Tag Archive | "It’s"

Writers: It’s Time to Get Paid What You’re Worth

This week is for our professional writers — whether you’re a freelancer or you work for a bigger organization. We’re tired of you missing out on the great gigs and the plum jobs, while you watch people zoom past you who can hardly type The Cat on the Mat. Poverty is overrated. Let’s get you
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What’s Actually Stunting Your Productivity (It’s Not Multitasking)

Lately, a common theme in productivity advice is bashing multitasking. “You suck at multitasking!” shrieks one headline. “Multitasking: the most dangerous productivity killer” hisses another. And they aren’t wrong. Studies have shown that trying to tackle different tasks simultaneously greatly reduces our cognitive abilities. But what if I told you there’s another type of multitasking
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Where to Begin When It’s Time to Edit Your Content

As I’ve said before, overcoming perfectionism is not an excuse to publish sloppy or uninspired writing. Content that works for your business is not only clear, accurate, and educational, it also gives insight into your values. And if it doesn’t contain aspects that make it memorable, it’s not going to work. Of course, memorable content
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It’s ‘We Love the Writer’ Week on Copyblogger

It's 'We Love the Writer' Week on Copyblogger

Actually every week is “We love the writer” week on Copyblogger. :) But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students.

This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian Clark and I teach that one together), ongoing education to make sure you stay on top of best practices, and — for those who pass the application process — inclusion on our page of recommended writers and content strategists.

If you’re a writer and you’d like more clients, better rates, and a stronger competitive position, the Certification program just might be perfect for you. You can drop your email address here and we’ll get you all the details very shortly.

On Tuesday, Jerod Morris talked about why smart writers think about writing copy and not just text. (This applies even for those who don’t think of themselves as copywriters.)

On Wednesday, Stefanie Flaxman continued the conversation with the factors that helped her during her own six-year freelance career as she moved from earnest but broke to confident and successful (and still earnest).

And on Thursday, I revealed the two most important reasons why really good writers don’t get paid what they’re worth — and how to start addressing both of them.

Over on the Copyblogger FM podcast, I talked about a problem I see a lot in freelancers, but also in all kinds of smart people who want to start businesses: the fear of selling. I talk about what selling actually is (instead of the creepy myths) and how we can put together a sales process that doesn’t make us feel gross.

That’s it for this week — have a great weekend, and we’ll see you Monday. :)

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


learn how to write words that work and teach people what they need to know to do business with youYour Content Marketing Won’t Work Without This

by Jerod Morris


this skill enables your professional life as a well-paid writerThe Career-Expanding Discovery Many Profitable Writers Have Made

by Stefanie Flaxman


it’s a particularly good time to join our list of recommended writersWriters: Here’s Why You Aren’t Getting More Great Clients

by Sonia Simone


Getting Over the Fear of SellingGetting Over the Fear of Selling

by Sonia Simone


How Award-Winning Author & Educator K.M. Weiland Writes: Part OneHow Award-Winning Author & Educator K.M. Weiland Writes: Part One

by Kelton Reid


Emerging Online Marketing Trends for 2017Emerging Online Marketing Trends for 2017

by Sean Jackson & Jessica Frick


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It’s Freelancer Freedom Week on Copyblogger

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Did you know that freelancers make up about a third of the U.S. workforce? I didn’t either, until I listened to Brian’s Unemployable podcast episode from last week.

What I did know is that freelancers have always been a wonderful part of our audience on Copyblogger. This week, we have a lot of great content to support freelance success — whether you’re freelancing full-time or you have a “side hustle” in addition to a more traditional job.

On Monday, I let you know about a program that’s very dear to me — our Certification program for content marketers. This is a program for writers who want to learn more about content strategy … and get the chance to apply for our list of recommended writers. The post tells you more about how the program works, and how to get involved.

On Tuesday, Stefanie outlined three “TET” factors professional writers need to create a strong business for themselves. She’s set out a ton of specific advice and resources for you here, so go grab it.

And on Wednesday, I announced our content challenge prompts for May — one to make you more productive, and one to make you more creative. Anyone can benefit from these, but they’ll definitely be useful if you’re creating your own professional path. I’ll be very curious to see what you do with these this month!

On The Digital Entrepreneur, Sean Jackson and Jessica Frick talked with Jess Ostroff about best practices when it’s time to bring a contractor or employee into your business.

Stay free, and we’ll catch you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


apply to join Copyblogger’s list of recommended writersWriters: An Opportunity to Get Copyblogger Certified

by Sonia Simone


knowing the business of writing and content marketing gives you an advantage over other (directionless) writersHow to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You)

by Stefanie Flaxman


2017 Content Excellence Challenge: The May Prompts2017 Content Excellence Challenge: The May Prompts

by Sonia Simone


How to Hire the Right Contractor or Employee for Your Online BusinessHow to Hire the Right Contractor or Employee for Your Online Business

by Sean Jackson & Jessica Frick


Professional Writers: Find Out How to Get Certified by CopybloggerProfessional Writers: Find Out How to Get Certified by Copyblogger

by Sonia Simone


How Senior BuzzFeed Writer and Author of ‘Startup’ Doree Shafrir Writes: Part OneHow Senior BuzzFeed Writer and Author of ‘Startup’ Doree Shafrir Writes: Part One

by Kelton Reid


3 Powerful Reasons to Produce More Evergreen Episodes3 Powerful Reasons to Produce More Evergreen Episodes

by Jerod Morris & Jon Nastor


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It’s Pet Peeve Week on Copyblogger

It's Pet Peeve Week on Copyblogger

Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post.

On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … but it’s sound. Even better, it comes with a grumpy post image, which works best if you imagine it read in Robert’s famously velvety voice.

And on Wednesday, Stefanie Flaxman shared her favorite peeve: mistaking “viral” content for content that actually builds your business. Instead of chasing the viral butterfly, try out her eight useful moves for strategically building an audience.

On the podcast network, Sean Jackson and Jessica Frick shared some tips on pricing your goods and services. I gave some thoughts on putting more of a creative spark into your content (because boring content is a major peeve of mine). And the decidedly unemployable Sean D’Souza told Brian Clark how Sean manages to take three months of vacation … every year.

Hope you enjoy all the good stuff, and we’ll catch you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


saying thought leadership instead of influence has always reminded me of Homer Simpson calling his garage a car holeWhy You Don’t Need to Be a Thought Leader

by Sonia Simone


that’s why they call it workHow to Get Your Writing on the Road to Being Read and Spread

by Robert Bruce


viral content may feed your ego, but it doesn’t necessarily feed your business8 Calls to Action that Initiate New Relationships with Customers and Collaborators

by Stefanie Flaxman


A Simple Framework for Pricing Digital GoodsA Simple Framework for Pricing Digital Goods

by Sean Jackson & Jessica Frick


7 Ways to Boost Your Creativity7 Ways to Boost Your Creativity

by Sonia Simone


Three Months of Vacation Thanks to Smart Business Design, With Sean D’SouzaThree Months of Vacation Thanks to Smart Business Design, With Sean D’Souza

by Brian Clark


How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part OneHow Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part One

by Kelton Reid


What Got You Here Won’t Get You ThereWhat Got You Here Won’t Get You There

by Jerod Morris & Jon Nastor


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It’s Time to Pump You (and Your Content) Up

It's Time to Pump You (and Your Content) Up

So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator.

Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.

On Monday, Brian broke down persuasive analogies — citing a particularly effective analogy Schwarzenegger used to make an environmental point.

On Tuesday, Stefanie brought a little relief by making some excellent points about why you lose business to your competitors … and how you can start to crush them. Like grapes.

And on Wednesday, I explained Jonah Sachs’s idea of “freaks, cheats, and familiars,” using good old Arnold as an example to demonstrate all three.

On Unemployable, Brian talked with Robert Bruce about the difference between good marketing automation and the kind that has skinny little arms like a baby-man.

And on Copyblogger FM, I talked about the power of picking the right frame for your content marketing. Kind of like the way the squat rack at the gym provides the perfect frame to do bicep curls in.

Hear me now and believe me later … catch you next week!

(P.S. If today’s Copyblogger Weekly seems more random than usual … you may need a little Hans and Franz to make sense of things.)

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


the right analogy, at the right time, told the right way, may be exactly what they need to do business with youThe Persuasive Power of Analogy

by Brian Clark


no one cares about how good you are until they know they can trust youWhy a Prospect You Want Chooses Your Competitor

by Stefanie Flaxman


You don’t have to be a born storyteller. Storytelling is a craft, and it can be learned.How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars

by Sonia Simone


Is WordPress the Right Solution for Building Your Online Business?Is WordPress the Right Solution for Building Your Online Business?

by Sean Jackson & Jessica Frick


Are Automated Marketing Funnels a Fail?Are Automated Marketing Funnels a Fail?

by Brian Clark


Choose the Right Frame to Boost the Power of Your ContentChoose the Right Frame to Boost the Power of Your Content

by Sonia Simone


The Two Keys to Successful DelegationThe Two Keys to Successful Delegation

by Brian Clark


How Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part TwoHow Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part Two

by Kelton Reid


Are You Spending Enough Time Thinking?Are You Spending Enough Time Thinking?

by Jerod Morris & Jon Nastor


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The Answer To Your Problem Is Not A Single Solution, It’s A Process You Must Experience

When I was 25 years old I discovered a writer named Paulo Coelho. You may have heard of him because of his world famous book, The Alchemist. I read The Alchemist after first reading Coelho’s The Pilgrimage book and both had a profound impact on me. I loved Coelho’s writing…

The post The Answer To Your Problem Is Not A Single Solution, It’s A Process You Must Experience appeared first on Entrepreneurs-Journey.com.

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Enjoy Responsibly: It’s Grown-Up Week on Copyblogger

Copyblogger Weekly

Hey there — welcome back to the Copyblogger Weekly!

Not sure why, but we had a kind of “adult” thing going on this week.

Sean Jackson and Jessica Frick kicked off Monday with a podcast about the, er, adult entertainment industry. If that’s a bit racy for you, I really enjoyed The Digital Entrepreneur podcast. Jerod Morris talks with Ed Feng (who’s fantastic; I always enjoy catching up with him at live events) about a pivot in his business to an “over 21” audience.

Really, we needed a podcast about drinking a fifth of Dewar’s to round out this week. You let me down, team.

But being an adult isn’t just about vices … on Tuesday I wrote about the Great Big Grown-Up Event of the week, the U.S. election — and how the techniques of political persuasion play out in all our lives.

And on Wednesday, Sean Jackson put together a very responsible, sensible guide for pricing membership sites. There were numbers and a chart and everything. It was a little bit like doing my taxes. But, you know, making money instead of spending it, so more fun in that sense.

After all of this grown-up stuff, next week I’m really looking forward to curling up with some glitter and coloring books. Maybe even a popsicle. Adulting is hard.

Hope you enjoy this week’s content, and I’ll catch you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


Hero’s journey - teaching around the worldHow to Serve Students Around the World: A Natural Educator’s Story

by Pamela Wilson


The dance between listening and speakingPersuasion Lessons from the Political Trenches

by Sonia Simone


don’t guess! discover the pricing model that worksThe Smart and Simple Framework for Finding the Right Pricing Model for Your Membership Site

by Sean Jackson


What the Porn Industry Can Teach Us About Running a Membership SiteWhat the Porn Industry Can Teach Us About Running a Membership Site

by Sean Jackson


Leveraging Social Media to Build a Creative BrandLeveraging Social Media to Build a Creative Brand

by Brian Gardner & Lauren Mancke


Why Podcast Advertising Works (and How to Get Started), with Glenn RubensteinWhy Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein

by Jerod Morris & Jon Nastor


The Power of Not Being StubbornThe Power of Not Being Stubborn

by Brian Clark & Jerod Morris


Getting More Traffic, Links, and Shares to Your ContentGetting More Traffic, Links, and Shares to Your Content

by Sonia Simone


How the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part OneHow the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part One

by Kelton Reid


It’s Your Duty to Design the Life You Want, with David KadavyIt’s Your Duty to Design the Life You Want, with David Kadavy

by Brian Clark


The Book is Launched! Now What?The Book is Launched! Now What?

by Pamela Wilson & Jeff Goins


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Authority Business Coaching Call with Patti Podnar

with Sonia Simone and Pamela Wilson

Friday, November 11

You know you have what it takes — your clients love you! But for some reason, you don’t have the steady stream of new business you need. Patti Podnar is in a similar situation. Join Sonia Simone and Pamela Wilson as they guide Patti toward success as a professional writer.

Join Authority to attend this session

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What It’s Really Like to Start an Ultra-Successful Company: Meet Moz’s Rand Fishkin

rand fishkin - build a business on a foundation of core values

Rand Fishkin is known for founding an incredibly successful company — while keeping an unwavering commitment to his core values.

You may have noticed, if you look around at the general business landscape, that a lot of successful founders are a bit cocky. They tend to overestimate the role of their own genius in their success — and underestimate the hard work of their teams and the luck that went into that success.

(And no, for the curious, I’m not counting Rainmaker Digital founder Brian Clark in that group.) ”</p

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