Tag Archive | "Perfect"

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday

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The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy.

the perfect blog post length and frequency

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about blog posts and, more broadly, content length and publishing frequency.

So these are things where a lot of the posts that you might read, for example, if you were to Google “ideal blog post length” or “ideal publishing frequency” will give you data and information that come from these sources of here’s the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that somewhere between 2,350 and 2,425 words is the ideal length, so that’s what you should aim for.

I am going to call a big fat helping if baloney on that. It’s not only dead wrong, it’s really misleading. In fact, I get frustrated when I see these types of charts used to justify this information, because that’s not right at all.

When you see charts/data like this used to provide prescriptive, specific targets for content length, ask:

Any time you see this, if you see a chart or data like this to suggest, hey, this is how long you should make a post because here’s the length of the average thing in the top 10, you should ask very careful questions like:

1. What set of keywords does this apply to? Is this a big, broad set of 5,000 keywords, and some of them are navigational and some of them are informational and some of them are transactional and maybe a few of them are ecommerce keywords and a few of them are travel related and a few of them are in some other sector?

Because honestly, what does that mean? That’s sort of meaningless, right? Especially if the standard deviation is quite high. If we’re talking about like, oh, well many things that actually did rank number one were somewhere between 500 words and 15,000 words. Well, so what does the average tell me? How is that helpful? That’s not actually useful or prescriptive information. In fact, it’s almost misleading to make that prescriptive.

2. Do the keywords that I care about, the ones that I’m targeting, do they have similar results? Does the chart look the same? If you were to take a sample of let’s say 50 keywords that you cared about and you were to get the average content length of the top 10 results, would it resemble that? Would it not? Does it have a high standard deviation? Is there a big delta because some keywords require a lot of content to answer them fully and some keywords require very, very small amounts of content and Google has prioritized accordingly? Is it wise, then, to aim for the average when a much larger article would be much more appreciated and be much more likely to succeed, or a much shorter one would do far better? Why are you aiming for this average if that’s the case?

3. Is correlation the same as causation? The answer is hell no. Never has been. Big fat no. Correlation doesn’t even necessarily imply causation. In fact, I would say that any time you’re looking at an average, especially on this type of stuff, correlation and causation are totally separate. It is not because the number one result is 2,450 words that it happens to rank number one. Google does not work that way. Never has, never will.

INSTEAD of trusting these big, unknown keyword set averages, you should:

A. look at your keywords and your search results and what’s working versus not in those specific ones.

B. Be willing to innovate, be willing to say, “Hey, you know what? I see this content today, the number one, number two, number three rankings are in these sorts of averages. But I actually think you can answer this with much shorter content and many searchers would appreciate it.” I think these folks, who are currently ranking, are over-content creating, and they don’t need to be.

C. You should match your goals and your content goals with searcher goals. That’s how you should determine the length that you should put in there. If you are trying to help someone solve a very specific problem and it is an easily answerable question and you’re trying to get the featured snippet, you probably don’t need thousands of words of content. Likewise, if you are trying to solve a very complex query and you have a ton of resources and information that no one else has access to, you’ve done some really unique work, this may be way too short for what you’re aiming for.

All right. Let’s switch over to publishing frequency, where you can probably guess I’m going to give you similar information. A lot of times you’ll see, “How often should I publish? Oh, look, people who publish 11 times or more per month, they get way more traffic than people who publish only once a month. Therefore, clearly, I should publish 11 or more times a month.”

Why is the cutoff at 11? Does that make any sense to you? Are these visits all valuable to all the companies that were part of whatever survey was in here? Did one blog post account for most of the traffic in the 11 plus, and it’s just that the other 10 happened to be posts where they were practicing or trying to get good, and it was just one that kind of shot out of the park there?

See a chart like this? Ask:

1. Who’s in the set of sites analyzed? Are they similar to me? Do they target a similar audience? Are they in my actual sector? What’s the relative quality of the content? How savvy and targeted are the efforts at earning traffic? Is this guy over here, are we sure that all 11 posts were just as good as the one post this person created? Because if not, I’m comparing apples and oranges.

2. What’s the quality of the traffic? What’s the value of the traffic? Maybe this person is getting a ton of really valuable traffic, and this person over here is getting very little. You can’t tell from a chart like this, especially when it’s averaged in this way.

3. What things might matter more than raw frequency?

  • Well, matching your goals to your content schedule. If one of your goals is to build up subscribers, like Whiteboard Friday where people know it and they’ve heard of it, they have a brand association with it, it’s called Whiteboard Friday, it should probably come out once a week on Friday. There’s a frequency implied in the content, and that makes sense. But you might have goals that only demand publishing once a quarter or once a month or once a week or once every day. That’s okay. But you should tie those together.
  • Consistency, we have found, is almost always more important than raw frequency, especially if you’re trying to build up that consistent audience and a subscriber base. So I would focus on that, not how I should publish more often, but I should publish more consistently so that people will get used to my publishing schedule and will look forward to what I have to say, and also so that you can build up a cadence for yourself and your organization.
  • Crafting posts that actually earn attention and amplification and help your conversion funnel goals, whatever those might be, over raw traffic. It’s far better if this person got 50 new visits who turned into 5 new paying customers, than this person who published 11 posts and got 1 new paying customer out of all 11. That’s a lot more work and expense for a lot less ROI. I’d be careful about that.

*ASIDE:

One aside I would say about publishing frequency. If you’re early stage, or if you were trying to build a career in blogging or in publishing, it’s great to publish a lot of content. Great writers become great because they write a lot of terrible crap, and then they improve. The same is true with web publishers.

If you look at Whiteboard Friday number one, or a blog post number one from me, you’re going to see pretty miserable stuff. But over time, by publishing quite a bit, I got better at it. So if that is your goal, yes, publishing a lot of content, more than you probably need, more than your customers or audience probably needs, is good practice for you, and it will help you get better.

All right, everyone. Hope you’ve enjoyed this edition of Whiteboard Friday. We’ll see you again next week. Take care.

Video transcription by Speechpad.com

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Introducing Services Arbitrage: The Perfect New Business For Non-Experts Looking For A Laptop Lifestyle Income Stream

2017 marks the 10-year anniversary of a big event in my life – the day I sold my editing company for six figures. For seven years, from 2001 to 2007, BetterEdit.com was my main project. It was also the first true Laptop Lifestyle online business I created, providing a full-time…

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Structuring Your Projects For Passive Income And The “Holy Trinity” That Leads To The Perfect Business

This edition of Everything Entrepreneurship with Walter and Yaro focuses on passive income. We also review what I call the “holy trinity” of concepts necessary to feel completely satisfied with your business, especially as a lifestyle entrepreneur. [ Download MP3 | iTunes | Soundcloud | Raw RSS ] Here are some of the subjects we discussed –…

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How the Perfect Name Changes Everything

the wow factor behind a great name

Take a look at the image we chose for this post.

Ten years ago, any woman reading this would have looked at the woman’s hair and thought, “Oh, her roots are growing out.” If a woman lightens her hair and then doesn’t repeat the procedure, her natural hair color starts growing in, and you see the effect above — the hair is lighter at the bottom, darker at the top.

Over the years, hair salons have earned millions of dollars helping women to keep this from happening to their hair. Until a few years ago, that is.

Now, that hairstyle has a name — it’s the “ombré effect.” According to Wikipedia, ombré “… describes the gradual blending of one color hue to another, usually moving tints and shades from light to dark.”

That’s the transformative effect of a perfect name.

The right name can legitimize a style, an approach, or a movement. It can make something that was unacceptable suddenly acceptable — even desirable!

How can you find the perfect name for your next product, project, event, or service? That’s what we’ll cover in today’s post.

The right name makes everything OK

Ten years ago, it was rather embarrassing to admit that you planned to use your vacation time to stay at home. What a lack of initiative, right?

Enter the “staycation.” A staycation is when you take time off from work, but rather than travel somewhere or plan an adventure, you don’t go anywhere at all. You stay at home.

As soon as taking time off work and spending that time at home had a name — staycation — it wasn’t embarrassing anymore. You could confidently proclaim that you planned to spend your vacation days on a staycation, and everyone understood, nodded in agreement, and thought about planning one of their own.

Can a superb name create fun where fun isn’t supposed to exist?

One thing I’ve had to adapt to since I joined the Rainmaker Digital team last year is weekly meetings with different team members so we can make decisions together and keep projects moving forward.

And meetings aren’t inherently fun, are they? Although I have to say, we manage to make them pretty fun around here. :-) We share information and make decisions, and our conversations are spiked with laughter and good-natured ribbing.

One of my weekly meetings is with Chief Content Writer Demian Farnworth and Editor-in-Chief Stefanie Flaxman. In this meeting, we set the upcoming editorial direction of the Copyblogger blog.

We finalize details about the posts we’re going to run in the week ahead and take a look at what we want to accomplish in the month as a whole. We discuss the images we need to create and any bonus content we can develop.

Fascinating stuff. But a meeting is a meeting, right?

Except early on, Stefanie made the brilliant move of naming our weekly meeting. It’s now called “The Thursday Dream Team Meeting.”

That name reflects the epic nature of what we do each week and inspires us to rise to the occasion each time we get together.

The right name can legitimize a movement

The concept of crowdfunding has been around for a long time.

Think about the local playground that was upgraded when everyone in the community chipped in a little to make it happen. Or The Statue of Liberty-Ellis Island Foundation, which has raised more than $ 700 million in funds to repair, restore, and maintain these two important pieces of American history.

Around 2006, we began to call this kind of social fundraising “crowdfunding.” It happened at about the time this started to become a common practice online.

Sites cropped up that allowed aspiring product developers to post their ideas and get funding so they could manufacture them. Other sites allowed people to post descriptions of important causes and ask for donations.

Crowdfunding became a thing you could easily do online. And that concise word described a complex social interaction in a way that made it easy to share the concept. It legitimized something that might have otherwise been seen as risky.

Names can describe a market you may not have realized existed

Doing business online has been called a lot of things over the years:

  • Electronic commerce, or e-commerce
  • Online marketing
  • Internet marketing

Lately, we’re using the term digital commerce to refer to the subset of e-commerce companies that create digital products and services. These products and services are marketed, delivered, and supported completely online.

(By the way, have you seen our Digital Commerce Academy? It’s designed to help you build a successful digital commerce business. Take a look.)

For everyone who’s been creating ebooks, online education, membership sites, downloadable software, and offering web hosting and software as a service (“SaaS”), digital commerce describes your business.

What kinds of things deserve to have a special name?

As we’ve seen, a thoughtful, well-chosen name can add an air of legitimacy to new ideas. It can lend authority to brand-new concepts. It can rally the troops around a job to be done.

The perfect name can change everything.

Obviously, your business and your website need a solid name. But what else could use a special name?

  • New products: the right name will help prospects grasp the benefit they’ll experience from using your product.
  • Ongoing projects: even if it’s just used as an internal reference point, a solid name can help keep everyone focused on the ultimate project goal.
  • Upcoming events: the perfect event name creates excitement and shares why potential attendees should aspire to attend.
  • Work teams: help members of a team stay on track when the team name reflects what the team is contributing.
  • New services: the right name uses aspirational language to explain the service and how it will help those who use it (more on this below).

How to create a memorable name for your new “thing”

Be specific, but not too specific: Your name can be a double-edged sword if you’re not careful. On the one hand, it might perfectly describe the market you want to reach and how you serve those people.

For example, the name “Copyblogger” combines copywriting and blogging. It’s a brand we’re proud of — but on the other hand, it became limiting as a company name.

That’s one of the reasons our company rebranded under the Rainmaker Digital banner.

Ideally, you’ll find a name that appeals to the market you want to reach, but uses words that can be interpreted in multiple ways. You want to aim for a remarkable name that’s also flexible enough to grow with your business.

Use aspirational words: As Darren Rowse mentions in his excellent post, The 3 Ingredients in Our Best Selling eBook Titles, including aspirational words that evoke emotion can help position your product, service, or team in a way that makes those on the outside want to join in or buy.

Aspirational words like stunning, ideal, beautiful, perfect, and confident invoke the feeling you hope people experience when they buy your product, join your program, or become part of your team.

Words to avoid when creating your name

Avoid nonsense words: Google, Kleenex, Trello. We know these names now, but each of these brands had to spend time and energy associating these made-up words with their product or service.

Unless you have a lot of time and a big advertising budget, it’s best to avoid made-up words. The English language has plenty of words that can be combined in original ways to come up with new words that have specific meanings baked in.

Avoid proper names: This one might be a bit controversial — and of course there are exceptions to this rule — but if you’re naming a business or website, it’s generally more effective to aim for a name that explains what you offer rather than a proper name.

Take “Pamela Wilson & Associates.” What does that company do? Proper names have the same problem as nonsense words: in and of themselves, they don’t say what the business offers.

You have to spend marketing time and energy establishing the relationship between the proper name and the product or service. And if the person who owns the name decides to exit the business, things can get tricky.

So unless you’re a fine artist, musician, actor, or other creative, stick to a name that describes the benefit that will be experienced by the person who buys, joins, or attends — and avoid proper names.

It’s all in the name

The right name can inspire, motivate, and have a direct effect on your bottom line.

The stakes are high, but it doesn’t have to be daunting.

Follow the guidance here, brainstorm lots of options, recombine them in different ways, and keep at it until you’ve come up with the perfect name for your next big thing.

About the author

Pamela Wilson

Pamela Wilson is Executive Vice President of Educational Content at Rainmaker Digital. Follow her on Twitter, and find more from her at BigBrandSystem.com.

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Solar Power – The Perfect Energy Source

Solar energy is the light and the heat from the Sun. This energy is free, unlimited and, it doesn’t cause any pollution, which makes it the perfect source of power. With the availability of very low priced easy to install DIY solar systems, certainly, there has never been a better time to take advantage of this remarkable, infinite energy source.

There are lots of ways in which we are able to harness the power of the sun. In warm countries for example, solar furnaces are able to be used as means for cooking food. A solar furnace is merely a huge array of mirrors used to concentrate the Sun’s power into a small area and produce quite high temperatures. They are generally referred to as solar cookers.

The movie ‘Race the Sun’ was a story concerning low- income and under achieving Hawaiian students, advised by their teacher to join the Solar Car Race. In the movie, an automobile the same shape as a cockroach and covered with solar panels utilised the Sun’s rays as an alternative source of energy to run the vehicle.

Since Roman times we have been using the Sun as an effective method of obtaining electric power. Nowadays nonetheless we have created solar thermal solutions which are put to use for water heating, space heating, space cooling and process heat generation. Solar technology is also used to distil water and even transform saline or brackish water into something that is drinkable. Solar water disinfection or SODIS as it’s commonly known, involves subjecting water-filled plastic polyethylene terephthalate or PET bottles to the Sun, whereby UV-radiation kills diarrhoea generating bad bacteria. The SODIS-method helps to defend against diarrhoea and and in so doing is saving lives of people. In excess of 4000 children die each and every day from the effects of diarrhoea. This technique does rely on climate conditions, but given that the most crucial demand for water is located in hot countries this is when this system is most effective. Currently, you will find in excess of two million people in developing countries who rely upon SODIS for everyday drinking water needs.

Daylight systems are also being used to optimize the power emitted by the sun. A Daylight System is used to provide interior illumination, thereby replacing the need for artificial lighting. Daylight systems include things like sawtooth roofs,, skylights, and light tubes. Where daylight systems are correctly implemented they’ll reduce lighting-related energy consumption typically by 25 percent.

One of the fastest growing areas regarding the utilisation of solar power is in the use of photovoltaic or PV panels which can be used to convert the sun’s rays directly into electricity. To start with solar energy was only utilized to power modest appliances and equipment, such as calculators that are powered by way of a single solar cell. Even though water and space heating tend to be the most commonly used applications of solar energy, the advancement of photovoltaic technology now means that a lot more families are using solar energy to supply either a significant percentage or even all of their energy needs.

One of the main concerns associated with the usage of solar energy with regard to domestic properties has been the expense of fitting such a system. Several thousand dollars were required simply to pay for installing a fairly modest system. Today however, the availability of DIY solar energy materials, and indeed complete kits, has meant that superb systems can easily be installed for mere 100’s of dollars.


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4 Tips for Building the Perfect Content Marketing Sundae

CONTENT-MARKETING-SUNDAE

There’s almost nothing better on a hot day than a frosty ice cream (or frozen yogurt) sundae that uses quality ingredients and just the right balance of toppings. You have to be careful not to overdo it with a blast of different flavors which can cause the sundae to become muddled and headed for the trash can.

Content marketing programs often start strong with a great base, but the desire to create a quantity of content instead of focusing on the quality of ingredients can cause it to fall short.

In 2011, Gartner predicted that by 2020, 85% of of customers will manage their relationships without even talking to a human. Content marketing plays one of the biggest roles in this trend. Good content marketing enables customers to self qualify themselves for your services and begin building a connection to you, before an email, phone call or in-person meeting ever takes place.

Let’s put your sundae making skills to test and discover why you scream, I scream we all scream for quality content marketing.

#1 – The Dish: Content Strategy

dish-content-strategy

What happens when you build the most delicious sundae ever and realize that the bowl, dish or vessel that you chose was flimsy or too small? Well, you have a giant mess on your hands.

Diving headfirst into a content marketing program without the proper strategy in place can also have disastrous results.

Chew on this; According to Content Marketing Institute 93% of B2B marketers are using content marketing but only 44% of them have a documented content strategy.

Before diving face first into any content program, you must explore the following elements:

  • Define your target audience: who they are, how they interact and what they care about.
  • Identify what customer problems your content will help solve.
  • Map target keywords to content topics to plan for following optimization best practices.
  • Determine which stage of the buying cycle each piece of content supports.
  • Decide which content marketing success metrics are most meaningful for your business.

#2 – Ice Cream: Creative Content Topics

ice-cream-creative-content

Even a plain vanilla ice cream can be spiced up with a little chilli powder, salt or caramel. In the same vein, content topics that may seem mundane can be spiced up by adding the use of metaphors, storytelling and situations that your customers can relate to.

Any time you’re writing a content asset (large or small) start by focusing on what will be most useful to your audience. While your intent may be to get prospects to invest in your recruiting software platform, you need to think beyond blog content that focuses just on the benefits of recruiting software. Instead you may want to consider incorporating topics such as:

  • 5 Interview Questions You Need to Be Asking Prospective Candidates
  • How to Effectively Harness the Power of Millennial Employees
  • 3 Ways to Find Your Perfect Employee Match

While the topics above may not be directly promoting the benefits of using recruiting software in the headline, they are topics that your potential customers may be searching for when looking to hire new candidates or manage existing employees.

#3 – Syrup: Content Marketing Team

syrup-content-team

If you’ve ever mixed the wrong flavored syrup with your ice cream and toppings  raspberry ice cream can lead to time wasted and desserts thrown out.

Take the same care when selecting a team to lead your content marketing efforts. Keep in mind that your content strategists, writers and all other team members involved will be setting the tone and representing the voice of your organization.

It’s important to make sure that these teams are the perfect fit for the way that you want to communicate with customers. Properly vet each team member whether you’re utilizing internal resources or a content marketing agency.

#4 – Toppings: Content Types & Social Promotion

toppings-content-types-and-promotion

The options for sundae toppings are immense, as are the different content tactics you can create and the way that they are promoted.

Flavor your content marketing program with a variety of content types to keep your audience engaged and entertained. Before investing in expensive tactics like video or custom illustrations, speak with current customers to determine what types of content they like to consume.

Social messages that you create to promote your content should be engaging, concise and customized for the audience. Remember that the length and message of a Facebook message is going to differ from the way that you will promote on a platform like Twitter.

Construct Your Own Content Marketing Sundae

If you aren’t servicing your clients with great content, you can bet that at least one of your competitors will. Some of you may be hesitating because you don’t know where to start. Consider reaching out to any of your existing digital marketing connections or contact an agency like TopRank Marketing to see what options are available.

If you’ve been creating content for some time but are not experiencing success, make sure that you’ve included all of the elements above to your content marketing sundae.

What do you believe is the hardest part about creating a content marketing program that connects you with the right prospects for your business?

All images via Shutterstock: Image 1, Image 2, Image 3, Image 4, Image 5


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Elizabeth Banks: ‘Pitch Perfect 2′ Director Talks Sex With Hubby

Elizabeth Banks–director of Pitch Perfect 2, which opened in theaters nationwide this week–talks in a recent interview with Allure about love and sex with her husband, Max Handelman.

She was just 18 years old when she met Handelman–while they were students at the University of Pennsylvania.

“I didn’t meet my husband and think, I’ve met the man I’m going to marry,” she says in the interview. “I was like, He’s cute. I’ll f*ck him, because I’m 18 and in college.”

These days Elizabeth Banks and Max Handelman own Brownstone Productions together. And despite the long road from college to now, their love and sex life is still in good shape. She admits it wasn’t necessarily because of a set plan.

“Really, what happened was I’ve never met anyone that I liked more,” she says. “In the early years, did I have crushes or little interests here and there? I know my husband did, and so did I, but we stayed together.”

“We have always dreamed about our life together. And we work together every day, and we have a lot of respect for each other on every level. And then there’s love. And then there’s lust. So it’s great,” Elizabeth Banks continued.

As the director of Pitch Perfect 2, Elizabeth Banks now finds herself in a male-dominated field.

“Once you get offered a studio job, as a woman, its really hard to say no because they don’t let women do this very often,” she says. “So I knew I needed to embrace it and I couldn’t mess it up. Because if you mess it up, they don’t let you do it again, and you become representative of female directors as a whole. Like, ‘See girls can’t do it.’”

It sounds like Elizabeth Banks deals with her sex life, her romance, and her business life all with the same mix of determination and free will.

Fans can expect to see more of her in the director’s chair, too.

“I find making people laugh to be a really special ability. It’s like having a superpower,” she says, admitting she’ll definitely direct more comedies in the future.

Will you be checking out Elizabeth Banks in her directorial debut in Pitch Perfect 2?


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5 Ways to Create the Perfect Ending that Your Content Deserves

perfect-endings

The end of your article is one last final opportunity to catch and keep the attention of a reader. Don’t screw it up.

The sad thing is that the closing section of an article, sales letter, or an email is usually an afterthought. It’s something we writers rush to get to, and then we wipe our hands clean when we write that last word.

That’s unfortunate, because your closing is the one last opportunity you have to flag down a reader barreling through your article.

In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The two phenomena of memory that get thrown around (we only care about the second one)
  • Why asking your readers to end world hunger is a terrible way to close an article
  • The easy closing trick developed from eye-tracking studies
  • How asking the right kind of question is a great way to end
  • How to write the absolutely perfect ending (and how it’s related to your opening)

Click Here to Listen to

Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Structuring Your Projects For Passive Income And The “Holy Trinity” That Leads To The Perfect Business

This edition of Everything Entrepreneurship with Walter and Yaro focuses on passive income. We also review what I call the “holy trinity” of concepts necessary to feel completely satisfied with your business, especially as a lifestyle entrepreneur. [ Download MP3 | iTunes | Soundcloud | Raw RSS ] Here are some of the subjects we discussed -…

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Structuring Your Projects For Passive Income And The “Holy Trinity” That Leads To The Perfect Business

Subscribe to this Podcast in iTunes

This edition of Everything Entrepreneurship with Walter and Yaro focuses on passive income. We also review what I call the “holy trinity” of concepts necessary to feel completely satisfied with your business, especially as a lifestyle entrepreneur.

Here are some of the subjects we discussed -

The post Structuring Your Projects For Passive Income And The “Holy Trinity” That Leads To The Perfect Business appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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