Tag Archive | "Payment"

PayPal Will Soon Integrate More Payment Options Into Google Services

Google’s rebranding of Google Pay this year was done to make twofold transactions go more smoothly. Now, the company is integrating PayPal into the mix. This will enable PayPal users to pay bills and make purchases without having to log in or out of Google services.

The integration between Google and PayPal will go live later this year. It will cover any services and apps using Google Pay, like Gmail, the Google Store, and YouTube and will also work with peer-to-peer transfers.

The two companies working together is not new. PayPal has already been a payment option for Google Play since 2014 and in online and in-store transactions that are handled by Google Pay since 2017. Google is also working with other payment partners like Braintree, Cybersource, Mastercard, Stripe, and Visa.

The expanded relationship between Google and PayPal will undoubtedly benefit the two companies. For the former, it will mean a reduction of users leaving the site just to complete a transaction, a move that more often than not results in abandoned purchases. This will also give buyers more payment alternatives, ensuring that more sales are completed. As for PayPal, the union will also give its members an incentive to use its services to buy things, thereby leading to higher transaction revenue.

This partnership also underlines the changes and challenges happening to online payments. A large number of consumers are already willing and ready to pay for services and items online. The problem is that with so many payment options and shops, it’s difficult to keep consumer interest. The challenge now for app publishers, shop owners and platform owners is how to keep people engaged in the product and not migrate to another site.

The solution is to introduce services where payment transactions are already enabled at the point that they’re needed with minimum fuss. This means no jumping to another site or app, no logging in several times or taking additional steps just to finalize a payment. 

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Target Lets You Pay With New ‘Wallet’ Mobile Payment System

It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores. In a recent post, America’s second-largest retailer announced that it had rolled out Wallet, its own mobile payment system that is now active as a feature for Target’s iOS and Android apps.

The arrival of the Wallet feature has actually been long anticipated by customers. Talks about Target launching its own mobile payment have been around since 2015, but the company waited till January 2017 to confirm its plans.

With the introduction of Wallet, Target customers will now have the option of seamlessly checking out their in-store purchases with the use of their smartphones. They’ll also be able to update points and use discounts with Cartwheel digital coupons.

Reportedly, the Wallet feature found in the Target app is similar to other in-store payment options like Wal-Mart Pay. However, Wal-Mart Pay uses QR code for scanning items, Target’s system is barcode-based.

For it to work though, it seems that shoppers will need a REDcard—a Target-branded debit or credit card packed with special offers. Target, however, wants more customers to shop with Wallet and is already working out a way to get them to use the feature even if they don’t own a REDcard.

The main incentive for using Wallet is that checking out for in-store purchases would be faster. This is achieved because customers can now check out for payment as well as apply Cartwheel deals with a single scan of the in-app barcode.

It should be noted that while Target does not accept payments using Apple Pay for in-store purchases, items bought from Target’s online store can still be paid using Apple’s payment platform.

[Featured Image by Target]

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