Tag Archive | "Online"

The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I was up one evening recently thinking about the marketing campaign I was about to begin for my new company InboxDone.com. Having studied and practiced many different ways to get traffic to an online business over the…

The post The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business appeared first on Yaro.blog.

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What ‘Being An Expert’ Really Means Today Online

Recently during one of the live coaching webinars I run for my Laptop Lifestyle Academy members, an important topic surfaced, one that shows up again and again as a common excuse for someone to NOT start a business. In fact, it is so common I’ve already addressed it once before,…

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Jayna Dall: How To Turn Kids Lesson Plans Into A $250,000 A Year Subscription Revenue Online Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Jayna Dall started a website that offers teachers downloadable curriculum for teaching children acting classes. At the time of this podcast recording, Jayna’s business had turned over $ 250,000 in the previous year, a fantastic result for a…

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Google’s growth in online local reviews continues to dominate, but…

Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.

The post Google’s growth in online local reviews continues to dominate, but… appeared first on Search Engine Land.



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Academy Pro: A WordPress Theme for Online Courses and Membership Sites

Introducing Academy Pro … the theme for online course creators, membership site owners, and educational content marketers. Academy Pro is the latest premium theme from StudioPress, designed specifically for people in the business of online content and community. Read on to discover all the features and benefits you get with this theme, and how it
Read More…

The post Academy Pro: A WordPress Theme for Online Courses and Membership Sites appeared first on Copyblogger.


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10 ways to generate links with online influencers

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site.

The post 10 ways to generate links with online influencers appeared first on Search Engine Land.



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Do iPhone Users Spend More Online Than Android Users?

Posted by MartyMeany

Apple has just launched their latest flagship phones to market and later this year they’ll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $ 999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?

At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at the end, too!

Why am I asking this question?

Way back when, before joining the online marketing world, I sold mobile phones. I couldn’t get my head around why people bought iPhones. They’re more expensive than their Android counterparts, which usually offer the same, if not increased, functionality (though you could argue the latter is subjective).

When I moved into the e-commerce department of the same phone retailer, my team would regularly grab a coffee and share little nuggets of interesting e-commerce trends we’d found. My personal favorite was a tale about Apple users spending more than desktop users. The story I read talked about how a hotel raised prices for people booking while using an Apple device. Even with the increased prices, conversion rates didn’t budge as the hotel raked in extra cash.

I’ve always said this story was anecdotal because I simply never saw the data to back it up. Still, it fascinated me.

Finding an answer

Fast forward a few years and I’m sitting in Wolfgang Digital behind the huge dataset that powered our 2017 E-Commerce Benchmark KPI Study. It occurred to me that this data could answer some of the great online questions I’d heard over the years. What better place to start than that tale of Apple users spending more money online than others?

The online world has changed a little since I first asked myself this question, so let’s take a fresh 2017 approach.

Do iPhone users spend more than Android users?

When this hypothesis first appeared, people were comparing Mac desktop users and PC desktop users, but the game has changed since then. To give the hypothesis a fresh 2017 look, we’re going to ask whether iPhone users spend more than Android users. Looking through the 31 million sessions on both iOS and Android operating systems, then filtering the data by mobile, it didn’t take long to find the the answer to this question that had followed me around for years. The results were astonishing:

On average, Android users spend $ 11.54 per transaction. iPhone users, on the other hand, spend a whopping $ 32.94 per transaction. That means iPhone users will spend almost three times as much as Android users when visiting an e-commerce site.

Slightly smug that I’ve finally answered my question, how do we turn this from being an interesting nugget of information to an actionable insight?

What does this mean for digital marketers?

As soon as you read about iPhone users spending three times more than Android users, I’m sure you started thinking about targeting users specifically based on their operating system. If iOS users are spending more money than their Android counterparts, doesn’t it make sense to shift your spend and targeting towards iOS users?

You’re right. In both Facebook and AdWords, you can use this information to your advantage.

Targeting operating systems within Facebook

Of the “big two” ad platforms, Facebook offers the most direct form of operating system targeting. When creating your ads, Facebook’s Ad Manager will give you the option to target “All Mobile Devices,” “iOS Devices Only,” or “Android Devices Only.” These options mean you can target those high average order value-generating iPhone users.

Targeting operating systems within AdWords

AdWords will allow you to target operating systems for both Display Campaigns and Video Campaigns. When it comes to Search, you can’t target a specific operating system. You can, however, create an OS-based audience using Google Analytics. Once this audience is built, you can remarket to an iOS audience with “iPhone”-oriented ad texts. Speaking at Wolfgang Essentials this year, Wil Reynolds showed clips of people talking through their decision to click in SERPs. It’s incredible to see people skipping over year-old content before clicking an article that mentions “iPhone.” Why? Because that user has an iPhone. That’s the power of relevancy.

You’ll also be able to optimize and personalize your bids in Search, safe in the knowledge that iPhone users are more likely to spend big than Android users.

There you have it. Don’t let those mad stories you hear pass you by. You might just learn something!

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The False Promise Of Instant Online Riches

Alert Alert! – I’m closing the doors to the final 2017 intake of new members to the Laptop Lifestyle Academy on Monday, September 18th, 2017 at midnight Eastern US time. Join us today and get instant access to my new Emails Revealed course too! — If your goal is to…

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5 Google Adwords Mistakes Every Online Marketer Should Avoid Making

There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful planning and execution, and a bit of an investment.

Google Adwords campaigns have to be set up carefully for it to succeed. This means that you should be keenly attuned to Adwords and know how to avoid critical and costly mistakes. If you want to make the most of your Google AdWords campaign, check that you’re not making these 5 mistakes:

1. Not Spending Enough Time to Research Keywords

One of the key parts of an AdWords campaign is choosing theImage result for keyword research right keywords. After all, if you are not using keywords that are most relevant to your brand or what your customers are searching for then your campaign would suffer. This is why it’s vital that you spend time researching the proper and relevant keywords for your company.

To help narrow down the best keywords to use, make use of tools like WordStream or Google AdWords Keyword Tool. Take a critical look at your brand and come up with a list of possible keywords. Use available keyword tools to see the different variations of how people use your proposed keywords in their search.

2. Forgetting Phrase and Exact Matches

There are different types of keyword matches – broad match, phrase match, and exact match.

Broad match keywords mean that your ads will appear when people search for your keywords, regardless of the other terms in the search string while phrase match keywords will only appear in searches with that exact word order. This is the same principle for exact match keywords.

Most ad groups only use broad match keywords, as it’s the default match type used by AdWords. The good news is that broad matches appear in more searches, but it also means that the odds are high that these are less relevant searches. This could lead to less generated sales and lower click rates if the searcher finds your ads irrelevant. It could potentially cost more money due to a misplaced click.

Research has shown that exact match keywords have better conversion odds, so it’s better to start by using exact matches before expanding it to include phrase and broad matches.

3. Not Utilizing Negative Keywords

Another common AdWords mistake internet marketers make is disregarding negative keywords. This keyword acts in the opposite way of a targeted keyword, meaning it precludes keywords that do not match your product or service. For instance, if you are targeting backpacks designed for hiking or camping then you don’t want your ads to show up in searches for “school backpacks.” You can put “school” as a negative keyword and your ads won’t be displayed in searches with the term “school.”

To ensure that you exclude the right words, check out Google Analytics. Click on “Acquisition,” followed by “AdWords” and “Matched Search Queries.” Click on “Query Match Type” next and choose either “broad match” or “phrase match” to see the keyword phrases that are generating leads and those that are not converting. This can help you choose the words that can be added as a negative keyword so that your campaign will perform better.

4. Not Embracing Mobile

There’s no stopping the mobile trend so it’s best ifImage result for Mobile-Specific Ads you embrace it, especially as how customers use mobile devices to search and engage in is vastly different from how they use laptops or desktops. And since more people opt for mobile devices these days, you should make sure your campaign is mobile-friendly.

There are several ways to make your ad campaigns better suited for mobile devices. You can use Click to Call Extensions, Mobile Bid Modifiers, Mobile-Specific Ads, and Short Tail Keywords.

5. Directing Visitors to the Wrong Pages

This is a mistake that owners of eCommerce stores should take pains to avoid. Some e-stores have erred in directing the traffic from their ad to their home page instead of the page for a specific product.

Make sure that when a visitor clicks on your ad, they’re directed to the item they’re looking for. Otherwise, they might just leave your page and that’s a lost sale. So double check your ads and ensure prospective clients are led to the right page.

There’s no question that Google AdWords can be a key component to increasing traffic and generating sales. However, this will only happen with the right AdWords strategy and implementation.

[Featured image via Google AdWords]

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New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features…



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