Tag Archive | "Next"

Join Sonia Next Month for a Transformative ‘Slow Business Adventure’ in Norway!

Looking for a break from the stress and overwhelm of your business? Want to make some amazing connections with your…

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What It Takes to Launch the Next Great Blog, Podcast, or Video Channel

This week, we had some resources for any new, ambitious content-based project you want to get off the ground. (Or…

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Podcasts in SERPs: Is Audio SEO The Next Frontier?

Posted by Dr-Pete

One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. Here’s one from a search for our own podcast, MozPod:

While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested something much more intriguing – that Google would soon be indexing podcast content and returning audio clips in search results.

Can Google transcribe audio content?

Is this currently possible? In a word: yes. We know that Google has offered a speech-to-text service as part of Google Cloud Platform since 2017, which has already undergone a few iterations and upgrades. Earlier this year, Android Police spotted source code changes which suggested that Google was proactively transcribing some podcasts on the Google Podcasts platform.

We see evidence of this capability in the broader Google ecosystem. For example, here’s an automatic transcript on my Google Pixel phone for a recent call …

We even see evidence of this capability in search results, but in a different medium. As early as April 2017, Google was testing suggested clips in YouTube videos. Here’s a current example from a search for “how to swim butterfly”:

Note the “Suggested clip” highlighted in the blue box, and starting at the 2:30 mark. What’s interesting is that variations on this search not only produce different videos in some cases, but different clips within the same video. Here’s the result I got back for “how to swim the butterfly” (adding only the definite article “the”):

Now, the suggested clip is 101 seconds long and starts at the 1:54 mark. It’s clear from some suggested clips that the feature is still in its infancy, but it’s difficult to imagine Google being able to implement this feature dynamically without create a transcript of the audio portion of these videos.

Why start with video? For Google, it just makes bottom-line sense. YouTube is a planetary system to the pleasant suburb of Google Podcasts and has an immensely powerful infrastructure backing it. If Google can return results based on the audio portion of a video, it’s only natural they can do the same for audio files.

How will audio surface in search?

The obvious starting points will be extensions of the podcast engine, including automatic transcription and full-text (full-audio) search – both of which already seem to be in the works. Once you can search within Google Podcasts, though, expect that search capability to broaden to general Google searches.

One big question is whether Google will return audio content directly or will use transcribed text. In some cases, returning audio clips may be a better match to searcher intent. If you’re searching for a movie clip or something you heard in a podcast, returning the original is a richer experience than returning plain text. The big advantage, though, will be to voice devices, such as Google Home. Returning audio would fill a content gap for voice devices and provide a direct bridge into full podcasts and other non-text content.

How many podcasts should I start?

We do seem to be in the midst of a minor podcast revival, and audio search may spark that revival. As always, though, expect Google to release changes gradually and test them for weeks or months. If you’re already producing a podcast and want to make it accessible to search, make sure you’re part of the Google Podcasts ecosystem and are entering and updating the currently available meta data.

Other than having clean audio in a format Google can process, there’s probably nothing specific you’ll have to do down the road to get that content transcribed. It may be worth thinking about how your audio content is structured. Completely free-form content, while it certainly has a place, may be harder for Google to evaluate. Is the theme of your podcast and each episode evident? Is there a structure where a machine could potentially parse questions and answers. Are there concise takeaways – maybe a summary at the end of each episode?

Ultimately, audio SEO will mean treating our audio content in a more structured and deliberate way. The broader evolution of Google across many devices also means that we need to be more aware of what type of content best fits our audience’s needs. Is the searcher looking for text, video, or audio? Each modality fits a different need and a different device (or set of devices) in the broader search ecosystem.

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A Facebook Coin is Probably the Next Big One, Says Blockchain Capital Limited Co-founder

“For multinationals to issue their own currencies and request that their consumers purchase in that particular currency is not that outlandish,” says Blockchain Capital Limited co-founder Gavin Brown.  “So perhaps with multinationals being what they are the fact that they are able now digitally and technologically to issue their own currencies and request their consumers to use it is perhaps not a sort of an unreasonable thing to think. It may not be the whole mission short term but certainly in the medium term for sure. I mean a Facebook coin is probably the next big one I think.”

Gavin Brown, co-founder & director at Blockchain Capital Limited discusses blockchain and cryptocurrencies in an interview on CNBC:

Wherever There is Potential for Mistrust Blockchain Can Be a Solution

We’re still very early in the technology, so a lot of people obviously associate bitcoin with blockchain, which is the underlying technology, which is understandable. However, the thing that most people fail to realize is that blockchain technology can obviously be applied to many different sectors and many different industries. I’m really keen, especially in the UK where I do a lot of work in my Future Economies Research Center which is a run out of Manchester Metropolitan University.

What we do there is we look at various industries where blockchain is a really good solution to manage lots of things around provenance and trust, scalability, traceability and things like goods supply chains. Really, wherever you’ve got the potential for mistrust blockchain can be a potential solution.

There Are Now Over 2,000 Cryptocurrencies

Regarding cryptocurrencies, If you look overall there are over 2,000 coins in total now. If you look at fiat currencies, the money we use day-to-day, there are 180 fiat currencies recognized by the United Nations globally. Yet there are over 2,000 cryptocurrencies most of which are trying to be some kind of money replacement. So the general play and the way I perceive it is that we will have a shakeout phase as we do with any kind of technology and we’re likely to see it coalesce around either one or a handful of winners.

Those winners will obviously win big. Identifying who they’re going to be is obviously the challenge. That’s why for most people they’ll probably want to run a portfolio inside the crypto asset space to try and maximize their chances. This is almost similar to a sort of leverage private equity-type model the way you’re running lots of different plays, where most will lose, but if you get the winner then you win big.

A Facebook Coin is Probably the Next Big One

What we’re seeing really is the democratization of money. If you and I wanted to we could create a CNBC coin and within three hours we could have it up and running and when we transact with people we could request that we do it using that particular coin. It raises the question of will people trust that coin? They will trust it if they trust your brand and f they trust your products. For instance, Starbucks has over a billion dollars worth of assets on its balance sheet of people who prepaid for coffee on their charge cards in advance. That’s because they trust the brand, they like the product, and they’re confident it will be there.

For multinationals to, therefore, issue their own currencies and request that their consumers purchase in that particular currency is therefore not that outlandish. We live in an era where McDonald’s has got a higher credit rating than the country of Ireland. So perhaps with multinationals being what they are the fact that they are able now digitally and technologically to issue their own currencies and request their consumers to use it is perhaps not a sort of an unreasonable thing to think. It may not be the whole mission short term but certainly in the medium term for sure. I mean a Facebook coin is probably the next big one I think.

A Facebook Coin is Probably the Next Big One, Says Blockchain Capital Limited Co-founder

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MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign

Tips for avoiding some serious potholes on your journey while taking on a website redesign
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Snub Your Next Deadline and Read This Instead

“Creative people are flaky.” That statement gets my blood boiling a bit, but I do understand where the sentiment comes…

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SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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SMX West is next week – don’t miss your chance to attend!

Gain actionable SEO & SEM tactics at an affordable price — Save up to $ 300.



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Venture Capitalist Kyle Lui: Next Generation of E-Scooters are Coming

Venture capitalist Kyle Lui says that there are a lot of exciting innovations coming to the world of e-scooters. Lui says that there will be larger batteries that will be swappable and where there will be ride-sharing style incentives for people to charge and relocate the scooters.

Companies like Lime and SPIN, which was recently acquired by Ford Motor Company, are actively working on innovations that will improve the customer experience and e-scooter ecosystem.

Kyle Lui, early-stage VC at DCM Ventures, recently discussed the evolution of e-scooters in an interview with Investor’s Business Daily:

Exciting E-Scooter Innovations

I think there are a lot of exciting things happening, both innovations that the scooter companies are creating themselves and then working with third-party manufacturers. On the battery side, it’s a combination of larger batteries, we know that in the most popular markets they don’t last through the day, so we’ll see batteries that have longer charges. I think you’ll start to see things like swappable batteries. You’ll start to see things where the charging of the battery is embedded into the scooters themselves that allow anyone to be able to charge them and not have special parts.

I also think you’re going to see a lot of innovations beyond the battery to really improve the user experience. As people are riding this on a daily basis, there’s been a lot of feedback that’s been given on how to improve the consumer experience, how to make it safer, how to start to add autonomous features, how to have places for a helmet, and places to put a phone dock as you’re navigating. I think all of those will be coming in the next generation.

Taking a Playbook Out of Traditional Ride-Share

I think at the end of the day the business model is actually quite simple because the companies are very focused on driving revenue, driving number of rides, revenue per ride, and then the other side, the operational cost. So instead of having a large on the ground operations team, to be able to leverage third party, potentially even the riders themselves, to be able to charge them, make sure that they’re in the right place, and really take a playbook out of the traditional ride-sharing guys to make this an opportunity for people to make additional money.

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Spark Your Next Breakthrough Copy Insight with Systematic Listening

I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke…

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