Tag Archive | "Open"

Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost

Every decision you ask prospective customers to make has a perceived value to the customer as well as a perceived cost. This checklist will help you minimize the perceived cost of an email open to help you increase your brand’s email open rate.
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Ghostery Goes Open Source, Reveals Two Proposed Revenue Streams

Ad-blocker Ghostery published its entire programming code on Thursday. By going open source, the company aims to clear the air on its old business model and invite others to contribute to its continuing development.

“As a privacy product, especially one designed to give users a look behind the scenes at what data companies are collecting and doing with it, we thought it was important to give our users a look under the hood,” Ghostery’s product manager Jeffrey Tillman said.

This unprecedented move was Ghostery’s response to conspiracy theories hounding the company. Before its acquisition by web browser Cliqz last year, previous owner Evidon earned money for Ghostery by selling users’ data. Software users chose to disclose information on ad trackers they encountered, but the compiled information was sold to eCommerce sites to help them discover why loading times slowed down.

Ghostery’s old business model was contradictory—a privacy-focused tool selling user data—and confused its users. “It was never a really great fit for Ghostery the consumer product,” Tillman admitted.

Recently, Ghostery announced two revenue streams as its new business model. First is Ghostery Insights, a paid analytics service for researchers to gather more data about the tracker ecosystem. Likewise, the analytics tool will aid web developers in quantifying the effect of trackers on site performance, such as loading speeds.

Meanwhile, Ghostery Rewards is an affiliate marketing program designed for its users. They can choose to sign up for the service wherein users will receive relevant promotional offers, a tamer version of aggressive web ads. There will still be advertisements, but only those worthwhile and interesting to Ghostery users.

Of course, affiliate programs are nothing new as many publications and bloggers already use them to generate revenue. However, Ghostery’s decided to make its program distinctly different from that of its main rival Adblock Plus. Unlike Ghostery Rewards, Adblock has an “acceptable ads program” that shows ads that may not be relevant to the user. As long as advertisers meet certain criteria and agree to split some of their ad revenue, Adblock lets them through.

Exposing Ghostery’s code to the public makes it more vulnerable for software developers to sidestep the ad blocker’s system. But Tillman isn’t losing sleep over it.

“There will always be a cat-and-mouse game with advertisers that are trying to find new ways to evade our technology but, if anything, going open-source should empower our community of contributors to help keep Ghostery ahead of the curve,” Tillman pointed out.

[Featured image via YouTube]

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Yahoo Reveals Its Search Secrets, Vespa Tool is Now Available as Open Source

Yahoo is now giving away the crucial technology powering its internal searches. Vespa, the search engine used by the tech company for internal queries, is now open-source and available to everyone.

Oath Inc., the Verizon company that acquired Yahoo in June, announced that Vespa is now available as open source on GitHub. According to a company blog post, making the Big Data processing and serving engine open source is a step further in Oath’s commitment to opening up its infrastructure to developers.

“By releasing Vespa, we are making it easy for anyone to build applications that can compute responses to user requests, over large datasets, at real time and at internet scale – capabilities that up until now, have been within reach of only a few large companies,” Jon Bratseth, a systems architect at Yahoo, explained via the blog post.

Vespa powers Yahoo network’s internal search feature and is used to determine what recommendations to display as well as the company’s ad targeting system. Currently, Vespa is used in around 150 apps such as Yahoo’s main search engine, Yahoo Mail, and Flicker, CNBC reported. The search tool is also responsible for serving around 3 billion native ads daily.

Vespa traces its roots back to AllTheWeb, a Norwegian search engine which was acquired by Yahoo in 2003, according to Wired. Since then, the tool has been modified as a general purpose engine that Yahoo could use internally in a host of different applications.

This is not the first time Yahoo released some of its technology as open source. In 2009, the company released Hadoop as open source which became a hit when it was adopted by big tech companies such as Facebook, Twitter, and eBay. Apparently, the plan is to replicate the benefits of making Hadoop publicly available which allowed Yahoo to easily recruit programmers as it became widely used.

But Vespa’s reach has the potential to overshadow that of Hadoop. As Bratseth puts it, “Vespa is larger in scope and lines of code than any open source project we’ve ever released,” adding that it has already been battle-proven in Yahoo’s largest and most critical systems. It is attractive both for its scalability and versatility while it is touted to be better than Hadoop in serving results to end users.

However, there are doubts that Vespa could be successful outside of Oath. According to Wired, Hadoop became a success because it was born open source and arrived at a time when businesses needed it most. This time, however, most large companies have already addressed web search issues that Vespa is designed for. In addition, there are already other open source engines available.

[Featured Image via Yahoo]

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Shopify’s Instagram Integration to Open Doors for Millions of Vendors

Christmas comes early for Shopify and Instagram users, with the former now providing Instagram integration to most of its vendors.

The eCommerce company and Instagram had been collaborating on the new shopping service the whole year. Now the integration appears to be ready and Shopify is offering it to its millions of sellers.

Shopify has already established integration tools with Buzzfeed, Facebook, Facebook Messenger and other sites. With this new tool, vendors on Instagram can now tag photos of their products. This will include links to a page that includes more information about the product and its price. Users can buy the product straight from the mobile app using a “Shop Now” button that takes the buyer to the merchant’s page. And this feature is easier to set up with the Shopify integration, especially for users that already sell products on the site.

The company has admitted that Instagram is one of the major drivers of traffic to merchant stores and this collaboration can boost eCommerce sales. In fact, 72% of Instagram users revealed that they bought products they saw on the site. And last July, Shopify closed a deal with eBay that allowed vendors to sell their goods directly through the website, opening it to around 400,000 users. The company also made a similar deal with Amazon in 2015.

It has been Shopify’s game plan to integrate with various eCommerce channels to make it possible for its clients to branch out from their own sites. It also provides its sellers with small loans, shipping services, and payment tools. Shopify even offers tools for vendors to sell their products offline and provides point-of-sale hardware and software for those with physical shops.

The Instagram integration is currently being offered to select vendors but will ultimately be made available to all the stores and vendors that have accounts on Shopify.

[Featured image via Shopify]

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Amazon Plans to Open Second Headquarters, Starts Bidding War Among 100 Cities

In what is being touted as the “Olympics of the corporate world,” Amazon has set off a ferocious bidding war among North American cities to host the online retailer’s second headquarters. While deals of this kind are usually done behind the scenes, Amazon has publicly solicited bids from cities to become the location of its second home, dubbed as “HQ2.” As a result, cities are now trying their best to outdo each other to come up with enough enticing perks to woo the internet firm.

And it’s not hard to understand why cities would be motivated to bag Amazon’s HQ2. Aside from the prestige of having one of the world’s largest firms, the chosen city’s economy would receive a giant boost from the $ 5 billion Amazon intends to invest in the project.

But that’s not all. The biggest impact would come from the high-paying jobs that Amazon’s second headquarters will create. According to the company’s solicitation, it plans to hire around 50,000 full-time employees for the new location with annual salary projected to be in the $ 100,000 range.

With a month to go before the October 19, 2017, deadline, the list of cities vying for Amazon’s HQ2 has ballooned to over 100. Currently, the top contenders include Austin, Boston, Chicago, Denver, New York, Toronto, and Ottawa.

Amazon has revealed some requirements for a city to qualify as a possible second headquarter location. For instance, the company prefers a metro area with over a million in population. Accessibility for transportation and communication are also important as the company requires that a city should be close to an international airport, with a mass transit system in place, must be located near a major highway and must have good internet access.

Since every business must have an eye trained on its bottom line, Amazon states that it prefers a “stable and business-friendly environment.”  It is probably the company’s way of saying that an attractive financial incentive–which could include reduced business fees, grants for relocation and some tax cuts–will be a major factor in its final decision, adding that “the initial cost and ongoing cost of doing business are critical decision drivers.”

Understandably, cities are trying to highlight their strengths along the lines of Amazon’s requirements. For instance, Aurora Economic Development Council VP Yuriy Gorlov asserts that “Colorado is perfectly aligned with the company’s culture of collaboration and innovation and focusing on its customers.” Meanwhile, Scott Levitan or North Carolina-based Research Triangle Foundation says “We have sites that are ready, that are transit-oriented. We have tremendous fiber backbone at our site and we have a region that is absolutely focused on being the best possible location for HQ2.”

But not everyone is very optimistic about the prospect of living next door to a global behemoth. One major concern is that the swarm of high-paying Amazon workers will eventually wreak havoc on the local standard of living, driving up the cost of housing and exerting an upward force on wages which is bad for local businesses, according to Globe columnist Evan Horowitz as quoted by Business Insider.

And then there is the company’s approach that had some quarters fuming. According to Los Angeles Times’ Michael Hiltzik, “The company’s approach is arrogant, naive and more than a teensy bit cynical. Rather than be offered bribes to move its headquarters into a community, Amazon should be made to pay for the privilege.”

[Featured Image by Amazon]

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The Showrunner Podcasting Course Is Open (For a Limited Time)

Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys and answer your question with
Read More…

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Join The Laptop Lifestyle Academy Today And Get Access To My New Course – ‘Emails Revealed’ (Open This Week Only)

Last week I published two new articles here on EJ that explained how I was able to take six months off from my business and still generate $ 153,428 USD, thanks to the power of automatic email campaigns I have written over the last few years. In those blog posts, I mentioned…

The post Join The Laptop Lifestyle Academy Today And Get Access To My New Course – ‘Emails Revealed’ (Open This Week Only) appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Digital Commerce Academy Is Open Again (For a Limited Time)

Can I really earn a living with digital products and services? The answer is yes, you can. And you can enjoy the personal and professional freedom that comes along with it too. Already prepared to move forward? Here’s how to start your Digital Commerce Academy membership today, so you can learn the strategy and tactics
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Doors Are Open for Certification (and Other Fun Things)

Doors Are Open for Certification (and Other Fun Things)

Remember all the conversations we’ve been having about the Certified Content Marketer program?

Well, the doors are open — and they’re going to be closing again on Monday, June 12. If you’d like to be featured on our list of recommended writers (and get our most advanced content strategy course), this is how you do it.

You can sign up (or learn more) at the link below — and of course, our usual no-hassle 30-day money-back guarantee applies if it’s not a perfect fit for you.

Program Details for Copyblogger’s Content Marketer Certification

Note: If you’re a member of our Authority community, make sure you’re signed in when you click the link — as an Authority member, you get special pricing. :-)

On Monday, I shared our June content and productivity prompts. Each month this year, we’re focusing on two prompts as a community, improving our creative output and our ability to get stuff done.

This month we’re practicing outreach (finding new contacts, clients, or customers) and getting the help of an imaginary friend when it’s time to do the hard stuff.

On Tuesday, Stefanie offered three hands-on ways to improve your content at the most fundamental level. Inconceivable.

And on Wednesday, I gave a quick back-of-the-envelope explanation of what the Certification program is and who it’s for. If you’re commitment-phobic, you can read that before you go to the page with all the details.

On Copyblogger FM, I shared Brian Clark’s four-step process for developing a compelling marketing idea. Because inspiration is fantastic … but even the most inspired idea can be shaped into something better.

That’s it for this week — have a great weekend! And remember — if you want to join our list of recommended writers, Certification closes on Monday.

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


2017 Content Excellence Challenge: The June Prompts2017 Content Excellence Challenge: The June Prompts

by Sonia Simone


how do you determine if you’ve written a strong sentence or a weak sentence?3 Advanced Ways to Craft Better Sentences

by Stefanie Flaxman


Apply to join Copyblogger’s list of recommended writersWriters: Doors Are Open for the Copyblogger Certification Program (through Monday, June 12)

by Sonia Simone


How to Develop a Compelling Marketing Idea in 4 StepsHow to Develop a Compelling Marketing Idea in 4 Steps

by Sonia Simone


How Award-Winning Author & Educator K.M. Weiland Writes: Part TwoHow Award-Winning Author & Educator K.M. Weiland Writes: Part Two

by Kelton Reid


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Writers: Doors Are Open for the Copyblogger Certification Program (through Monday, June 12)

"Apply to join Copyblogger's list of recommended writers." – Sonia Simone, Chief Content Officer

You may have noticed that we’ve been talking up our Certified Content Marketer program lately. We’ve already had some amazing folks join us and get started … but we still have room for you.

Click here to get all of the details.

Here’s the two-minute run-down:

Who it’s for

Strong writers who want to make more money and find better clients.

What it will do for you

  • Teach you solid content strategy, so you can get better results for your clients
  • Give you tools to improve your professionalism with clients, so you look better and do a better job
  • Get featured (if your application passes review) on Copyblogger’s list of recommended writers

What you should do next

Go check out the program details. We have no plans to open the program again in 2017, so if you want in, don’t wait. We’ll close the doors on Monday, June 12 so we can keep our focus on delivering an excellent experience to our students.

If you really want to join us but you worry it might not be what you need — don’t stress. We offer a 30-day money-back guarantee — no questions, no hassles. If you get into the program and realize it’s not a good fit, just let us know in those first 30 days and we’ll part as friends.

Click this link for all of the program details — and I’ll look forward to seeing you there. :)

P.S.

If you’re a member of our Authority community, make sure you’re signed in when you click the link — as an Authority member, you get special pricing. :)

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