Tag Archive | "Price"

Price extensions now supported in Microsoft Advertising Editor

Create and manage price extensions in bulk.



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Marketing 101: What are decoy marketing and price anchoring?

When you nderstand choice framing, value anchoring and other psychological elements that affect marketing, you can help your customers accurately perceive the value your brand delivers.
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Microsoft Announces Huge Price Cut for Azure Cloud Services, Now Just $100 Per Month

Microsoft Azure customers were pleasantly surprised today. The cloud computing company just announced that it has substantially dropped the price for its Azure Standard support to just $ 100 per month, making it the most affordable support package among the big three cloud computing firms.

The price slash of the Azure Standard support, which was previously priced at $ 300 per month, was announced in a post via Microsoft Azure’s website. Despite the drop, however, the company promised an even faster initial response time of 1 hour, which was previously set at 2 hours, for critical cases. The company also promised the continuation of the current package’s feature of unlimited 24/7 technical and billing support for the client’s entire organization.

The price cut is being offered to eligible Azure customers. These are customers who purchased the Azure Standard support package directly from the Azure.com site under the Microsoft Online Subscription Agreement (MOSA).

However, the $ 100 per month offer is not applicable to all regions. For still unspecified reasons, customers based in Germany are apparently not included in the price cut.

Azure’s drastic price reduction for its Standard support could start a price war among the big three players in the cloud computing industry. It is possible that competitors Amazon Web Services (AWS), as well as Google Cloud Platform, might be forced to introduce price cuts of their own to make the pricing of their services even more competitive.

At $ 100 per month, the AWS Business plan costs as much as the new Azure Standard support. However, that is only the starting price because clients usually end up paying more for additional charges based on their monthly usage fees.

Meanwhile, Google is charging a higher monthly rate for its standard support at the moment. Basic support costs $ 150 per month and its response time for business critical issues is even slower at 4 hours compared to 1 hour for Azure customers.

[Featured image via Microsoft]

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Amazon May Block In-Store Price Comparisons With New Patented Technology

A patent purchased by Amazon may pose potential privacy issues. Named, “Physical Store Online Shopping Control,” this technology has the capability to track shoppers within their brick-and-mortar stores.

If shoppers connect through the store’s wifi networks, this new system can track their online activity and interfere with it. This prevents shoppers from what has been labeled as “mobile window shopping,” where customers use their smartphones to compare product prices as they walk around the store. The system is also able to track and monitor the shopper’s network and detect their location within the establishment.

If a shopper decides to search online for similar products, an algorithm would detect the traffic and attempt to override the results. One of the following could be executed: it could block access to a competitor’s websites, which prevents customers from viewing similar products; redirect customers back to Amazon’s own website or other Amazon-approved websites; send a notification to a salesperson to approach the customer; or it could send customers’ smartphones a text message or other notifications designed to entice them back.

This new patent becomes even more significant when you consider that Amazon has been expanding its physical presence. With over half a dozen brick-and-mortar bookstores and their recent purchase of supermarket chain Whole Foods, the company will eventually end up controlling over 470 retail establishments. This gives Amazon enormous incentive in ensuring that their customers won’t be looking elsewhere while inside their stores.

 

Jeffrey Chester, executive director of the Center for Digital Democracy, said that regulators should be on the lookout for potentially anti-competitive behavior. “Amazon has created a largely stealth Big Data digital apparatus that has not gotten the scrutiny it requires,” he added.

Amazon has not yet responded on whether they will implement this initiative. Holding a patent does not necessarily mean the company will use it. Some file for patents to reserve the right to use it later on, while others do so to prevent competitors from using it.

However, if such a technology is implemented, companies will be able to direct and manipulate consumers’ purchasing behaviors, which causes privacy issues for the customers. The online retail giant has shown support for a free and open internet when they signed on for a July 12 protest against the FCC’s initiative to roll back rules regarding net neutrality.

Product—and price—comparison was one of the main selling points for Amazon when it first launched in 1994. Mobile window shopping enables consumers to “get a feel” of physical products before purchasing them online. This new technology suggests that “the company’s new patent is aimed to protect it from just such behavior as it enters the storefront arena.”

For now, it seems like one way to bypass this system is for consumers to use their own cellular data when browsing within Amazon-owned shops. According to Gizmodo, however, ” that’s a scenario that the average consumer would revolt against, for now. But it’s an example of how tricky a truly dominant corporation could be if it runs rampant.”

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AdWords Price Extensions spotted on desktop

Google is testing the mobile-first extension on desktop search results.

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SearchCap: AdWords price and promotion extensions & a Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Join Digital Commerce Academy Before the Doors Close (and Price Goes Up)

Join Digital Commerce Academy Before the Doors Close (and Price Goes Up)

I have a few quick questions for you …

  • Do you realize that worldwide sales of ebooks exceeded $ 9 billion in 2015?
  • Did you know that online education is now a $ 21.3 billion per year market in the U.S. alone?
  • And would you like to tap into a small, little portion of those massive pies to claim your own piece? :-)

If so, joining Digital Commerce Academy may be a smart choice for you to make.

(Just don’t wait. More on that in a minute.)

DCA was created to be the premier online resource for learning how to create and sell digital products and services — everything from ebooks and online courses to membership sites, WordPress themes and plugins, even SaaS applications.

We’re the ones who launched it because we’ve actually done this stuff. We’re a company that has steadily “practiced what we teach” with digital commerce to become an 8-figures-per-year business.

And we want to help you get your piece of the huge digital commerce pie.

So we invite you to join us inside of Digital Commerce Academy before we close the doors to new members on October 28, 2016.

We won’t be reopening until sometime in 2017, at which point the price will be nearly double what it is now.

Here’s why …

You already get all of the following with a Digital Commerce Academy membership

4 Complete Online Courses

  • Build Your Online Education Business the Smarter Way by Brian Clark
  • Themes, Plugins, and More: Creating WordPress Products the Smarter Way by Chris Lema
  • How to Create Automated Marketing Funnels That Work by Chris Garrett and Tony Clark
  • Savvy Social Advertising by Jerod Morris

On-demand access to 10 Case Study webinar replays

  • Nathan Barry of ConvertKit on Developing a SaaS Product
  • Belinda Weaver of Copywrite Matters on Launching a Paid Master Class
  • Brian Gardner of StudioPress on Building a Business Around Themes
  • How Danny Margulies Turned His Freelancing Success Into a Powerhouse Paid Course
  • Chris Lema on Avoiding the Most Common Pitfalls Digital Entrepreneurs Make When Entering the WordPress Premium Marketplace
  • How Sonia Thompson Used a Virtual Summit to Take Her Digital Business to the Next Level
  • How Andrea Vahl Built Her Ideal Lifestyle Business Around Paid Online Training
  • How Joanna Penn Created Her Ideal Life by Doing What She Loves (and Teaching it to Others)
  • How a Curated Email Newsletter Can Help You Build Your Unfair Digital Commerce Advantage (with Brian Clark)
  • The Smart Digital Entrepreneur’s Guide to Using Content to Sell More Digital Products and Services (with Pamela Wilson)

On-demand access to 7 Cutting Edge webinar replays

  • Why Marketing Automation Matters
  • Grizzled Webinar Veterans Reveal Their Biggest Tips (and Warnings) About Hosting Successful Webinars
  • Is Using Pop-ups to Build Your Email List Worth the Risk? (with Sonia Simone)
  • Can You Actually Make Money Using Periscope? (with Chris Ducker)
  • The Beginner’s Guide to Snapchat for Digital Marketers
  • How Virtual Reality Could Impact Digital Commerce in the (Near) Future
  • The Importance of Social Media Management

Plus new Coaching Q&As every other month where you can get your general or ultra-specific questions answered by respected members of our team like Brian Clark, Chris Garrett, and Rafal Tomal.

And the Digital Commerce Academy Community, where you can share insight and network with digital entrepreneurs just like you.

So you get all of that, right now on Day One, when you start your Digital Commerce Academy membership.

The price is going up when we reopen DCA in 2017 because it will then include all of this as well

  • New Course: Crafting Seductive Content for Digital Products and Services

  • New Course: Selling Productized Consulting in a Digital Environment

  • Every Case Study and Cutting Edge webinar that we host between now and then (plus all those to come)

  • Presentation videos from Digital Commerce Summit 2016

  • Presentation videos from Brian Clark and Sonia Simone delivering the Online Courses Workshop

Plus everything else we add to Digital Commerce Academy in the future.

And, of course, if you start your Academy membership today, you’ll get everything that is added when DCA reopens, and anything added thereafter, but your price will never change.

Hence why I said you’ll want to act now and not wait. :-)

You have until Friday, October 28, 2016 at 5:00 p.m. Pacific Time to start your Academy membership before the doors close.

This promotion will be your last chance to get in before the price goes up to $ 995 per year.

We hope you’ll join us inside today for only $ 595 per year billed annually (or $ 55 billed monthly).

Click here to learn more about Digital Commerce Academy and get started today.

As the stats at the beginning of this post attest, there’s a big, profitable pie for you to get your piece of … and we want to help you get it.

So don’t miss out and then have to pay more come 2017. Or, worse yet, don’t wait and ultimately never take that next important step toward your goal of generating revenue online through a digital product or service built on your expertise.

Joining Digital Commerce Academy is an important step in that direction.

Here’s the link for detailed information about what’s included in a Digital Commerce Academy membership:

http://digitalcommerce.com/academy

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[Join Today] The Price of Authority Is about to Go Up

authority-price-raise

A quick message today.

I’ve got two compelling reasons why today is the perfect day to join our Authority advanced content marketing training program (before the price goes up tonight).

Reason #1: Brand-new courses are coming this fall

Copyblogger Authority PlanDid you get a minute to take a look at the Copyblogger Authority Plan yet?

You can click the image to the right to download and read it — no opt-in required.

The Copyblogger Authority Plan spells out the new courses we’re creating for members. And they’re going to be super useful and helpful.

These will be self-study, learn-as-you-have-time courses.

  • You control what you want to focus on mastering
  • You decide how quickly you want to move through the courses
  • You choose how you move from one topic to another

The courses will be available this fall, and will be free to current Authority members, so now’s the time to sign up.

They are in addition to the regular benefits of Authority — the library with more than 300 hours of archived information (more on that below), the networking and problem-solving in the member forum, the weekly live sessions, and more.

Reason #2: The price of Authority is about to go up significantly

That price raise I mentioned above? Here’s an explanation:

We’ve been hemming and hawing on raising the price of Authority for years now.

But when we realized that we now have more than 300 hours of video and audio content — not to mention transcripts, worksheets, handouts, and ebooks — we knew we needed to adjust the price to reflect the high-quality materials we deliver in this program.

At 5:00 p.m. Pacific Time tonight, the price of Authority will become $ 595. That’s more than fair for the quality of the training you’ll receive.

Right now, you can get Authority for our old price of $ 399. That’s somewhat ridiculous. But we’re standing by it. :)

If you’re ready to learn the “Copyblogger way” to market your business, we’d be honored to support you. But please don’t hesitate: joining today will save you almost $ 200, and you’ll lock in that low price for the lifetime of your membership.


Save almost $ 200! Get Authority (and lock in your low price) today.

Join Authority

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Google rolling out price extensions for mobile text ads

The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile.

The post Google rolling out price extensions for mobile text ads appeared first on Search Engine Land.



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SearchCap: Google Maps time visit, email verification & AdWords price extensions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Maps time visit, email verification & AdWords price extensions appeared first on Search Engine Land.



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