Tag Archive | "News"

How to Get Into Google News – Whiteboard Friday

Posted by Polemic

Today we’re tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We’re delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, everyone. I’m Barry Adams. I’m a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we’re going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it’s a really great source of traffic for websites. Once you’re in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way.

How do you get into Google News’ manually curated index?

So how do you get into Google News? How do you go about getting your website to be a part of Google News’ manual index so that you can get that top stories traffic for yourself? Well, it’s not always as easy as it makes it appear. You have to jump through quite a few hoops before you get into Google News.

1. Have a dedicated news website

First of all, you have to have a dedicated news website. You have to keep in mind when you apply to be included in Google News, there’s a team of Googlers who will manually review your website to decide whether or not you’re worthy of being in the News index. That is a manual process, and your website has to be a dedicated news website.

I get a lot of questions from people asking if they have a news section or a blog on their site and if that could be included in Google News. The answer tends to be no. Google doesn’t want news websites in there that aren’t entirely about news, that are commercial websites that have a news section. They don’t really want that. They want dedicated news websites, websites whose sole purpose is to provide news and content on specific topics and specific niches.

So that’s the first hurdle and probably the most important one. If you can’t clear that hurdle, you shouldn’t even try getting into Google News.

2. Meet technical requirements

There are also a lot of other aspects that go into Google News. You have to jump through, like I said, quite a few hoops. Some technical requirements are very important to know as well.

Have static, unique URLs.

Google wants your articles and your section pages to have static, unique URLs so that an article or a section is always on the same URL and Google can crawl it and recrawl it on that URL without having to work with any redirects or other things. If you have content with dynamically generated URLs, that does not tend to work with Google News very well. So you have to keep that in mind and make sure that your content, both your articles and your static section pages are on fixed URLs that tend not to change over time.

Have your content in plain HTML.

It also helps to have all your content in plain HTML. Google News, when it indexes your content, it’s all about speed. It tries to index articles as fast as possible. So any content that requires like client-side JavaScript or other sort of scripting languages tends not to work for Google News. Google has a two-stage indexing process, where the first stage is based on the HTML source code and the second stage is based on a complete render of the page, including executing JavaScript.

For Google News, that doesn’t work. If your content relies on JavaScript execution, it will never be seen by Google News. Google News only uses the first stage of indexing, based purely on the HTML source code. So keep your JavaScript to a minimum and make sure that the content of your articles is present in the HTML source code and does not require any JavaScript to be seen to be present.

Have clean code.

It also helps to have clean code. By clean code, I mean that the article content in the HTML source code should be one continuous block of code from the headline all the way to the end. That tends to result in the best and most efficient indexing in Google News, because I’ve seen many examples where websites put things in the middle of the article code, like related articles or video carousels, photo galleries, and that can really mess up how Google News indexes the content. So having clean code and make sure the article code is in one continuous block of easily understood HTML code tends to work the best for Google News.

3. Optional (but more or less mandatory) technical considerations

There’s also quite a few other things that are technically optional, but I see them as pretty much mandatory because it really helps with getting your content picked up in Google News very fast and also makes sure you get that top stories carousel position as fast as possible, which is where you will get most of your news traffic from.

Have a news-specific XML sitemap.

Primarily the news XML sitemap, Google says this is optional but recommended, and I agree with them on that. Having a news-specific XML sitemap that lists articles that you’ve published in the last 48 hours, up to a maximum of 1,000 articles, is absolutely necessary. For me, I think this is Google News’ primary discovery mechanism when they crawl your website and try to find new articles.

So that news-specific XML sitemap is absolutely crucial, and you want to make sure you have that in place before you submit your site to Google News.

Mark up articles with NewsArticle structured data.

I also think it’s very important to mark up your articles with news article structured data. It can be just article structured data or even more specific structured data segments that Google is introducing, like news article analysis and news article opinion for specific types of articles.

But article or news article markup on your article pages is pretty much mandatory. I see your likelihood of getting into the top stories carousel much improved if you have that markup implemented on your article pages.

Helpful-to-have extras:

Also, like I said, this is a manually curated index. So there are a few extra hoops that you want to jump through to make sure that when a Googler looks at your website and reviews it, it ticks all the boxes and it appears like a trustworthy, genuine news website.

A. Multiple authors

Having multiple authors contribute to your website is hugely valuable, hugely important, and it does tend to elevate you above all the other blogs and small sites that are out there and makes it a bit more likely that the Googler reviewing your site will press that Approve button.

B. Daily updates

Having daily updates definitely is necessary. You don’t want just one news post every couple of days. Ideally, multiple new articles every single day that also should be unique. You can have some sort of syndicated content on there, like from feeds, from AP or Reuters or whatever, but the majority of your content needs to be your own unique content. You don’t want to rely too much on syndicated articles to fill your website with news content.

C. Mostly unique content

Try to write as much unique content as you possibly can. There isn’t really a clear ratio for that. Generally speaking, I recommend my clients to have at least 70% of the content as unique stuff that they write themselves and publish themselves and only 30% maximum syndicated content from external sources.

D. Specialized niche/topic

It really helps to have a specialized niche or a specialized topic that you focus on as a news website. There are plenty of news sites out there that are general news and try to do everything, and Google News doesn’t really need many more of those. What Google is interested in is niche websites on specific topics, specific areas that can provide in-depth reporting on those specific industries or topics. So if you have a very niche topic or a niche industry that you cover with your news, it does tend to improve your chances of getting into that News Index and getting that top stories carousel traffic.

So that, in a nutshell, is how you get into Google News. It might appear to be quite simple, but, like I said, quite a few hoops for you to jump through, a few technical things you have to implement on your website as well. But if you tick all those boxes, you can get so much traffic from the top stories carousel, and the rest is profit. Thank you very much.

This has been my Whiteboard Friday.

Further resources:

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Search Buzz Video Recap: Google Algorithm Chatter, Bad Links, News Bugs, Bing Machine Learning & More

This week I covered a possible small Google algorithm update that touched down sometime over the week. Google said you really shouldn’t have to worry about bad links but if you do…


Search Engine Roundtable

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Search Buzz Video Recap: Google Update, News Publishers Ranking, BBB & Trust Signals & Google Audit Tools

This morning there may have been a new algorithm update impacting search rankings in Google. Google confirmed there is an issue they have fixed or are still fixing around news content not being indexed and ranked fast enough…


Search Engine Roundtable

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SearchCap: Ask an SMXpert, Google HTTPS site migration, GSC news & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook Business Pages

Facebook redesigns biz Pages for utility as feed reach declines
Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch

Twitter loses ability to let users auto-post tweets & retweets to Facebook
Facebook changed how its API is utilized by some 60K apps, including Twitter’s, doing away with cross-posted auto-tweets unless going through the more limited posting options of Facebook’s Share feature. Marketing Land

Move Over Millennials: It’s Time To Discuss How To Win With Generation Z Moms
An examination of digital native Gen Z moms and their online brand engagement traits and habits. Forbes

Making B2B video content work: marketers from Linkedln, Dailymotion and The Smalls share best practices
Marketers from LinkedIn (client), The Small, and Dailymotion take a serious look at what’s working in B2B video marketing, what isn’t, and why. The Drum

Facebook launches playable ads, tests retention optimization for app advertising
With Facebook’s recent launch, are playable ads likely to make their way into other, non-gaming areas of digital marketing? Marketing Land

‘Better ROI than influencers’: Meme accounts attract growing interest on Instagram
Brand and publisher partnerships look at engagement via meme, where even small follower counts can produce high engagement rates. DigiDay

2018 August 10 Statistics Image

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
A new study from Buffer and BuzzSumo examined Facebook posts from some 20,000 top brands, and results show posting volume has been up while page engagement has decreased. Buffer

Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
Snapchat’s Private Marketplace and non-skippable ad options were among several new beta features recently rolled out to publishers. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne ROI of Marketing Cartoon

A lighthearted look at the ROI of marketing by Marketoonist Tom Fishburne — Marketoonist

Anti-Poser CAPTCHA Asks User to Click ‘Every Real Punk Band’ — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — Top 10 Content Marketing Blogs on the Internet Today — Blogging.org
  • Lee Odden — 50 Tips for Ad Agency New Business — Michael Gass
  • Lee Odden — Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
    CMSWire
  • Lee Odden — 9 Expert Guides: How to Win at Influencer Marketing — Marx Communications
  • Lee Odden — Main Stage Spotlight Speakers at Pubcon Pro Las Vegas — Pubcon

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll join us again next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick | http://www.toprankblog.com

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Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Friday, July 20, 2018 Digital Marketing News RankRanger Report Image

Report: Google’s mobile search results now show image thumbnails 45% of the time
Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land

Twitter’s bot purge welcomed by agency execs
Twitter recently deleted millions of spam and inactive accounts in an effort to improve the platform. Does the move increase credibility among marketers and influencers? DigiDay

Report: Social media sentiment not predictive of offline brand outcomes
New research looks into online and offline brand conversations and their effect on consumer sentiment, plus the motivations that drive them. Marketing Land

EU digital chief urges lawmakers to ease tough copyright stand
The European Union’s top digital advisor has asked E.U. lawmakers to relax stringent proposed copyright reforms. A look at warding off potential losses in creative technology industries by re-visiting rules for the digital age. Reuters

Millennials Want Brands With Values, But, Really, A Good Deal More
New report data reveals what millennials admire in brands, and takes a look at a variety of the social IQ factors that drive the demographic. MediaPost

Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
Facebook has said that each week tens of thousands of users fill out feedback surveys offered by the platform. What can marketers learn from how Facebook gathers and uses survey feedback? Marketing Land

July 20, 2018 Digital Marketing News Statistics Image

‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Long-time marketing author Philip Kotler, sometimes called the father of modern marketing, has shared new thoughts about brand decay, disruption, and how satisfying needs better than anyone else is still as relevant as ever. Marketing Week

Facebook testing AR ads in the News Feed & new tool to help brands create video ads
Facebook is trialing augmented reality (A.R.) news-feed ads, and has announced that mobile video ads are also getting several new features. Marketing Land

Data shows people want serious long-form content — and brands need to take note
New research data reveals that many are craving weightier content, and how marketers are successfully battling today’s massive competition for engagement. The Next Web

Survey: Google, Facebook most influential
New survey data shows the continuing power of advertising on Facebook and Google. The digital ad trends report also offers up online consumer trends data sets. BizReport

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne July 20 Cartoon

A lighthearted look at vanity metrics by Marketoonist Tom Fishburne — Marketoonist

How Kit Kat managed to turn a viral tweet into a branded proposal — The Drum

Redheads finally get recognition with ginger emoji — The Next Web

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns — Demand Gen Report
  • Ashley Zeckman and Lee Odden — How To Improve Content Amplification On The Cheap: Network — Heidi Cohen
  • Lee Odden — Amp Up Your Marketing with this Summer Reading List — Christina Giordano
  • Lee Odden — Tips to Take Your Social Media Business from Part Time to Full Time
    Andrea Vahl
  • Alexis Hall — Apply These 10 Cool Techniques to Increase Sales and Marketing ROI for your Small Business — Small Business Trends

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll return next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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© Online Marketing Blog – TopRank®, 2018. |
Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors | http://www.toprankblog.com

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Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

Instagram IGTV Announcement
With IGTV, Instagram Takes Aim at YouTube
Instagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired

Unilever stops working with digital media influencers who buy followers
Unilever has ceased working with social media influencers who buy followers, a first-of-its-kind effort to increase influencer transparency, the mega-brand recently announced. Marketing Land

Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketers focusing on mobile may be on the right track, as mobile apps have driven a vast 80 percent marketing revenue expansion since 2016, according to voluminous new report data from Facebook and marketing analytics firm AppsFlyer, detailing major differences among the gaming, shopping, and travel markets. Venture Beat

For $ 150, Most Users Will Sell Personal Information to Brands
$ 150 would persuade most consumers to sell certain portions of their personal data to their favorite brands, according to recent survey data of U.S., U.K., and German Internet users. eMarketer

Reddit brings autoplay native video ads to desktop and mobile
Reddit’s traditionally sparse advertising will make way for new auto-play video ads on both its mobile and desktop sites, the increasingly popular social news aggregation, content rating, and discussion website announced recently. Tech Crunch

Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
Instagram has given certain advertisers new e-commerce features that will add a shopping bag icon to Instagram Stories, a move that could eventually be rolled out to all advertisers. Marketing Land

Google replacing video boxes with video carousel on desktop search
Google has moved almost completely to the carousel format for videos among desktop search results, providing new opportunities for digital marketers. Search Engine Land

Friday, June 22, 2018 News Statistics Image

Twitter Launches New Site to Provide Insights into How to Make Best Use of the Platform
Twitter launched its Twitter Media site to help digital marketers best make use of the platform’s latest features, including case studies and other best-practice-oriented content. Social Media Today

Bing Ads With Enhanced Targeting Settings & Dimensions Tab
Bing rolled out new advertising features including more precise location and device targeting, along with upgraded analytics information with a new Bing Ads Dimensions feature. SEO Roundtable

YouTube Like & Dislike Counts Are Now More Accurate
YouTube updated the way it tabulates video likes and dislikes, in an effort to combat spam, a move than should prove beneficial to digital marketers. Search Engine Journal

Want to Win Over Millennials and Gen Z? Vice’s New Study Says Brands Should Get Spiritual
The key elements marketers most need to tap into when targeting millennials and Gen-Z include surprises such as spirituality, according to new study data by Vice. Vice

ON THE LIGHTER SIDE:

Marketoonist Personalization Gap Cartoon

A lighthearted look at the personalization gap in marketing, by Marketoonist Tom Fishburne — Marketoonist

The EU’s bizarre war on memes is totally unwinnable — Wired

Look! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt! — AdWeek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Ashley Zeckman — What’s Trending: Ride the Marketing Merry-Go-Round — LinkedIn (client)
  • Lee Odden — The Keys to Successful B2B Content and Influence Programs — WriterAccess

What are your top content marketing news stories this week?

Thanks for stopping by, and please join us next week for another lineup of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth | http://www.toprankblog.com

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Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Snapchat Rolls Out Option to ‘Unsend’ Messages, New eCommerce Tools
Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today

People Are Changing the Way They Use Social Media
Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic

Facebook launches tool to let users rate advertisers’ customer service
Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land

2018 June 15 Statistics Image

Google’s about-face on GDPR consent tool is monster win for ad-tech companies
Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land

Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest
What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost

Survey: 87% of mobile marketers see success with location targeting
Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist

‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog – TopRank®.

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Search Buzz Video Recap: Google Meta Descriptions, News Publishers, Algorithm SEO Impacts & Yoast Plugin

This week, I covered the big monthly Google webmaster report. Also, Google told us the meta descriptions HTML improvements section in Google Search Console will go away…


Search Engine Roundtable

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Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

Zenith Media Consumption Graph

Zenith Media Consumption Graph
StumbleUpon Shuts Down After 16 Years
StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal

Google Dropping Anonymous Local Reviews?
Google may be moving to end anonymous reviews for its Maps and Local Business offerings, or to remove their star rating impact, according to a Search Engine Roundtable report. Search Engine Roundtable

Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has begun seeking publishers for an expanded programmatic ad network that would allow timelines embedded on network partner sites to feature ads, the company noted on its revamped Twitter Timeline Ads Pilot site. Marketing Land

Get Woke: Time Spent With Media Approaching Total Awake Time
The amount of time consumers spend with media daily is expected to eventually fill nearly every minute not spent sleeping, according to new forecast data from Publicis’ Zenith unit, with North America topping the rest of the world. MediaPost

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities
Pinterest has grown its substantial user base faster than Twitter and Snapchat, a growth rate detailed in a new Mary Meeker Internet Trends report highlighting Pinterest’s opportunities for marketers. Social Media Today

Snapchat launches its first Lens that reacts to sound
Snapchat has rolled out its first image filter lens that reacts not only to visual input but also to sound, opening new avenues to marketers. Engadget

Publicis / Zenith Media Consumption Forecast Statistic

Marketers’ newest shiny toy: GIF stickers
Instagram and Giphy have partnered to expand custom animated sticker GIFs, which are available for Instagram Stories and Snapchat libraries, including expanded tracking mechanisms for marketers. DigiDay

Facebook’s size no barrier to deals in new areas: executive
Facebook sees no antitrust-related barriers to future large acquisitions should the social media giant wish to enter new markets, chief operating officer Sheryl Sandberg said Tuesday. Reuters

Quora launches native image ads globally
Quora has expanded its image ads for mobile and desktop worldwide, after tripling its advertising base since last year, announcing that the question-and-answer site now has over 1,000 ad partners. Marketing Land

Consumers Respond To #Hashtags, Not @Handles
Hashtags have been more effective than brand handle mentions among social media consumers, according to new report data from Digimind that also examines global marketing trends. MediaPost

ON THE LIGHTER SIDE:

Shifting Priorities Marketoonist Cartoon

A lighthearted look at shifting priorities, by Marketoonist Tom Fishburne — Marketoonist

Here are some of the funniest reactions to GDPR — Recode

What Amazon would’ve looked like in the 1980s — Co.Design

This is What Happens in an Internet Minute [Infographic] — Social Media Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Ashley Zeckman and Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — The Role of Content: Is Building Awareness & Driving Conversion Enough? [Podcast] — Converge
  • Lee Odden — 5 SEO Questions with Lee Odden; Pro Content Tips for Mom and Pops — SEMrush
  • Lee Odden — 33 Quotes to Reignite Your Marketing Spark — Hatchbuck
  • (TopRank / Stephen Slater) — A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing — BigCommerce
  • (Content Marketing World) — The Ultimate Guide to Conquering Content Marketing – #CMWorld 2018 — Content Marketing World

We hope you’ll join us next week for a fresh look at the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp appeared first on Online Marketing Blog – TopRank®.

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