Tag Archive | "Live"

Become a better search marketer in 2019 – the SMX West agenda is live

Get proven, actionable search marketing tactics with 30+ sessions, clinics and keynotes, intimate networking, and deep learning



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Become a better search marketer in 2019 – the SMX West agenda is live

Get proven, actionable search marketing tactics with 30+ sessions, clinics and keynotes, intimate networking, and deep learning



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Why You Should Consider Launching Your Product on Facebook Live (And How to Do It)

People love to watch other people do stuff; it’s ingrained in our DNA. It’s why most of us enjoy people watching in the park or going to the latest blockbuster movie. Facebook and Instagram have taken advantage of this quirk in our genes with their live video streaming features.

Brands who live stream appear more approachable and real. Unlike TV commercials, live stream feeds feel more authentic as it shows the human side of a company. It’s why more businesses are incorporating Facebook Live into their marketing strategies.

Benefits of Live Streaming on Facebook

  • Boosts your audience numbers: An event streamed live on a platform like Facebook or Instagram is capable of reach millions of people worldwide. It also gives users a chance to participate in or attend an event they would otherwise have missed.
  • Cuts down on cost: You don’t need an expensive camera, a fancy set or a video editor when you go live on Facebook. And since you can host an event anywhere, even in a hallway, you can cut down on travel and rental expenses as well.
  • Real-time audience interaction: Consumers react more positively to “face to face” interactions. During a Live feed, the audience can send questions that the host can answer on the spot. Brands can also build trust with clients because of the transparency they show during these engagements.
  • Drum up excitement around product launches: Businesses can generate hype for a product launch on Facebook. These raw and real videos can harness the excitement you’d feel when opening a gift or seeing an event start.

How to Launch Your Product on Facebook Live

Give people an inside look.

Everyone is curious about what happens behind-the-scenes. Pull back the curtains on your business and give viewers a chance to know the real people behind the brand. Give your audience a quick tour of your office or show the tools or equipment you use. Doing this will help viewers understand you better and it’s a great way of building trust.

Starbucks used this strategy in its 2016 National Voter Registration Day. They broadcasted the event live as company representatives walked around the park. They also introduced and talked to people who volunteered in the event.

Draw in viewers from other platforms.

One of the best ways to launch a product or start a new channel is to through the “cheap seats” route. You start by going live on Facebook and encourage viewers watching on other platforms like YouTube, Instagram or Snapchat (considered the cheap seats) to move to your page in order to see the comments.

To make things more exciting, you can also go live on the other platforms during a break from the mainstreaming feed and invite viewers to join you on Facebook.

YouTube entrepreneur Chris Ducker used this tactic to promote his book launch party.

Instagram Live stream Chris Ducker

Provide a preview of your upcoming product.

Giving your audience a sneak peek or a preview on what’s coming next will drum up excitement and make them feel special. Show a trailer for an upcoming webinar or go live and show your staff brainstorming about a new product.

Tough Mudder is a great example of how to do it. The organizer streamed Coach T. Mud showing participants their training course. Seeing what they would be experiencing got more people interested in signing up.

Use video bots for show notifications.

Take advantage of Facebook’s live video bots and use them to interact and encourage your audience to subscribe to your show. You can do this by asking viewers attending your live feed to type a specific word in the comments if they want to receive notifications. You can also create a URL for your video bot and encourage your audience to click on the link to sign up for notifications. This strategy gives you control on who can see your posts since it’s your viewers themselves who told you they want to be notified about your show.

Get live customer testimonials.

Tap a loyal customer to talk about your product or company during a Facebook Live event. A lifestream approach to get engaging and natural flowing testimonials from customers are a very effective way of marketing your product. Meet up with a customer and hang out with them. The informal setting and relaxed mood can go a long way to getting your audience to warm up to your pitch or new product.

Facebook Live is an excellent platform to launch a product or show your customers and prospective clients what your company is really about. Take advantage of the numerous strategies you can employ to get people interested in your launch. Live stream a launch party with a celebrity or conduct a real-time Ask Me Anything session. Seeing what’s happening as it happens can drum up interest and build customer trust.

The post Why You Should Consider Launching Your Product on Facebook Live (And How to Do It) appeared first on WebProNews.


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It’s Live: Google Speed Update Now Rolling Out

This morning, July 9th, Google has begun rolling out the Google Speed Update that they first announced in January 2018. Google has updated their blog post this morning, as I wrote at Search Engine Land, “Update July 9…


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Join Us Live to Learn Smarter Ways to Sell with Webinars

When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical. I’ve read and watched a lot of sales education, and most of it is a horrible fit for me. Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement
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The post Join Us Live to Learn Smarter Ways to Sell with Webinars appeared first on Copyblogger.


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Join Us for a Live Workshop on Modern Email Marketing

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for
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Whatsapp Introduces New Live Location Feature That Lets You Track Friends in Real Time

Pretty soon, it will be easier for family members and close friends to track the location of their loved ones to make sure they have safely reached their destination. WhatsApp has introduced a new feature that gives its users the ability to broadcast their location in real time.

Called Live Location, the new WhatsApp feature will be available on both Android and iOS versions of the application. Apparently, it is a feature that is similar to that of parent firm Facebook, which rolled out the temporary location sharing feature on Messenger last May.

To share your location temporarily with someone, you need to open a chat with that friend or family member on your contact list. The feature can be accessed by choosing the Location option within chat, and you will then need to choose the length of time you want your location to be known to the other party. The feature will start airing your location in real time once you hit the send button.

At the moment, there seem to be three options for the duration of the Live Location feature, according to Tech Crunch. Users can share their real-time location for fifteen minutes, one hour or eight hours but they can manually turn off the feature if they no longer want their location to be broadcasted or if they have already reached their destination safely.

Meanwhile, the receiving party will see a map with the broadcaster’s avatar at the center on their chat. There is also a “Live Until” message at the bottom indicating the time that the Live Location tracking will end.

With its introduction of the Live Location, WhatsApp has joined Snapchat and Foursquare which already have their own versions of the feature.

[Featured Image via YouTube]

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Phrase match is dead. Long live phrase match!

Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy.

The post Phrase match is dead. Long live phrase match! appeared first on Search Engine Land.



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Search Buzz Video Recap: Google Mobile First Index Hints, Google Posts Live, Google Job Search & The SEO Movie

This week in search, we got a bunch more information around the Google mobile first index. Google said if you are planning on moving to an m-dot domain to responsive…


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SearchCap: Google Posts live, Google purges medical records & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Posts live, Google purges medical records & search pics appeared first on Search Engine Land.



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