Tag Archive | "Launches"

Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section

Google Maps has announced a whole set of new features at Google I/O around their mapping product.

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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

Waze has 100 million active users who spend an average of 11 hours per month in the app.

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Google Search is Now Available for iMessage on iOS, Launches Other Features

Google has added some new teaks to its app for iOS users. On Monday, the company announced that it would be integrating its search engine into iMessage to give iPhone and iPad users a smoother search and sharing experience.

To begin with, the Google app for iOS now has an extension for iMessage to assist iPhone and iPad users in looking up things on the web while messaging.

Once the Google app is installed, users can easily pull up the extension from the iMessage apps drawer and tap on the distinct Google icon to launch the search box.

Looking for a good place to eat or hang out? Just click on “Food” or “Nearby” to check out reviews, menus, or business hours. Browse through the search results, and if anything piques your curiosity, tap on it to read or share it as a card in your convo. Recipients can then tap on the card, redirecting them to the search result. Moreover, Google decided to add a GIF Search on the right side of the box to make conversations more fun.

Aside from the iMessage extension, Google also introduced a related content feature that is compatible with the browser of any iOS-powered device. Previously limited to the Google app, the tech giant made it handy for users to discover related content without performing another search. Simply click on the Google icon from the share option to discover suggested articles.

Lastly, Google has now simplified the drag-and-drop functionality on the iPad. Users can now move text, images, and links from the Google app to other iOS apps. Simply tap and hold to get the link, then drag to iMessage for sharing, or to Notes for future reading.

[Featured image via Pixabay]

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Search Buzz Video Recap: Google Buying Links, Image Search Change & AMP Stories Launches

This week, we reported that technically Google was caught buying links without nofollowing them and no, this was not the first time. Google Image Search removed the view image button and some other features because of their Getty Images legal deal…


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PayPal Here Launches Two New Card Readers, Giving Small Businesses More Ways to Accept Payments

Every customer wants a swift and smooth payment transaction, with little fuss. This holds true regardless of whether they’re buying from a major enterprise or a small business. That goal is certainly possible with PayPal Here’s two new payment card readers.

PayPal recently launched a Chip and Swipe reader and a Chip and Tap reader, both of which will help users and small companies easily conduct credit card transactions anywhere.

The Chip and Swipe reader is an improved version of the company’s previous swipe-style reader. It now comes with support for debit and credit cards with EMV chip technology. Meanwhile, the Chip and Tap reader can process contactless payment options from NFC-supported devices and also accepts EMV-supported cards. The device also comes with a portable charging stand.

Image result for paypal chip and swipe card reader

Both payment readers can easily process transaction choices like Apple Pay, Samsung Pay, and Google Pay.

PayPal’s new readers have been designed with portability in mind. The two devices are about the size of a deck of cards, making it possible for small retailers and entrepreneurs to do business in any location—a country fair, the neighborhood cafe—without worrying about wires or having to carry bulky hardware. They can easily connect to any mobile device using Bluetooth technology. The readers also have a user-friendly interface and can now be used for extended periods, thanks to their rechargeable lithium-ion battery.

PayPal is offering the Chip and Swipe reader for $ 24.99 and the Chip and Tap reader for $ 59.99. Both devices will work seamlessly with the PayPal Here. The app is available via the Apple App Store and Google Play.

In a statement, PayPal In-Store’s Chief Chris Gardner stated that the company understands the “challenges small businesses face—including protection from fraudulent transactions and the costs of equipment to run their business—and constantly work to develop products and services that allow them to thrive in an increasingly competitive environment.” Their new and affordable card payment readers are their newest endeavor to help small business.

Gardner also pointed out that small and medium businesses also look for a “one-stop shop” for all their commerce and payment services. After all, these companies don’t have the time to deal with various vendors to manage all these financial activities. PayPal is determined to be the company to handle these demands. Merchants can use PayPal for their online transactions, PayPal Here for their physical processes, and PayPal Working Capital to help finance their expansion.

[Featured image via PayPal]

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As Predicted, Whatsapp Launches a New App for Business Users

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform’s potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app.

It turns out that those speculations were correct after all. The company just officially launched the new WhatsApp Business app. However, the new business version of Whatsapp seems to be available only in select countries which include Indonesia, Italy, Mexico, the U.K. and the U.S. Meanwhile, the company promised that the new app will be available to the rest of the world in the coming weeks.

WhatsApp Business app is packaged as the ideal communication tool for small businesses. As such, it contains the usual functions you may expect from a business app.

For instance, business owners can create their business profiles that could increase their visibility. They can post on their profiles useful information such as the addresses of their physical stores, a link to their website, their email address as well as a description of their business.

The new app also addresses the need for businesses to get in touch with their customers. With smart messaging tools, businesses can make quick replies which could be a pre-formatted response to frequently asked questions. According to the WhatsApp blog post, business owners can even send away messages to inform customers that staff is busy and can’t respond at the moment.

In addition, a messaging statistics function is introduced as a way to measure which messaging strategy is working. For example, businesses can know how many of the intended recipients read the bulk messages they sent. The messaging app also functions on a desktop, which is a very convenient feature for handling multiple customers simultaneously.

WhatsApp confirmed that the new app version will remain free for the long term. But of course, they are not discounting the possibility that they might introduce paid additional capabilities in the future.

[Featured image via Pixabay]

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Google Manufacturer Center for product data expands scope, launches API

A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.

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Mozilla Launches Firefox Quantum, Poses Real Threat to Google Chrome

Mozilla has been quietly sitting on the sidelines for a while now, content to slowly work on improving Firefox. But the release of the Firefox Quantum shows that the company is now ready to join the big league once again and take on Google’s Chrome.

Mozilla unveiled the new and improved version 57 of Firefox on Tuesday, claiming that the browser is now twice as fast as before. The company also revealed a new user interface (UI) that looks decidedly minimalist.

According to Mozilla executive Mark Mayo, the latest update is the biggest one they’ve rolled out since the company launched Firefox 1.0 in 2004. It’s also the apex of six years worth of research and development, as well as engineering work that ran for about a year and a half.

The Firefox Quantum touts a revamped rendering engine along with a new CSS layout engine. The engine and other components are written in Rust, a programming language developed by Mozilla’s own research group with the goal of increasing speed. Mozilla also claims that Quantum uses 30% less memory than Chrome and that it has been designed to meet the needs of people who surf the internet by switching from various tabs.

Firefox’s release notes also listed changes in active tab prioritization, a switch-over from legacy add-ons to those developed via the WebAssembly API, and Pocket integration. The reworked browser is also sporting a new UI, its first redesign since Firefox 4. The changes in the browser’s UI and UX (user experience) puts significant emphasis on giving it a speed boost.

It’s clear that the new UI compliments the austere look that rivals Edge and Chrome sport. Firefox Quantum integrates the search and address bars in a bid to reduce the clutter usually found on top of the window. A revamped new tab page was also revealed.  

Users in Canada, Hong Kong, Taiwan, and the U.S, also quickly noticed that Mozilla has foregone using Yahoo as its default search engine. Instead, the company has reverted back to using Google, its partner and main financier before the two companies had a falling out in 2014. However, Firefox will continue using its default search engine in other countries. For instance, China will still be using Baidu while Belarus and Russia will continue using Yandex.

Mozilla is hoping that the changes Firefox Quantum carries will be more than enough to challenge Chrome and other browsers. But it’s admittedly an uphill battle at the moment. However, Firefox’s stance to be tech neutral and the groundwork it has laid down can make Mozilla’s bid to return to the top easier.

[Featured image via Mozilla]

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Paid Social for Content Marketing Launches – Whiteboard Friday

Posted by KaneJamison

Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch’s traffic and results. In today’s Whiteboard Friday, we’re welcoming back our good friend Kane Jamison to highlight four straightforward, actionable tactics you can start using ASAP.

Paid social for content marketing launches

Click on the whiteboard image above to open a high-resolution version in a new tab!


Video Transcription

Howdy, Moz fans. My name is Kane. I’m the founder of a content marketing agency here in Seattle called Content Harmony, and we do a lot of content marketing projects where we use paid social to launch them and get better traffic and results.

So I spoke about this, this past year at MozCon, and what I want to do today is share some of those tactics with you and help you get started with launching your content with some paid traction and not just relying on your email outreach or maybe your own existing email newsletter and social followers.

Especially for a lot of companies that are just getting started with content marketing, that audience development component is really important. A lot of people just don’t have a significant market share of their industry subscribed to their newsletter. So it’s great to use paid social in order to reach new people, get them over to your most important content projects, or even just get them over to your week-to-week blog content.

Social teaser content

So the first thing I want to start with is expanding a little bit beyond just your average image ad. A lot of social networks, especially Facebook, are promoting video heavily nowadays. You can use that to get a lot cheaper engagement than you can from a typical image ad. If you’ve logged in to your Facebook feed lately, you’ve probably noticed that aside from birth announcements, there’s a lot of videos filling up the feed. So as an advertiser, if you want to blend in well with that, using video as a teaser or a sampler for the content that you’re producing is a great way to kind of look natural and look like you belong in the user’s feed.

So different things you can do include:

  • Short animated videos explaining what the project is and why you did it.
  • Maybe doing talking head videos with some of your executives or staff or marketing team, just talking on screen with whatever in the background about the project you created and kind of drumming up interest to actually get people over to the site.

So that can be really great for team recognition if you’re trying to build thought leadership in your space. It’s a great way to introduce the face of your team members that might be speaking at industry conferences and events. It’s a great way to just get people recognizing their name or maybe just help them feel closer to your company because they recognize their voice and face.

So everybody’s instant reaction, of course, is, “I don’t have the budget for video.” That’s okay. You don’t need to be a videography expert to create decent social ads. There’s a lot of great tools out there.

  • Soapbox by Wistia is a great one, that’s been released recently, that allows you to do kind of a webcam combined with your browser type of video. There are also tools like…
  • Bigvu.tv
  • Shakr
  • Promo, which is a tool by a company called Slidely, I think.

All of those tools are great ways to create short, 20-second, 60-second types of videos. They let you create captions. So if you’re scrolling through a social feed and you see an autoplay video, there’s a good chance that the audio on that is turned off, so you can create captions to let people know what the video is about if it’s not instantly obvious from the video itself. So that’s a great way to get cheaper distribution than you might get from your typical image ad, and it’s really going to stick out to users because most other companies aren’t spending the time to do that.

Lookalike audiences

Another really valuable tactic is to create lookalike audiences from your best customers. Now, you can track your best customers in a couple of ways:

  • You could have a pixel, a Facebook pixel or another network pixel on your website that just tracks the people that have been to the site a number of times or that have been through the shopping cart at a certain dollar value.
  • We can take our email list and use the emails of customers that have ordered from us or just the emails of customers that are on our newsletter that seem like they open up every newsletter and they really like our content.

We can upload those into a custom audience in the social network of our choice and then create what’s called a lookalike audience. In this case, I’d recommend what’s called a “one percent lookalike audience.” So if you’re targeting people in the US, it means the one percent of people in the US that appear most like your audience. So if your audience is men ages 35 to 45, typically that are interested in a specific topic, the lookalike audience will probably be a lot of other men in a similar age group that like similar topics.

So Facebook is making that choice, which means you may or may not get the perfect audience right from the start. So it’s great to test additional filters on top of the default lookalike audience. So, for example, you could target people by household income. You could target people by additional interests that may or may not be obvious from the custom audience, just to make sure you’re only reaching the users that are interested in your topic. Whatever it might be, if this is going to end up being three or four million people at one percent of the country, it’s probably good to go ahead and filter that down to a smaller audience that’s a little bit closer to your exact target that you want to reach. So excellent way to create brand awareness with that target audience.

Influencers

The next thing I’d like you to test is getting your ads and your content in front of influencers in your space. That could mean…

  • Bloggers
  • Journalists
  • Or it could just mean people like page managers in Facebook, people that have access to a Facebook page that can share updates. Those could be social media managers. That could be bloggers. That could even be somebody running the page for the local church or a PTA group. Regardless, those people are probably going to have a lot of contacts, be likely to share things with friends and family or followers on social media.

Higher cost but embedded value

When you start running ads to this type of group, you’re going to find that it costs a little bit more per click. If you’re used to paying $ 0.50 to $ 1.00 per click, you might end up paying $ 1.00 or $ 2.00 per click to reach this audience. That’s okay. There’s a lot more embedded value with this audience than the typical user, because they’re likely, on average, to have more reach, more followers, more influence.

Test share-focused CTAs

It’s worth testing share focus call to actions. What that means is encouraging people to share this with some people they know that might be interested. Post it to their page even is something worth testing. It may or may not work every time, but certainly valuable to test.

Filters

So the way we recommend reaching most of these users is through something like a job title filter. Somebody says they’re a blogger, says they’re an editor-in-chief, that’s the clearest way to reach them. They may not always have that as their job title, so you could also do employers. That’s another good example.

I recommend combining that with broad interests. So if I am targeting journalists because I have a new research piece out, it’s great for us to attach interests that are relevant to our space. If we’re in health care, we might target people interested in health care and the FDA and other big companies in the space that they’d likely be following for updates. If we’re in fashion, we might just be selecting people that are fans of big brands, Nordstrom and others like that. Whatever it is, you can take this audience of a few hundred thousand or whatever it might be down to just a few thousand and really focus on the people that are most likely to be writing about or influential in your space.

Retarget non-subscribers

The fourth thing you can test is retargeting non-subscribers. So a big goal of content marketing is having those pop-ups or call to actions on the site to get people to download a bigger piece of content, download a checklist, whatever it might be so that we can get them on our email newsletter. There’s a lot of people that are going to click out of that. 90% to 95% of the people that visit your site or more probably aren’t going to take that call to action.

So what we can do is convert this into more of a social ad unit and just show the same messaging to the people that didn’t sign up on the site. Maybe they just hate pop-ups by default. They will never sign up for them. That’s okay. They might be more receptive to a lead ad in Facebook that says “subscribe” or “download” instead of something that pops up on their screen.

Keep testing new messaging

The other thing we can do is start testing new messages and new content. Maybe this offer wasn’t interesting to them because they don’t need that guide, but maybe they need your checklist instead, or maybe they’d just like your email drip series that has an educational component to it. So keep testing different types of messaging. Just because this one wasn’t valuable doesn’t mean your other content isn’t interesting to them, and it doesn’t mean they’re not interested in your email list.

Redo split tests from your site

We can keep testing messaging. So if we are testing messaging on our site, we might take the top two or three and test that messaging on ads. We might find that different messaging works better on social than it does on pop-ups or banners on the site. So it’s worth redoing split tests that seemed conclusive on your site because things might be different on the social media network.


So that’s it for today. What I’d love for you guys to do is if you have some great examples of targeting that’s worked for you, messaging that’s worked for you, or just other paid social tactics that have worked really well for your content marketing campaigns, I’d love to hear examples of that in the comments on the post, and we’d be happy to answer questions you guys have on how to actually get some of this stuff done. Whether it’s targeting questions, how to set up lookalike audiences, anything like that, we’d be happy to answer questions there as well.

So that’s it for me today. Thanks, Moz fans. We’ll see you next time.

Video transcription by Speechpad.com

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Google: 1,653 Search Launches With 9,800 Live Experiments & 130,336 Search Quality Tests

We all know Google does a lot of testing, in fact, I probably only cover less than 5% of the tests people email or send me that Google is running. I see tons and tons of UI tests, feature tests, color changes…


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