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7 Ways to Bring More Artistry to Your Writing

The killer and the poet — ideally both in balance. That’s our theme for writers in 2018: To sharpen up your “killer” side with strategic, analytic, and technical skills, without ignoring your “poetic” side that has the talent to create fascinating content. Today’s post is about nurturing that inner poet — and adding more artistry
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2017 Year In Review: Business Ups And Downs, Cryptocurrencies, Europe, A Solar Startup And More

[ Download MP3 | Transcript Coming Soon | iTunes | Soundcloud | Raw RSS ] As we head towards the new year, now is a great time to look back over 2017 and review results. In response to a great suggestion from Mani, a member of our Laptop Lifestyle Academy and…

The post 2017 Year In Review: Business Ups And Downs, Cryptocurrencies, Europe, A Solar Startup And More appeared first on Entrepreneurs-Journey.com.

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Search Engine Land’s Community Corner: Industry veteran releases new book, our top columnists of 2017 and more

Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple of noteworthy items you may have missed over the past two weeks: We shared the top 10 columns published in 2017. Cheers to our talented contributors Sherry Bonelli, Joy…



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Keys to Greatness (or Just Getting More Great Stuff Done)

This week, we have lots of pragmatic advice for you on how to be a happier, more productive person. Because you’re good enough, you’re smart enough, and gosh darn it, this joke has now been permanently rendered un-funny. On Monday, Morgan Dix (he happens to be one of our Certified Content Marketers) revealed what meditation
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SearchCap: Top Google searches, more data in Search Console & Google Assistant expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Top Google searches, more data in Search Console & Google Assistant expands appeared first on Search Engine Land.



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Facebook’s New Creator App Will Help Social Influencers Create More Video Content

Facebook is doing everything it can to woo influencers away from YouTube. The rollout of its Creator app might be just what the social media giant needs to get more video creators on its side.

The app is touted to make it simpler for users to create video and live streams using mobile devices. Facebook is also confident of two things that will draw users to the app – Facebook Live’s new features and unified communication.

The Creator app now includes a feature that allows for the addition of custom created intros and outros to be used during live broadcasts. Specially designed video frames, interactive stickers, and various camera effects are also being introduced. The app also allows the user to shoot and edit photos and upload them to Facebook Stories and various platforms.

The app’s enhanced communication features are also expected to draw in more influencers. The Creator app boasts of an incorporated inbox for all messages and comments posted on Facebook, Messenger, and Instagram. Having a unified inbox means that the user doesn’t have to move through different apps just to reply. Unfortunately, the app only covers messaging within Facebook’s services but who knows if this will change in the future.

Data and analytics about the video will also be made accessible to users, allowing them to regularly check any algorithm changes to their output. Knowing key details about their follower demographics can help influencers focus on the type of video content they should post and the brands that might be willing to work with them.

Facebook is also launching a website where video bloggers and creators can get more information on how to develop videos for the site, as well as receiving answers to key questions. Site members will also be given early access to any upcoming features.

The Facebook Creator app is now available on iOS. However, Android users will have to wait a few more months for the app to be launched on the system. It should be pointed out that the Creator app is not technically new. It’s a rebranding of the Facebook Mentions app that was launched in 2014 and which was initially available only to verified Pages and public figures. However, the app is now open to all users.

With the Creator app, Facebook is showing just how much it wants to work with influencers and independent vloggers. And with the errors and strange changes currently happening on YouTube, the social media giant might just be able to win this influential and potentially lucrative community to its side. 

[Featured image via Pixabay]

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How to Make Your Website More Secure (So Google Doesn’t Punish You)

Posted by lkolowich

Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.

And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.

Enter Google.

The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users if a website is not secure – right inside that user’s browser.

While this change is meant to help protect users’ personal data, it’s also a big kick in the pants for businesses to get moving on making their websites more secure.

Google’s Chrome update: What you need to know

On October 17, 2017, Google’s latest Chrome update (version 62) began flagging websites and webpages that contain a form but don’t have a basic security feature called SSL. SSL, which stands for “Secure Sockets Layer,” is the standard technology that ensures all the data that passes between a web server and a browser – passwords, credit card information, and other personal data – stays private and ensures protection against hackers.

In Chrome, sites lacking SSL are now marked with the warning “Not Secure” in eye-catching red, right inside the URL bar:

imdb-not-secure.gif

Google started doing this back in January 2017 for pages that asked for sensitive information, like credit cards. The update released in October expands the warning to all websites that have a form, even if it’s just one field that asks for something like an email address.

What’s the impact on businesses?

Because Chrome has 47% of market share, this change is likely noticed by millions of people using Chrome. And get this: 82% of respondents to a recent consumer survey said they would leave a site that is not secure, according to HubSpot Research.

In other words, if your business’ website isn’t secured with SSL, then more than 8 out of 10 Chrome users said they would leave your website.

Ouch.

What’s more, Google has publically stated that SSL is now a ranking signal in Google’s search algorithm. This means that a website with SSL enabled may outrank another site without SSL.

That’s exactly why anyone who owns or operates a website should start taking the steps to secure their website with an SSL certificate, in addition to a few other security measures. Businesses that don’t take care to protect visitors’ information might see significant issues, garner unwanted attention, and dilute customer trust.

“In my opinion, I think security is undervalued by a lot of marketers,” says Jeffrey Vocell, my colleague at HubSpot and go-to website guru. “Almost daily, we hear news about a new hacking incident or about personal data that has been compromised. The saying ‘there’s no such thing as bad press’ clearly isn’t true here; or, at the very least, the marketer that believes it has never had to live with the fallout of a data breach.”

With Google’s Chrome update, those visitors will see a warning right inside their browsers – even before they’ve entered any information. This means businesses face the potential of losing website visitors’ trust, regardless of whether a cybersecurity incident has actually occurred.

If you’re ready to join the movement toward a more secure web, the first step is to see whether your website currently has an SSL certificate.

Do you know whether your site has SSL?

There are a few ways to tell whether your website (or any website) has SSL.

If you don’t use Google Chrome:

All you have to do is look at a website’s URL once you’ve entered it into the URL bar. Does it contain “https://” with that added “s,” or does it contain “http://” without an “s”? Websites that have SSL contain that extra “s.” You can also enter any URL into this SSL Checker from HubSpot and it’ll tell you whether it’s secure without having to actually visit that site.

If you do have Chrome:

It’s easy to see whether a website is secured with an SSL certificate, thanks to the recent update. After entering a URL into the URL bar, you’ll see the red “Not Secure” warning next to websites that aren’t certified with SSL:

star-wars-not-secure.png

For websites that are certified with SSL, you’ll see “Secure” in green, alongside a padlock icon:

facebook-secure.png

You can click on the padlock to read more about the website and the company that provided the SSL certificate.

Using one of the methods above, go ahead and check to see if your business’ website is secure.

Yes, it does have SSL! Woohoo!

Your site visitors already feel better about browsing and entering sensitive information into your website. You’re not quite done, though – there’s still more you can do to make your website even more secure. We’ll get to that in a second.

Shoot, it doesn’t have SSL yet.

You’re not alone – even a few well-known sites, like IMDB and StarWars.com, weren’t ready for Google’s update. But it’s time to knock on your webmasters’ doors and have them follow the steps outlined below.

How to make your website more secure

Ready to protect your visitors from data theft and get rid of that big, red warning signal staring every Chrome user in the face in the process? Below, you’ll find instructions and resources to help you secure your website and reduce the chances of getting hacked.

Securing your site with SSL

The first step is to determine which type of certificate you need – and how many. You might need different SSL certificates if you host content on multiple platforms, such as separate domains or subdomains.

As for cost, an SSL certificate will cost you anywhere from nothing (Let’s Encrypt offers free SSL certificates) to a few hundred dollars per month. It usually averages around $ 50 per month per domain. Some CMS providers (like HubSpot) have SSL included, so check with them before making any moves.

(Read this post for more detailed instructions and considerations for SSL.)

Securing your site with additional measures

Even if you already have SSL, there are four other things you can do to make your website significantly more secure, according to Vocell.

1) Update any plugins or extensions/apps you use on your site.

Hackers look for security vulnerabilities in old versions of plugins, so it’s better to take on the challenges of keeping your plugins updated than make yourself an easy target.

2) Use a CDN (Content Delivery Network).

One trick hackers use to take down websites is through a DDoS attack. A DDoS attack is when a hacker floods your server with traffic until it stops responding altogether, at which point the hacker can gain access to sensitive data stored in your CMS. A CDN will detect traffic increases and scale up to handle it, preventing a DDoS attack from debilitating your site.

3) Make sure your CDN has data centers in multiple locations.

That way, if something goes awry with one server, your website won’t stop working all of a sudden, leaving it vulnerable to attack.

4) Use a password manager.

One simple way of protecting against cyberattacks is by using a password manager – or, at the very least, using a secure password. A secure password contains upper and lowercase letters, special characters, and numbers.

Suffering a hack is a frustrating experience for users and businesses alike. I hope this article inspires you to double down on your website security. With SSL and the other security measures outlined in this post, you’ll help protect your visitors and your business, and make visitors feel safe browsing and entering information on your site.

Does your website have SSL enabled? What tips do you have for making your website more secure? Tell us about your experiences and ideas in the comments.

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SearchCap: Local ranking factors, keyword bidding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Local ranking factors, keyword bidding & more appeared first on Search Engine Land.



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Humanoid Robot ‘Sophia’ Granted Citizenship in Saudi Arabia, Has More Rights Than Nation’s Women

In an unprecedented move, Saudi Arabia announced that it has granted citizenship to a humanoid robot. However, the groundbreaking decision also reaped criticism and raised concerns about the increasing presence of AI in our lives.

The humanoid in question is Sophia, a robot developed by Hanson Robotics, a Hong Kong-based corporation. Her new status as Saudi Arabia’s newest citizen came out during the Future Investment Initiative held in Riyadh this week.

Sophia is the brainchild of inventor David Hanson, who built her in 2015. Aside from being instilled with artificial intelligence, she can recognize faces and copy 62 facial expressions. She has also made the covers of a fashion magazine, starred in a concert and even appeared on comedian and TV show host Jimmy Fallon’s show.

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Do iPhone Users Spend More Online Than Android Users?

Posted by MartyMeany

Apple has just launched their latest flagship phones to market and later this year they’ll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $ 999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?

At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at the end, too!

Why am I asking this question?

Way back when, before joining the online marketing world, I sold mobile phones. I couldn’t get my head around why people bought iPhones. They’re more expensive than their Android counterparts, which usually offer the same, if not increased, functionality (though you could argue the latter is subjective).

When I moved into the e-commerce department of the same phone retailer, my team would regularly grab a coffee and share little nuggets of interesting e-commerce trends we’d found. My personal favorite was a tale about Apple users spending more than desktop users. The story I read talked about how a hotel raised prices for people booking while using an Apple device. Even with the increased prices, conversion rates didn’t budge as the hotel raked in extra cash.

I’ve always said this story was anecdotal because I simply never saw the data to back it up. Still, it fascinated me.

Finding an answer

Fast forward a few years and I’m sitting in Wolfgang Digital behind the huge dataset that powered our 2017 E-Commerce Benchmark KPI Study. It occurred to me that this data could answer some of the great online questions I’d heard over the years. What better place to start than that tale of Apple users spending more money online than others?

The online world has changed a little since I first asked myself this question, so let’s take a fresh 2017 approach.

Do iPhone users spend more than Android users?

When this hypothesis first appeared, people were comparing Mac desktop users and PC desktop users, but the game has changed since then. To give the hypothesis a fresh 2017 look, we’re going to ask whether iPhone users spend more than Android users. Looking through the 31 million sessions on both iOS and Android operating systems, then filtering the data by mobile, it didn’t take long to find the the answer to this question that had followed me around for years. The results were astonishing:

On average, Android users spend $ 11.54 per transaction. iPhone users, on the other hand, spend a whopping $ 32.94 per transaction. That means iPhone users will spend almost three times as much as Android users when visiting an e-commerce site.

Slightly smug that I’ve finally answered my question, how do we turn this from being an interesting nugget of information to an actionable insight?

What does this mean for digital marketers?

As soon as you read about iPhone users spending three times more than Android users, I’m sure you started thinking about targeting users specifically based on their operating system. If iOS users are spending more money than their Android counterparts, doesn’t it make sense to shift your spend and targeting towards iOS users?

You’re right. In both Facebook and AdWords, you can use this information to your advantage.

Targeting operating systems within Facebook

Of the “big two” ad platforms, Facebook offers the most direct form of operating system targeting. When creating your ads, Facebook’s Ad Manager will give you the option to target “All Mobile Devices,” “iOS Devices Only,” or “Android Devices Only.” These options mean you can target those high average order value-generating iPhone users.

Targeting operating systems within AdWords

AdWords will allow you to target operating systems for both Display Campaigns and Video Campaigns. When it comes to Search, you can’t target a specific operating system. You can, however, create an OS-based audience using Google Analytics. Once this audience is built, you can remarket to an iOS audience with “iPhone”-oriented ad texts. Speaking at Wolfgang Essentials this year, Wil Reynolds showed clips of people talking through their decision to click in SERPs. It’s incredible to see people skipping over year-old content before clicking an article that mentions “iPhone.” Why? Because that user has an iPhone. That’s the power of relevancy.

You’ll also be able to optimize and personalize your bids in Search, safe in the knowledge that iPhone users are more likely to spend big than Android users.

There you have it. Don’t let those mad stories you hear pass you by. You might just learn something!

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