Tag Archive | "Market"

Facebook Plans to Enter Home Device Market With ‘Portal’

Facebook may have pulled the plug on its digital assistant plan, but that does not mean it’s backing out entirely from the lucrative smart device market. In fact, there are indications that the social media giant could be making a big splash this year by launching a home-based, voice-enabled device—a product that could place it squarely against rivals Amazon, Apple, and Google.

Facebook is reportedly preparing its attack on the home electronics front by launching a home video chat device later this year. Reports say that the upcoming gadget will be named Portal, a product that is similar to Amazon’s Echo Show. If reports are correct, this new device will also be competing against similar home-based devices from Google and Apple.

Facebook will launch the product by May of 2018, according to online news site Cheddar. The launch date is slated to coincide with the company’s developer conference.

Incidentally, Facebook announced early this week that it is pulling out from the digital assistant market. The company will be shutting down M, it’s AI-powered concierge service that was previously positioned as a competitor to Apple’s Siri and Amazon’s Alexa.

Despite abandoning the digital assistant niche, Facebook is not yet giving up on the home-based smart electronics segment. To help it launch the upcoming Portal, the company is betting on its partnerships with Spotify and Netflix for content. Facebook has likewise inked a music licensing agreement with both Sony/ATV and Universal Music Group.

In addition, Facebook is marketing the upcoming product a little bit differently than existing gadgets. Portal’s thrust will be on the communication and video calls side of things. This differentiates it from the voice-assisted controls and AI capability of devices like Echo, Alexa or Siri.

While it may not be Facebook’s first venture into hardware, there are doubts that the company has what it takes to successfully launch the upcoming gadget. Back in 2013, it launched its first hardware—HTC First aka as the Facebook phone—but it was a failure in the market.

There are also concerns that the rumored Portal may not be competitively priced. Facebook plans to price the gadget at $ 499, which is too hefty when compared to similar products such as the Echo Show, which is currently selling for only $ 229.99.

At the moment, Facebook declined to comment on the issue.

[Featured image via YouTube]

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Google Glass Makes a Comeback with Focus on Enterprise Market

Many critics viewed Google Glass as an expensive failure in the consumer market soon after the product launched in February of 2013. The lack of practicality coupled with its hefty $ 1,500 price tag rendered it unfavorable to the public.

In a sad 2015 announcement, Google shut down the Google Glass website, leaving users with a short thanks for “exploring with us” and later promised that “the journey doesn’t end here.” Since the product was taken off the market, Google Glass Explorers’ Edition remained low key.

However, despite pulling the product from the public market, Alphabet continued to supply Google Glass to US companies including, GE, Boeing, DHL, and AGCO. The pair of trendy glasses slowly found its calling in the enterprise market.

In the hands of AGCO, Google Glass was able to reduce production times by 25 percent, while healthcare professionals found that using the product reduced paperwork loads by 20 percent. As a result, doctors were able to spend 50 percent more time with patients. Meanwhile, DHL also shared their improved working experience with Google Glass, claiming that they were able to increase supply chain efficiency by 15 percent.

After making improvements to the Glass design and hardware, Alphabet X–Google’s “Moonshot” research and development subsidiary– reintroduced the eyewear with the name Glass Enterprise Edition. This latest version of Glass is easy to detach which makes it more shareable and affordable when deployed to different industries. It includes an impressive updated camera module with an improved resolution from 5 megapixels to 8. The new device also boasts a longer battery life, coupled with a powerful processor and an improved user interface.

With GEE, it seems that Google has learned from the short comings of its once experimental Glass product and invested in a field where the device isn’t a mere trendy accessory, but a tool representing innovation and advancement in many fields.

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The Rainmaker Platform Goes Off the Market this Friday

Last Chance to Get the Rainmaker Platform at the Current Pricing

The Rainmaker Platform is coming off the market this Friday at 5:00 p.m. Pacific Time. To get the current pricing, you must start your free trial before the deadline.

Last month I told you about the Rainmaker Platform’s shift from software-as-a-service to a bundled hybrid of technology and client services, all at much higher prices. Before we do that, we’re offering one last chance for people who just want the Platform at the current lower pricing.

If you’re not familiar, the Rainmaker Platform is a complete digital marketing and sales solution. It combines powerful website features with email, marketing automation, and a ton of other powerful tools that you have to see for yourself. And yes, it’s the very technology that powers Copyblogger and thousands of other sophisticated sites.

When you choose the annual plan, you always enjoy substantial savings. But from now until we take it off the market, you’ll save hundreds of dollars more every single year when you get on board with the Rainmaker Platform.

Start your free trial today.

The go-forward development plan

Given the shift in business and operational models, you may be wondering what our plans are for continued software development on the Platform. It’s a great question, and I’d like to quickly address that.

If you get on board before the deadline, you’ll join thousands of existing Rainmaker customers. And we fully intend to keep all of you happy even as we serve a different market segment with the bundled services model. That’s a no brainer, given that the Platform remains at the center of our strategy.

What does that mean for you? Only good things:

  • We’ve already begun work on Rainmaker 3.0, a major new release that will feature automation, email, and interface workflow improvements. We’ll also be adding Zapier for third-party add-ons, and modularizing key areas of the Platform for easier integrations and quicker addition of new features.
  • The annual or monthly price you sign up for today will never change as long as you keep your site active. You won’t pay more even as the cost-of-entry to Rainmaker goes way up for others. And remember, we’re also giving you a substantial discount on the annual plan if you start your trial before the Friday deadline.
  • You’ll also benefit from the software improvements that come from moving upstream. As we do more expensive custom development work for clients, relevant enhancements will find their way into the general platform, at no additional cost to you.
  • Want to invest in additional Rainmaker sites after the switch? You’ll still be able to do that — at the current discounted customer pricing — all from your Rainmaker Portal. Existing customers will literally have access to Rainmaker sites in a way that no one else will going forward.
  • Finally, the move to full service means you’ll never have to experience frustration looking for help with design, content, SEO, and more. And if you have a specialized Platform development need, our new services team can make it happen for a reasonable fee.

You must act this week:

In a nutshell, if you want the best pricing that will ever be offered on the Rainmaker Platform from here on out, you must start your free trial before 5:00 p.m. Pacific Time, this Friday, June 16, 2017.

We hope you’ll join the Rainmaker family before we make the switch. Just head over to the site, check out all the amazing things Rainmaker empowers you to do, and start your free trial without delay.

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Researching Your Market To Identify Needs, The “Why Train” Technique And The 90/10 Rule For Content Vs Sales

Which Name Do You Like The Best? In this week’s episode of the Walter and Yaro podcast show, we begin by asking you to choose which name we should select for our show from the following finalists – Entrepreneur Cafe Entrepreneur Digest Entrepreneur Insights The Walter And Yaro Podcast Show…

The post Researching Your Market To Identify Needs, The “Why Train” Technique And The 90/10 Rule For Content Vs Sales appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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The Two Phases Of Market Research To Identify What People Really Want And How To Move From Employee To $250/Hour Contractor

  Welcome to the start of a new week and of course, a new podcast with Walter and Yaro. Thanks so much to everyone who gave us feedback last week about what name to use for our show. We have now decided on a name and slogan, and with thanks…

The post The Two Phases Of Market Research To Identify What People Really Want And How To Move From Employee To $ 250/Hour Contractor appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy

Welcome to Everything Entrepreneurship with Walter and Yaro, episode #8. [ Download MP3 | iTunes | Soundcloud | Raw RSS ] This episode we focus on Q&A, with Colin Gray from ThePodcastHost.com asking us about his podcast hosting service and how it could be a viable business when hosting is so commoditized. Jared Easley from StarveTheDoubts.com sent…

The post How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever

Yesterday comScore released its September 2015 search engine rankings for the US market. There was almost no change in position or share from August. Google’s share hovers at just below 64 percent. However, a year ago, Google was at 67.3 percent and Yahoo was at 10 percent. Today Yahoo is at…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche – Whiteboard Friday

Posted by randfish

To get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today’s Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others.

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to chat about how you can estimate the total volume and value of a large set of keywords in a market or a niche.

Look, we’re going to try and simplify this and reduce it to something that is actually manageable, because you can go way, way deep down a well. You could spend a year trying to figure out whether Market A or Market B is better to enter or better to chase keywords in, better to create content in. But I want to try and make it a little simple without reducing it to something that is of no value whatsoever, which unfortunately can be how some marketers have looked at this in the past.

Asian noodle keywords

So let’s try this thought exercise. Let’s say I’m a recipe site or a food site and I’m thinking I want to get into the Asian noodles scene. There’s a lot of awesome Asian noodles out there. I, in fact, had Chow fun for lunch from Trove on Capitol Hill. When you come to MozCon, you have to try them. It’s awesome.

So maybe I’m looking at Chow fun and sort of all the keyword sets around those, that Chinese noodle world. Maybe I’m looking at pad Thai, a very popular Thai noodle, particularly in the U.S., and maybe Vietnamese rice noodles or bun. I’m trying to figure out which of these is the one that I should target. Should I start creating a lot of pad Thai recipes, a lot of Chow fun recipes? Should I go research one or the other of these? Am I going to chase the mid and long tail keywords?

I’m about to invest a large amount of effort and really build up a brand around this. Which one of these should I do?

Side note, this is getting more and more important as Google is moving to these topic modeling and sight specific, topic authority models. So if Google starts to identify my site as being an authority on Chow fun, I can expect to rank for all sorts of awesome stuff around it, versus if I just kind of dive in and out and have one-offs of Chow fun and 50 different other kinds of noodles. So this gets really important.

The wrong way to look at AdWords data

A massively oversimplified version, that a lot of people have done in the past, is to look broadly at kind of AdWords groups, the ones that AdWords selects for you, or individual keywords and say, “Oh, okay. Well, Chow fun gets 22,000 searches a month, Pad Thai gets 165,000, and rice noodles, which is the most popular version of that query — it could also be called Vietnamese noodles or bun noodles or something like that — gets 27,000. So there you go, one, two, three.

This is dead wrong. It’s totally oversimplified. It’s not taking into account all the things we have to do to really understand the market.

First off, this isn’t going to include all the variations, the mid and long tail keywords. So potentially there might be a ton of variations of rice noodles that actually add up to as much or more than pad Thai. Same thing with Chow fun. In fact, when I looked, it looked like there’s a ton of Chow fun modifications and different kinds of things that go in there. The Pad Thai list is a little short. It’s like chicken, vegetable, shrimp, and beef. Pretty simplistic.

There’s also no analysis of the competition going on here. Pad Thai, yeah it’s popular, but it also has 50 recipe sites all bidding for it, tons of online grocers bidding for it, tons of recipes books that are bidding on that. I don’t know. Then it could be that Chow fun has almost no competition whatsoever. So you’re really not considering that when you look in here.

Finally, and this can be important too, these numbers can be off by up to 200% plus or minus this number. So if you were to actually bid on Chow fun, you might see that you get somewhere in the 22,000 impressions per month, assuming your ad consistently shows up on page one, but you could see as little as 11,000. I’ve seen as much as 44,000, like huge variations and swings in either direction and not always totally consistent between these. You want them to be, but they’re not always.

A better process

So because of that, we have to go deeper. These problems mean that we have to expend a little more energy. Not a ton. It doesn’t have to be massive, but probably a week or two of work at least to try and figure this out. But it’s so important I think it’s worth it every time.

1) Keyword research dive

First off, we’re going to conduct a broad keyword research dive into each one of these. Not as much as we would do if we knew, hey, Chow fun is the one we’re going to target. We’re going to go deep. We’re going to find every possible keyword. We’re going to do kind of what I call a broad dive, not a deep dive into each market. So I might want to go, hey, I’m going to look at the AdWords suggestions and tally those up. I’m going to look at search suggest and related searches for some of the queries that I get from AdWords, some of the top ones anyway, and I’m going to do a brief competitive analysis. Maybe I’ll put the domains that I’m seeing most frequently around these specific topics into SEMrush or another tool like that — SpyFu, Key Compete or whatever your preference might be — and see what other terms and phrases they might be ranking on.

So now I’ve got a reasonable set. It probably didn’t take me more than a few hours to put that together, if that. If I’ve got an efficient process for this already, maybe even less.

2) Bid on sample keyword sets

Now comes the tricky part. I want you to take a small sample set, and we’ve done this a few times. Random might be not the right word. It’s a small considered set of keywords and bid on them through AdWords. When I say “considered,” what I mean is a few from the long tail, a few from the chunky middle, and a few from the head of the demand curve that are getting lots and lots of searches. Now I want to point each of those to some new, high-quality pages on your site as a test.

So I might make maybe one, two, or three different landing pages for each of these different sets. One of them might be around noodles. One might be around recipes. One might be around history or uses in cuisine or whatever it is.

Then I am going to know from that exercise three critically important things. I’m going to know accuracy of AdWords volume estimates, which is awesome. Now I know whether these numbers mean anything or not, how far off they were or not. I could probably run for between 10 and 15 days and get a really good sense for the accuracy of AdWords. If you’re feeling like being very comprehensive, run for a full month, especially if you have the budget, because you can learn even more over time, and you’ll rule out any inconsistencies due to a particular spike, like maybe The New York Times recipe section features Chow fun that week and suddenly there’s a huge spike or whatever it is.

You can also learn relative price competition in click-through rate. This is awesome. This means that I know it costs a lot more per visitor that I’m trying to get on pad Thai. There are two really good things to know there. When a click costs more money, that also usually means there are more advertisers willing to pay for that traffic.

If you’re primarily on the organic side and you believe you can compete with the folks in the organic ranking, a very high bid price and payment price that you have to pay to AdWords is a good thing.

If you’re on the other side of that, where you think, “Hey, look, we’re not going to compete organically right now. We just don’t have the domain authority to do it. It’s going to take us a while,” then a high price is a bad thing. You want that cheaper traffic so you can start to build up that brand through paid as you’re growing the organic side. So it really depends on who you are and what situation you’re in.

Then finally you can figure out some things around click-through rate as well, which is great to know. So you can build some true model estimates and then go into your board meeting or your client pitch or whatever it is and say, “Hey, here are the numbers.”

Lastly, you’re going to learn the difficulty of content creation, like how hard was it for you to create these kinds of things. Like, “Wow, when we write about Chow fun, it’s just easy. It just rolls off. Pad Thai we have a really hard time creating unique value because everything has been done in that world. We’re just not as passionate about those noodles as we are about Chow fun.” Cool. Great, you know that.

Also, assuming your test includes this, which it doesn’t always have to, you can guess from sort of engagement rate, browse rate, time on site, all those kinds of things, but you can look at search conversion as well. So let’s say you have some action to complete on the page — subscribe to our email newsletter, sign up to get updates when we send them out about this recipe, or create an account so you can sign in and save this recipe. All that kind of stuff or a direct ecommerce conversion, you can learn that through your bidding test.

3) Analyze groups based on relevant factors

Awesome. That’s great. Now we really, really know something. Based on that, we can do a true analysis, an accurate analysis of the different groups based on:

  • Relative value
  • Difficulty
  • Opportunity
  • Growth rate
  • ROI

Growth rate might be an interpreted thing, but you can look at the Google trends to kind of figure out over time whether a broad group of terms is getting more or less popular. You could use something like Mention.net or Fresh Web Explorer from Moz to look at mentions as well.

Now, you can be happy here. I might have chosen chow fun because I looked and I said, “Hey, you know what, it did not have the most volume overall, but it did have the lightest competition, the highest return on investment. We were great at creating the content. We were able to engage our visitors there, had lots of mid and long tail terms. We think it’s poised for big growth with the growth of Chinese noodles overall and the fact that the American food scene hasn’t really discovered Chow fun the way they have Vietnamese noodles and pad Thai. So that is where we’re placing our bet.”

Great. Now you have a real analysis. You have numbers behind it. You have estimates you can make. This process, although a little heavy, is going to get you so much further than this kind of simplistic thinking.

All right, everyone, I look forward to hearing from you about how you’ve done analyses like these in the past, and we’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Danica McKellar Is Officially Off The Market

Danica McKellar is married.

The actress, who is best known as Kevin Arnold’s sometimes sweetheart Winnie Cooper on The Wonder Years, married Scott Sveslosky in Kauai, Hawaii on Saturday. The couple wed in a small beachfront ceremony in front of about 25 family members and close friends.

The ceremony included a ritualistic-like blending of the two families. McKellar and Sveslosky exchanged “family vows” with the bride’s 4-year-old son Draco and the groom’s 10-year-old Hunter. McKellar said, “We also performed a sand ceremony where the four of us poured different-colored sand into a vase which we will keep at home.”

The actress/math whiz told People magazine, “It was absolutely magical. We were married at 6:30 a.m. in a sunrise ceremony. The forecast predicted rain, but there was not a drop of water in the clear sky. The sun came peaking up over the mountains just as I was walking down the aisle, alongside both my parents.”

McKellar took to Twitter to announce the big news. She tweeted, “Hey guys, I got married!! #dreamcometrue.”

This is McKellar’s second marriage. She and music composer Mike Verta divorced in 2012. It is also the second marriage for Sveslosky, who is a partner at the international law firm Sheppard, Mullin, Richter & Hampton.

McKellar’s most recent foray into television ended last May when she was voted off Dancing With the Stars in Week 8 of the reality show competition. It was a bit of a rough run for McKellar, who was an early front-runner to win the entire competition. However, she suffered a broken rib during rehearsal in late April. Although McKellar was able to continue in the competition, the injury most certainly had some impact on her performance.


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7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business

closeup of hands holding a map

Before you get down to business online, you need to find the topic(s) and market(s) that can support that business.

And, after answering your questions on digital sharecropping and content curation, that’s exactly what Brian and I get into on this week’s episode of Rainmaker FM.

Listen in and check out the seven-part process for finding the topic market that can fuel your online business …

In this 43-minute episode we discuss:

  • Why you need to “be the market” you’re serving
  • The innovative power of the traditional magazine rack
  • How to achieve niche positioning within a big topic
  • The critical difference between fads and trends
  • Why you shouldn’t fear big competition
  • The right way to conduct audience surveys
  • The minimum viable membership site strategy

Click Here to Listen to Rainmaker FM Episode No. 15

Or, grab it in iTunes.

Image by Sylwia Bartyzel via Unsplash.

About the author

Robert Bruce

Robert Bruce is VP of Marketing for the Rainmaker Platform and Resident Recluse of Copyblogger Media.

The post 7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business appeared first on Copyblogger.


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