copyright notice. All rights, including copyright, in the content of these video web pages are owned or controlled for these purposes by Jose Nunes and kip marketing.com. Content Creatotor: Producer: Jose Nunes Some content that may be showing on this production work was being broadcast in a public place/domain at the time of the production. Any content claims should be addressed to Jose Nunes at kipmarketing.com Reproduced with permission of the copyright owner Jose Nunes. Further reproduction without permission prohibited. Electronic signature: Jose Nunes
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Private Beta of Social Analytics in the PRO Web App: 1,000 Spots Available

Posted by randfish

In two weeks, we’ll be making the first spots available for the beta of a highly anticipated (and heavily requested) feature: social media analytics inside the PRO web app. The beta will launch with Facebook and Twitter, and in months to come we may add LinkedIn and Google+. For now, though, we’d love to get up to 1,000 beta testers into the service – we need to run for ~1 month to study how the data collection performs and scales before we release it to everyone using PRO (14K+ accounts and 30K+ campaigns).

Here’s the link to the survey & signup. Just fill that out and when we’re ready, we’ll start adding you to the beta. Note that we might not be able to include everyone in the private beta, and it may be a trickle (50-100 accounts) in the first week or two (starting the first week of October).

The social analytics feature is designed to track:

  • Growth of your Twitter + Facebook accounts
  • Traffic from Facebook + Twitter (via connection to Google Analytics)
  • Key metrics from Twitter:
    • Followers
    • Retweets
    • Most Retweeted Content
    • @ Replies
    • @ Mentions
    • Interaction Analysis (see screenshot below)
  • Key metrics from Facebook:
    • Fans
    • Likes
    • Fan Posts (quantity of posts on your wall by fans)
    • Mentions (any post to your wall that mentions your page’s name)
    • Admin Posts (your posts)
  • Comparison of your FB/Twitter accounts against Competitors (for public data like fans/followers)

Over time, there may be more functionality as well, but we wanted to start by tracking some of the key reach metrics that we’ve seen carry value (I mentioned a bunch of these in my post on social media KPIs).

Here’s a bunch of screenshots (note that some of these aren’t finalized nor showing all the features):

Screenshot 1

 

Screenshot 2

 

Screenshot 3

 

Screenshot 4

Hopefully, you’re as excited as we are. If so, we’d love to have you join the beta by signing up here!

Once we’ve done some thorough testing, we hope to have this rolled out to everyone using the web app in November, and will be iterating and improving thereafter. Thanks for all the support, and big kudos to the Moz engineering + product teams, who’ve put together something pretty damn cool here :-)

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