Tag Archive | "Launches"

SearchCap: Aivon launches blockchain-based protocol, increasing PageSpeed, memorable PPC ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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SearchCap: Google launches video cameos, state of local marketing report & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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Instagram Now has 1 Billion Monthly Users, Launches IGTV for Content Creators

Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube.

It seemed inevitable that Instagram would hit the 1 billion monthly users mark. But what probably surprised people was how quickly the company achieved this. After all, it was just in September of last year that the photo-sharing app reached 800 million users.

Instagram now joins WhatsApp and Messenger in the 1 billion club. The two Facebook-owned apps have 1.5 billion and 1.3 billion monthly users respectively. And despite recent controversies, Facebook is still holding strong with 2.2 billion users.

IGTV Goes Up Against YouTube

Instagram announced its latest achievement at its San Francisco event launching IGTV, the company’s latest app for long-form video. While IGTV is designed as a standalone app, it will also be found as a tab in Instagram

Instagram videos are usually limited to 60 seconds but with IGTV, videos can run as long as 10 minutes. Meanwhile, creators with a huge following can post videos that are up to an hour long. At the moment, IGTV videos will have to be pre-recorded, although live videos might be something Instagram will offer in the future.

IGTV videos will show up as thumbnails at the lower half of the creator’s page. Tapping on a thumbnail will cause the video to go full screen. Each video will show the same icons that users also see on Instagram – a heart, share tool, and the comment bubble.

It would appear that IGTV is going up against YouTube in terms of content creation and consumption. However, IGTV still has a long way to go before it can match YouTube’s number of monthly logged-in users and content creators.

Zuckerberg’s Big Instagram Win

Instagram’s latest milestone can be considered a big win for the embattled Mark Zuckerberg. The rollout of IGTV had Facebook’s stock rising by 2.3%, making Zuckerberg richer by $ 1.7 billion. The boost could be due to the fact that the new feature can provide Facebook with a new avenue to run advertisements. Even though Instagram isn’t selling ads on IGTV yet, there’s a big possibility it will in the near future.

Facebook has faced its fair share of controversies recently, with the latest one being the Cambridge Analytica scandal. Despite that, the company still enjoys robust ad sales and continues to grow its user base.

[Featured image via Pixabay]

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Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section

Google Maps has announced a whole set of new features at Google I/O around their mapping product.

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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

Waze has 100 million active users who spend an average of 11 hours per month in the app.

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Google Search is Now Available for iMessage on iOS, Launches Other Features

Google has added some new teaks to its app for iOS users. On Monday, the company announced that it would be integrating its search engine into iMessage to give iPhone and iPad users a smoother search and sharing experience.

To begin with, the Google app for iOS now has an extension for iMessage to assist iPhone and iPad users in looking up things on the web while messaging.

Once the Google app is installed, users can easily pull up the extension from the iMessage apps drawer and tap on the distinct Google icon to launch the search box.

Looking for a good place to eat or hang out? Just click on “Food” or “Nearby” to check out reviews, menus, or business hours. Browse through the search results, and if anything piques your curiosity, tap on it to read or share it as a card in your convo. Recipients can then tap on the card, redirecting them to the search result. Moreover, Google decided to add a GIF Search on the right side of the box to make conversations more fun.

Aside from the iMessage extension, Google also introduced a related content feature that is compatible with the browser of any iOS-powered device. Previously limited to the Google app, the tech giant made it handy for users to discover related content without performing another search. Simply click on the Google icon from the share option to discover suggested articles.

Lastly, Google has now simplified the drag-and-drop functionality on the iPad. Users can now move text, images, and links from the Google app to other iOS apps. Simply tap and hold to get the link, then drag to iMessage for sharing, or to Notes for future reading.

[Featured image via Pixabay]

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Search Buzz Video Recap: Google Buying Links, Image Search Change & AMP Stories Launches

This week, we reported that technically Google was caught buying links without nofollowing them and no, this was not the first time. Google Image Search removed the view image button and some other features because of their Getty Images legal deal…


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PayPal Here Launches Two New Card Readers, Giving Small Businesses More Ways to Accept Payments

Every customer wants a swift and smooth payment transaction, with little fuss. This holds true regardless of whether they’re buying from a major enterprise or a small business. That goal is certainly possible with PayPal Here’s two new payment card readers.

PayPal recently launched a Chip and Swipe reader and a Chip and Tap reader, both of which will help users and small companies easily conduct credit card transactions anywhere.

The Chip and Swipe reader is an improved version of the company’s previous swipe-style reader. It now comes with support for debit and credit cards with EMV chip technology. Meanwhile, the Chip and Tap reader can process contactless payment options from NFC-supported devices and also accepts EMV-supported cards. The device also comes with a portable charging stand.

Image result for paypal chip and swipe card reader

Both payment readers can easily process transaction choices like Apple Pay, Samsung Pay, and Google Pay.

PayPal’s new readers have been designed with portability in mind. The two devices are about the size of a deck of cards, making it possible for small retailers and entrepreneurs to do business in any location—a country fair, the neighborhood cafe—without worrying about wires or having to carry bulky hardware. They can easily connect to any mobile device using Bluetooth technology. The readers also have a user-friendly interface and can now be used for extended periods, thanks to their rechargeable lithium-ion battery.

PayPal is offering the Chip and Swipe reader for $ 24.99 and the Chip and Tap reader for $ 59.99. Both devices will work seamlessly with the PayPal Here. The app is available via the Apple App Store and Google Play.

In a statement, PayPal In-Store’s Chief Chris Gardner stated that the company understands the “challenges small businesses face—including protection from fraudulent transactions and the costs of equipment to run their business—and constantly work to develop products and services that allow them to thrive in an increasingly competitive environment.” Their new and affordable card payment readers are their newest endeavor to help small business.

Gardner also pointed out that small and medium businesses also look for a “one-stop shop” for all their commerce and payment services. After all, these companies don’t have the time to deal with various vendors to manage all these financial activities. PayPal is determined to be the company to handle these demands. Merchants can use PayPal for their online transactions, PayPal Here for their physical processes, and PayPal Working Capital to help finance their expansion.

[Featured image via PayPal]

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As Predicted, Whatsapp Launches a New App for Business Users

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform’s potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app.

It turns out that those speculations were correct after all. The company just officially launched the new WhatsApp Business app. However, the new business version of Whatsapp seems to be available only in select countries which include Indonesia, Italy, Mexico, the U.K. and the U.S. Meanwhile, the company promised that the new app will be available to the rest of the world in the coming weeks.

WhatsApp Business app is packaged as the ideal communication tool for small businesses. As such, it contains the usual functions you may expect from a business app.

For instance, business owners can create their business profiles that could increase their visibility. They can post on their profiles useful information such as the addresses of their physical stores, a link to their website, their email address as well as a description of their business.

The new app also addresses the need for businesses to get in touch with their customers. With smart messaging tools, businesses can make quick replies which could be a pre-formatted response to frequently asked questions. According to the WhatsApp blog post, business owners can even send away messages to inform customers that staff is busy and can’t respond at the moment.

In addition, a messaging statistics function is introduced as a way to measure which messaging strategy is working. For example, businesses can know how many of the intended recipients read the bulk messages they sent. The messaging app also functions on a desktop, which is a very convenient feature for handling multiple customers simultaneously.

WhatsApp confirmed that the new app version will remain free for the long term. But of course, they are not discounting the possibility that they might introduce paid additional capabilities in the future.

[Featured image via Pixabay]

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Google Manufacturer Center for product data expands scope, launches API

A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.

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