Tag Archive | "Launched"

Chris Barnes: School Teacher Turned Game Creator Explains How He Launched A Million Dollar Escape Room Board Game Online Subscription Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] In late 2018 I received an application for a new InboxDone.com client. His name was Chris Barnes and he explained how he had a hugely successful online subscription business. As I listened intently to Chris during his discovery call […]

The post Chris Barnes: School Teacher Turned Game Creator Explains How He Launched A Million Dollar Escape Room Board Game Online Subscription Business appeared first on Yaro.Blog.

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6 Things I Wish I Knew Before I Launched a Kickstarter Campaign

Crowdfunding is fascinating. Like many people, I have backed projects on Kickstarter. But I was curious about what it would…

The post 6 Things I Wish I Knew Before I Launched a Kickstarter Campaign appeared first on Copyblogger.


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Mike Rhodes: How This English Entrepreneur Ended Up In Australia And Launched A Multi-Million Dollar AdWords Agency

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Last podcast episode I brought back on to the show Will Swayne, who gave us an amazing recap of the 13 year history of his online marketing agency in Australia. In purely a coincidence, months earlier I had booked in Mike Rhodes, another Aussie […]

The post Mike Rhodes: How This English Entrepreneur Ended Up In Australia And Launched A Multi-Million Dollar AdWords Agency appeared first on Yaro.Blog.

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Tom Patterson: Tommy John Launched Out of a Problem That I Wanted to Solve

Like many businesses, Tommy John was launched out of a personal need to solve a problem. Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nobody was doing anything to fix the undershirt and underwear problem he was having.

Tom Patterson, CEO & Founder of Tommy John, recently talked with IAB at the Direct Brand Summit (DBS) about why he started the company with his wife Erin Fujimoto, who is Co-Founder & Head of Merchandising at Tommy John:

Launched Out of a Problem That Needed Solving

My background is I’m a former medical device salesman. I was like Will Smith and The Pursuit of Happiness selling medical devices. As my suiting and dress shirting was becoming more fitted and tailored I couldn’t figure out why all the undershirts in the market were designed to be form-fitting for a UPS box. I’d have to tuck them into my underwear, I’d buy a size bigger so they’re longer and they’d bunch up and shrink and stretch out and turn yellow.

I ended up drawing a sketch with my limited art skills which took about an hour. Erin (Erin Fujimoto, co-founder) and I went to the garment district in downtown Los Angeles, bought some fabric, took it to a dry cleaner who had a tailor inside and said could you sew some prototypes together. Ten shirts later I sent them to friends and they loved them. We ended up making 200 shirts and then built a two-page PayPal checkout website in April of 2008 Tommy John was launched, really out of a problem that I had that I wanted to solve and then learned that many men suffer from the same issue.

I Didn’t Want to Be This Coulda, Woulda, Shoulda Guy

Launching Tommy John came from a personal need. I had lawn mowing businesses and snow blowing businesses that I had started before. Then I was watching The Big Idea, a TV  show with Donny Deutsch, it was really Shark Tank before Shark Tank and a lot of entrepreneurs had ideas and I thought what’s my idea? This undershirt was the idea.

Fast forward to Fall of 2008, I was laid off my medical sales job and I read an article that there’s no better time to start a company than during a recession. I didn’t want to be this coulda, woulda, shoulda guy, ten years later having these regrets. What if I would have started this company, I had this idea, I wasn’t married yet, we didn’t have kids, didn’t own a home, and I thought there’s nothing really to lose. I can always go back and get another medical sales job but I didn’t want to have any regrets.

I called a buyer at Neiman Marcus. My background was strategic selling and I was trained on how to get to decision makers, but instead of selling a medical device I was now selling underwear. Obviously, not as scientific and not as life-saving, some argue it maybe is, and we were launched into Neiman Marcus in 2009.

Tommy John’s DNA is All About Comfort

I thought at some point a business idea would come to me and it happened to be when I was at a hospital doing a presentation and everything was tucked in, but my undershirt was up to here like a midriff. Why doesn’t anyone fix the undershirt problem? Then it led to my underwear riding up. Why doesn’t anyone make underwear that stays in place through movement? It really is all rooted in comfort and I think Tommy John’s DNA is all about comfort. I think what you see in the market today with women wearing leggings everywhere and flats taking over high heels people just want to be comfortable.

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SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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The Merrymaker Sisters: How Two Aussie Girls Quit Government Jobs, Launched A Healthy Food Business On Instagram And Today Lead The Merrymaker Business Empire

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I’d like to introduce you to two sisters who very much embody the emotion their company brand presents – #GetMerry! The Merrymaker sisters – Emma and Carla Papas – are originally from Canberra, but today live on…

The post The Merrymaker Sisters: How Two Aussie Girls Quit Government Jobs, Launched A Healthy Food Business On Instagram And Today Lead The Merrymaker Business Empire appeared first on Entrepreneurs-Journey.com.

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Facebook Parents Portal Launched to Keep Kids Safe

Facebook today launched the Parents Portal to help educate parents on keeping their kids safe on Facebook and the internet in general.

“Today we are launching the Facebook Parents Portal, featuring new resources for parents on Facebook,” said Antigone Davis, Facebook’s Head of Global Safety. “Our goal is to help foster conversations among parents and their children about staying safe online.

Visit the new site at facebook.com/safety/parents.”

screen-shot-2016-12-13-at-1-46-43-pm“For internet safety around children, I think the most important thing for parents is to be proactive and to really spark the conversation with the child,” said Neil Potts, Public Policy Manager at Facebook.

“Parents shouldn’t be afraid of technology,” said Christine Chen, Communications Manager at Facebook. “I think technology can bring so many joys to our lives and it’s something that can be shared with your kids.”

“At Facebook, we take the safety of all of our users, especially children, incredibly seriously,” said Alex Stamos, Facebook’s Chief Security officer. “We want to have a partnership with parents where we can work together to make sure their kids are not only safe while they are children, but to learn the ways they should be careful for their entire lives.”

“The ultimate goal of the Parents Portal is to really foster important conversations between parents and their children around online safety, these technologies and social media,” noted Davis. “The way that we hope to do that is by providing parents information about some of the fundamentals about Facebook so that they can engage in a meaningful conversation, hopefully many meaningful conversations with their children over the course of their lifetime.”

screen-shot-2016-12-13-at-1-57-51-pm“Everyday parents like me come to Facebook to share their special moments, ask for advice in groups and connect with friends and relatives living far away,” said Sheryl Sandberg, Facebook’s Chief Operating Officer.

“Many parents also have questions about how Facebook works, especially once their kids join,” she says. “That’s why we’re launching a new Parents Portal within the Facebook Safety Center. We’ve compiled some basic information and tips to help you and your child stay safe on Facebook and get the best out of your experience. We are also pleased to connect you with online safety experts around the world who offer resources, especially for parents. We hope that you find these resources useful and that Facebook helps you and your children connect to the people and things that matter to you the most.”

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New Google Merchant Center Launched

Google introduced a new version of its Google Merchant Center today that offer more efficient navigation and makes additional shopping programs easier to find. The Google Merchant Center enables online retailers to connect their products to Google so that their products are included in search results, YouTube and partner websites.

Responsive New Interface

“With updates to Merchant Center, you’ll see a fast, responsive new interface, aligned with the modern look and feel of the rest of Google’s products,” says Sven Herschel, Product Manager for Google Shopping at Google. “We’ve changed Merchant Center navigation by bundling common tasks and actions. For example, you can use the new Home page to view recent announcements and dashboard data for your account, and you can find consolidated product feed and product data quality information under the Products page.”

Screen Shot 2016-08-30 at 3.36.59 PM

The Merchant Center is the place for ecommerce sites to upload their product data to Google, literally letting millions of shoppers see their online and in-store inventory.

Explore Google Programs for Your Products

“Merchant Center now lets you discover new ways to apply your data to promote and sell your products,” said Herschel. “Use Merchant Center to explore additional Google programs for your products, including Local Inventory Ads, Merchant Promotions, Product Ratings and more, while continuing to manage and configure your product data for Shopping ads.”

Screen Shot 2016-08-30 at 3.43.51 PM

Additional Updates to Merchant Center Features

Google has also made updates and improvements to improve speed and functionality so that retailers can get their products online more quickly including Feed Rules, their Diagnostics Page and Currency Conversions. Find more info on those here.

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Help! I just launched a new website and my search rankings tanked!

Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.

The post Help! I just launched a new website and my search rankings tanked! appeared first on Search Engine Land.



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HTTPS Launched For All Custom Domains On WordPress.com

Automattic announced that they’re launching free HTTPS for all custom domains hosted on WordPress.com. WordPress.com has supported encryption for WordPress.com subdomains since 2014, but now it’s being expanded to over a million custom domains.

The company says users will see secure encryption automatically deployed on every new site within minutes.

“We are closing the door to un-encrypted web traffic (HTTP) at every opportunity,” writes Automattic’s Chief Systems Wrangler.

As he notes, encryption provides more than security.

“Protocol enhancements like SPDY and HTTP/2 have narrowed the performance gap between encrypted and un-encrypted web traffic, with encrypted HTTP/2 outperforming un-encrypted HTTP/1.1 in some cases,” he writes.

Google announced HTTPS as a ranking signal in 2014. Back in December, the search engine started indexing HTTPS versions of URLs by default.

Earlier this year, Moz found that HTTPS URLs made up 25% of page-one Google results across 10,000 queries.

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