Tag Archive | "Next"

AT&T, Sprint, T-Mobile and Verizon Join Forces to Take Messaging to the Next Level

iPhone users have long-enjoyed iMessage, an iOS-only alternative to SMS that has far more features than basic messaging. WhatsApp offers a similar approach, adding features and abilities in a cross-platform app.

Today the four major wireless carriers announced the Cross-Carrier Messaging Initiative (CCMI), aimed at delivering iMessage or WhatsApp-like messaging to customers and businesses alike. The service will be based on the Rich Communication Services (RCS) protocol.

The goal is to roll out the service to Android first, sometime in 2020. The CCMI service will:

  • Drive a robust business-to-consumer messaging ecosystem and accelerate the adoption of Rich Communications Services (RCS)
  • Enable an enhanced experience to privately send individual or group chats across carriers with high quality pictures and videos
  • Provide consumers with the ability to chat with their favorite brands, order a rideshare, pay bills or schedule appointments, and more
  • Create a single seamless, interoperable RCS experience across carriers, both in the U.S. and globally

“People love text messaging for a reason. Texting is trusted, reliable and readily available—which is why we’re using it to build the foundation of a simple, immersive messaging experience,” said David Christopher, executive vice president and general manager, AT&T Mobility. “This service will power new and innovative ways for customers to engage with each other and their favorite brands.”

“The CCMI will bring a consistent, engaging experience that makes it easy for consumers and businesses to interact in an environment they can trust,” said Michel Combes, President & CEO of Sprint. “As we have seen in Asia, messaging is poised to become the next significant digital platform. CCMI will make it easy for consumers to navigate their lives from a smartphone.”

“At the Un-carrier, customers drive everything we do, and that’s no different here,” said John Legere, CEO of T-Mobile. “Efforts like CCMI help move the entire industry forward so we can give customers more of what they want and roll out new messaging capabilities that work the same across providers and even across countries.”

“At Verizon, our customers depend on reliable text messaging to easily connect them to the people they care about most. Yet, we can deliver even more working together as an industry,” said Ronan Dunne, CEO of Verizon Consumer Group. “CCMI will create the foundation for an innovative digital platform that not only connects consumers with friends and family, but also offers a seamless experience for consumers to connect with businesses in a compelling and trusted environment.”

With all four of the major carriers on board, the CCMI will hopefully usher in the next generation of messaging, bringing welcome improvements to one of the most heavily used phone services.

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8 Elements that Make Your Next Piece of Content Even Better than Your Last

Moving on to your next piece of content — regardless of how your last one performed — is the mark…

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Join Sonia Next Month for a Transformative ‘Slow Business Adventure’ in Norway!

Looking for a break from the stress and overwhelm of your business? Want to make some amazing connections with your…

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What It Takes to Launch the Next Great Blog, Podcast, or Video Channel

This week, we had some resources for any new, ambitious content-based project you want to get off the ground. (Or…

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Podcasts in SERPs: Is Audio SEO The Next Frontier?

Posted by Dr-Pete

One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. Here’s one from a search for our own podcast, MozPod:

While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested something much more intriguing – that Google would soon be indexing podcast content and returning audio clips in search results.

Can Google transcribe audio content?

Is this currently possible? In a word: yes. We know that Google has offered a speech-to-text service as part of Google Cloud Platform since 2017, which has already undergone a few iterations and upgrades. Earlier this year, Android Police spotted source code changes which suggested that Google was proactively transcribing some podcasts on the Google Podcasts platform.

We see evidence of this capability in the broader Google ecosystem. For example, here’s an automatic transcript on my Google Pixel phone for a recent call …

We even see evidence of this capability in search results, but in a different medium. As early as April 2017, Google was testing suggested clips in YouTube videos. Here’s a current example from a search for “how to swim butterfly”:

Note the “Suggested clip” highlighted in the blue box, and starting at the 2:30 mark. What’s interesting is that variations on this search not only produce different videos in some cases, but different clips within the same video. Here’s the result I got back for “how to swim the butterfly” (adding only the definite article “the”):

Now, the suggested clip is 101 seconds long and starts at the 1:54 mark. It’s clear from some suggested clips that the feature is still in its infancy, but it’s difficult to imagine Google being able to implement this feature dynamically without create a transcript of the audio portion of these videos.

Why start with video? For Google, it just makes bottom-line sense. YouTube is a planetary system to the pleasant suburb of Google Podcasts and has an immensely powerful infrastructure backing it. If Google can return results based on the audio portion of a video, it’s only natural they can do the same for audio files.

How will audio surface in search?

The obvious starting points will be extensions of the podcast engine, including automatic transcription and full-text (full-audio) search – both of which already seem to be in the works. Once you can search within Google Podcasts, though, expect that search capability to broaden to general Google searches.

One big question is whether Google will return audio content directly or will use transcribed text. In some cases, returning audio clips may be a better match to searcher intent. If you’re searching for a movie clip or something you heard in a podcast, returning the original is a richer experience than returning plain text. The big advantage, though, will be to voice devices, such as Google Home. Returning audio would fill a content gap for voice devices and provide a direct bridge into full podcasts and other non-text content.

How many podcasts should I start?

We do seem to be in the midst of a minor podcast revival, and audio search may spark that revival. As always, though, expect Google to release changes gradually and test them for weeks or months. If you’re already producing a podcast and want to make it accessible to search, make sure you’re part of the Google Podcasts ecosystem and are entering and updating the currently available meta data.

Other than having clean audio in a format Google can process, there’s probably nothing specific you’ll have to do down the road to get that content transcribed. It may be worth thinking about how your audio content is structured. Completely free-form content, while it certainly has a place, may be harder for Google to evaluate. Is the theme of your podcast and each episode evident? Is there a structure where a machine could potentially parse questions and answers. Are there concise takeaways – maybe a summary at the end of each episode?

Ultimately, audio SEO will mean treating our audio content in a more structured and deliberate way. The broader evolution of Google across many devices also means that we need to be more aware of what type of content best fits our audience’s needs. Is the searcher looking for text, video, or audio? Each modality fits a different need and a different device (or set of devices) in the broader search ecosystem.

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A Facebook Coin is Probably the Next Big One, Says Blockchain Capital Limited Co-founder

“For multinationals to issue their own currencies and request that their consumers purchase in that particular currency is not that outlandish,” says Blockchain Capital Limited co-founder Gavin Brown.  “So perhaps with multinationals being what they are the fact that they are able now digitally and technologically to issue their own currencies and request their consumers to use it is perhaps not a sort of an unreasonable thing to think. It may not be the whole mission short term but certainly in the medium term for sure. I mean a Facebook coin is probably the next big one I think.”

Gavin Brown, co-founder & director at Blockchain Capital Limited discusses blockchain and cryptocurrencies in an interview on CNBC:

Wherever There is Potential for Mistrust Blockchain Can Be a Solution

We’re still very early in the technology, so a lot of people obviously associate bitcoin with blockchain, which is the underlying technology, which is understandable. However, the thing that most people fail to realize is that blockchain technology can obviously be applied to many different sectors and many different industries. I’m really keen, especially in the UK where I do a lot of work in my Future Economies Research Center which is a run out of Manchester Metropolitan University.

What we do there is we look at various industries where blockchain is a really good solution to manage lots of things around provenance and trust, scalability, traceability and things like goods supply chains. Really, wherever you’ve got the potential for mistrust blockchain can be a potential solution.

There Are Now Over 2,000 Cryptocurrencies

Regarding cryptocurrencies, If you look overall there are over 2,000 coins in total now. If you look at fiat currencies, the money we use day-to-day, there are 180 fiat currencies recognized by the United Nations globally. Yet there are over 2,000 cryptocurrencies most of which are trying to be some kind of money replacement. So the general play and the way I perceive it is that we will have a shakeout phase as we do with any kind of technology and we’re likely to see it coalesce around either one or a handful of winners.

Those winners will obviously win big. Identifying who they’re going to be is obviously the challenge. That’s why for most people they’ll probably want to run a portfolio inside the crypto asset space to try and maximize their chances. This is almost similar to a sort of leverage private equity-type model the way you’re running lots of different plays, where most will lose, but if you get the winner then you win big.

A Facebook Coin is Probably the Next Big One

What we’re seeing really is the democratization of money. If you and I wanted to we could create a CNBC coin and within three hours we could have it up and running and when we transact with people we could request that we do it using that particular coin. It raises the question of will people trust that coin? They will trust it if they trust your brand and f they trust your products. For instance, Starbucks has over a billion dollars worth of assets on its balance sheet of people who prepaid for coffee on their charge cards in advance. That’s because they trust the brand, they like the product, and they’re confident it will be there.

For multinationals to, therefore, issue their own currencies and request that their consumers purchase in that particular currency is therefore not that outlandish. We live in an era where McDonald’s has got a higher credit rating than the country of Ireland. So perhaps with multinationals being what they are the fact that they are able now digitally and technologically to issue their own currencies and request their consumers to use it is perhaps not a sort of an unreasonable thing to think. It may not be the whole mission short term but certainly in the medium term for sure. I mean a Facebook coin is probably the next big one I think.

A Facebook Coin is Probably the Next Big One, Says Blockchain Capital Limited Co-founder

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MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign

Tips for avoiding some serious potholes on your journey while taking on a website redesign
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Snub Your Next Deadline and Read This Instead

“Creative people are flaky.” That statement gets my blood boiling a bit, but I do understand where the sentiment comes…

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SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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SMX West is next week – don’t miss your chance to attend!

Gain actionable SEO & SEM tactics at an affordable price — Save up to $ 300.



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