Tag Archive | "Never"

Reflections On My 40th Birthday: Blogging, Business, Travel And A Party I Will Never Forget

On July 19th, 2019, I turned 40. When I was a teenager, I saw 40 as REALLY old. It was the age you properly became an adult. No more using youth as an excuse for anything, plus you have to consider things like visiting the doctor for prostate exams… yikes! As I got closer to […]

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Panera CEO: We Can Never be the Food Police

“Panera can never be the food police,” says Panera CEO Blaine Hurst in a recent interview. “That is not even our mantra. We have got to be the brand that is relentlessly pursuing better eating.”

Blaine also announced that Panera is about to begin “the most extensive renovation and remodeling of Panera Cafes that’s ever been undertaken in our brand.” This is a back to basics strategy that is following years of tremendous investment in technology by Panera.

Blaine Hurst, CEO of Panera, discussed the company’s strategy in a recent interview on CNBC:

Panera is in a Pretty Good Place Going Forward

We did see a slight slowdown versus expectation in September, but what’s been amazing to me, as we look at our two-year comp which is our two-year trended sales, we have actually seen a real pickup actually in the last few weeks. Some of this may have been that our volumes are so high in September that we may have been challenged just to handle the volume.

We don’t see this as a long-term downturn in the consumer, at least not Panera’s consumer. We also compare our sales to the black box all composite industry comps and we continue to dramatically outperform the trends that we’re seeing from other folks. I think Panera is actually in a pretty good place going forward.

Tougher to Find Great People than it’s Ever Been

Finding employees is a challenge for everybody in our industry without a question. The good news for Panera is because of who Panera is, what we stand for, what our brand stands for, and what we’ve done over the years, I think we’re in a better place than most.

That being said, our turnover levels are well below the industry and it is tougher out there to find the great people that we’re looking for at Panera than it’s ever been. I do think that’s an overall trend and we are not completely immune to that trend. With our new channels that we’ve launched, the new product categories that we’ve launched, we seem to at least be on the positive side of that trend.

We Spent a Lot of Time, Treasure, and Talent on Technology

We spent a lot of time, treasure, and talent on technology and the differentiation of Panera across the channels. Then our clean initiative, which frankly was not quite as inexpensive when we look at the total system costs as we had all hoped it would be, but it was the right thing to do. That was pretty much all we could do as a public company.

Beginning the Most Extensive Renovation of Panera Cafes Ever

As a private company, we actually are now able to talk about making investments around a longer-term strategy. For example, in 2019 we will begin the most extensive renovation and remodeling of Panera Cafes that’s ever been undertaken in our brand. I’m not sure as a public company we probably could have done that, but as a private company, it’s like that makes sense, we’ve got to do it, it’s not an option.

Panera Can Never be the Food Police

Panera can never be the food police. That is not even our mantra. We have got to be the brand that is relentlessly pursuing better eating. I think a part of that is options, which clearly we have delivered through our apps and other things, but also through transparency.

What we started talking about earlier this week was the amount of whole-grain in our breads. It’s only six of our products, but we think it’s important to talk about that and give people that insight as they make their choices.

Further with our launch of Food Interrupted, which is a video series delivered through Facebook Watch, we think that is just simply helping our consumers to make better choices with better information. In no way will we say do this, don’t do that. Literally, this entire video series has very little mention of Panera. We are specifically communicating through storytelling what better eating could be in America of the future.

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Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower.

Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter, discussed why Twitter is valuable for advertisers on CNBC at Advertising Week in New York:

Twitter Video Ads Now Generate Over 50% of Revenue

If you look back to our previous quarter our ads business is incredibly strong right now growing over 27 percent year-on-year and its broad-based all around the world. I think that’s because we’re continuing to innovate and bring new products to bear. Video, in particular, is now over 50 percent of our revenue and marketers are getting great results from using it.

I was just on stage here at AdWeek sitting down with the head of digital at Nestle and he’s talking about the fact that two of his biggest brands,  DiGiorno and Lean Cuisine, Twitter was the number one platform among social platforms for return investment. As long as the results are there we’re going to continue to grow our business with our customers and continue to earn their trust.

We Want to be Really Transparent About Political Ads

Well, being completely transparent, I think Jack Dorsey (Twitter CEO) modeled this when he went to DC and actually talked to the regulators and the congressmen. We want to be really transparent about what we’re doing. There are some serious issues facing all services that are global in nature like ours we’ve taken some very tangible action just in the last few months.

You’ve heard about our Ad Transparency Center. This is a searchable database where anybody can go and see all the political advertising on Twitter and who is funding it. We’ve also introduced labels around all the political advertising so they’re clearly demarcated so you know and have trust in where that message is coming from.

Lastly, just on spam, we’re doing more than we ever have. Two times the amount of spam is being taken off the platform compared to just a year ago. This is what we’re talking to marketers about and content partners about to continue to get better.

Brands Can Target Very Specific Conversations

A big part of philosophically how we designed the platform is so that control goes in the hands of the advertiser. We have targeting that allows you to target just specific conversations. If you’re a brand who wants to connect with the NBA and all the conversation having around that that’s something that our tools allow to do.

I’m in charge of content partnerships and our content business has been flourishing. We’re helping partners grow their business. One of the great things about how we designed it is that marketers can actually choose the specific content that they want to align with and ensure that brand safety and brand alignment that’s so important for them.

We’ve Never Been More Clear About What is Our Superpower

The primary driver of everything we do is to help serve that public conversation that’s so unique to Twitter. Great content, whether it’s the World Cup highlights, that we had every single goal here in the US from the World Cup with Fox, is a great place for us to get video and bring that public conversation around it and it’s great for consumers. It also happens to be terrific for marketers who want to align with that passion here at Advertising Week.

I think for Twitter we’ve never been more clear about what is our superpower, we have the most valuable audiences when they’re most receptive. If you’re going to launch something new Twitter is the place to start because we have those valuable audiences when they are the most receptive. That’s the message we’ve been going with and we have the data to back it up. I think we have a very defensible position going forward with marketers.

We have to focus on the long-term and really what’s been incredibly encouraging is hearing from some of the most important influential CMO’s around the world supporting us as we make the decision to focus on the health of the service in the long term. Some of the decisions that we’re making, the hard decisions that might impact short-term metrics, but ultimately it’ll be the right thing for the platform.

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The Big Mistake People Who Have Never Made Money Online Fall For Over And Over Again

In 2012 I made the decision to restart my business. I wrote previously about how I killed almost all my income streams, and I did it on purpose. This was the beginning of the restart process. I knew in order to successfully pull off the re-launch of my blog teaching…

The post The Big Mistake People Who Have Never Made Money Online Fall For Over And Over Again appeared first on Entrepreneurs-Journey.com.

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What If You’re Not An Expert, Never Made Money Online And You Don’t Believe Anyone Will Pay To Learn From You?

Almost every week I receive an email that asks something like this… Dear Yaro, I want to sign up for your Blog Mastermind course, but I’m worried it won’t work for me because I don’t have a topic. I’m not an expert and I have no idea how to figure…

The post What If You’re Not An Expert, Never Made Money Online And You Don’t Believe Anyone Will Pay To Learn From You? appeared first on Entrepreneurs-Journey.com.

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The Big Mistake People Who Have Never Made Money Online Fall For Over And Over Again

In 2012 I made the decision to restart my business. I wrote previously about how I killed almost all my income streams, and I did it on purpose. This was the beginning of the restart process. I knew in order to successfully pull off the re-launch of my blog teaching…

The post The Big Mistake People Who Have Never Made Money Online Fall For Over And Over Again appeared first on Entrepreneurs-Journey.com.

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What if Author Rank Never Happens? [Update]

Authority

Editor’s note (6/27/14): This week, Google announced they killed profile pics in search. This does not kill Google authorship nor indicate doom for Google+.

It’s simply a business decision meant to enhance the experience of the end user (searchers), particularly in mobile. Google makes hundreds of these decisions a year. What’s the best way to keep yourself on the good side of these decisions? Build online authority.

With that in mind we thought it would be a great idea to republish Brian Clark’s article “What If Author Rank Never Happens?” His message is aimed at Author Rank, but it’s appropriate for this event, too. Enjoy.

*****

We recently concluded an entire series of articles by our own Demian Farnworth on the topics of Authorship, Author Rank, and Google+ for the online content creator.

It was a smashing success, which indicates that writers and other online content creators are excited about these topics. And you should be.

But let’s be clear – as best as anyone can tell, Author Rank has not been implemented yet. And that means there’s some chance it may never become an algorithmic aspect of the way Google ranks web pages.

To briefly recap:

  • Authorship is the way Google knows who the creator of a piece of content is, no matter which site that content resides on.
  • Author Rank is the idea – supported by patents filed by Google – that who creates a page of content (and links out from that page), based on their historical reputation for creating content people actually like, would become one of the signals Google relies on when ranking relevant results of a particular topic.
  • Google+ is a massive topical network (as opposed to a traditional social network) that provides Google with direct data about what people like and share when it comes to content on the web.

Authorship and Google+ are the real deal, right now. And they both have demonstrated value to content creators and site owners.

Author Rank is still in the speculation phase. So what happens if it never happens?

It absolutely doesn’t matter.

Everything you need to succeed is already here

During the last 7 years or so, there have been two different approaches to SEO.

One approach was to game the algorithm, get slapped, get back up, and game again.

The other approach was to create great content, attract natural links and social sharing, and focus primarily on pleasing people while also artfully spoon-feeding Google.

Guess which approach won?

You already have the ability to own the search rankings as a savvy content creator. Let’s look at what would matter if Author Rank were actually implemented.

  • Find out what topics people want
  • Create great content that people want
  • Gently tweak that content so Google knows what to do with it
  • Have a strong distribution network (Facebook, Twitter, Google+)
  • Have real-world relationships with influential people in your field
  • Build an authoritative website
  • Write at other authoritative websites

Do all that right now, and you don’t need Author Rank. Because, as AJ Kohn recently pointed out, you’ll have authority.

And authority is all you need.

All You Need is Authority

Since 2006, we’ve been telling you how it is. We told you 2013 was a tipping point for online writers.

It’s still all about authority.

Authority is what people respond to.

Authority is what Google wants.

We’re here to help you get more of it.

About the author

Brian Clark

Brian Clark is founder of Copyblogger and host of New Rainmaker. Get more from Brian on .

The post What if Author Rank Never Happens? [Update] appeared first on Copyblogger.

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E-commerce: Why a forced checkout registration is never a good idea

Unless your brand enjoys the near cult-like following of Apple or Coca-Cola, then it’s likely your website will play host to visitors with much lower motivation. So read on to learn how customer motivation impacts purchase decisions and why a forced registration during checkout is never a good idea.
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Marketing Careers: Why marketers and media professionals must never lose their wild spark

If you’re working with a team of creatives, either at an agency or on the client side, here are a few suggestions to challenge you to help keep your team’s creativity alive and well. By evaluating meetings, email messaging, industry awards and sharing feedback, marketers and media professionals can keep their creative spark glowing throughout their careers.
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SEO Tactics Die, But SEO Never Will

Posted by Dr-Pete

This
is a post that has been gnawing at the edges of my brain for years, and I think
the time has finally come to write it. Our recent Moz re-brand launched the
inevitable 4,789th wave (and that’s just this year) of “SEO Is Dead” posts.
This isn’t a post about our reasons for broadening our brand (Rand has talked extensively about that)
– it’s a post about why I think every declaration of SEO’s demise misses
something fundamental about our future. This is going to get philosophical, so
if you’d rather go make a sandwich, I won’t stop you.

The Essence of
Search

Let’s
start with a deceptively simple question – How big is the internet? I’ll
attempt to answer that by creating a graph that borders on being silly:

The
internet is so big that even Google got tired of counting,
and it’s growing exponentially. Five years have passed since they announced the trillion mark, and the article suggests that URL variations now make the
potential indexed page count theoretically infinite.

We
can’t just print out the internet and read it at our leisure. We need a filter –
a way to sift and sort our collected content – and that’s essentially all that
search is. However search evolves or whatever happens to Google, the expansion
of human knowledge is accelerating. Unless we suffer a technological cataclysm,
we will need search, in some form, for the rest of human history.

Searchers and
Searchees

As
long as search exists, it also stands to reason that there will be two groups
of people: (1) People who want to find things, and (2) People who want to be
found. On any given day, we may each be both (1) and (2), and the “people” who
want to be found could be businesses, governments, etc., but for every search
there will be some entity who wants to have a prominent position in that search
result.

The
desire to be found isn’t new or unique to online search – just ask Melvil Dewey or call up “AAA
Aardvark Plumbing” in the Yellow Pages. What’s unique to online search is that
the system has become so complex that automated technology governs who gets
found, and as the scope of information grows, that’s not about to change. Ultimately,
whenever a system controls who will be found, then there will be a need for
people who understand that system well enough to help entities end up on the
short list.

This
goes beyond manipulative, “black hat” practices – data needs to be structured,
rules complied with, and many pieces put into place to make sure that the
information we put out there is generally friendly with the systems that
catalog and filter it. Over time, these systems will get more sophisticated,
but they will never be perfect. As long as search exists, there will be a need
for experts who can optimize information so that it can be easily found.

SEO Is Not One
Tactic

When
we say “SEO Is Dead!”, we’re usually reacting to the latest tactical fad or
announcement from Google. Ultimately, though, SEO is not one tactic and even
though Google currently dominates the market, SEO doesn’t live and die with
Google. I’m 42 years old, and the public internet as we know it now hasn’t
existed for even half of my life. Google is a teenager, and I strongly suspect
I’ll outlive them (or at least their dominance).

There’s
no doubt that search is changing, and our industry is barely out of its infancy.
In the broad sense, though, the need for people who can help construct findable
information and attract people to that information will outlive any single tactic, any
individual SEO expert, and even any search engine.

The Construct: Search
in 2063

Sergei
had spent his entire adult life learning how to manipulate The Construct. Fifteen
years earlier, the unthinkable had happened – the collected knowledge of
humanity had grown so quickly that there was no longer enough space in the
accessible universe to store it in. The internet became The Construct, and it now
spanned both space and time.

Since
no human could adequately comprehend 4-dimensional data (early attempts at neural
interfaces drove a few pioneers to insanity), The Construct had to be projected
onto a 3-dimensional orb suspended in a vacuum, affectionately known as the “space
egg.” With more than a decade of practice, Sergei manipulated the egg like an
omelette chef at a 5-star brunch, and what his clients paid him made their $ 37
mimosas look reasonable.

This
morning was worse than most. The Construct’s AI had detected an unacceptable
level of manipulation and was adjusting the Core Algo. Sergei could already
see the surface of the egg being rewritten, and the change was costing his
clients millions with every passing minute. Luckily, his defensive bots were
already at work, rewriting semantic data to conform to the ripples in the Algo. One thing was certain: the life of a Space Egg Optimizer was never dull.

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