Tag Archive | "Paying"

DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?

The upstart search engine’s visibility has been growing.



Please visit Search Engine Land for the full article.


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5 Digital Marketing Trends You Should Be Paying Attention to in 2017

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold in online commerce.

The point is, businesses that still do not see the significance of digital marketing to boost their presence and revenue will end up being left behind by the competition.

According to a report from Statista, digital ad spending in the U.S. is expected to grow to $ 118 billion in 2020 from just a shade under $ 60 billion in 2015. That’s more than double in just five years. In the global scale, the amount is expected to reach over $ 250 billion by 2018.

Here are just five of the digital marketing trends to watch for this year:

1. AR & VR Technology

The potential of augmented reality and virtual reality in business applications has never been more promising. After the gaming industry latched on to the new technology to enhance the user experience for gamers, developers have released apps that can help boost businesses. For instance, architects can make use of AR to give clients a virtual tour of what the finished product would be like. In digital marketing, businesses can exploit VR to help customers get a better picture of their vision more than any other type of messaging could.

2. Live Videos

Facebook Live and Snapchat Videos are just some of the platforms that can be exploited by digital marketers. Video content will dominate the scene in the next few years with Cisco predicting that 80% of consumer internet traffic by 2020 will be cornered by videos. Meanwhile, Facebook Live is growing 94% each year in the U.S. with eight billion views daily.

Facebook was embroiled in a scandal when its video platform was used to broadcast several violent attacks, which prompted founder Mark Zuckerberg to announce the hiring of 3,000 more people to police the platform of any offensive content.

3. Apps for Data Visualization

Applications like Data Hero, Tableau, Dygraphs, and Visual.ly have been helping digital marketers package big data for easy consumption not just for businesses but the consumers as well. This is not exactly a new trend. However, for this year, it’s projected that businesses will make sure to exert more effort in using these tools to interpret the facts and figures at their disposal.

4. Viral Videos Won’t Go Away Anytime Soon

Last year, Samsung was the big winner after three of its video ads went viral. By December 2016, they already had almost 500 million views total. Viral marketing will continue to be an effective tool for brand recall. Google’s new updates, particularly on placing more importance on the social status for ranking, will really benefit businesses that invest in quality content. The downside is the short lifespan of viral video marketing. The trick is when to increase engagement, boost traffic, and convert them into income before interest wanes.

5. Content With Short Shelf Life

Businesses might dismiss expiring content as an effective means to build on the brand. After all, Facebook Stories or Instagram Stories only stay for about 24 hours before they are no longer seen again. Of course, this concept was copied from Snapchat, which has a similar feature. Digital marketers are basically exploiting the “fear of missing out,” which is human nature. Nobody likes to be the odd man out when everybody is talking about the latest video or when they grab the latest product, which is the reason why Kylie lip products sell like hotcakes even if they don’t really offer anything new.

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5 Digital Marketing Trends You Should Be Paying Attention to in 2107

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold in online commerce.

The point is, businesses that still do not see the significance of digital marketing to boost their presence and revenue will end up being left behind by the competition.

According to a report from Statista, digital ad spending in the U.S. is expected to grow to $ 118 billion in 2020 from just a shade under $ 60 billion in 2015. That’s more than double in just five years. In the global scale, the amount is expected to reach over $ 250 billion by 2018.

Here are just five of the digital marketing trends to watch for this year:

1. AR & VR Technology

The potential of augmented reality and virtual reality in business applications has never been more promising. After the gaming industry latched on to the new technology to enhance the user experience for gamers, developers have released apps that can help boost businesses. For instance, architects can make use of AR to give clients a virtual tour of what the finished product would be like. In digital marketing, businesses can exploit VR to help customers get a better picture of their vision more than any other type of messaging could.

2. Live Videos

Facebook Live and Snapchat Videos are just some of the platforms that can be exploited by digital marketers. Video content will dominate the scene in the next few years with Cisco predicting that 80% of consumer internet traffic by 2020 will be cornered by videos. Meanwhile, Facebook Live is growing 94% each year in the U.S. with eight billion views daily.

Facebook was embroiled in a scandal when its video platform was used to broadcast several violent attacks, which prompted founder Mark Zuckerberg to announce the hiring of 3,000 more people to police the platform of any offensive content.

3. Apps for Data Visualization

Applications like Data Hero, Tableau, Dygraphs, and Visual.ly have been helping digital marketers package big data for easy consumption not just for businesses but the consumers as well. This is not exactly a new trend. However, for this year, it’s projected that businesses will make sure to exert more effort in using these tools to interpret the facts and figures at their disposal.

4. Viral Videos Won’t Go Anytime Soon

Last year, Samsung was the big winner after three of its video ads went viral. By December 2016, they already had almost 500 million views total. Viral marketing will continue to be an effective tool for brand recall. Google’s new updates, particularly on placing more importance on the social status for ranking, will really benefit businesses that invest in quality content. The downside is the short lifespan of viral video marketing. The trick is when to increase engagement, boost traffic, and convert them into income before interest wanes.

5. Content With Short Shelf Life

Businesses might dismiss expiring content as an effective means to build on the brand. After all, Facebook Stories or Instagram Stories only stay for about 24 hours before they are no longer seen again. Of course, this concept was copied from Snapchat, which has a similar feature. Digital marketers are basically exploiting the “fear of missing out,” which is human nature. Nobody likes to be the odd man out when everybody is talking about the latest video or when they grab the latest product, which is the reason why Kylie lip products sell like hotcakes even if they don’t really offer anything new.

The post 5 Digital Marketing Trends You Should Be Paying Attention to in 2107 appeared first on WebProNews.


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Muhammad Noer: How This Indonesian Entrepreneur Attracted 20,000 Subscribers And 1,000 Paying Members To His “How To Speed Read” Business

Muhammad Noer, or Noer as he likes to be called, was born in Sumatra Indonesia. As a side project while working his full time job, he started a personal blog because he wanted to get back into writing. His topics were speed reading and slide presentations, two subjects he is…

The post Muhammad Noer: How This Indonesian Entrepreneur Attracted 20,000 Subscribers And 1,000 Paying Members To His “How To Speed Read” Business appeared first on Entrepreneurs-Journey.com.

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Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live

A document reviewed by the Wall Street Journal revealed that Facebook is going to pay $ 50 million to 140 publishers and celebrities that agreed to post Facebook Live videos. The publishers and celebrities will also be promoting their videos on their sites, Facebook and other social media channels.

This is a marketing strategy to launch Facebook Live as the place to post live videos thus changing the dynamic of the news feed from your friends text posts and pictures to television like entertainment and information. Facebook sees video as its future, both in terms of the type of content that users post and consume and as where they see the bulk of their future revenue coming. Just last week a Facebook VP stated in an interview that she predicts that within five years Facebook will be “all video.”

Facebook has long predicted that video advertising will eventually be their main source of revenue with Mark Zuckerberg once saying that if they sold a video ad at the top of the Facebook news feed for $ 1 million it would be equivalent to three Super Bowls every day.

Early this year, Zuckerberg talked about how Facebook will evolve to be a video platform commenting, “Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,” Zuckerberg said. “I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”

Just last week Zuckerberg hosted its first Facebook Live Q&A to all Facebook users, at one point reaching 6 million concurrent viewers.

The contracts to pay popular sites and celebrities is a way to launch Facebook Live while it works out a share of revenue concept. YouTube typically pays out 70% of revenue but pays even more for certain premium content. Its Facebook Live partners include a wide variety of publishers, celebrities and sports starts such as NFL quarterback Russell Wilson, CNN, Kevin Hart, Vox, Mashable, Tastemade, New York Times, Gordon Ramsay, Deepak Chopra and the Huffington Post.

Via WSJ.com:

“We wanted to invite a broad set of partners so we could get feedback from a variety of different organizations about what works and what doesn’t,” Justin Osofsky, Facebook’s vice president of global operations and media partnerships, said in a statement.

The value of individual contracts varies widely, with 17 worth more than $ 1 million, according to the document. The highest-paid publisher is BuzzFeed, slated to receive $ 3.05 million for broadcasting live between March 2016 and March 2017. Just behind BuzzFeed is the New York Times, which is to receive $ 3.03 million for a 12-month deal. CNN is third, with a $ 2.5 million contract.

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Two Ways to Turn Facebook Fans into Paying Customers

tt-facebook-to-customer

Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why.

When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.

By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers at the whopping rate of 92%.

It might sound to good to be true, but tune in and hear Jon describe how he did it, and it’ll all make sense.

In this 24-minute episode of Technology Translated, host Scott Ellis and Jon Loomer discuss:

  • The state of Facebook business pages
  • How to build your Facebook audience the right way
  • The audience targeting priority list
  • The best starting point for Facebook marketing success
  • A dead-simple breakdown of Facebook retargeting
  • The Facebook tools you’re not using enough
  • How to build a targeted email list through Facebook
  • How to filter out the wrong audience to get to the right one
  • What delivering value before you ask for anything really looks like
  • Jon’s two pieces of advice for anyone just starting out with Facebook advertising

Click Here to Listen to

Technology Translated on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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Muhammad Noer: How This Indonesian Entrepreneur Attracted 20,000 Subscribers And 1,000 Paying Members To His “How To Speed Read” Business

Muhammad Noer, or Noer as he likes to be called, was born in Sumatra Indonesia.

As a side project while working his full time job, he started a personal blog because he wanted to get back into writing. His topics were speed reading and slide presentations, two subjects he is passionate about.

[ Download MP3 | Transcript | … Read the rest of this entry »

The post Muhammad Noer: How This Indonesian Entrepreneur Attracted 20,000 Subscribers And 1,000 Paying Members To His “How To Speed Read” Business appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Paying it Forward (With a Great Tip)

There’s a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of determining who’s the right expert to listen to, it’s a more complicated process than it may seem.
Search Engine Watch – Latest

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7 Social Psychology Studies to Help You Convert Prospects into Paying Customers

image of brain illustrations

When it comes to converting more prospects into paying customers, it all boils down to how well you understand your buyer’s mind and what they want from your business.

The thing is, your time can’t scale in every circumstance, and there may come a point where you aren’t able to know each and every one of your customers personally. When that’s the case, what’s to be done?

The answer is to turn to rigorously tested research in social psychology.

We’re all different, but in many instances our brains are prone to respond in a very similar manner, and understanding these common elements in the human mind can help you find more ways to ethically move more buyers towards saying “Yes!” to your products or services.

Below you’ll find 7 such studies that will help you understand what makes many of your customers “tick”, and what you can do to create a more effective selling experience.

1. Play the devil’s advocate

Are you familiar with how the term “devil’s advocate” came to exist? It’s actually from an old process the Roman Catholic church used to conduct when canonizing someone into sainthood.

A lawyer of sorts was instructed to be the devil’s advocate for the candidate, taking a skeptical view of their character in an attempt to find holes in their arguments for why they should be considered.

The marketing world has an important lesson to learn from this process.

According to research by social psychologist Charlan Nemeth (and his colleagues), the role of devil’s advocate certainly plays a part in persuasion, but it is not one of creating dissent.

Nemeth concluded that when people are confronted with someone who truly appears to oppose their position (true dissenters), they begin to try and understand their perspective.

Those playing devil’s advocate? They actually increase the effectiveness of the original argument! This is because group members do not take the critiques from the devil’s advocate as seriously, and since the group is now bringing up (and dismissing) possible alternatives or flaws, they are more confident in their original stance.

For marketers, this offers an opportunity: playing devil’s advocate for your own products can actually enhance your persuasive efforts as people see their concerns addressed (and dismissed) before they buy.

The Takeaway: Playing the role of devil’s advocate has been found to increase people’s resolve in their decision making, not hinder it. Be your own devil’s advocate and back up typical objections with solutions for your offerings.

2. Use urgency … the smart way

Creating a sense of urgency in your copy is one of the oldest tricks in the book … and still one of the smartest. To top it off, Cialdini lists “scarcity” as one of the 6 pillars of influence, and it’s easy to see why: great demand leads to great sales.

In spite of this, I have some research that explains how urgency can completely backfire on you and ruin your meticulously written copy.

How can this be? More importantly, how can you prevent it from happening to you?

The research comes to us from a classic study by Howard Leventhal where he analyzed the effects of handing out tetanus brochures to subjects.

Leventhal handed out 2 different pamphlets to participants, both sparing no detail on the horrid effects that the tetanus disease can have on the body.

The difference was that the control group received a version of the pamphlet that had the effects of the disease … and nothing else.

The second group received a similar pamphlet, but theirs had minimal information that indicated where they could schedule an appointment to get vaccinated.

The results?

Those who had the second pamphlet (with the sparse follow-up info) were much more likely to take-action: the rate that they followed through to get vaccinated was vastly superior to the first group. They were also more engaged with the tetanus information they received.

Why?

Even though the follow-up information provided in the second pamphlet wasn’t at all comprehensive, Leventhal concluded that our minds are susceptible to blocking out information that evokes a sense of urgency if there aren’t any instructions regarding what to do next.

Those in the first group were prone to convincing themselves that, “I don’t need to worry about this because it won’t happen to me anyway,” whereas those in the second group had less incentive to feel this way because they had a plan to take action and couldn’t put it aside as easy.

The Takeaway: Urgency can be “blocked” by your customers minds if you don’t give them specific instructions on how to solve the problem that you’ve identified. Don’t give vague instructions, tell your audience exactly what to do when the time comes.

3. Highlight strengths by admitting your shortcomings

Is it ever a good idea to admit to your faults? After all, people don’t really want the “real” you, right?

Research from social psychologist Fiona Lee would assert that it is, and in fact, it may be the best strategic decision to highlight your strengths.

The study she conducted looked at companies who admitted to missteps and examined what effect (if any) these admissions had on stock prices. Lee and her colleagues had experimenters read one of two fictitious company reports (both reports listed reasons why the company had performed “poorly” last year).

The first report placed emphasis on strategic decisions. The second placed emphasis on external events (economic downturn, increased competition, etc.).

So what were the results?

The test subjects viewed the first company far more favorably than the second.

Interestingly, Lee found (after examining hundreds of these types of statements, over 14 real companies) that the companies who admitted to their strategic faults also had higher stock prices the following year.

Her conclusions were that admitting to shortcomings in areas like strategic thinking showcased that a company was still in control, despite their faults. Blaming external forces (even if true) created a sense that the company didn’t have the ability to fix the problem (or were creating excuses).

The Takeaway: Customers still don’t want you to overshare irrelevant details. But admitting to honest errors helps your customers understand that you are in control of the situation and not prone to making excuses.

4. Embrace the power of labels

You might think I’m referring to brand labels, but far from it: I’m telling you to label your customers!

Sounds like bad advice, right?

WRONG!

As it turns, the research has shown us that people like being labeled, and they are more likely to particpate in the “group’s” message if they feel included in it.

The study examined the voting patterns of adults to see if labeling them had any effect on their turnout at the polls.

After being casually questioned about their normal voting patterns, half of the particpants were told that they were much more likely to vote since they had been deemed to be more politically active.

(This wasn’t actually true, these people were selected at random)

The other half of participants weren’t told anything.

Despite this random selection, the group that was told they were “politically active” had a 15% higher turnout than the other group!

Our brain seeks to maintain a sense of consistency (even if it’s artificial), and this is why the foot-in-the-door technique works so well even on prepared minds. We enjoy being consistent so much that if we feel apart of a group by being told that we are, it’s still likely to affect our response.

For instance, smart people are obviously going to be interested in an internet marketing course that’s made for smart people, right? The label is at work to make you realize you’re part of a desirable group.

The Takeaway: Even when given an artificial connection, people tend to take action in order to maintain a consistent image if they are labeled as being apart of a group. Don’t be afraid to label, people like being members of groups that they approve of.

5. Make their brain light up “instantly”

There are few things that our brains love more than immediate stimulation.

As a matter of fact, research has shown that instant gratification is such a powerful force that an ability to control against it is a great indicator of achieving success.

Wow!

In terms of your customers, you’re actually looking to do the opposite: in this case the gratification is about getting instantly rewarded by doing business with you, and your copy should remind customers of this benefit at every turn.

When your customers are on the verge of purchasing a product from you (or about to sign up for your email list), they are heavily influenced by how quickly they can receive their desired outcome.

Several Magnetic Resonance Imaging (MRI) studies, including one on nicotine addiction, have shown that our frontal cortex is highly active when we think about “waiting” for something.

On the other hand, our mid-brain is the one that lights up when we think about receiving something right away (that’s the one we want to fire up!).

Words like “instant”, “immediately”, or even just “fast” are known to flip the switch on that mid-brain activity that makes us so anxious to buy.

Researchers have noted that the key to these words is that they allow us to envision our problem being solved right away; whatever pain point we are seeking to fix by buying becomes more enticing if we know we won’t have to wait very long.

The Takeaway: Our brains love “instant gratification” and light up when thinking about eliminating pain points instantly. Let people know that they will be rewarded quickly and they will be more likely to make the purchase.

6. Know how to sell to your 3 types of buyers

Every business (no matter the industry) is going to have to deal with the 3 types of buyers out there.

All other aspects aside, these 3 groups are defined by the “pain” that they receive when purchasing something. Neuroscientists have defined human spending patterns as a process of “spend ’til it hurts!”, so understanding these different levels of paint points is essential to increasing your sales.

According to the research, all customers are grouped into the following categories:

  1. Tightwads (24%) – people that spend less (on average) before they hit their limit
  2. Unconflicted (61%) – average spenders
  3. Spendthrifts (15%) – people that are able to spend more before they hit their limit

Guess who the hardest group of people to sell to is? Since they take up nearly a quarter of your potential customers, you should learn some of the smart techniques to minimize buying pain for your “tightwad” customers.

Fortunately, the secret boils down to utilizing well-written copy.

According to some remarkable neuroimaging studies, minimizing buying pain for “tightwads” (and everybody else) can be accomplished successfully by incorporating the following strategies…

1. Re-frame the value

If I told you that my product costs $ 1,000 a year, you’d definitely approach with a little hesitation, right?

Right. That’s because $ 1,000 isn’t peanuts.

What if I told you instead that my product costs $ 84 a month? Not bad right? If you got enough utility out of it for your business (or for yourself) every month, it would be a very worthy purchase.

The thing is, that’s the same as $ 1,000 a year!

If you’re offering something that has a recurring cost or that could be broken down into smaller increments, look into how you might be able to incorporate this into your pricing.

2. Reduce pain points through bundling

Neuroeconomics expert George Loewenstein has noted that all customers (but especially conservative spenders) prefer to avoid purchasing multiple accessories if there is an option to complete their purchase in one swoop.

He cites our willingness to upgrade from different car packages, but how difficult it is for the brain to justify each individual upgrade (“Yes, I will pay extra for the navigation… and leather seats… and…”, etc).

Lowenstein would assert that these individual purchases create individual pain points, whereas a bundled purchase creates only one pain point, even if the price is much higher.

3. Sweat the small stuff

We know that “don’t sweat the small stuff” isn’t all that applicable to copywriting, but just how small of a change matters?

In what I’ve named the goofiest bump in a conversion rate that I’ve ever seen, research from Carnegie Mellon University University reveals to us that even a single word can affect conversions.

Researchers changed the description of an overnight shipping charge on a free DVD trial offer from “a $ 5 fee” to “a small $ 5 fee” and increased the response rate among tightwads by 20 percent!

Has the word “small” ever felt so big? With a single added word increasing conversions by that amount, I think it’s safe to say that the devil is definitely in the details.

The Takeaway: No matter what business you’re in, you will always have 3 types of customers. Know how to sell to tightwads, they make up a large base of your potential buyers and you can reduce their buying pain with the right choice of words.

7. Make an enemy

In the business world, meaningful connections are paramount to your success.

That being said, you still need an enemy.

Why? When could this ever be a good thing?

Turns out, it’s a great thing if you’re looking to achieve a cult-like addiction for your brand.

In a hightly controversial study entitled Social categorization and intergroup behaviour, social psychologist Henri Tajifel began his research trying to define just how human beings were able to engage in acts of mass hatred (such as the Holocaust).

His findings were shocking to say the least.

Tajifel found that he could create groups of people that would show loyalty to their in-group and outright discriminate against outsiders … all with the most trivial of distinctions!

In the tests, subjects were asked to choose between two objects or people that they had no relation to (one test had people picking between 2 painters). Despite these trivialities, when it came time to dole out REAL rewards, subjects had a huge bias towards their in-group and avoided handing out rewards to the so-called “other guys.”

Sounds an awful lot like big companies going toe-to-toe, doesn’t it? Like the Mac vs. PC commercials or Miller Lite taking potshots at un-manly light beers.

The thing is, you don’t need a physical enemy, you need to be against a belief or an idea. Copyblogger would assert that real publishers are self-hosted and that well-written content is the centerpiece of the web.

Solidifying your unique selling proposition is as much about deciding who your ideal customer is not as much as it is about defining who they are.

The Takeaway: You’ll never find your brand’s true voice without something to stand against. This doesn’t have to be another brand, but in order to divide your ideal customers into your “camp,” you need to be against some ideal, belief, or perception, the way Apple was against “boring” PC users in their ads.

Bonus Tip: Keep ‘em on their toes

You know that the social construct of reciprocity is a powerful force, but did you know that further research has showed that surprise reciprocity works even better?

Since you’ve made it all the way to the bottom, I’d like to surprise you with a beautiful, free e-book revealing more insightful data on your audience and customers.

All courtesy of the Help Scout team, we hope you enjoy it!

Click here to download it instantly.

Thanks for reading, I’d also love to hear your thoughts, specifically: which of the above studies did you find the most surprising?

See you in the comments!

About the Author: Gregory Ciotti is the marketing guy at Help Scout and the founder of Sparring Mind, where he takes psychology + content marketing and makes them play nice together. Get more interesting customer data by downloading this free e-book.

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