Tag Archive | "Latest"

SearchCap: Apple search ads, Google’s newest search features & latest carousel test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Apple search ads, Google’s newest search features & latest carousel test appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Latest Chart Shows How Quickly Amazon is “Eating the Retail World”

CNBC is reporting that MKM Partners analyst Rob Sanderson’s latest chart shows a striking gap that has widened between Amazon and store-based retailers (Wal-Mart, Taraget, Costco, Home Depot, etc.) over the past year. While Amazon still only boasts a 5 percent share of total retail sales, excluding food, across the country, according to data from the U.S. Census Bureau, Sanderson’s chart shows Amazon, in the categories that the company serves, growing its market share, as brick-and-mortar retail sales are on the decline.

The median growth for what MKM Partners calls the top-20 U.S. retailers was 2.4 percent in the fourth quarter of 2016, 0.8 percent during the first quarter of 2017, and is forecast to decline by 0.2 percent in the second quarter this year, the firm said.

Notice how the gap completely shifted starting from 2013.

The latest hike in Amazon’s share price is “becoming large enough to make an impact,” Sanderson wrote. “This [trend] does not end well for traditional retailers and many will go the way of Borders and Circuit City, leaders in the first two large categories disrupted by Amazon.com.”

Sanderson states simply that Amazon is the “best long-term growth story available to investors today”

With an Amazon-Whole Foods deal in the making, pressure is about to hit traditional grocers head-on, as an internet giant takes on the “high-frequency” fresh foods market, MKM Partners added. “[P]ressures on traditional retailers will only get worse.”

The post Latest Chart Shows How Quickly Amazon is “Eating the Retail World” appeared first on WebProNews.


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SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release

Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.

The post Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release appeared first on…



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Social advertising? Earned/owned social? Get the latest tactics at SocialPro.

We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; and those responsible for both. Marketing Land’s SocialPro is for you, regardless of which description best fits you. SocialPro features sessions…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Subscribe To The EJ Podcast And I’ll Send You My Latest And Greatest Interviews

The new EJ Podcast Email Newsletter is now up and running. Sign up today and I’ll send you my very best podcast interviews from my archives once week. You will also receive an email as soon as my latest podcast interviews are published. You can unsubscribe from any email at…

The post Subscribe To The EJ Podcast And I’ll Send You My Latest And Greatest Interviews appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Paula Patton Hands Robin Thicke His Latest Courtroom Defeat

Paula Patton and Robin Thicke are one step closer to being officially done.

Paula Patton was granted a divorce this week from singer Robin Thicke. The divorce will not be official until April 14.

Their divorce settlement terms are private, but are known to include specifics about the custody and child support of their four-year-old son Julian, spousal support, property division and attorney fees.

For weeks, Robin Thicke’s attempts to woo back his estranged wife were tabloid fodder. He named an entire album Paula, and let the world know that he really wanted another chance. But Paula Patton was done for good.

The divorce from Paula Patton is just the latest disappointment that Robin Thicke has been handed in the courtroom. Last week he and songwriting partners Pharrell and T.I. were ordered by a judge to pay the family of Marvin Gaye millions of dollars due to what the jury deemed to be an infringement on the copyright of Gaye’s music.

The song “Blurred Lines”, for which Robin Thicke had already caught a lot of heat due to its video, was determined to be a rip-off of Marvin Gaye’s “Got to Give It Up.”

Robin Thicke, Pharrell, and T.I. expressed disappointment in the ruling. They had actually preemptively challenged the notion that their song was so derivative of Marvin Gaye that it infringed his intellectual property. But they lost.

Now that Paula Patton has her date for their divorce to be final, Robin Thicke has some rebuilding to do in his life and career. But his song i still quite popular. With his name in the news as much as it is, he is not likely to go away anytime soon. And in the media game, visibility equals fame, and fame equals money when you know how to handle it right.


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Inside In-depth Articles: Dissecting Google’s Latest Feature

Posted by Dr-Pete

Last week, Google launched its latest feature, the “In-depth articles” block. Like News results or local packs, in-depth articles are a rich SERP element that sits in the left-hand column but doesn’t count as a standard, organic result. Here’s an example, from a search for “rainforest“:

We originally spotted in-depth articles in testing as early as July, and as of August 6th the feature officially went live for English queries on Google.com. Over the weekend, I re-tuned our MozCast 10K engine (which tracks a set of 10,000 queries and their features) to take a deeper look at in-depth articles. This post covers what we know so far.

Variations on a theme

All in-depth article blocks we’re currently tracking have three results – I’ve seen no exception to this rule yet, although that could change as Google collects more data and adapts. There are a few minor variations to how in-depth articles appear. Here’s a complete snippet, which includes an image thumbnail, title, description, publisher icon, publisher, and author (from a search for “presidential candidates“):

Some in-depth article listings don’t have authorship (from a search for “wedding pictures“):

Finally, some listings don’t have publisher icons or names (from a search for “jobs“):

So far, every in-depth article result I’ve seen in the wild has had an image, title, description, and either a publisher name or domain name. Image thumbnails seem to be taken directly from the articles and cropped.

In testing, we saw some in-depth article blocks in the middle of search results, but every example I’ve seen since launch has appeared at the end of the results page – after organic results, but before the bottom ad block. That’s only based on anecdotal evidence, as we’re not currently tracking the position, and Google is likely to mix things up as they move forward and test new variations.

One oddity – in-depth article blocks seem to appear on pages with nine organic results, suggesting that the in-depth block itself may be treated as result #10. It’s getting harder and harder to tell the true count of rankings, but it looks like natural result #10 is getting pushed to page 2, and the block is simply inserted.

Some basic statistics

Across the 10,000 queries that MozCast tracks, 352 displayed in-depth articles the morning of August 12th, which equates to roughly 3.5% of queries. By volume (using Google’s “global” volume metric), these queries accounted for 6.9% of total volume for our 10K data set, suggesting that the search terms tended to be higher-than-average volume.

Google has suggested that in-depth articles will typically trigger for “broad” topics, but that’s a bit vague, so let’s take a look at a few examples from different ends of the spectrum. First off, here are ten high-volume searches (as measured by Google’s “global volume” metric) that triggered in-depth articles on 8/12:

While these cover the range from a popular novel to a trendy mall store, it does seem like searcher intent is fairly vague in these queries. Someone searching for “led” could be shopping for light bulbs or trying to figure out when Robert Plant is playing near them. The in-depth results for “jobs” contained one article about Steve Jobs:

There’s been some speculation that “broad” might refer to “head” queries (often, single-word searches). Here’s the distribution of the 352 queries by number of words (the number in parentheses is the percentage for the entire 10K data set):

  • 1-word = 37.5% (21.1%)
  • 2-word = 50.3% (45.6%)
  • 3-word = 9.1% (24.4%)
  • 4-word = 2.6% (7.0%)
  • 5+-word = 0.6% (2.0%)

It’s important to note that the keyword set we use does not contain very long-tail queries and is generally skewed toward shorter phrases. The average word count of all 352 queries is 1.80. For reference, the average word count for our entire 10K data set is 2.24 – so, Google does seem to be leaning a bit toward shorter queries. For reference, here are the five longest queries that showed in-depth articles in our data set:

Our 10K engine tracks a wide variety of queries (by volume, competitiveness, length, industry, etc.), but they do tend a bit toward commercial keywords. We don’t have exact data on brand vs. non-brand queries or commercial vs. informational, but it does appear that in-depth queries are appearing across a wide range of intent.

The news connection

Clearly, it’s hard not to see a news and big media connection in these in-depth articles. Are in-depth articles a replacement for news results? No (at least not for now) – many of the results we tracked had both in-depth articles and a news box. For example, a search for the popular novel “50 Shades of Grey” showed standard news results:

…as well as in-depth articles (note, that there’s no overlap between the articles):

Are posts with news results more likely to show in-depth articles? It certainly looks that way. Across our entire 10K data set, 16.8% of queries contained a news result block on August 12th. For that same time period, 55.7% of queries with in-depth articles contained news results. There’s almost definitely some algorithmic connection between these two entities.

The big winners (so far)

So, given the news connection, do the major news sources have an advantage? At least for now, it seems that way. The 352 searches with in-depth articles on August 12th contained 1,056 articles, which were housed on 123 unique root domains. The top 10 root domains accounted for almost 57% of the total allotment of in-depth articles. Here are the top 10, in order:

  1. nytimes.com (20.4%)
  2. wsj.com (6.1%)
  3. newyorker.com (4.5%)
  4. guardian.co.uk (4.3%)
  5. wired.com (4.1%)
  6. vanityfair.com (3.9%)
  7. businessweek.com (3.8%)
  8. nymag.com (3.3%)
  9. theatlantic.com (3.3%)
  10. thedailybeast.com (3.2%)

Within our data set, the New York Times alone accounted for one-fifth of the articles listed in in-depth article blocks. Most of the heavy hitters were generally considered news sites – other big brands like Yahoo.com and MSN.com had isolated articles, but Google didn’t seem to show them any particular favoritism.

To be fair, some smaller news sites and niche sites did show up in the list. Here’s an in-depth article listing from the West Virginia Gazette, for example (from a search for “routers“):

Here’s an example of a niche publication, Yoga Journal, getting listed (from a search for “knee pain“):

Clearly, big publications have an early-mover advantage right now, but what’s unclear is whether that advantage is baked into the in-depth article algorithm or is just a consequence of other authority and content factors. So, that leads us to the million-dollar question: what does it take to break into the in-depth box?

Getting in on the action

While big news organizations have an advantage, there’s no compelling evidence that in-depth articles are a private club. In fact, Google has already posted a support document with advice on getting listed in in-depth articles. I’ll give you a quick-and-dirty summary:

  • Use Schema.org article markup
  • Set up authorship markup
  • Set up a Google+ account, including your logo
  • Properly handle paginated articles
  • Use “first click free” for paywall content

Ana Hoffman wrote a good post that goes into more detail on these in-depth article support factors. Of course, these aren’t sufficient conditions to get listed – domain authority, content quality, and traditional ranking factors undoubtedly are also at play here. The good news is that Google is telling us that you do have a chance at getting in, and there are ways to help the process.

I suspect Google will be experimenting with and expanding in-depth articles over the next few months, so all of this data is preliminary and subject to change. If you’re a news site or have reputable, long-form content, I’d strongly consider at least putting the signals above into place. If anyone manages to break into an in-depth box, we’d love to hear your story.

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Tim Ferriss Talks About His Latest Book “The 4-Hour Chef”, How To Learn Anything In Half The Time And Why He Went To Sniper School

Download the Text Transcript in PDF

Subscribe to this Podcast in iTunes.

This is a good interview. Trust me. You’re not going to want to miss this. Just hit play now. Then grab a copy of Tim’s latest book – The 4-Hour Chef.

Timothy Ferriss needs no introduction. I interviewed him previously about his 4-Hour Workweek book, a runaway … Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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Latest Google Panda update confirmed

Author (displayed on the page): 

Google today confirmed the latest release of their Panda update this week.

Different sources say this was on Tuesday 27th Sept Wednesday or Thursday 28th.

WebProNews report that DaniWeb, the IT community site, has been slapped by Panda again and lost half its Google visits on Wednesday. DaniWeb is one of very few documented recoveries from Panda.

Read the following stories for more details about Panda including how to tell if you've been slapped.

Why Google Panda slapped quality sites.

Google Panda update survival guide.

Wordtracker Blog

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