Tag Archive | "number"

Number of Active Business Profiles on Instagram Reaches 25 Million

Instagram’s business profiles are proving to be good for businesses.

The social media network recently announced that 25 million merchants have changed their personal Instagram accounts into business profiles. That’s a huge leap from the 15 million business accounts that were active on the app as of July of this year. What’s more, most of these accounts are from small businesses.

The Facebook-owned app introduced business profiles in May 2016 in order to give businesses better commercial representation on its video and photo network. By changing one’s account to a business profile – which is similar to a Facebook page – companies can add a “contact us” button and examine detailed analytics about Stories and organic posts that they have published, like the number of impressions and the reach the posts accumulated.

Highlighting the main differences between an Instagram personal account and an Instagram business account.

Graphic via modernsoapmaking.com

Instagram is hoping that the more tools they provide merchants, the more they’ll use the app to expand their business, first organically and then through ads. And it seems Instagram’s strategy is working. Since business profiles were introduced, Instagram’s advertiser base has grown from 200,000 in February 2016 to 2 million by September 2017.

Those numbers clearly show that Instagram’s ratio of business accounts to advertisers is almost the same as its parent company. Facebook boasts of more than 6 million advertisers and 70 million companies using Pages.

About 80% of Instagram’s roughly 800 million users per month follow a business, and about 40% of 500 million daily users check out at least one business profile. Interestingly, two-thirds of the 200 million people who check out a company’s business profile on any day do not follow the brand or company. That is something businesses should consider closely.

Merchants might want Instagram users to tap on the follow button, but they would probably be just as happy if people tap the button to contact the company. After all, this would allow them to develop a customer base that goes beyond Instagram.

[Featured image via Pixabay.com]

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5 Reasons Adding a Number to Your Blog Post Titles Increases Page Views

You should add a number to at least half of your blog posts according to a successful small business marketing blogger. What he really means is that list formatted posts, such as 4 Best Ways to Make Money Blogging, 10 Incredible Gmail Tricks and Tips or 4 Best Ways to Make Money Blogging… are extremely effective in driving social sharing which also leads to linking which is great for search ranking.

“Over the past three years, I’ve crafted titles for over 5,000 blog posts and have received over 58 million unique visitors to date,” said Brandon Gaille in a guest post on Google’s Inside AdSense blog. “With that many titles and that much traffic, it’s allowed me to identify what types of titles get the most traffic.”

Gaille has been on a tear over the past 3 years, founding business advice site BrandonGaille.com which now has over 2 million monthly visitors. Galille has since parlayed that success into offering a course called The Blog Millionaire for others to learn how to make millions too. “The overwhelming success of his blog system led Brandon to create an online course to guide bloggers and businesses down the same proven path of success that his clients pay him up to $ 100,000/year for,” said Galille on LinkedIn. There is currently a waiting list to join the course!

5 Reasons Adding a Number to Your Article Titles Increase Traffic

1. Placing a Number Gives Users What They Are Used To!

Call it the BuzzFeed effect, but lists drive traffic and a number in the title signifies a list. It’s really that simple.

“Titles that begin with numbers are proving to drive traffic,” says Gaille. “This is largely due to the increased consumption of users reading list posts more than any other type of blog post. A list post typically has anywhere from seven to forty key points, which are listed out numerically.”

2. List Posts Are Shared the Most on Social

People love to share List Posts on social media like Facebook and sharing can supercharge your traffic. Why not play into the social media game and give them what they want, short, easy to digest sharable content.

3. Odd Numbers in Titles Are 20% More Effective

“Although no one has figured out exactly why this happens, the odd numbered titles get more clicks than the even numbered titles,” said Gaille.

I think it’s probably because it sounds more legit, not made up. For instance, if somebody posts the 10 best ways to drive traffic, people will inherently think that the writer thought of 10 points and stopped thinking. However, if it was the 7 best, it sounds as if these are actually what the author thinks are truly best.

4. People Love to Link to Lists Which Makes for Great SEO

Search engine optimization is driven by links and what better way to get links than to get your content shared on social. So part of your SEO strategy should be to write content that people want to link to and then not only will they link in their own blogs but they will also get the word out by sharing your posts on Twitter, Reddit, Facebook and many other places.

5. Gaining a List Site Reputation Will Cause Repeat Traffic

Just like Brandon Gaille has discovered, writing lots of list style posts and including a number in the title gives you traction as a place people want to go. People like simple straight forward easy to read advice and that’s what Gaille delivers. Those who are looking for something to share on social or for inspiration on an article (like this one) find list sites a great destination source.

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From Sneaky Sound System Saxofonist, To Australia’s Number One Real Estate Agent, Then Meditation Master, Meet Nick Broadhurst

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I was recently interviewed by Nick Broadhurst for his ASPIRE magazine. After the interview I asked Nick about his background…and things got interesting.

He explained he was a founding member of Sneaky Sound System, a dance act that is pretty huge in Australia and around … Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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Google Lucky Number 7: Differences In New Google SERP Across Retail, Finance & Technology

What do 26,000 keywords tell us about the latest Google 7 change and the new Google SERP? As the Google SERP continues to evolve and brands aim to increase their control over search results, the emergence of a new type of SERP has interesting implications for SEO Managers. Since August, Google has…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Chitika: We Got Google’s Local Search Number Wrong

Last week I wrote an article with the headline: Study: 43 Percent Of Total Google Search Queries Are Local. This was based on Chitika network data. The article was widely cited and linked to. Unfortunately it was wrong. Earlier today Chitika contacted me with the correction. The original…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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The Content Marketing Tipping Point: Marcus Sheridan’s magic number is 30, what is yours?

Exploring your analytics can provide insights into the amount of content potential customers view before they reach the “tipping point” from prospect to sale. Watch this video to learn more about content analytics from Marcus Sheridan, one of the keynote speakers at the MarketingSherpa Email Summit 2012.
MarketingSherpa Blog

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