Tag Archive | "Less"

Try This System to Manage Your Blog Comments Faster (and with Less Stress)

I think the best way to introduce the topic of this post is to remind you that my favorite word is No. At the risk of sounding no-fun, I like rules. If you’re in a position to set rules for any given situation, they can help you reach solutions to issues faster and avoid future
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Weak Email Marketing and Nickelback Have Less in Common than You Might Think

I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing. Here’s about how far I’ll let “How You Remind Me” play before finding something else to listen to: “Never made it as a wise man
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Advertisers Less Excited About Snapchat

On the heels of Snapchat’s historic tech IPO a few days ago, which was second only to Facebook, comes less promising news for the social and messaging app leader. A survey of 1,600 marketers published by RBC Capital Markets and Ad Age shows that return on ad dollars from Snapchat falls far behind the company’s chief rival Instagram. So far behind that even ad revenue from AOL isn’t much worse.

Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said.

Poor targeting, unreliable performance measurement and a decrease in both user engagement and open rates as are a few reason reasons why their advertisers saw their ROI slump with Snapchat.

While those results seen by advertisers are detrimental to Snapchat’s revenue growth, the aggressive direct competition from Facebook could be what keeps advertisers from increasing even test ad spends with Snapchat. The recent launch of Messenger Day, seen by some as a SnapChat Stories clone, has already snagged over one billion users for Facebook. Combining that with Instagram’s 300 million daily active users, Snapchat has a big challenging in building on its expected 2017 seventy million user market share.

Simply put, if Snapchat doesn’t show advertisers some real revenue gains in the next 12-18 months, the company’s key revenue driver could slowly start to go, like Snachat pics, poof. The company’s projected ad revenue forecast has already been cut by almost 4%.

Snapchat has been a compelling success and its users have fully embraced it’s creative, engaging camera sharing tools. There is always going to be a direct push back from competition when you have built a great digital experience. While continuing to be groundbreaking and inventive on the user end, Snapchat will likely do some major revamps on the advertising product end. Expect some big sales and marketing hiring news in the coming weeks from Snapchat.

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A Rarely Talked About Blog Growth Strategy Almost No One Uses That Can Double Your Traffic And Income In Less Than A Week

If you missed the first part of this three-part series on how to buy and sell blogs and websites for big profits, make sure you go back and start here – How You Can Own A Money Making Blog By The End Of This Week Now continue on to part…

The post A Rarely Talked About Blog Growth Strategy Almost No One Uses That Can Double Your Traffic And Income In Less Than A Week appeared first on Entrepreneurs-Journey.com.

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Why Content Marketing’s Future Depends on Shorter Content and Less Content

Posted by ronell-smith

Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they’ll likely be successful by doing so.

Upon reading the piece, I did a facepalm. I was reminded of a conversation I had a few years back, when I walked into the break room of the agency I was working for, and almost bumped into the content specialist on my team.

After we exchanged pleasantries, she informed me of an unwise decision she was about to make.

Her: “Guess what? I’m going to run a marathon.”

Me: “Why?”

Her: “I think it’ll be fun.”

Me: “OK. How many marathons have you run? And have you been training for this one?”

Her: “I’ve never ran one, but there are a lot of training guides online; they say it only takes 17 weeks to train for it.”

Me: “…”

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The philosophy of doing a lot what we don’t yet do well is ruining content marketing — and the knees, joints and backs of wannabe marathoners.

If you doubt that, please explain why 90% of what’s published online barely rises to the level of crap.

Anyone who disagrees with that statement is either (a) fooling themselves or (b) never had to conduct a content audit.

Even for big brands, producing quality content with frequency is seemingly near-impossible task

Therefore, when someone says “create more content,” I hear “brands will continue to waste resources that would be better spent elsewhere,” for now. Worse still, it means they’ll see the failure as not one of execution, but born of content marketing itself.

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Rayson is a solid content marketer working for a brand with a strong product. I admire them both. And while I don’t mean to attack him, I would like to tackle the logic of the post, which I’ll excerpt below.

[Eds. note: The primary reason I chose to tackle this topic is because content frequency and content length remain two of the biggest albatrosses impacting our industry. Despite this fact, many fail to see how related they are. That is, many brands are failing fast by chasing the long-form posts and frequent posting unicorn. Also, I'm very clear in understanding that Rayson is not advocating for quantity at the expense of quality. My contention is simply that quantity is typically the wrong goal, at least for the vast majority of brands.]

You’re a brand who publishes content, not a brand publisher

The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015.

As a former journalist who spent four years in a newsroom, I’ve always been against the brands as publisher mantra, in large part because, well, as a brand you ARE NOT a publisher. Publishing content no more makes you a publisher than running 26 miles makes someone a marathoner. Newsrooms are built to produce lots of content.

There are often dozens of editors, copy editors, line editors and writers on staff, so quality control is baked in and a priority. Additionally, a newspaper writer can easily write several stories a day and not break a sweat, owing to an environment that places premium on speed.

By contrast, most many content marketers use junior writers or, worse still, content mills, that deliver low-quality posts for $ 20.

It’s very unlikely that attempting to follow the path of newspapers would prove fruitful.

Better idea: Determine the cadence with which your brand can create uniquely valuable content, which Rand defined and described in a 2015 Whiteboard Friday. The key is to focus the lion’s share of your attention on creating content that’s exclusive and recognized as best-by-far in its class.

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Will WaPo’s strategy work for your brand?

I think whilst it is true that content will take a wider range of forms, including interactive content, the future is not less content but the opposite.

My reasoning is based on a number of factors including the effectiveness of the strategy adopted by the Post and others. … As we noted above the number of pages Google has indexed over 7 years from 2008 to 2014 has increased from 1 trillion to 30 trillion.

That is an increase of 29 trillion pages in 7 years. The number of net additional pages indexed by Google each year appears to be increasing, it was 3 trillion in 2010, 5 trillion in 2012 and 8 trillion in 2014.

I’m of the opinion that seeing WaPo’s strategy as anything but “effective for them” is a mistake. As anyone who’s been around the marketing space for any amount of time can attest, chasing what another brand has been successful at is a bad idea. Yes, you should be aware of what the competition is doing, but seeing their success as anything more than unique to them, or their vertical, is a recipe for pain.

Remember, too, that WaPo isn’t selling anything but ad space, not products, so the more real estate the better for them/businesses like them.

Also, the rapid rise in number of pages indexed by Google would seem to highlight one thing: A lot of brands are investing in content; it doesn’t mean a lot of brands are being successful with it.

Better idea: After finding your cadence and nailing quality consistently, test frequency along with elements such as length and content type to find the right balance for your brand.

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Quality and quantity typically go in the opposite direction

As the costs of production, storage and distribution fell, particularly with online and digital products, it became economically attractive to provide products for the long tail niche audience, in fact revenue from the long tail became greater than the hits because the tail was very long indeed. Companies like Amazon and Netflix were arguably some of the first long tail companies.

Unlike WaPo, which buys ink by the proverbial barrel and has a stout staff, most brands have razor-thin content teams, increasing the likelihood that producing more and more content means increased expenditure as new team members must be hired and vetted or contractors are hired.

As I experienced while working for an agency, brands expect that as the cost rises, so too do their rankings and traffic, which is not typically the case. And when those two don’t move in lockstep, the spigot is shut off, often for good.

Better idea: Develop a goal for your content that’s in line with your brand’s goals, then let your marketing team test and refine the publishing schedule. You’re likely to find that the right cadence to nail quality is fewer but bigger content pieces.

Don’t conflate strategy with the goal

By creating over 1,000 pieces of content a day you are more likely to cater for demand in the long tail for specific niche content or simply to produce content that engages a wider audience. … Sites such as BuzzFeed have also increased their content production, the Atlantic recently reported the following figures:
April 2012 BuzzFeed published 914 posts and 10 videos
April 2016 BuzzFeed published 6,365 posts and 319 videos

Again, these are — even in the case of BuzzFeed — media companies we’re talking about, so it’s not surprising that traffic, frequency and quality can continue in the same direction. For most brands, two out of three is the gold standard and one out of three is the norm.

Better idea: Stop thinking you’re a media company. It’s OK to adopt a strategy that includes more frequent publishing, but that strategy must fit inside your brand’s overall goals, not vice-versa.

Shares are the cotton candy of content marketing

When I looked recently at the most shared content published by marketing and IT sites, the data confirmed that on average long form posts achieved more shares. But when I looked in more detail at the 50 most shared posts, 45 of them were short form and under 1,000 words. Thus people are very happy to share short form content and given the pressures on everyone’s time may prefer short form content. …

I personally think there is a big opportunity for short form content and I aim to adapt my strategy to focus more on repurposing and republishing short form versions of my research that focus on specific issues. These could be focused around just a single image or chart.

On this point, I largely agree with Rayson insofar as shorter content, with rare exception, should be a part of your brand’s content strategy (this post notwithstanding). I know, I know, many of you do very well with posts of varying lengths. I get that. What I’m saying is your content should be assigned, not by your whims or the needs of the brand, but by the needs of the audience.

And certainly not based on shares, which, as we know from a recent Moz and BuzzSumo post, do not correlate with the all-important links.

In many cases and for many brands, shares are a distraction serving to keep our attention away from the important elements of content marketing. I liken them to the cotton candy at the county fair: a lot of puff, but not nearly as filling as that smoked turkey leg.

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When creating content, we should begin with empathy being top-of-mind. That’s when you can allow your inner journalist to soar:

  • Who benefits most from this information (i.e., who, specifically, am I talking to?)
  • What are their specific needs?
  • Why is my brand uniquely qualified to satisfy those needs?
  • How can I best depict and share the information?
  • When is the optimal time to create, share and promote it?

Notice I never mentioned length. That was intentional.

The length of your content should be determined by your audience, not your brand.

A recent study by Chartbeat, which looked at user behavior across 2 billion visits over the web during the course of a month, found that 55% of visitors spent fewer than 15 seconds actively on a page. 15 seconds!

Better idea: If readers aren’t spending a great deal of time on our site’s we should reward them, not punish them: create short but meaty posts; share graphics with a few lines of commentary to invite comments; share videos or podcasts you’ve enjoyed, as curated content; or ask a question, then be the first answer, nudging others to dive into the fray.

Whatever direction you decide to go in, do so with guidance from your audience and/or would-be audience.

Imagine a world filled with web searcher advocates

Again, this post is not meant as an attack on Raysons’ post. If anything, I wanted to take the opportunity to reiterate to folks that content marketing isn’t an either/or game; it’s a long-haul game, a “this and that” game, an iterative game.

As someone who’s been made sick from doing deep dives into clients’ content, I feel strongly that we often need to protect brands from themselves. Big budgets and large teams don’t prevent marketers from making bad decisions.

I’ve made it clear to prospects and clients that I’m there as an advocate for them, but first and foremost I’m an advocate for web searchers. The more and the better I can help brands be the chosen result (not merely the top result), consistently, the happier we will all be.

Who’s willing to join me on the web searcher advocate crusade?

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Last Chance to Get Started with the Rainmaker Platform for Less

Last chance to get Rainmaker Standard

You’ve heard the story by now … our company (now known as Rainmaker Digital) was formed five years ago to create the Rainmaker Platform.

When we launched the Platform just over a year ago, it debuted as a powerful way to build a sophisticated website without code or development expense. It also took the pain of updating, securing, and maintaining WordPress and various plugins off of your plate.

Earlier this year in March, we introduced Rainmaker Pro, which includes marketing automation and a learning management system. As we head into 2016, we’re also adding integrated email into Rainmaker Pro, which will accelerate the power of the marketing automation features and allow for true adaptive content capabilities.

A huge shift in content marketing and digital commerce

Our vision for Rainmaker has never been to be only a powerful website builder. We want to provide a total online marketing solution, and that requires email, marketing automation, and advanced lead generation and nurturing.

The shift to adaptive content (which means providing a site visitor with the right information at the right time based on their behavior) is as profound as the shift from “brochure” websites to content-rich websites. Our goal is to provide people with the easy ability to create powerful online experiences for their prospects that makes them a lot more money.

With that in mind, we will no longer offer the Standard version of the Rainmaker Platform beginning at 5:00 p.m. Pacific Time, December 17, 2015. After that point, there will be a single version of Rainmaker that contains all features.

Not ready for Pro? You can still start with Standard

Of the thousands of Rainmaker Platform customers, 75 percent have the Pro plan. But that doesn’t mean we’re ignoring those who aren’t quite ready to move up.

If that includes you, you can get on board now, and lock in the Standard pricing for the life of your account, no matter how much we raise the price for new people in the future. That means you can stay on the Standard plan for as long as you want.

You’ll always have the opportunity to upgrade, but you’ll never be forced to. And we’ll give you a better deal on the upgrade than the general public will see.

What does this mean for support and updating of Standard?

In reality, there’s already only one Rainmaker, and we continue to improve it with each new update. Standard customers simply have two features turned off, and will not have the new integrated email service included.

That means the entire platform will continue to evolve and improve whether or not you ever upgrade to the full feature set. For example, we plan to vastly improve our landing page features in 2016, which is a foundational aspect of the Platform as a whole.

After December 17th, we’re simply going to stop selling the Standard plan to new customers. There will be one Rainmaker to rule them all. :)

When you’re ready, we think you should consider upgrading from Standard. But you don’t have to; your site will continue to get more powerful, and your pricing remains locked in for the life of your account.

What to do now:

In order to get the Standard plan before it’s discontinued, you must start your no-obligation, 14-day free trial before 5:00 p.m. Pacific Time, December 17, 2015. After that, Rainmaker will merge into a single plan, with a starting price point that is 50 percent higher than what you’ll pay for Standard.

Check out Rainmaker today.

Let’s make 2016 awesome together!

Want to take a deeper look?

We have a free webinar coming up that you should check out.

It’s the fifth in our six-part Rainmaker Platform webinar series. Jerod Morris and I will discuss the benefits of adaptive content, and how to use the Marketing Automation features of the Rainmaker Platform to achieve them.

This webinar will take place on Thursday, December 17, 2015, starting at 3:30 p.m. Eastern Time. (Yes — just hours before your opportunity to get Rainmaker Standard ends for good.)

Click here to register for our free webinar:

Make Your Content Adaptive with Marketing Automation

About the author

Brian Clark

Brian Clark is CEO of Rainmaker Digital, founder of Copyblogger, host of Unemployable, and evangelist for the Rainmaker Platform.

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5 Ways to Write More, Faster, and with Less Stress

hp-write-more-faster

This week on Hit Publish, host Amy Harrison is talking momentum and productivity tricks. If you’ve ever found that things get in the way of your flow when you write and wish you could get more out of your writing time, this episode is for you.

On a previous show, Amy looked at how you could create content consistently, even when life gets in the way. Well, since then, a listener wrote a Dear Amy letter and asked about how to make actual writing time more productive.

Amy has struggled more than once to stay focused when she has a content creation project to do, but she’s found some workarounds to keep her on track.

Tune in to this episode of Hit Publish to find out:

  • Why you should expect (nay, embrace) overwhelm and then use this one rule to show it who’s really boss (answer: you are)
  • How ticking things off gives your writing simple momentum and is as addictive as popping bubble wrap
  • What a “sticky thoughts” pad is, and why every writer should have one
  • How to avoid “Writer’s Eye,” which can slow you down and cause you to make mistakes

Click Here to Listen to

Hit Publish on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post 5 Ways to Write More, Faster, and with Less Stress appeared first on Copyblogger.


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Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup

How To Engage Instagram With The Right Content

Engage Your Instagram Following with the Right Content [Infographic] – If you focus on one social channel in 2015 it better be Instagram. With over 300 million active users and 3x more engagement than Twitter, it offers the richest opportunity for exposure and conversation around your brand. Learn how you can engage your Instagram audience from this great infographic. Social Media Explorer

Instagram Tops Snapchat, Vine in Satisfaction, Buzz (Report) – Consumer satisfaction and buzz is trending as follows, according to YouGov BrandIndex: Instagram up, Snapchat steady, Vine down. SocialTimes

Only 21% of Marketers Include SEO in Their Budgets [Study] – Nearly 80 percent of marketing decision-makers fail to include SEO in their budgets, according to new research from global tech public relations agency Hotwire. Search Engine Watch

Instagram Mobile Ad Revenues to Reach $ 2.81 Billion Worldwide in 2017 – Instagram will bring in $ 595 million in mobile ad revenues worldwide this year, according to eMarketer’s first-ever forecast of how much advertisers will spend on the social network. eMarketer

Study: Non-Mobile-Friendly Sites Disappearing From Top Google Results – Remarkably there are many brands and companies that still don’t have mobile-friendly sites. According to a new study from Moovweb there are clear visibility and ranking consequences, in addition to usability consequences. Search Engine Land

Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions [Survey] – Facebook was the top converting channel for 64% of online retailers in the US and UK, according to a survey by ChannelAdvisors. Only 5% said the same about Pinterest. Marketing Land

Report: Digital Natives Do Everything From Mobile Devices – A study from Refuel Agency, a marketing agency specializing in teen and niche marketing, examines current trends among millennial teens. SocialTimes

Facebook Study Proves ‘lol’ Is Dying Out Online – Facebook analyzed its users’ posts (private messages were not included in this study) and determined that only 1.9 percent of internet gigglers most commonly used “lol.” Just over half of people preferred the classic “haha,” a third turn to emoji, and the remaining 13 percent is rounded out by “hehe” lovers. The Week

Survey: 71 Percent Browse Retail Apps Before Buying In-Stores – Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the contrary. To date, retail apps have mostly been treated as small-screen versions of e-commerce desktop sites with some “circular” content (e.g., offers) thrown in. Marketing Land

Introducing LinkedIn Lookup: Easily Find, Learn About, and Contact Your Coworkers – A new LinkedIn app that makes professionals more productive and successful by helping them easily find, learn about, and contact their coworkers. LinkedIn [client]

Facebook Pulls Ahead of Google In Referral Traffic – Google may be synonymous with web traffic to many people, but Facebook refers more traffic to news sites, according to recent data from traffic analytics firm Parse.ly. Search Engine Watch

Pinterest and Instagram Users on the Rise – LinkedIn and Twitter, not so Much [Report] – New data from Pew Research has found that the proportion of online Americans who use Pinterest and Instagram has doubled since Pew first started tracking social media platform adoption in 2012. Use of Facebook, LinkedIn and Twitter, on the other hand, while it’s also grown steadily over the years, is now starting to slow. Social Media Today

From our Online Marketing Community:

In response to Learn How to Harness the Power of Millennial Employees, Laith Marmash said, “Really interesting article Ashley. Love your view on failure, and how it should be celebrated as it means an attempt was made to try something new.”

On The New Era of SEO: Optimize for People Before Searchbots, Escapevidya commented, “Thanks for sharing. I have always wondered if I can follow the natural instinct of an user.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Spredfast


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For FIFA Women’s World Cup, Google Gives Women Less Space Than Men

For the men’s tournament, Google was quick with special boxes to highlight results. For the women’s tournament, the boxes are often missing.

The post For FIFA Women’s World Cup, Google Gives Women Less Space Than Men appeared first on Search Engine Land.



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Online Marketing News: Less Filling Facebook, Organic Is Live & Well, Mobile Makes Modest Move

Evolution Of Twitter

The Evolution of Twitter – Twitter which was launched way back in 2006 has definitely gone a long way eversince it was created. To date, there are more than 288 million users who are active in sharing and sending tweets in a day. In using Twitter, you can now share and read tweets anytime and anywhere. Check out the full history of Twitter in this infographic. Tech & Science

STUDY: Facebook Pages’ Organic Reach Is Not Quite Dead – The conventional wisdom about Facebook pages is that organic reach is virtually nonexistent and posts with photos perform the best, but a study by social analytics and reporting firm Locowise poked holes in those theories. SocialTimes

Study: Searchers Use Question Formats 27% Of The Time – A new study analyzes how searchers type in queries by looking at the query format and query length. Search Engine Land

Marketing Departments to Move Majority of Apps to Cloud in 2 Years – Forty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Almost half of marketing departments will have two-thirds of their applications on a cloud platform in two years, a report from 451 Research has revealed. ClickZ

Facebook Partners With Shopify to Launch Its Own ‘Buy’ Button – It was announced today that Shopify and Facebook are teaming up to launch a ‘Buy’ button that will enable people to buy items found in the news feed without having to leave the world’s top social network. Search Engine Journal

Facebook Announces Facebook Lite – This week, Facebook introduced Facebook Lite, a new version of Facebook for Android that uses less data and works well across all network conditions. Facebook

Content Marketing Now Comprises 40% of LinkedIn’s Ad Revenue – LinkedIn generated revenue of $ 119 million selling ads during the first three months of 2015, a 38% increase over the year-earlier period, the company said Thursday. But the outlook for the second quarter and full year was weaker than expected, and headwinds for display ad sales meant a lot rides on the continued expansion of LinkedIn’s sponsored posts. Ad Age

STUDY: Envy of Friends, Family Can Make Facebook Use Depressing – All of these studies suggesting that Facebook use causes depression, are, well, depressing.The latest comes from University of Houston researcher Mai-Ly Steers, who found after conducting two separate studies that some Facebook users find themselves comparing their lives with the activities and accomplishments of their friends and family on the social network. SocialTimes

Report: YouTube Still Trumps Facebook Video For Brands Over The Long Haul – Visible Measures data shows Facebook with 35% of video views from a sample of March campaigns, but over time the balance shifts in YouTube’s favor. Marketing Land

Report: Mobile Search Queries 29 Percent Of Total But Growth Modest – comScore released its latest “Digital Future in Focus” compilation of key stats for the US market. Most of the material has been previously exposed in one form or another. However for the first time comScore released search volumes for mobile. Search Engine Land

Twitter Improves User Experience with New Block Tools – The platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. ClickZ

REPORT: Page Likes Down 3% to 4% After Facebook Cuts Inactive Accounts – Social analytics provider Quintly broke up pages into two groups — those with fewer than and more than 1 million likes — and found that pages in the former group saw their like totals drop by an average of around 3 percent, while that figure was approximately 4 percent for the latter group. SocialTimes

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Best Essay Tips


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