Tag Archive | "#MozCon"

The 2019 MozCon Final Agenda Has Arrived!

Posted by cheryldraper

If you can believe it, we’re only about a month away from MozCon 2019! July 15th can’t come soon enough, am I right?!

In March, we announced the initial agenda and in May we announced our community speakers. Today, we’re excited to bring you our final agenda — a fully loaded list of all the knowledge you can expect to gain from this year’s conference. 

Haven’t snagged your ticket yet? Don’t worry — we still have some left!:

I’m going to MozCon!

With the schedule set and the speakers hard at work polishing their presentations, here’s a look at the three action-packed days we have planned for you.


Monday, July 15th


7:30am–9:00am

Breakfast & registration


9:00am–9:20am

Welcome to MozCon 2019!

Sarah Bird, CEO of Moz

Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning.


9:20am–10:00am

Web Search 2019: The Essential Data Marketers Need

Rand Fishkin, Sparktoro

It’s been a rough couple years in search. Google’s domination and need for additional growth has turned the search giant into a competitor for more and more publishers, and plateaued the longstanding trend of Google’s growing referral traffic. But in the midst of this turmoil, opportunities have emerged, too. In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success.


10:00am–10:30am

Human > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents

Ruth Burr Reedy, UpBuild

The push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.


10:35am–11:15am

Morning break


11:15am–11:45am

Improved Reporting & Analytics Within Google Tools

Dana DiTomaso, Kick Point

Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager — Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.


11:45am–12:15pm

Local SERP Analytics: The Challenges and Opportunities

Rob Bucci, Moz

We all know that SERPs are becoming increasingly local. Google is more and more looking to satisfy local intent queries for searchers. There’s a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. In this session, Rob will talk about the challenges that come with trying to do SERP analytics at a local level and the opportunities that await those who can overcome those challenges.


12:20pm–1:50pm

Lunch


1:50pm–2:20pm

Keywords Aren’t Enough: How to Uncover Content Ideas Worth Chasing

Ross Simmonds, Foundation Marketing

Many marketers focus solely on keyword research when crafting their content, but it just isn’t enough if you want to gain a competitive edge. Ross will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.


2:20pm–2:50pm

How to Supercharge Link Building with a Digital PR Newsroom

Shannon McGuirk, Aira Digital

Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon will share how to set up a “digital PR newsroom” in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.


2:55pm–3:35pm

Afternoon break


3:35pm–4:05pm

From Zero to Local Ranking Hero

Darren Shaw, Whitespark

From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.


4:05pm–4:45pm

Esse Quam Videri: When Faking It Is Harder than Making It

Russ Jones, Moz

Covering a breadth of SEO topics, Russ will show us how the correct use of available tools makes it easier to actually be the best in your market rather than try to cut corners and fake it. If you’re a fan of hacks and shortcuts, come prepared to have your mind changed.


7:00–10:00 pm

Monday Night Welcome Party

Join us for a backyard tiki bar party at beautiful Block 41 in Belltown. Meet with fellow marketers over drinks, music, and catching sun on the patio. We look forward to bringing our community together to inaugurate MozCon on this special night. See you there!


Tuesday, July 16th


8:30am–9:30am

Breakfast


9:30am–10:00am

Building a Discoverability Powerhouse: Lessons from Merging an Organic, Paid, & Content Practice

Heather Physioc, VMLY&R

Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of managing an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.


10:00am–10:30am

Brand Is King: How to Rule in the New Era of Local Search

Mary Bowling, Ignitor Digital

Get ready for a healthy dose of all things local with this talk! Mary will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query-dependent; how to feed business info into the Knowledge Graph; and how brand is now “king” in local search.


10:35am–11:15am

Morning break


11:15am–11:45am

Making Memories: Creating Content People Remember

Casie Gillette, KoMarketing

We know that only 20% of people remember what they read, but 80% remember what they saw. How do you create something people actually remember? You have to think beyond words and consider factors like images, colors, movement, location, and more. In this talk, Casie will dissect what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create the kind of content their audience will actually remember.


11:45am–12:25pm

20 Years in Search & I Don’t Trust My Gut or Google

Wil Reynolds, Seer Interactive

What would your reaction be if you were told that one of Wil’s clients got more conversions from zero-volume search terms than search terms with 1000+ searches per month? It’s true. Wil found this out in seconds, leading him to really look at his whole client strategy through a new lens. It also made him question company-wide strategies. How prevalent is this across all clients? Don’t they all deserve to get these insights? It required him to dig into the long tail, deep. To use big data and see PPC data as insights, not just marketing.

What would your reaction be if you were told that Google’s “bad click” business could be generating as much annually as Starbucks or McDonalds?

Wil will be making the case for big data, agencies, and why building systems that looking at every single search term you get matched to is the future of search marketing.


12:30pm–2:00pm

Lunch


2:00pm–2:15pm

Super-Practical Tips for Improving Your Site’s E-A-T

Marie Haynes, Marie Haynes Consulting Inc.

Google has admitted that they measure the concept of “Expertise, Authoritativeness, and Trustworthiness” in their algorithms. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have good E-A-T in order to rank well. In this talk, you’ll learn how Google measures E-A-T and what changes you can make both on site and off in order to outrank your competitors. Using real-life examples, Marie will answer what E-A-T is and how Google measures it, what changes you can make on your site to improve how E-A-T is displayed, and what you can do off-site to improve E-A-T.


2:15pm–2:30pm

Fixing the Indexability Challenge: A Data-Based Framework

Areej AbuAli, Verve Search

How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.


2:30pm–2:45pm

What Voice Means for Search Marketers: Top Findings from the 2019 Report

Christi Olson, Microsoft

How can search marketers take advantage of the strengths and weaknesses of today’s voice assistants? Diving into three scenarios for informational, navigational, and transactional queries, Christi will share how to use language semantics for better content creation and paid targeting, how to optimize existing content to be voice-friendly (including the new voice schema markup!), and what to expect from future algorithm updates as they adapt to assistants that read responses aloud, no screen required. Highlighting takeaways around voice commerce from the report, this talk will ultimately provide a breakdown on how search marketers can begin to adapt their shopping experience for v-commerce.


2:50pm–3:30pm

Afternoon break


3:30pm–4:00pm

Redefining Technical SEO

Paul Shapiro, Catalyst

It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.


4:00pm–4:40pm

How Many Words Is a Question Worth?

Dr. Peter J. Meyers, Moz

Traditional keyword research is poorly suited to Google’s quest for answers. One question might represent thousands of keyword variants, so how do we find the best questions, craft content around them, and evaluate success? Dr. Pete dives into three case studies to answer these questions.


Wednesday, July 17th


8:30am–9:30am

Breakfast


9:30am–10:10am

Fraggles, Mobile-First Indexing, & the SERP of the Future

Cindy Krum, Mobile Moxie

Before you ask: no, this isn’t Fraggle Rock, MozCon edition! Cindy will cover the myriad ways mobile-first indexing is changing the SERPs, including progressive web apps, entity-first indexing, and how “fraggles” are indexed in the Knowledge Graph and what it all means for the future of mobile SERPs.


10:10am–10:40am

Killer CRO and UX Wins Using an SEO Crawler

Luke Carthy, Excel Networking

CRO, UX, and an SEO crawler? You read that right! Luke will share actionable tips on how to identify revenue wins and impactful low-hanging fruit to increase conversions and improve UX with the help of a site crawler typically used for SEO, as well as a generous helping of data points from case studies and real-world examples.


10:45am–11:25am

Morning break


11:25am–11:55am

Content, Rankings, and Lead Generation: A Breakdown of the 1% Content Strategy

Andy Crestodina, Orbit Media

How can you use data to find and update content for higher rankings and more traffic? Andy will take us through a four-point presentation that pulls together the most effective tactics around content into a single high-powered content strategy with even better results.


11:55am–12:25pm

Running Your Own SEO Tests: Why It Matters & How to Do It Right

Rob Ousbey, Distilled

Google’s algorithms have undergone significant changes in recent years. Traditional ranking signals don’t hold the same sway they used to, and they’re being usurped by factors like UX and brand that are becoming more important than ever before. What’s an SEO to do?

The answer lies in testing.

Sharing original data and results from clients, Rob will highlight the necessity of testing, learning, and iterating your work, from traditional UX testing to weighing the impact of technical SEO changes, tweaking on-page elements, and changing up content on key pages. Actionable processes and real-world results abound in this thoughtful presentation on why you should be testing SEO changes, how and where to run them, and what kinds of tests you ought to consider for your circumstances.


12:30pm–2:00pm

Lunch


2:00pm–2:15pm

Dark Helmet’s Guide to Local Domination with Google Posts and Q&A

Greg Gifford, Wikimotive

Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don’t even know they exist. Greg will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He’ll also cover the Q&A section of GMB (a feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.


2:15pm–2:30pm

How to Audit for Inclusive Content

Emily Triplett Lentz, Help Scout

Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal and enthusiastic audiences. Last year, Help Scout audited several years of content for unintentionally exclusionary language that associated physical disabilities or mental illness with negative-sounding terms, resulting in improved writing clarity and a stronger brand. You’ll learn what inclusive content is, how it helps to engage a larger and more loyal audience, how to conduct an audit of potentially problematic language on a site, and how to optimize for inclusive, welcoming language.


2:30pm–2:45pm

Get the Look: Improve the Shopper Experience with Image and Visual Search Optimization

Joelle Irvine, Bookmark Content

With voice, local, and rich results only rising in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joelle will show how image optimization can improve the overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers. At the same time, accepting that image recognition technology is not yet perfect, she will also share actionable tactics to better optimize for visual search to help those shoppers find that perfect style they just can’t put into words.


2:50pm–3:30pm

Afternoon break


3:30pm–4:00pm

Factors that Affect the Local Algorithm that Don’t Impact Organic

Joy Hawkins, Sterling Sky Inc.

Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.


4:00pm–4:30pm

Featured Snippets: Essentials to Know & How to Target

Britney Muller, Moz

By now, most SEOs are comfortable with the idea of featured snippets, but actually understanding and capturing them in the changing search landscape remains elusive. Britney will share some eye-opening data about the SERPs you know and love while equipping you with a bevy of new tricks for winning featured snippets into your toolbox.


7:00pm–10:00pm

Wednesday Night Bash

Bowling: check! Karaoke: check! Photo booth: check! Join us for one last hurrah as we take over the Garage. You won’t want to miss this closing night bash — we’ll have plenty of games, food, and fun as we mix and mingle, say “see ya soon” to friends new and old, and reminisce over our favorite lessons from the past 3 days.


See you there?

It’s not too late to sign up for MozCon 2019! We sell out every year, but we’ve still got tickets left for you to scoop up.

Grab my MozCon ticket now!

As much as we’d love to see you all there, we know that a trip to Seattle isn’t always feasible. If that’s the case for you, be on the lookout for the video bundle we’ll have available for purchase after the conference — get all the great insights from MozCon from the comfort of your home or office, and share them with your whole team!

Have questions? Pop them in the comments or head on over to our MozCon resource center where you can view FAQs, learn about our speakers, and get travel information. Once you buy your ticket, be sure to request access to our MozCon Facebook Group for enhanced networking with your fellow attendees!

Let the final countdown to MozCon 2019 begin!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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How to Convince Your Boss to Send You to MozCon 2019

Posted by cheryldraper

From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 

To help convince your boss that won’t just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.

How to make the case

Business competition is fiercer than ever. What used to make a splash now feels like it’s barely making ripples. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top.

And that’s exactly what MozCon is going to help you do.

Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over three insightful days in July.

There’s so much in store for you this year. Here’s just a sampling of what you can expect at this year’s MozCon:

Speakers and content

Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the best content and insights to the stage to set you up for a year of success. No sales pitches or talking heads here!

Networking

You work hard taking notes, learning new insights, and digesting all of that knowledge — that’s why we think you deserve a little fun in the evenings. It’s your chance to decompress with fellow attendees and make new friends in the industry. We host exciting evening networking events that add to the value you’ll get from your day of education. Plus, our Birds of a Feather lunch tables allow you to connect with like-minded peers who share similar interests.

High-quality videos to share with your team

About a month or so after the conference, we’ll send you a link to professionally edited videos of every presentation at the conference. Your colleagues won’t get to partake in the morning Top Pot doughnuts or Starbucks coffee (the #FOMO is real), but they will get a chance to learn everything you did, for free.

An on-going supportive group 

Our MozCon Facebook group is incredibly active, and it’s grown to have a life of its own — marketers ask one another SEO questions, post jobs, look for and offer advice and empathy, and more. It’s a great place to find TAGFEE support and camaraderie long after the conference itself has ended.

Great food on site 

We know that conference food isn’t typically worth mentioning, but at MozCon is notorious for its snacking. You can expect two hot meals a day and loads of snacks from local Seattle vendors — in the past we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve cold brew.

Swag

No duds here, we do our homework when it comes to selecting swag worthy of keeping. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and more cool stuff you’ll want to take home and show off.

Wear your heart on your sleeve

MozCon and our attendees give back each year through donating Moz dollars towards a charitable organization.

Discounts for subscribers and groups 

Moz Pro subscribers get a whopping $ 500 off their ticket cost and there are discounts for groups as well, so make sure to take advantage of savings where you can!

Ticket cost

At MozCon our goal is to breakeven, which means we invest all of your ticket prices back into you. Check out the full breakdown of what your MozCon ticket gets you:

But of course, don’t take our word for it! There are some incredible resources available at your fingertips that tout the benefits of attending conferences:

I’m convinced, now grab my ticket!

Need a little more to get your boss on board? Check out some videos from years past to get a taste for the caliber of our speakers. We’ve also got a call for community speaker pitches (closes at 5 pm PDT on April 15, 2019) so if you’ve been thinking about breaking into the speaking circuit, it could be an amazing opportunity.

Buy ticket, save money, get competitive marketing insights. Everyone wins!

MozCon is one unforgettable experience that lives and grows with you beyond just the three days you spend in Seattle. And there’s no time like the present to pitch MozCon to your boss. If they’re still stuck on the “why”, let them know about our subscriber or group pricing tiers to your boss — you’ll save hundreds of dollars when you do. Just think of all the Keurigs you could get for that communal kitchen! 

Grab your ticket to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Step into the Spotlight as a Community Speaker at MozCon 2019

Posted by Danielle_Launders

With MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now’s the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!)

Not sure what a community speaker is?

At MozCon, we have a speaker selection committee that identifies practitioners at the top of their professional field, with a mean speaking game. But these sessions are by invite only, and we know the community is bursting at the seams with groundbreaking research, hot tips, and SEO tests that drive results.

Cue our community speaker program! We reserve six 15-minute community speaking slots throughout our three-day event. Now’s the time of the season when we encourage anyone in the SEO community to submit their best and most exciting presentation ideas for MozCon. Not only are these sessions incredibly well-received by our attendees, but they’re also a fantastic way to get your foot in the door when it comes to the SEO speaking circuit.

Interested in pitching your own idea? Read on for everything you need to know:

To submit a pitch:

  • Fill out our community speaker submission form to enter.
  • Only one submission per person — make sure to choose the one you’re most passionate about!
  • Your pitch must be related to online marketing and for a topic that can be covered in 15 minutes.
  • Submissions close on Monday, April 15th at 5pm PDT — no exceptions!
  • All decisions are final.
  • All speakers must adhere to the MozCon Code of Conduct.
  • If chosen, you’ll be required to present your winning pitch July 15–17th at MozCon in Seattle, WA.

I’m ready to submit my idea!

If you submit a pitch, you’ll hear back from us regardless of your acceptance status, so please be patient until you hear from us — we’ll work hard to make our decisions as quickly as we can!

As a community speaker you will receive:

  • 15 minutes on the MozCon stage for a keynote-style presentation
  • A free ticket to MozCon (we can issue a refund or transfer if you’e already purchased yours)
  • Four nights of lodging covered by Moz at our partner hotel
  • Reimbursement for your travel — up to $ 500 for domestic and $ 750 for international travel
  • An invitation for you and your significant other to join us for the pre-event speakers’ dinner (warning: it’s always delicious.)

How we select our speakers:

We have an internal committee of Mozzers that review every pitch. We analyze each topic to make sure there’s no overlap with our current sessions and to confirm that it’s a good fit for our audience. Next, we look at the entirety of the pitch to help us get a comprehensive idea of what to expect from your talk on the MozCon stage. This is where links to previous decks, content, and videos of past presentations is helpful (but isn’t required).

Here’s how to make your pitch stand out:

  • Keep your pitch focused to online marketing. The more actionable the pitch, the better.
  • Be detailed! We want to know the actual tactics our audience will be learning about — not just a vague reference to them. Remember, we receive a ton of pitches, so the more clearly you can explain, the better you’ll stand out.
  • Review the topics already being presented — we’re looking for sessions that are new and that round out our agenda to add to the stage.
  • Brush up on how to prepare for speaking.
  • No pitches will be evaluated in advance, so please don’t ask :)
  • Using social media to lobby your pitch won’t help. Instead, put your time and energy into the actual pitch itself!
  • Linking to a previous example of a slide deck or presentation isn’t required, but it does help the committee a ton.

Leading up to MozCon:

If your pitch is selected, the MozCon team is here to support you along the way. It’s our goal to make sure this is your best talk to date, whether it’s your first time under those bright stage lights or you’re a seasoned speaker who feels perfectly at home in front of a big crowd. We’ll answer any questions you may have and work with you to deliver a talk you’ll be proud of. Here are just a handful of ways that we’re here to help:

  • Topic refinement
  • Helping with your session title and description
  • Reviewing any session outlines and drafts
  • Providing plenty of tips around best practices — specifically with the MozCon stage and audience in mind
  • Comprehensive show guide
  • Being available to listen to you practice your talk
  • Reviewing your final deck
  • A full stage tour on the Sunday before MozCon to meet our A/V crew, see your presentation on the big screen, and get a feel for the show
  • An amazing 15-person A/V team to support your presentation every second it’s on the big screen and beyond

We’ve got our fingers crossed for you. Good luck!

Submit my pitch!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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MozCon 2019: The Initial Agenda

Posted by cheryldraper

We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 18 incredible speakers to take the stage this year.

With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.)

Still need to snag your ticket for this sea of actionable talks? We’ve got you covered:

Register for MozCon

The Speakers

Take a gander at who you’ll see on stage this year, along with some of the topics we’ve already worked out:

Sarah Bird

CEO — Moz

Welcome to MozCon 2019 + the State of the Industry

Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning with a dive into the State of the Industry.


Casie Gillette

Senior Director, Digital Marketing — KoMarketing

Making Memories: Creating Content People Remember

We know that only 20% of people remember what they read, but 80% remember what they saw. How do you create something people actually remember? You have to think beyond words and consider factors like images, colors, movement, location, and more. In this talk, Casie will dissect what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create the kind of content their audience will actually remember.


Ruth Burr Reedy

Director of Strategy — UpBuild

Human > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents

The push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.


Wil Reynolds

Founder & Director of Digital Strategy — Seer Interactive

Topic: TBD

A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can!


Dana DiTomaso

President & Partner — Kick Point

Improved Reporting & Analytics within Google Tools

Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager— Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.


Paul Shapiro

Senior Partner, Head of SEO — Catalyst, a GroupM and WPP Agency

Redefining Technical SEO

It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.


Shannon McGuirk

Head of PR & Content — Aira Digital

How to Supercharge Link Building with a Digital PR Newsroom

Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon will share how to set up a “digital PR newsroom” in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.


Russ Jones

Marketing Scientist — Moz

Topic: TBD

Russ is planning to wow us with a talk he’s been waiting years to give — we’re still hashing out the details and can’t wait to share what you can expect!


Dr. Pete Meyers

Marketing Scientist — Moz

How Many Words is a Question Worth?

Traditional keyword research is poorly suited to Google’s quest for answers. One question might represent thousands of keyword variants, so how do we find the best questions, craft content around them, and evaluate success? Dr. Pete dives into three case studies to answer these questions.


Cindy Krum

CEO — MobileMoxie

Fraggles, Mobile-First Indexing, & the SERP of the Future

Before you ask: no, this isn’t Fraggle Rock, MozCon edition! Cindy will cover the myriad ways mobile-first indexing is changing the SERPs, including progressive web apps, entity-first indexing, and how “fraggles” are indexed in the Knowledge Graph and what it all means for the future of mobile SERPs.


Ross Simmonds

Digital Strategist — Foundation Marketing

Keyword’s Aren’t Enough: How to Uncover Content Ideas Worth Chasing

Many marketers focus solely on keyword research when crafting their content, but it just isn’t enough these days if you want to gain a competitive edge. Ross will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, and more, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.


Britney Muller

Senior SEO Scientist — Moz

Topic: TBD

Last year, Britney rocked our socks off with her presentation on machine learning and SEO. We’re still ironing out the specifics of her 2019 talk, but suffice to say it might be smart to double-up on socks.


Mary Bowling

Co-Founder — Ignitor Digital

Brand Is King: How to Rule in the New Era of Local Search

Get ready for a healthy dose of all things local with this talk! Mary will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query dependent; how to feed business info into the Knowledge Graph; and how brand is now “king” in Local Search.


Darren Shaw

Founder — Whitespark

From Zero to Local Ranking Hero

From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.


Andy Crestodina

Co-Founder / Chief Marketing Officer — Orbit Media

What’s the Most Effective Content Strategy?

There’s so much advice out there on how to craft a content strategy that it can feel scattered and overwhelming. In his talk, Andy will cover exactly which tactics are the most effective and pull together a cohesive story on just what details make for an effective and truly great content strategy.


Luke Carthy

Digital Lead — Excel Networking

Killer CRO and UX Wins Using an SEO Crawler

CRO, UX, and an SEO crawler? You read that right! Luke will share actionable tips on how to identify revenue wins and impactful low-hanging fruit to increase conversions and improve UX with the help of a site crawler typically used for SEO, as well as a generous helping of data points from case studies and real-world examples.


Joy Hawkins

Owner — Sterling Sky Inc.

Factors that Affect the Local Algorithm that Don’t Impact Organic

Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.


Heather Physioc

Group Director of Discoverability — VMLY&R

Mastering Branded Search

Doing branded search right is complicated. “Branded search” isn’t just when people search for your client’s brand name — instead, think brand, category, people, conversation around the brand, PR narrative, brand entities/assets, and so on. Heather will bring the unique twists and perspectives that come from her enterprise and agency experience working on some of the biggest brands in the world, providing different avenues to go down when it comes to keyword research and optimization.

See you at MozCon?

We hope you’re as jazzed as we are for July 15th–17th to hurry up and get here. And again, if you haven’t grabbed your ticket yet, we’ve got your back:

Grab your MozCon ticket now!

Has speaking at MozCon been on your SEO conference bucket list? If so, stay tuned — we’ll be starting our community speaker pitch process soon, so keep an eye on the blog in the coming weeks!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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A Slice of MozCon Magic: The 2018 Video Bundle is HERE!

Posted by HayleyBowyer

Your tweets haven’t gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you’re hard at work, we’re here to make one thing easy: providing you with the insights you need whenever you need them.

Yes, that’s right — the MozCon 2018 Video Bundle is here and we can’t wait share it with you!

Ready to dive in? Feel free to skip straight to the fun part!

Buy the MozCon 2018 Video Bundle

Did you attend MozCon 2018? You’re in luck! The full video bundle is included with your ticket price. Check your inbox for an email with a link to exclusive video access. Can’t find it? Email us — we’re happy to help!

If you weren’t able to make it, MozCon 2018 was awesome, to say the least. I’m not just saying that because I want to see you at MozCon 2019, but because, in just three short days, I witnessed magic happen.

No, not the kind you find at Disneyland (even though I firmly believe MozCon is Disneyland for marketers… but that’s another story), but the kind you find when you bring hundreds of people together from different walks of life, each with their own special talents, and watch them create one of the most thought-provoking, engaging, and inclusive communities I’ve ever seen. They fostered a wealth of knowledge and resources that left everyone with plenty of new ideas and answers to marketing’s most challenging questions. That, coupled with the impressive speaker line up and innovative topics, made 2018 one of the best MozCons to date. I am honored to have been a part of it.

Even our attendees thought so:

99.1% of attendees said they were either satisfied, very satisfied, or extremely satisfied with the conference overall.

And when it came to the topics, 77.8% said the topics were just the right amount of advanced — there was plenty to learn, but we weren’t too overwhelmed.


Here’s what Lily Ray, SEO Director at Path Interactive, had to say about MozCon 2018:

I’ve made MozCon an annual ritual. I leave each year feeling invigorated with new ideas, new skills, and a refreshed approach to client strategies. The information I’ve learned at MozCon has improved my abilities as an SEO and has led to better results for my clients.


I hope you experience a slice of MozCon magic with the MozCon 2018 Video Bundle. With it, you’ll gain access to 12 hours of content full of actionable tactics you can instantly put to work for you and your team. The sessions are sure to help energize your online marketing strategy.

What you’ll get:

For just $ 299, you can enjoy the full MozCon experience from the comfort of your home or office. The bundle includes:

  • 26 full-length videos from some of the brightest minds in digital marketing
  • Instant downloads and streaming to your computer, tablet, or mobile device
  • Downloadable slide decks for presentations

Buy the MozCon 2018 Video Bundle

Not convinced yet? Watch a session now… for free!

To help you decide whether the video bundle is right for you, we’re sharing one of our highest-rated sessions with you for free! In this session, Moz’s own marketing scientist and SEO extraordinaire Dr. Pete Meyers discusses mapping keywords to searcher intent and capitalizing on the promise of ranking to drive results that attract clicks and customers. Enjoy!

Ranking is a Promise: Can You Deliver? with Dr. Pete Meyers

Finally, a BIG thank you to the team who made MozCon and this video bundle possible. We love sharing all this knowledge and couldn’t do it without the support of our vendors, partners, and the entire MozCon team.

And to the community, we wish you happy learning and hope to see you at MozCon 2019!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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How to Rock MozCon 2018 Like the Marketing Superhero You Are

Posted by FeliciaCrawford

MozCon is just around the corner, meaning it’s time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle!

For those of you following the yellow brick road of I-5 into the heart of the Emerald City to spend three days absorbing all the SEO insight you can hold, this should help you plan both how you spend your time at the conference and outside of it. For those watching on the sidelines, scroll along and you’ll find a treasure trove of fun Seattle ideas and resources for future cons or trips you might make to this fair city by the sea.

And if you’ve been waffling on whether or not to take the plunge (to attend the conference — I wouldn’t recommend plunging into the Puget Sound, it’s quite cold), there may still be time:

Register for MozCon!

We’re now over 99% sold out, so act fast if you’ve got your heart set on MozCon 2018!

Official MozCon activities:

We know you’re here for a conference, but that’s only part of your day. After you’ve stuffed every inch of space in your brain with cutting-edge SEO insights, you’re going to want to give yourself a break — and that’s exactly why we’ve put together an assortment of events, activities, suggestions, and Seattle insider pro tips for how to fill your time outside of MozCon.

The MozCon kickoff party!

With day one behind you, we’re guessing you’ll be some mix of energized, inspired, and ready to relax just a bit. Celebrate the first day of MozCon at our Monday night kickoff party with a night of networking, custom cocktails, and good music at beautiful Block 41 in Belltown.

Meet with fellow marketers and the Mozzers that keep your SEO software shiny while you unwind after your first full day of conferencing. It’s our privilege and delight to bring our community together on this special night.

Our famously fun MozCon Bash

There ain’t no party like a MozCon party! We invite all MozCon attendees and Mozzers to join us on Wednesday night at the Garage Billiards in Seattle’s Capitol Hill neighborhood. From karaoke to photobooth, from billiards to shuffleboard, and peppered liberally with snacks and libations, the Wednesday Night MozCon Bash is designed to celebrate the completion of three days of jam-packed learning. This is the industry party of the year — you won’t want to miss it!

Birds of a Feather lunch tables

In between bites of the most delicious lunch you’ll find in the conference circuit, you’ll have the opportunity to connect with your fellow community members around the professional topics that matter most to you. Each day there will be seven-plus tables with different topics and facilitators; find one with a sign noting the topic and join the conversation to share advice, learn new tips and tricks, and discover new friends with similar interests.

Monday, July 9th

  • Google Analytics & Tag Management hosted by Ruth Burr Reedy at UpBuild
  • Content-Driven Link Building hosted by Paddy Moogan at Aira
  • Mobile App Growth hosted by Emily Grossman at Skyscanner
  • Content Marketing hosted by Casie Gillette at KoMarketing
  • Local SEO hosted by Mike Ramsey at Nifty Marketing
  • Podcasting hosted by Heidi Noonan-Mejicanos at Moz
  • Workflow Optimization hosted by Juan Parra at Accelo

Tuesday, July 10th

  • SEO A/B Testing hosted by Will Critchlow at Distilled
  • Community Speaker Connection hosted by Sha Menz at Moz
  • PPC + SEO Integration hosted by Jonathon Emery at Distilled
  • Meet Your Help Team hosted by Kristina Keyser at Moz
  • Agency Collaboration hosted by Yosef Silver at Fusion Inbound
  • Site Speed hosted by Jono Alderson at Yoast
  • Featured Snippets hosted by Rob Bucci at STAT Search Analytics
  • Voice Search hosted by Dr. Pete Meyers at Moz

Wednesday, July 11th

  • Content Marketing Q&A hosted by Kane Jamison at Content Harmony
  • Paid Search Marketing for High-Cost Keywords hosted by Trenton Greener at the Apex Training
  • SEO A/B Testing hosted by Will Critchlow at Distilled
  • Team Hiring, Retention, & Growth hosted by Heather Physioc at VML
  • Local Search hosted by Darren Shaw at Whitespark
  • Machine Learning & Advanced SEO by Britney Muller at Moz
  • Reporting Q&A hosted by Dana DiTomaso at Kick Point

The delight is in the details

MozCon is literally brimming with things to do and ways to support our attendees when they need it. Aside from our hosted events and three days’ worth of talks, we’ve got things to fill in the cracks and make sure your MozCon experience is everything you’ve ever wanted from a conference.

Photobooth with Roger: Admit it — you see that cute, googly-eyed robot face and you just want to hug it forever. At MozCon, you can do just that — and memorialize the moment with a picture at the photobooth! Roger’s a busy bot, but his photobooth schedule will be posted so you can plan your hugs accordingly.

Ping pong play sesh: Don your sweat bands and knee-high socks and keep your paddle arm limber! During breaks, we’ll have ping pong tables available to burn some excess energy and invite a little casual competition.

The world map of MozCon: Ever play pin the tail on the donkey? Well, this is sort of like that, but the donkey is a world map and (thankfully) there’s no blindfold. You’ll place a pin from wherever in the world you traveled from. It’s amazing to see how far some folks come for the conference!

Local snacks galore: Starbucks, Piroshky Piroshky, Ellenos Yogurt, and Top Pot Donuts will happily make themselves acquainted with your tastebuds! Carefully chosen from local Seattle businesses, our snacks will definitely please your local taste pallet and, if past feedback is to be believed, possibly tempt you to move here.

Stay charged: Pining for power? Panicking at that battery level of 15% at 10am? Find our charging sofas to fuel up your mobile device.

MozCon is for everyone

We want marketers of all stripes to feel comfortable and supported at our conference. Being “for everyone” means we’re working hard to make MozCon more accessible in many different ways. The Washington State Convention Center is fully ADA compliant, as are our other networking event venues. But it’s important for us to get even better, and we welcome your feedback and ideas.

Here are a few of the ways we’ve worked to make MozCon a welcoming event for everyone:

  • A ramp on the stage
  • Live closed captioning of the main event
  • Walkways for traffic flow
  • Menus featuring options or special meals (that actually taste good) for dietary restrictions
  • A nursing room
  • Gender-neutral bathroom options
  • Lots of signage
  • T-shirts that fit different body types
  • Visible staff to help make everyone’s experience the best possible
  • A proud partnership with 50/50 Pledge, furthering our commitment to better representation of women on stage
  • Strict enforcement of our Code of Conduct and TAGFEE

Bespoke city exploration — Get to know Seattle!

In years past, Tuesday nights were reserved for our MozCon Ignite event, where brave folks from myriad backgrounds would share stories in lighting-fast Ignite-style talks of five minutes each — the only rule being it can’t be about marketing!

While MozCon Ignite has always been a much-loved and highly anticipated event, we’ve also listened closely to your feedback about wanting more time to network on your own, plan client dinners, go on outings with your team, and in general just catch your breath — without missing a thing. That’s why this year, we’re folding Ignite into the official MozCon schedule so everyone can benefit from the tales shared and enjoy a fun five-minute break between SEO talks.

Wondering about what topics will be covered at Ignite this year?:

  • The Ninja Kit to NOT Get Sick While Traveling by Dana Weber at Seer Interactive
  • My Everest: How 10 Years of Chasing Tornadoes Came Down to One Moment by Tom Romero at Uncommon Goods
  • Baseball Made Me a Better Engineer by Tom Layson at Moz
  • Trailblazer: How Reading One Book Changed My Life for Good by Lina Soliman at OSUWMC
  • Drag Queen Warlocks, Skateboarding Sorcerers, & Other Folks by Jay Ricciardi at Tableau
  • Voice Dialogue Therapy: Listening to the Voices Inside Your Head by Kayla Walker at Distilled

We’re opening up Tuesday night as your chance to explore the Emerald City. We’ll have a travel team onsite at the conference on Tuesday to help you and your friends plan an exciting Seattle adventure. Perhaps you’ve met a fantastic group of like-minded folks at a Birds of a Feather lunch table and would love to talk featured snippets over fresh fish n’ chips at the Pike Place Market. Maybe you’ve always wanted to catch the view at the top of the Space Needle (recently renovated and reopened to provide even better views!). Or perhaps a quiet sunset picnic overlooking the water at Gasworks Park seems like the perfect way to relax after a long day of learning and networking. Regardless of whatever floats your boat, we encourage you to plan local meetups, invite your newfound and long-standing friends, and forge a few irreplaceable Seattle memories.

Wondering what there is to do, drink, eat, and see in Seattle?

Well, who better to ask than us Seattleites? Using tons of real suggestions from real Mozzers, we’ve put together a Google Map you can use to guide your exploration outside the confines of the event venue — check it out below!

Seattle’s got more to offer than we can name — get out there and discover the renowned Emerald City quirks and quaintness we’re famous for!

Travel options:

Seattle’s got a pretty solid transit system that can get you where you need to go, whether you’re traveling by bus or train. The city also has its share of rideshare services, as well as taxis, bikes, ferries, and water taxis, depending on where you’re headed.

Public transportation

  • King County Metro Trip Planner: Traverse the city by bus! You can also download an app to get real-time bus info (I like the One Bus Away app, developed here in Seattle by University of Washington grads)
  • Light Rail: Connecting the north end to the south, the Light Rail can move you across Seattle quickly (and even drop you off right at SeaTac for your flight home!)
  • Water taxis and ferries can float you right across the Sound (and offer a lovely view while they’re at it)
  • A Transit Go ticket or ORCA card will happily power your public transit excursions
  • Bikeshare programs: As you wander the city, you may notice brightly colored bicycles patiently awaiting riders on the sidewalks. That rider could be you! If you’re feeling athletic, take advantage of the city’s bikeshare programs and see Seattle on two wheels.

Rideshares and taxis

  • Uber & Lyft can get you where you need to go
  • Moovn is a Seattle startup rideshare company
  • Two taxi services, Seattle Yellow Cab and Orange Cab, allow for online booking via their apps (or you can call ‘em the old-fashioned way!)

Are you ready to rock MozCon?!

If you’re already MozCon-bound come this July, make sure to join our Facebook group and download the app (must be on mobile) to maximize your networking opportunities, get to know fellow attendees, and stay up-to-date on conference news and activities.

To download our MozCon 2018 app, head to the Google Play or iTunes store. Download the Bizzabo app and verify your registration with the email you signed up with for MozCon. Once you’ve verified registration via your mobile browser, you’ll be ready and rarin’ to go!

If you’re thinking about grabbing a ticket last-minute, we still have a few left:

Grab a ticket while you can

And whether you’re going to be large, in charge, and live at the conference or just following along at home and eagerly waiting the video release, follow along with the #MozCon hashtag on Twitter to indulge in the juicy tidbits and takeaways attendees will undoubtedly share.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Win a Ticket + Lodging to MozCon 2018!

Posted by ErinMcCaul

Have you been wanting to come to MozCon but just can’t swing the budget? Want to take a selfie with Roger, meet like-minded friends at our afterparties, and learn from leading industry experts? I’m thrilled to announce that you can do it all by winning a free ticket to join us at MozCon this July!

Those front-row seats look awfully cushy.

I’m one of the behind-the-scenes house elves who helps make MozCon happen, and I’m here to tell you everything you need to know about entering to win!

To enter, just submit a unique piece of content telling us why we should send you to MozCon by Sunday May 6th at 5pm PDT. Make sure your entry is both original and creative — the Moz staff will review all submissions and vote on the winner! If you’re chosen, we’ll pick up the tab for your registration and accommodations at the Grand Hyatt. You’ll also have a reserved VIP seat in our front row, and an invite to mix and mingle at our pre-event MozCon speakers’ dinner!

Without further ado, here’s the scoop:

Step 1: Create!

Create a unique, compelling piece of content telling us why you want to come to MozCon. Past ideas have included:

  • Drawings
  • Videos (must be one minute or less)
  • Blog posts
  • Original songs
  • Books
  • Slide decks
  • Anything else you can cook up!

Don’t feel limited by these examples. Is this the year we’ll see a Lego Roger stop-motion film, a MozCon-inspired show tune, or Roger-themed sugar cookies? The sky’s the limit, my friends! (But think hard about trying your hand at those cookies.)

Step 2: Submit!

Once you’re ready to throw your hat in the game, tweet us a link @Moz and use the hashtag #MozConVIP by Sunday May 6th at 5pm PDT. Make sure to follow the instructions, and include your name and email address somewhere easily visible within your content. To keep things fair, there will be no exceptions to the rules. We need to be able to contact you if you’re our lucky winner!

Let’s recap:

  • The submission deadline is Sunday May 6th at 5pm PDT.
  • Mozzers will vote on all the entries based on the creativity and uniqueness of the content
  • We’ll announce the winning entry from @Moz via Twitter on Friday, May 11. You must be able to attend MozCon, July 9–11 2018, in Seattle. Prizes are non-transferable.
  • All submissions must adhere to the MozCon Code of Conduct
  • Content is void where prohibited by law.
  • The value of the prize will be reported for tax purposes as required by law; the winner will receive an IRS form 1099 at the end of the calendar year and a copy of such form will be filed with the IRS. The winner is solely responsible for reporting and paying any and all applicable taxes related to the prizes and paying any expenses associated with any prize which are not specifically provided for in the official rules.

Our lucky winner will receive:

  • A free ticket to MozCon 2018, including optional VIP front-row seating and an invitation to our speakers’ dinner (valued at $ 1,500+)
  • Accommodations with a suite upgrade at the Grand Hyatt from July 8–12, 2018 (valued at $ 1,300+)

Alright, that’s wrap. I can’t wait to see what you folks come up with! Happy creating!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Want to Speak at MozCon 2018? Here’s Your Chance – Pitch to Be a Community Speaker!

Posted by Danielle_Launders

MozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime for you! Pitch us your topic and you may be selected to join us as one of our six community speakers.

What is a community speaker, you ask? MozCon sessions are by invite only, meaning we reach out to select speakers for the majority of our talks. But every year we reserve six 15-minute community speaking slots, where we invite anyone in the SEO community to pitch to present at MozCon. These sessions are both an attendee favorite and a fabulous opportunity to break into the speaking circuit.

Katie Cunningham, one of last year’s community speakers, on stage at MozCon 2017

Interested in pitching your own idea? Read on for everything you need to know:

The details

  • Fill out the community speaker submission form
  • Only one submission per person — make sure to choose the one you’re most passionate about!
  • Pitches must be related to online marketing and for a topic that can be covered in 15 minutes
  • Submissions close on Sunday, April 22nd at 5pm PDT
  • All decisions are final
  • All speakers must adhere to the MozCon Code of Conduct
  • You’ll be required to present in Seattle at MozCon

Ready to pitch your idea?

If you submit a pitch, you’ll hear back from us regardless of your acceptance status.

What you’ll get as a community speaker:

  • 15 minutes on the MozCon stage for a keynote-style presentation, followed by 5 minutes of Q&A
  • A free ticket to MozCon (we can issue a refund or transfer if you have already purchased yours)
  • Four nights of lodging covered by Moz at our partner hotel
  • Reimbursement for your travel — up to $ 500 for domestic and $ 750 for international travel
  • An additional free MozCon ticket for you to give away, plus a code for $ 300 off of one ticket
  • An invitation for you and your significant other to join us for the pre-event speakers dinner

The selection process:

We have an internal committee of Mozzers that review every pitch. In the first phase we review only the topics to ensure that they’re a good fit for our audience. After this first phase, we look at the entirety of the pitch to help us get a comprehensive idea of what to expect from your talk on the MozCon stage.

Want some advice for perfecting your pitch?

  • Keep your pitch focused to online marketing. The more actionable the pitch, the better.
  • Be detailed! We want to know the actual tactics our audience will be learning about. Remember, we receive a ton of pitches, so the more you can explain, the better!
  • Review the topics already being presented — we’re looking for something new to add to the stage.
  • Keep the pitch to under 1200 characters. We’re strict with the word limits — even the best pitches will be disqualified if they don’t abide by the rules.
  • No pitches will be evaluated in advance, so please don’t ask :)
  • Using social media to lobby your pitch won’t help. Instead, put your time and energy into the actual pitch itself!
  • Linking to a previous example of a slide deck or presentation isn’t required, but it does help the committee a ton.

You’ve got this!

This could be you.

If your pitch is selected, the MozCon team will help you along the way. Whether this is your first time on stage or your twentieth, we want this to be your best talk to date. We’re here to answer questions that may come up and to work with you to deliver something you’re truly proud of. Here are just a handful of ways that we’re here to help:

  • Topic refinement
  • Helping with your session title and description
  • Reviewing any session outlines and drafts
  • Providing plenty of tips around best practices — specifically with the MozCon stage in mind
  • Comprehensive show guide
  • Being available to listen to you practice your talk
  • Reviewing your final deck
  • A full stage tour on Sunday to meet our A/V crew, see your presentation on the big screens, and get a feel for the show
  • An amazing 15-person A/V team

Make your pitch to speak at MozCon!

We can’t wait to see what y’all come up with. Best of luck!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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MozCon 2018: The Initial Agenda

Posted by Trevor-Klein

With just over three months until MozCon 2018, we’re getting a great picture of what this year’s show will be like, and we can’t wait to share some of the details with you today.

We’ve got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You’ll see some familiar faces, and some who’ll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.

Topic details and the final agenda are still in the works, but we’re excited enough about the conversations we’ve had with speakers that we wanted to give you a sneak peek. We hope to see you in Seattle this July 9–11!

If you still need your tickets, we’ve got you covered:

Pick up your ticket to MozCon!

The Speakers

Here’s a look at who you’ll see on stage this year, along with some of the topics we’ve already worked out:


Jono Alderson

Mad Scientist, Yoast

The Democratization of SEO

Jono will explore how much time and money we collectively burn by fixing the same kinds of basic, “binary,” well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place.

As long as we “own” technical SEO, there’s no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs.

We need to start giving away bits of the SEO discipline, and technical SEO is probably the easiest thing for us to stop owning.

In his talk, he’ll push for more democratization, education, collaboration, and investment in open source projects so we can fix things once, rather than a million times.


Stephanie Briggs

Partner, Briggsby

Search-Driven Content Strategy

Google’s improvements in understanding language and search intent have changed how and why content ranks. As a result, many SEOs are chasing rankings that Google has already decided are hopeless.

Stephanie will cover how this should impact the way you write and optimize content for search, and will help you identify the right content opportunities. She’ll teach you how to persuade organizations to invest in content, and will share examples of strategies and tactics she has used to grow content programs by millions of visits.


Rob Bucci

CEO, STAT Search Analytics

“Near me” or Far:
How Google May Be Deciding Your Local Intent for You

In August 2017, Google stated that local searches without the “near me” modifier had grown by 150% and that searchers were beginning to drop geo-modifiers — like zip code and neighborhood — from local queries altogether. But does Google still know what searchers are after?

For example: the query [best breakfast places] suggests that quality takes top priority; [breakfast places near me] indicates that close proximity is essential; and [breakfast places in Seattle] seems to cast a city-wide net; while [breakfast places] is largely ambiguous.

By comparing non-geo-modified keywords against those modified with the prepositional phrases “near me” and “in [city name]” and qualifiers like “best,” we hope to understand how Google interprets different levels of local intent and uncover patterns in the types of SERPs produced.

With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content, and build targeted campaigns accordingly.


Neil Crist

VP of Product, Moz

The Local Sweet Spot: Automation Isn’t Enough

Some practitioners of local SEO swear by manual curation, claiming that automation skips over the most important parts. Some swear the exact opposite. The real answer, especially when you’re working at enterprise scale, is a sweet spot in the middle.

In this talk, Neil will show you where that spot is, why different verticals require different work, and some original research that reveals which of those verticals are most stable.


Dana DiTomaso

President and Partner, Kick Point

Traffic vs. Signal

With an ever-increasing slate of options in tools like Google Tag Manager and Google Data Studio, marketers of all stripes are falling prey to the habit of “I’ll collect this data because maybe I’ll need it eventually,” when in reality it’s creating a lot of noise for zero signal.

We’re still approaching our metrics from the organization’s perspective, and not from the customer’s perspective. Why, for example, are we not reporting on (or even thinking about, really) how quickly a customer can do what they need to do? Why are we still fixated on pageviews? In this talk, Dana will focus our attention on what really matters.


Rand Fishkin

Founder, SparkToro, Moz, & Inbound.org

A man who needs no introduction to MozCon, we’re thrilled to announce that Rand will be back on stage this year after founding his new company, SparkToro. Topic development for his talk is in the works; check back for more information!


Oli Gardner

Co-Founder, Unbounce

Content Marketing Is Broken and Only Your M.O.M. Can Save You

Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we’re so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists.

We need our M.O.M.s!

No, he isn’t talking about your actual mother. He’s talking about your Marketing Optimization Map — your guide to exploring the nuances of optimized content marketing through a product-focused lens.

In this session you’ll learn:

  • Data and lessons learned from his biggest ever content marketing experiment, and how those lessons have changed his approach to content
  • A context-to-content-to-conversion strategy for big content that converts
  • Advanced methods for creating “choose your own adventure” navigational experiences to build event-based behavioral profiles of your visitors (using GTM and GA)
  • Innovative ways to productize and market the technology you already have, with use cases your customers had never considered

Casie Gillette

Senior Director, Digital Marketing, KoMarketing

The Problem with Content & Other Things We Don’t Want to Admit

Everyone thinks they need content but they don’t think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value.

In this session, we’ll look at some of the key challenges facing marketers today and how a data-driven strategy can help us make better decisions.


Emily Grossman

Mobile Product Marketer & App Strategist

What All Marketers Can Do about Site Speed

At this point, we should all have some idea of how important site speed is to our performance in search. The mobile-first index underscored that fact yet again. It isn’t always easy for marketers to know where to start improving their site’s speed, though, and a lot of folks mistakenly believe they need developers for most of those improvements. Emily will clear that up with an actionable tour of just how much impact our own work can have on getting our sites to load quickly enough for today’s standards.


Russ Jones

Principal Search Scientist, Moz

Lies, Damn Lies, and Statistics

Russ is our principal search scientist here at Moz. After a decade as CTO of an agency, he joined Moz to focus on what he’s most interested in: research and development, primarily related to keyword and link data. He’s responsible for many of our most forward-looking techniques.

At MozCon this year, he’s looking to focus on cutting through bad metrics with far better metrics, exploring the hidden assumptions and errors in things our industry regularly reports, showing us all how we can paint a more accurate picture of what’s going on.


Justine Jordan

VP Marketing, Litmus

A veteran of the MozCon stage, Justine is obsessed with helping marketers create, test, and send better email. Named an Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.

At MozCon this year, she’s looking to cover the importance of engagement with emails in today’s world of marketing. With the upcoming arrival of GDPR and the ease with which you can unsubscribe and report spam, it’s more important than ever to treat people like people instead of just leads.


Michael King

Managing Director, iPullRank

You Don’t Know SEO

Or maybe, “SEO you don’t know you don’t know.” We’ve all heard people throw jargon around in an effort to sound smart when they clearly don’t know what it means, and our industry of SEO is no exception. There are aspects of search that are acknowledged as important, but seldom actually understood. Mike will save us from awkward moments, taking complex topics like the esoteric components of information retrieval and log-file analysis, pairing them with a detailed understanding of technical implementation of common SEO recommendations, and transforming them into tools and insights we wish we’d never neglected.


Cindy Krum

CEO & Founder, MobileMoxie

Mobile-First Indexing or a Whole New Google

The emergence of voice-search and Google Assistant is forcing Google to change its model in search, to favor their own entity understanding or the world, so that questions and queries can be answered in context. Many marketers are struggling to understand how their website and their job as an SEO or SEM will change, as searches focus more on entity-understanding, context and action-oriented interaction. This shift can either provide massive opportunities, or create massive threats to your company and your job — the main determining factor is how you choose to prepare for the change.


Dr. Pete Meyers

Marketing Scientist, Moz

Dr. Peter J. Meyers (AKA “Dr. Pete”) is a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. Guarding the thin line between marketing and data science — which is more like a hallway and pretty wide — he’s the architect behind MozCast, the keeper of the Algo History, and watcher of all things Google.


Britney Muller

Senior SEO Scientist, Moz

Britney is Moz’s senior SEO scientist. An explorer and investigator at heart, she won’t stop digging until she gets to the bottom of some of the most interesting developments in the world of search. You can find her on Whiteboard Friday, and she’s currently polishing a new (and dramatically improved!) version of our Beginner’s Guide to SEO.

At MozCon this year, she’ll show you what she found at the bottom of the rabbit hole to save you the journey.


Lisa Myers

CEO, Verve Search

None of Us Is as Smart as All of Us

Success in SEO, or in any discipline, is frequently reliant on people’s ability to work together. Lisa Myers started Verve Search in 2009, and from the very beginning was convinced of the importance of building a diverse team, then developing and empowering them to find their own solutions.

In this session she’ll share her experiences and offer actionable advice on how to attract, develop and retain the right people in order to build a truly world-class team.


Heather Physioc

Director of Organic Search, VML

Your Red-Tape Toolkit:
How to Win Trust and Get Approval for Search Work

Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don’t understand the value of your work? Learn how to navigate corporate bureaucracy and cut through red tape to help clients and colleagues understand your search work — and actually get it implemented. From diagnosing client maturity to communicating where search fits into the big picture, these tools will equip you to overcome obstacles to doing your best work.


Mike Ramsey

President, Nifty Marketing

The Awkward State of Local

You know it exists. You know what a citation is, and have a sense for the importance of accurate listings. But with personalization and localization playing an increasing role in every SERP, local can no longer be seen in its own silo — every search and social marketer should be honing their understanding. For that matter, it’s also time for local search marketers to broaden the scope of their work.


Wil Reynolds

Founder & Director of Digital Strategy, Seer Interactive

Excel Is for Rookies:
Why Every Search Marketer Needs to Get Strong in BI, ASAP

The analysts are coming for your job, not AI (at least not yet). Analysts stopped using Excel years ago; they use Tableau, Power BI, Looker! They see more data than you, and that is what is going to make them a threat to your job. They might not know search, but they know data. I’ll document my obsession with Power BI and the insights I can glean in seconds which is helping every single client at Seer at the speed of light. Search marketers must run to this opportunity, as analysts miss out on the insights because more often than not they use these tools to report. We use them to find insights.


Alexis Sanders

Technical SEO Account Manager, Merkle

Alexis works as a Technical SEO Account Manager at Merkle, ensuring the accuracy, feasibility, and scalability of the agency’s technical recommendations across all verticals. You’ve likely seen her on the Moz blog, Search Engine Land, OnCrawl, The Raven Blog, and TechnicalSEO.com. She’s got a knack for getting the entire industry excited about the more technical aspects of SEO, and if you haven’t already, you’ve got to check out the technical SEO challenge she created at https://TechnicalSEO.expert.


Darren Shaw

Founder, Whitespark

At the forefront of local SEO, Darren is obsessed with knowing all there is to know about local search. He organizes and publishes research initiatives such as the annual Local Search Ranking Factors survey and the Local Search Ecosystem.

At MozCon this year, he’ll unveil the newest findings from the Local Search Ranking Factors study, for which he’s already noticing significant changes from the last release, letting SEOs of all stripes know how they need to adjust their approach.


Grab your ticket today!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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MozCon 2018: Making the Case for the Conference (& All the Snacks!)

Posted by Danielle_Launders

You’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously downloading anything and everything you can scour from Slideshare.

But there’s a problem: conferences cost money, and your boss won’t even approve a Keurig in the communal kitchen, much less a ticket to a three-day-long learning sesh complete with its own travel and lodging expenses.

What’s an education-hungry digital marketer to do?

How do you convince your boss to send you to the conference of your dreams?

First of all, you gather evidence to make your case.

There are a plethora of excellent reasons why attending conferences is good for your career (and your bottom line). In digital marketing, we exist in the ever-changing tech space, hurtling toward the future at breakneck speed and often missing the details of the scenery along the way.

A good SEO conference will keep you both on the edge of your seat and on the cutting-edge of what’s new and noteworthy in our industry, highlighting some of the most important and impactful things your work depends on.

A good SEO conference will flip a switch for you, will trigger that lightbulb moment that empowers you and levels you up as both a marketer and a critical thinker.

If that doesn’t paint a beautiful enough picture to convince the folks that hold the credit card, though, there are also some great statistics and resources available:

Specifically, we’re talking about MozCon

Yes, that MozCon!

Let’s just take a moment to address the elephant in the room here: you all know why we wrote this post. We want to see your smiling face in the audience at MozCon this July (the 9th–11th, if you were wondering). There are a few specific benefits worth mentioning:

  • Speakers and content: Our speakers bring their A-game each year. We work with them to bring the best content and latest trends to the stage to help set you up for a year of success.
  • Videos to share with your team: About a month or so after the conference, we’ll send you a link to professionally edited videos of every presentation at the conference. Your colleagues won’t get to partake in the morning Top Pot doughnuts or Starbucks coffee, but they will get a chance to learn everything you did, for free.
  • Great food onsite: We understand that conference food isn’t typically worth mentioning, but at MozCon you can expect snacks from local Seattle vendors – in the past this includes Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve cold brew, and did we mention bacon at breakfast? Let’s not forget the bacon.
  • Swag: Expect to go home with a one-of-a-kind Roger Mozbot, a super-soft t-shirt from American Apparel, and swag worth keeping. We’ve given away Roger Legos, Moleskine notebooks, phone chargers, and have even had vending machines with additional swag in case you didn’t get enough.
  • Networking: You work hard taking notes, learning new insights, and digesting all of that knowledge — that’s why we think you deserve a little fun in the evenings to chat with fellow attendees. Each night after the conference, we’ll offer a different networking event that adds to the value you’ll get from your day of education.
  • A supportive network after the fact: Our MozCon Facebook group is incredibly active, and it’s grown to have a life of its own — marketers ask one another SEO questions, post jobs, look for and offer advice and empathy, and more. It’s a great place to find TAGFEE support and camaraderie long after the conference itself has ended.
  • Discounts for subscribers and groups: Moz Pro subscribers get a whopping $ 500 off their ticket cost (even if you’re on a free 30-day trial!) and there are discounts for groups as well, so make sure to take advantage of savings where you can!
  • Ticket cost: At MozCon our goal is to break even, which means we invest all of your ticket price back into you. Check out the full breakdown below:

Can you tell we’re serious about the snacks?

You can check out videos from years past to get a taste for the caliber of our speakers. We’ll also be putting out a call for community speaker pitches in April, so if you’ve been thinking about breaking into the speaking circuit, it could be an amazing opportunity — keep an eye on the blog for your chance to submit a pitch.

If you’ve ever seriously considered attending an SEO conference like MozCon, now’s the time to do it. You’ll save actual hundreds of dollars by grabbing subscriber or group pricing while you can (think of all the Keurigs you could get for that communal kitchen!), and you’ll be bound for an unforgettable experience that lives and grows with you beyond just the three days you spend in Seattle.

Grab your ticket to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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