Tag Archive | "Prepare"

Prepare to say goodbye to average position in Google Ads on September 30

Update any scripts, rules and reporting and look to Google’s new position metrics.



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How to Prepare for a Successful Marketing Analytics Implementation

Live Webinar: Tuesday, February 26, at 1:00 PM ET (10:00 AM PT)



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UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.

The post UK webmasters prepare for #Brexit – the EU is coming for your .eu domains appeared first on Search Engine Land.



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‘Tis the season: 6 ways to prepare for holiday shoppers

Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.

The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.



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Natalie Portman Is Brushing Up On Her French To Prepare For Role With Johnny Depp’s Daughter Lily Rose

Natalie Portman is refining her French to prepare for a role with Johnny Depp’s daughter Lily Rose.

It’s been more than two decades since Natalie Portman last starred in a French film, but it shouldn’t take her long to prepare for Planetarium. After all, she has been living in Paris since last year after moving there with French hubby, choreographer Benjamin Millepied.

Natalie Portman will star with Lily Rose Depp in Planetarium, which is a 1930’s set drama by French director Rebecca Zlotowski, according to Variety.

The last time Natalie Portman starred in a film by a French director was 1994s Leon, which was directed by Luc Besson.

Planetarium chronicles the story of “two sisters believed to possess the supernatural ability to connect with ghosts.”

Natalie Portman will appear at the Cannes Film Festival opening on the French riviera Wednesday, with her directorial debut of A Tale of Love and Darkness.

Natalie Portman, who was born in Israel, won a best actress Golden Globe and an Academy Award for Best Actress for 2010’s Black Swan, which is where she met Millepied.

The couple were married in 2012 and moved to Paris last November, after Millepied landed a coveted gig with the Paris Opera Ballet.


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The Oscars Consider Product Placement As Stars Prepare to Live Tweet the Golden Globes

THE 85TH ANNUAL ACADEMY AWARDS(r) - Seth MacFarlane will host "The 85th Annual Academy Awards," broadcasting live on Oscar(r) SUNDAY, FEBRUARY 24, 2013 on the ABC Television Network. (ABC/BOB D'AMICO)It’s award season in Hollywood. The People’s Choice Awards handed out their statuettes last night. The Critic’s Choice Awards air tonight, and Spielberg woke up to the news that his film Lincoln has more Oscar nominations than any other movie (12).

Now the networks have to figure out how to pay for all this glitz and glamour.

The 85th Annual Academy Awards is doing well this year. AdAge says that ABC usually gets around $ 1.65 million and $ 1.8 million for a 30-second commercial and this year they’re coming in on the high side of those numbers. Could be because of the buzz surrounding this year’s host Seth MacFalane. The Family Guy creator is known for his sharp stabs at pop culture and his inability to self-censor as Slate pointed out after this morning’s Oscar announcement ceremony.

In the less than 10 minutes it took to announce the nominees, MacFarlane managed to insult his co-presenter, belittle the achievements of several nominees, and make a Hitler joke. He introduced Emma Stone as “the star of the new film Gangster Squad,” making a show of reading off a cue card, before breaking off to question: “I’m not sure you’re the star. That seems more like an ensemble piece, right?” A moment later, he added of Stone, “some say she’s better than Meryl Streep,” before stopping to ask, “Who says that?”

It’s either going to be the best Oscar presentation ever or the most embarrassing train wreck ever produced. Either way, MacFarlane is going to draw a crowd and that makes advertisers excited enough to open their wallets a little wider.

Since the full inventory of ads is nearly sold out, Christina Kounelias, chief marketing officer for The Academy of Motion Picture Arts and Sciences says they’ll be looking for other ways to bring in more ad dollars, including “weaving sponsors into the program.”

“I’d like to think we’re more flexible,” she said regarding the prospect of ad messages integrated into the main event. While the Academy has to “be realistic about it” so as not to lengthen an already-long evening and not distract from the awards process, “we are open to working with people in a number of ways.”

I’m overcome with images of Meryl Streep presenting in a gown made from recycled KitKat wrappers. Give me a break. What happened to the old days when you could just say, this portion of the Oscars was brought to you buy INSERT BRAND HERE and be done with it. Do I really need to see Tom Cruise, cruise on to stage in a new Chevy Cruze?

The 85th Annual Academy Awards is set to air on February 24.

Tweeting with the Stars

This Sunday, the stars will have a dress rehearsal in the form of The Golden Globe awards. They’ve partnered with Twitter to present a collection of live Tweets from the event. Here are a few of the more interesting personalities.

  • Julia Louis-Dreyfus @OfficialJLD – Nominee for Best Performance by an Actress in a Television Series
  • Sofia Vergara – @SofiaVergara  – Nominee for Modern Family
  • Nina Garcia – @NinaGarcia
  • Marlon Wayons – @MARLONLWAYANS
  • Ra Ra Riot – @rarariot (I admit I have no idea who this is but I love the name)

And many, many more. Twitter will be aggregating all of their feeds on one page, so you won’t miss a single shot of the food at the after parties.

Ah, the good life.

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Google and EU Prepare for Next Battle

It looks as if the ongoing battle between the European Union (EU) and Google is about to jump back into the center ring of the three ring circus that is the show that these two put on from time to time around privacy.

The Guardian reports

Google will be told on Tuesday to unravel the controversial changes introduced in March to its European privacy policy, legal sources have told the Guardian.

The French data protection commissioner, the CNIL, will be holding a press conference on Tuesday to announce the results of its deliberations together with the data protection chiefs of the other European Union countries.

As exclusively revealed by the Guardian last week, they have determined that Google’s changes breached EU law because they did not give users any chance to opt out of the changes.

While this sounds very final, we all know that these things rarely, if ever, are and it is just another turn in the tussle that has existed between Google and the EU for several years now.

The likelihood that individuals are watching this process with bated breath is small since most won’t give a rip what the EU wants to do with Google. Who is interested is Google, of course, since there could be potentially significant impact on advertising revenue. On the other side of that are the companies that use Google to advertise their products and services. If their ability to target ads becomes more limited under EU rules and regulations then their business could suffer as well.

As the EU works, it never seems to be about whether business is impacted which, in turn, impacts individuals. Rather it looks more like a political power play with an unclear end other than to wield power by being able to stop a big machine like Google’s from doing business.

Regardless of an announcement tomorrow, however, there will be nothing definitive since it will then be Google’s turn to fire back and drag these issues on for as long as a bureaucracy like the EU needs them to in order to justify their existence.

After all, they nailed the whole common currency thing, right? What else can they get their hands into to make life ‘better’?

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