Tag Archive | "Jeff"

How Amazon Founder Jeff Bezos Creates ‘Closed Ecosystems’ To Dominate Markets (And You Can Too)

A few years ago I read the Amazon/Jeff Bezos bio – The Everything Store: Jeff Bezos and the Age of Amazon. In the book, the author highlighted how much Bezos was impacted by Jim Collin’s book ‘Good To Great‘, and in particular the concept of the ‘Flywheel Effect’ and the Virtuous…

The post How Amazon Founder Jeff Bezos Creates ‘Closed Ecosystems’ To Dominate Markets (And You Can Too) appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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Amazon CEO Jeff Bezos Became World’s Richest Man for One Day

Move over Bill Gates. Someone finally managed to topple the Microsoft founder from his number one spot on the world’s richest list; a spot that he has occupied since 2013.

Jeff Bezos, the founder of online retail giant Amazon, briefly became the world’s richest man last Thursday after his net worth surged by an astounding $ 2.5 billion. Before the company released its earnings report, Amazon shares rose to an intraday high of $ 1,083.31 which translates to Bezos’ net worth escalating to an unprecedented $ 92.3 billion, according to Bloomberg. This amount overtook Bill Gates’ net worth, computed to be $ 90.8 billion as of Wednesday.

However, Amazon was not able to sustain Thursday morning’s rally. By the end of the day, its shares fell by 0.7 percent, eventually settling to $ 1,046 per share, as reported by the Seattle Times. Thus, Bezos has settled to the number two spot on the list while Gates reclaimed the number one spot that he has held since May of 2013.

The price of Amazon’s shares has been steadily rising in recent years, eventually moving past the $ 1,000 per share mark. Jeff Bezos, who is also the CEO and Chairman of the Seattle-based behemoth, owns a substantial 17 percent of Amazon and has greatly benefited from the meteoric rise of its shares.

Amazon shares rose by a whopping 40 percent since the start of 2017, adding an enormous $ 24.5 billion to Bezo’s fortune. The increase helped him dislodge famed investor Warren Buffet of Berkshire Hathaway from the number two spot.

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Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit

Jess Sauer

Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one click away in Google Analytics isn’t worth your time”.

In his fascinating and super actionable presentation at MNSearch Summit 2015, Jeff shared some great tips to help marketers get more value from Google Analytics.

 

Google Analytics Custom Channel Groupings Jeff Sauer MNSearch 2015

Customize Your Content and Channel Groupings

Out of the box, Google Analytics comes with a default set of traffic channels, including organic search, referral, direct, paid, social and email. While technically these are inclusive of the range of sources which may drive traffic to your site, there is opportunity to break up these broad swaths of visitors into customized segments that are specific to your business by creating customized channel groupings. Doing this can help you efficiently track the performance of your site for visitors that really matter, your customers and prospects.

A few custom channel groupings to consider are:
• Guest posted content referral traffic: tracks referral traffic from domains where you contribute content
• Branded organic search traffic: traffic from search engines to pages on your site which are well optimized for branded keywords (e.g. your about pages)
• Non-branded organic search traffic: traffic from search engines to pages which target non-branded terms (i.e. blog or resource pages)
• Logged in vs. logged out users
• Traffic from a specific target geographic area

Benchmark Against Your Competitors

Did you know that Google Analytics has a built in feature that allows you to benchmark and compare your performance against competitors in your industry category? If you said no, you’re not alone, as the majority of GA users don’t use this feature either. That’s a mistake, because understanding more about your competition is the key to winning in the digital marketplace.

While the data you can glean about your competitors isn’t nearly as comprehensive as what you can see for your own site (probably a good thing), it can provide the extra insights that can help you to more effectively compete in your industry space.

 

Google Analytics Demographics Report Jeff Sauer MNSearch Summit 2015

Enable Demographics Reporting

Curious to see how your site is performing for a particular age range or gender? Google Analytics can give you these answers in the demographics report if you have it enabled.

The demographics report is another un-utilized feature of Google Analytics, likely because it requires a bit of additional setup in order to start seeing data, but the steps aren’t complicated.

Once you have the demographics report enabled and are seeing some data, make sure you put it to good use. A few tips to get you started with demographics data are:
• Review the demographics of your converting visitors to better understand the makeup of your best potential customers.
• Identify which content is the most and least popular with your target demographics.
• Use demographic data in your display and remarketing campaigns.

Clean Up Your Data

Many people tend to treat data from Google Analytics as gospel, but the truth is that metrics that come from GA (or any web analytics platform) will always be approximate. There are many things that cause inaccuracies in Google Analytics reports, such as encrypted browsers, data sampling, blocked cookies or tracking implementation errors.

In recent years, another insidious “dirty data” factor has reared its head, known as referral spam. Caused by malicious spammers that exploit the open nature of the Google Analytics API to inject fake data into webmasters GA accounts, referral spam can cause inflated traffic metrics. It’s easy enough to spot by reviewing your referral traffic report and looking for visits sent from domains like trafficmonetize.com, webmonetizer.net or 100dollars-seo.com.

While there isn’t a perfect solution to the referral spam issue, at the moment the best course of action is to filter spam domains from your GA profile to prevent them from showing up in your traffic reports and skewing metrics.

Unfortunately it’s impossible to have a perfectly clean data set, but taking actions to clean up your data as much as possible can greatly increase its value, which ultimately leads to better business insights.

 

Periodic Table of Google Analytics Jeff Sauer MNSearch Summit 2015

Tell a Story with Your Data

We’re living in the midst of a veritable web analytics renaissance, with digital marketers having the ability to freely access a vast array of data that was inconceivable to marketers a few decades ago.

However, while data is plentiful, unfortunately meaningful analysis is still scarce, which means that many marketers and businesses are failing to effectively take advantage of web analytics to drive business decisions. Worse still, many have convinced themselves that they are data driven by creating mammoth dashboards stuffed with surface level metrics that lack any real analysis.

In order for data to be valuable, it needs to tell a story. “Traffic is up 50% over last month” doesn’t say much, but “referral traffic from the ebook campaign we launched last month helped to drive a 50% increase in total website traffic, 20% increase in soft leads and 10% increase in revenue compared to the previous month” tells a much more compelling story.

A good web analytics story not only summarizes the current situation, it leads to actionable next steps. Taking the example above, a logical and actionable next step would be to allocate additional budget to the content marketing team to concept and launch additional ebook campaigns.

That’s the kind of story that drives business decisions and leads to results, and that’s what all digital marketers should be striving for from their web analytics.

Looking for Jeff’s Presentation?

You can view Jeff’s entire #MNSummit presentation below:

Need help getting started or elevating your company’s analytics?
The team at TopRank Online Marketing offers a full range of web analytics services to help businesses large and small to get the most from their data.


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Here’s How Jeff Goins Writes

Image of The Writer Files Logo

We are at war.

Each day, facing the blank page and our own fears, writers around the world do battle with the same forces that would prevent us from simply producing the words, no matter their purpose.

Thankfully there are trailblazers — allies that arrive in times of uncertainty — our fellow writers and teachers who offer their wisdom, courage, and assistance.

Jeff Goins is one of those guides, an author, award-winning blogger, and coach, who stopped by The Writer Files to share some of his battle-tested stories from his own journey as a writer.

In this installment, Mr. Goins shares his advice for beating Resistance, the nobility of writing every day, and the one trait every great writer must possess.

Let’s dig into the file of Jeff Goins, writer …

About the writer …

 

Who are you and what do you do?

My name is Jeff, and I’m a writer. I write nonfiction books and share what I learn with my tribe.

 

Part of what I do (writing and publishing books) I consider my “art.” I do it because I have to, but I don’t expect it to pay the bills. The other part (selling professional education to other writers) is what I consider my patron that makes everything else possible.

 

What is your area of expertise as a writer or online publisher?

I also help other writers and artists beat resistance through my blog, books, and courses.

 

Where can we find your writing?

Ebook: Youareawriter.com

Book: Wreckedthebook.com

Blog: Goinswriter.com

 

You can also Amazon me. Do people say that? They should.

The writer’s productivity …

How much time, per day, do you spend reading or doing research?

I read every morning for about an hour. I don’t consider this research, though.

 

Research for me happens when I start writing; I’ll get stuck and have to look something up. I like it that way, because everything I’m learning is practical and applicable.

 

When I read, it’s just for my love of good books and to deepen my understanding of the craft.

 

Before you begin to write, do you have any pre-game rituals or practices?

Sometimes, I pray. Usually, I just tell myself to shut up and write.

 

What’s your best advice for overcoming procrastination?

Stop calling it procrastination. What most people call being “lazy” is really just fear. Fear of failure. Fear of rejection. Fear, fear, fear.

 

Call it what it is and face the blank page, anyway.

 

What time of day is most productive for your writing or content production?

 

Definitely early morning. I try to wake up and write before any of my distractions do.

 

Do you generally adhere to a rigid or flexible writing system?

 

Both.

 

Rigid: I write every day, no excuses or exceptions.

 

Flexible: I don’t do word counts or timed sessions. If I’ve written, even just a few words, then it’s a success.

 

How many hours a day do you spend actually writing (excluding email, social media etc.)?

 

I write for various projects about two to three hours a day. Beyond that, I start to see diminishing returns. But I’m still new at this, so who knows.

 

Do you write every day?

 

This is like asking if I sleep every day. It’s not so much a matter of want to as have to. I can’t not do it.

The writer’s creativity …

Define creativity.

 

I think that’s like saying, “Define the wind.” Not to get all Zen or anything, but it’s easier (and more helpful) to describe what the wind does than to say what it is.

 

Creativity brings good things in the world that otherwise would not exist. It’s a noble act of pushing back darkness and giving hope to despair.

 

Who are your favorite authors, online or off?

 

Ernest Hemingway. Seth Godin. C.S. Lewis. Anne Lamott. Michael Hyatt . Shauna Niequist. The Apostle Paul.

 

Can you share a best-loved quote?

 Life isn’t a support-system for art. It’s the other way around.

~ Stephen King

Do you prefer a particular type of music (or silence) when you write?

 

Ambient. My go-to channel on Spotify is Explosions in the Sky.

 

How would you personally like to grow creatively as a writer?

 

Lately, I’ve been fascinated with narrative nonfiction. My next book is a memoir, and it’s kicked my butt more than any other single piece of writing. But I love what I’m learning and how I’m growing.

 

Do you believe in “writer’s block”? If so, how do you avoid it?

 

No. I like what [Anne] Lamott says about this. To paraphrase, there’s a difference between being blocked and being empty.

 

Sometimes when we feel blocked, we need to do something that is not writing to fill back up. Other times, we’re just afraid.

 

Who or what is your “Muse” at the moment (i.e. specific creative inspirations)?

For me, writing is a calling. It’s not something I chose; it chose me.

My muse is the conviction that I don’t just write for myself, I do it, because I have to.

 

Would you consider yourself someone who likes to “take risks?”

 

Not really. While I like doing new things and the thrill of the unknown, I’m terrified of failure. So as much as I can, I try to play it safe. But then I get bored and have to do something that might not work.

 

What makes a writer great?

 

What doesn’t make a writer great is talent or intuition or giftedness.

What makes a writer great is one thing: perseverance.

The writer’s workflow …

What hardware or typewriter model are you presently using?

 

I use a MacBook Pro, 13 inch. I also own an old typewriter, but I’m not sure of the brand.

 

What software are you using for writing and general workflow?

 

I usually write on Text Edit, a basic text-editing program for Mac. I also use Ommwriter, when I need to be free of distractions.

 

Do you have any tricks for staying focused?

 

I’m sorry … what’d you say? I wasn’t listening.

 

I am terrible at this. I’ve tried systems and procedures and think what really works for me is to create urgency.

 

If I can procrastinate or do something besides write, I will. So I force myself into a situation that requires me to write. That may mean a public deadline or going some place I know won’t have wifi. I have to trick myself.

 

Have you run into any serious challenges or obstacles to getting words onto the page?

 

Yes. Myself. I always get in the way.

 

How do you stay organized (methods, systems, or “mad science”)?

 

Once a week, I throw away anything on my desk, in my office, or on my computer that I haven’t used in a while. Other than that, it’s more like managing chaos than staying organized.

 

How do you relax at the end of a hard day?

 

I play with my son, read a book, and cook dinner. Then I usually watch a movie with my wife.

A few questions just for the fun of it …

Who (or what) has been your greatest teacher?

 

My favorite book on writing was Walking on Water by Madeleine L’Engle. She taught me that a writer writes not because she wants to, but because she must.

 

What’s your biggest aggravation or pet peeve at the moment (writing related or otherwise)?

 

No time. Where does it all go? I’m spread too thin and consumed with busyness when I want to be getting better (not just more popular). It’s both a great and tough thing being a writer in this Information Age.

 

Choose one author, living or dead, that you would like to have dinner with.

 

Definitely Hemingway. But we’d probably have to go hunting.

 

Do you have a motto, credo, or general slogan that you live by?

You can outlast those who are lucky

and outwork those who are lazy.

What do you see as your greatest success in life?

 

Other than staying married and creating life (no two small feats), when it comes to writing stuff, I’m really proud of the online course, Tribewriters.com, I started last year. People tell me it’s changed their lives. That’s really rewarding to hear.

 

If you could take a vacation anywhere in the world tomorrow, where would you go (cost or responsibilities are no object)?

 

Seville, Spain. I studied abroad there and have been dying to go back. Once a month, I literally dream of returning.

 

What would you like to do more of in the coming year?

 

I want to write more words that people don’t see. I feel compelled to do more of the deep writing that professionals do — the long, hard stuff that doesn’t get noticed or applauded. But, it’s what makes you great.

 

Can you offer any advice to writers and content producers that you might offer yourself, if you could go back in time and “do it all over?”

 

Yes. This is the one thing I didn’t do for years, and it defeated me more than anything else:

 

Don’t give up.

 

Keep going, don’t stop when you get discouraged. Go, go, go. This is about endurance, not energy. As the cliché goes, it’s a marathon, not a sprint.

 

Please tell our readers where they can connect with you online.

 

Blog: goinswriter.com

Twitter: @jeffgoins

Facebook: facebook.com/goinswriter

G+: gplus.to/jeffgoins

 

Is there anything else you’d like our readers to know?

 

I’d be remiss if I didn’t say this, and it’s a lesson I learned from Copyblogger:

All good writing is copywriting. Every writer has to earn a reader’s attention, word by word and line by line.

And finally, the writer’s desk …

Line by line we wage the battle.

Thankfully, the only weapons we need are our wits, our will, and a reliable method by which to record our best ideas.

And whatever you do, don’t forget to celebrate your victories, however small, as Mr. Goins reminds us with his strategic placement of maracas. Olé!

Thank you Jeff!

Image of Jeff Goins' Desk

And thank you for flipping through The Writer Files …

We have more Q&As in the pipeline from our favorite writers.

If you’ve already subscribed to Copyblogger via email or RSS, the next installment will be delivered to you just like the rest of our daily content.

If not, go ahead and subscribe right now so you don’t miss a thing.

Now put on your flak jacket and get back to work!

About the Author: Kelton Reid is Director of Marketing for Copyblogger Media’s StudioPress division, and an independent screenwriter, and novelist. Get more from Kelton on Twitter and .

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