Tag Archive | "Listings"

You Can Now Edit Google Maps Business Listings When Unverified

Google announced that you can now make some edits to Google My Business listings as an unverified business owner within Google My Business. Google said “Business owners will be able to suggest edits to some core business information directly from their Google My Business account before verifying their business. This is like the ‘Suggest an edit’ experience, but for unverified business owners.”


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Google’s new snippet settings give webmasters control over their search listings display

Google adds max-snippet, max-video-preview, max-image-preview and more to the nosnippet snippet controls



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Search Buzz Video Recap: Google Search Algorithm Update, Crawl Spikes, Mobile Indexing, Movie Listings, Maps & More

This week in search I covered a possible Google search ranking update that touched down on September 4th or 5th. Before that we saw a spike in crawling activity from GoogleBot. I also posted the monthly Google Webmaster Report…


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Millions of fake Google Maps listings hurt real business and consumers

Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google Home & Assistant Listings May Need Google Guaranteed Label

You’ve seen the Google local services ads before, they have the Google Guarantee label on them. But when the Google Assistant started showing ads, people asked how does one not pay to show up in the local listings if you need the guarantee label but those come from local services ads.


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The majority of listings for car accident attorneys on Google are fake

Google’s ranking algorithm has a huge flaw in its local results that lead generating companies have been using for their own profit.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Yext integrates local business listings directly into Amazon Alexa

Name, address, phone and hours, with more to come.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Search Buzz Video Recap: Google Algorithm & Ranking Update, Job Listings Penalty & Mobile-First Indexing

This week we saw a long going Google algorithm update that has been ongoing for a few days or so now. Google said job listings that are no longer open that have schema can be penalized. Google said do not make your site unmobile-friendly just to stay away from the mobile-first indexing…


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Duplicate Listings and the Case of the Nomadic New Mexican Restaurant

Posted by MiriamEllis

Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, Best green chile ever!!”, “Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili,” “My go-to for great huevos rancheros,” and “Carne was awesome! Tender, flavorful, HOT!” The descriptions alone are enough to make one salivate, but the Yelp reviews for this gem of an eatery also tell another story — one so heavily spiced with the potential of duplicate listings that it may take the appetite of any hard-working local SEO away:

“Thru all of the location changes, this is a true family restaurant with home cooking.”

“This restaurant for whatever reason, changes locations every couple years or so.”

“They seem to wander from different locations”

“As other reviews have already mentioned, Perea’s changes locations periodically (which is puzzling/inconvenient — the only reason they don’t get 5 stars)”

“They switch locations every few years and the customers follow this place wherever it goes.”

Reading those, the local SEO sets aside sweet dreams of sopapillas because he very much doubts the accuracy of that last review comment. Are all customers really following this restaurant from place to place, or are visitors (with money to spend) being misdirected to false locations via outdated, inconsistent, and duplicate listings?

The local SEO can’t stand the suspense, so he fires up Moz Check Listing

He types in the most recent name/zip code combo he can find, and up comes:

nm1.jpg

A total of 2 different names, 3 different phone numbers, and 4 different addresses! In 5 seconds, the local SEO has realized that business listings around the web are likely misdirecting diners left and right, undoubtedly depriving the restaurant of revenue as locals fail to keep up with the inconvenient moves or travelers simply never find the right place at all. Sadly, two of those phone numbers return an out-of-service message, further lessening the chances that patrons will get to enjoy this establishment’s celebrated food. Where is all this bad data coming from?

The local SEO clicks on just the first entry to start gaining clues, and from there, he clicks on the duplicates tab for a detailed, clickable list of duplicates that Check Listing surfaces for that particular location:

nm2.jpg

From this simple Duplicates interface, you can immediately see that 1 Google My Business listing, 1 Foursquare listing, 3 Facebook Places, 1 Neustar Localeze listing, and 1 YP listing bear further investigation. Clicking the icons takes you right to the sources. You’ve got your clues now, and only need to solve your case. Interested?

The paid version of Moz Local supports your additions of multiple variants of the names, addresses, and phone numbers of clients to help surface further duplicates. Finally, your Moz Local dashboard also enables you to request closure of duplicates on our Direct Network partners. What a relief!

Chances are, most of your clients don’t move locations every couple of years (at least, we hope not!), but should an incoming client alert you to a move they’ve made in the past decade or so, it’s likely that a footprint of their old location still exists on the web. Even if they haven’t moved, they may have changed phone numbers or rebranded, and instead of editing their existing listings to reflect these core data changes, they may have ended up with duplicate listings that are then auto-replicating themselves throughout the ecosystem.

Google and local SEOs share a common emotion about duplicate listings: both feel uneasy about inconsistent data they can’t trust, knowing the potential to misdirect and frustrate human users. Feeling unsettled about duplicates for an incoming client today?

Get your appetite back for powerful local SEO with our free Check Listing tool!

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Google Removes Reviews From New Google+ Local Listings

Last week, Google introduced the new Google+ design and with that, reviews are being removed from the Google+ Local listings.


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