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How The Internet Happened: From Netscape to the iPhone

Brian McCullough, who runs Internet History Podcast, also wrote a book named How The Internet Happened: From Netscape to the iPhone which did a fantastic job of capturing the ethos of the early web and telling the backstory of so many people & projects behind it’s evolution.

I think the quote which best the magic of the early web is

Jim Clark came from the world of machines and hardware, where development schedules were measured in years—even decades—and where “doing a startup” meant factories, manufacturing, inventory, shipping schedules and the like. But the Mosaic team had stumbled upon something simpler. They had discovered that you could dream up a product, code it, release it to the ether and change the world overnight. Thanks to the Internet, users could download your product, give you feedback on it, and you could release an update, all in the same day. In the web world, development schedules could be measured in weeks.

The part I bolded in the above quote from the book really captures the magic of the Internet & what pulled so many people toward the early web.

The current web – dominated by never-ending feeds & a variety of closed silos – is a big shift from the early days of web comics & other underground cool stuff people created & shared because they thought it was neat.

Many established players missed the actual direction of the web by trying to create something more akin to the web of today before the infrastructure could support it. Many of the “big things” driving web adoption relied heavily on chance luck – combined with a lot of hard work & a willingness to be responsive to feedback & data.

  • Even when Marc Andreessen moved to the valley he thought he was late and he had “missed the whole thing,” but he saw the relentless growth of the web & decided making another web browser was the play that made sense at the time.
  • Tim Berners-Lee was dismayed when Andreessen’s web browser enabled embedded image support in web documents.
  • Early Amazon review features were originally for editorial content from Amazon itself. Bezos originally wanted to launch a broad-based Amazon like it is today, but realized it would be too capital intensive & focused on books off the start so he could sell a known commodity with a long tail. Amazon was initially built off leveraging 2 book distributors ( Ingram and Baker & Taylor) & R. R. Bowker’s Books In Print catalog. They also did clever hacks to meet minimum order requirements like ordering out of stock books as part of their order, so they could only order what customers had purchased.
  • eBay began as an /aw/ subfolder on the eBay domain name which was hosted on a residential internet connection. Pierre Omidyar coded the auction service over labor day weekend in 1995. The domain had other sections focused on topics like ebola. It was switched from AuctionWeb to a stand alone site only after the ISP started charging for a business line. It had no formal Paypal integration or anything like that, rather when listings started to charge a commission, merchants would mail physical checks in to pay for the platform share of their sales. Beanie Babies also helped skyrocket platform usage.
  • The reason AOL carpet bombed the United States with CDs – at their peak half of all CDs produced were AOL CDs – was their initial response rate was around 10%, a crazy number for untargeted direct mail.
  • Priceline was lucky to have survived the bubble as their idea was to spread broadly across other categories beyond travel & they were losing about $ 30 per airline ticket sold.
  • The broader web bubble left behind valuable infrastructure like unused fiber to fuel continued growth long after the bubble popped. The dot com bubble was possible in part because there was a secular bull market in bonds stemming back to the early 1980s & falling debt service payments increased financial leverage and company valuations.
  • TED members hissed at Bill Gross when he unveiled GoTo.com, which ranked “search” results based on advertiser bids.
  • Excite turned down offering the Google founders $ 1.6 million for the PageRank technology in part because Larry Page insisted to Excite CEO George Bell ‘If we come to work for Excite, you need to rip out all the Excite technology and replace it with [our] search.’ And, ultimately, that’s—in my recollection—where the deal fell apart.”
  • Steve Jobs initially disliked the multi-touch technology that mobile would rely on, one of the early iPhone prototypes had the iPod clickwheel, and Apple was against offering an app store in any form. Steve Jobs so loathed his interactions with the record labels that he did not want to build a phone & first licensed iTunes to Motorola, where they made the horrible ROKR phone. He only ended up building a phone after Cingular / AT&T begged him to.
  • Wikipedia was originally launched as a back up feeder site that was to feed into Nupedia.
  • Even after Facebook had strong traction, Marc Zuckerberg kept working on other projects like a file sharing service. Facebook’s news feed was publicly hated based on the complaints, but it almost instantly led to a doubling of usage of the site so they never dumped it. After spreading from college to college Facebook struggled to expand ad other businesses & opening registration up to all was a hail mary move to see if it would rekindle growth instead of selling to Yahoo! for a billion dollars.

The book offers a lot of color to many important web related companies.

And many companies which were only briefly mentioned also ran into the same sort of lucky breaks the above companies did. Paypal was heavily reliant on eBay for initial distribution, but even that was something they initially tried to block until it became so obvious they stopped fighting it:

“At some point I sort of quit trying to stop the EBay users and mostly focused on figuring out how to not lose money,” Levchin recalls. … In the late 2000s, almost a decade after it first went public, PayPal was drifting toward obsolescence and consistently alienating the small businesses that paid it to handle their online checkout. Much of the company’s code was being written offshore to cut costs, and the best programmers and designers had fled the company. … PayPal’s conversion rate is lights-out: Eighty-nine percent of the time a customer gets to its checkout page, he makes the purchase. For other online credit and debit card transactions, that number sits at about 50 percent.

Here is a podcast interview of Brian McCullough by Chris Dixon.

How The Internet Happened: From Netscape to the iPhone is a great book well worth a read for anyone interested in the web.

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Do iPhone Users Spend More Online Than Android Users?

Posted by MartyMeany

Apple has just launched their latest flagship phones to market and later this year they’ll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $ 999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?

At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at the end, too!

Why am I asking this question?

Way back when, before joining the online marketing world, I sold mobile phones. I couldn’t get my head around why people bought iPhones. They’re more expensive than their Android counterparts, which usually offer the same, if not increased, functionality (though you could argue the latter is subjective).

When I moved into the e-commerce department of the same phone retailer, my team would regularly grab a coffee and share little nuggets of interesting e-commerce trends we’d found. My personal favorite was a tale about Apple users spending more than desktop users. The story I read talked about how a hotel raised prices for people booking while using an Apple device. Even with the increased prices, conversion rates didn’t budge as the hotel raked in extra cash.

I’ve always said this story was anecdotal because I simply never saw the data to back it up. Still, it fascinated me.

Finding an answer

Fast forward a few years and I’m sitting in Wolfgang Digital behind the huge dataset that powered our 2017 E-Commerce Benchmark KPI Study. It occurred to me that this data could answer some of the great online questions I’d heard over the years. What better place to start than that tale of Apple users spending more money online than others?

The online world has changed a little since I first asked myself this question, so let’s take a fresh 2017 approach.

Do iPhone users spend more than Android users?

When this hypothesis first appeared, people were comparing Mac desktop users and PC desktop users, but the game has changed since then. To give the hypothesis a fresh 2017 look, we’re going to ask whether iPhone users spend more than Android users. Looking through the 31 million sessions on both iOS and Android operating systems, then filtering the data by mobile, it didn’t take long to find the the answer to this question that had followed me around for years. The results were astonishing:

On average, Android users spend $ 11.54 per transaction. iPhone users, on the other hand, spend a whopping $ 32.94 per transaction. That means iPhone users will spend almost three times as much as Android users when visiting an e-commerce site.

Slightly smug that I’ve finally answered my question, how do we turn this from being an interesting nugget of information to an actionable insight?

What does this mean for digital marketers?

As soon as you read about iPhone users spending three times more than Android users, I’m sure you started thinking about targeting users specifically based on their operating system. If iOS users are spending more money than their Android counterparts, doesn’t it make sense to shift your spend and targeting towards iOS users?

You’re right. In both Facebook and AdWords, you can use this information to your advantage.

Targeting operating systems within Facebook

Of the “big two” ad platforms, Facebook offers the most direct form of operating system targeting. When creating your ads, Facebook’s Ad Manager will give you the option to target “All Mobile Devices,” “iOS Devices Only,” or “Android Devices Only.” These options mean you can target those high average order value-generating iPhone users.

Targeting operating systems within AdWords

AdWords will allow you to target operating systems for both Display Campaigns and Video Campaigns. When it comes to Search, you can’t target a specific operating system. You can, however, create an OS-based audience using Google Analytics. Once this audience is built, you can remarket to an iOS audience with “iPhone”-oriented ad texts. Speaking at Wolfgang Essentials this year, Wil Reynolds showed clips of people talking through their decision to click in SERPs. It’s incredible to see people skipping over year-old content before clicking an article that mentions “iPhone.” Why? Because that user has an iPhone. That’s the power of relevancy.

You’ll also be able to optimize and personalize your bids in Search, safe in the knowledge that iPhone users are more likely to spend big than Android users.

There you have it. Don’t let those mad stories you hear pass you by. You might just learn something!

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Google and HTC Team Up to Challenge Apple’s iPhone

It looks like Google is bent on diversifying its businesses as it moves further into hardware. In fact, its latest billion dollar deal suggests the company is determined to stake its claim in the smartphone market which inevitably puts it on the warpath with Apple’s iPhone.

Google’s intention to join the hardware fray could not get any clearer. On Wednesday, the tech giant announced that it has entered into a $ 1.1 billion arrangement with Taiwan’s HTC, a deal which will effectively let Google hire a sizable part of HTC’s engineering team, tapping into their hardware expertise.

While it was not stated just how many HTC engineers will now be working for Google, HTC chief financial officer Peter Shen revealed that the company’s research and design team will now be reduced to just 2,000, down from the 4,000 manpower complement before the deal. However, the deal won’t likely hurt HTC’s operations as the estimated 2,000 employees affected by the deal were already working on Google’s Pixel smartphones, which were manufactured by HTC.

The latest move is in line with Google’s push to make it big in the smartphone and gadgets segment. In 2016, the company hired ex-Motorola chief Rick Osterloh to helm its new hardware division. A few months later Google announced the arrival of Pixel devices which were made with the help of HTC.

But with half of HTC’s engineers at its beck and call, Google’s bid to be among the top hardware players has become very serious. Effectively, the arrangement will allow the company to manufacture its own range of devices, which could make it serious competition for rivals Apple and Samsung.

But the potential rift between Apple and Google is expected to go beyond mere smartphone sales figures. According to The Verge, Apple is actually in the way of Google’s ambition to be on every device connected to the internet.

As everyone knows, Apple has its own set of apps and software that has allowed it to remain independent of Google. Aside from running on its own operating system, it has its own Apple App Store, Apple Music, iCloud and its own smartphone, the iPhone line. In addition, Apple’s personal assistant Siri searches the web using Bing rather the Google search engine.

And that is where Google would likely make its attack. By making its own suite of devices that ran only in Android, consumers will have no choice but to shun Apple applications. But to dislodging the well-entrenched Apple, with its horde of loyal customers, will not be a walk in the park for Google and would depend largely on whether or not its upcoming gadgets will outshine the iconic iPhone.

[Featured Image by YouTube]

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Apple Unveils iPhone X, Here’s What it Can Do

On Tuesday, Apple hosted its first-ever event at the new Steve Jobs Theater at Apple Park campus in Cupertino, California. The company unveiled several new products at the event which included 4K Apple TV and the Apple Watch Series 3 which comes with a cellular connection. Of course, the highlight of the evening was the announcement of Apple’s new line of smartphones—the iPhone 8, 8 Plus, and the tenth-anniversary phone aptly named the iPhone X (pronounced iPhone Ten).

The first iPhone launched on June 9th, 2007, with spectacular success. Ten years later, Apple is set to make waves yet again with the iPhone X.  Packed with innovative new features, the flagship model phone will be a must-have for Apple enthusiasts and a new cash cow for the company.

Face ID

Previous speculations were indeed correct. With iPhone X, Apple decided to ditch Touch ID as the phone primary security feature. Instead, the new phone now sports an all-new Face ID system touted to be even more secure than the Touch ID it replaces.

So just how secure is iPhone X’s Face ID? The Touch ID fingerprint sensor comes with a one in 50,000 chance of a person other than you being able to unlock the device. With the new Face ID, however, the odds are now one in a million.

In fact, Apple is convinced that the new Face ID is so secure that it can be used to authorize purchases on Apple Pay. Since it uses a 3D sensing technology, the system cannot be fooled by a mere 2D photo of your face. In addition, the technology is advanced enough to recognize your unique facial features even if you’re wearing eyeglasses and a hat.

Ultra Sharp Edge To Edge Screen

The new iPhone X also comes with a vastly improved display resolution. It has a high resolution, 2436×1125 5.8 inch OLED display dubbed by Apple as a super retina display. To boot, the screen has over two million pixels, offering the sharpest display ever on an iPhone model.

What is even more exciting is the bezel-less display, allowing for a wider screen without any added bulkiness to the device. However, this also means that there is no longer a home button. To wake the phone, you’ll simply need to tap the screen.

New Cameras

The new iPhone X is also equipped with new cameras. The front camera is a 7 MP TrueDepth camera that Apple specifically developed not only for taking great selfies but also for use as the sensor of the new Face ID technology, Macworld reported.

At the back of the phone is a dual-lens 12MP camera complete with a wide angle lens to capture scenery and a telephoto lens if you need to zoom in on your subject. The new phone is said to be capable of producing the highest quality video on any available smartphone with improvements to its stabilization technology (new gyroscopes and accelerometers) resulting in less shaky outputs. You can now capture 4K videos at 60 fps or opt for a slo-mo 240 fps at 1080p.

Animoji Feature

If you’re the type of person who loves emojis, then it’s hard to ignore iPhone X’s  cool new “Animoji” feature. The phone allows you to make brief clips of your face and turn them into instant emojis. With the Facial recognition capability of the phone, it can help make an emoji that best represents the facial expression you are making at the moment.

Wireless Charging

Apple has finally embraced wireless charging technology for its latest products. The iPhone X, along with the iPhone 8 and 8 Plus, will be charged wirelessly using the Qi standard. Apple is tweaking the technology a bit and plans to later launch AirPower, an accessory that allows you to simultaneously charge three devices.

Retail Price

There are two variants to the iPhone X. The 64GB phone is priced at $ 999 while the 256GB variant sells for $ 1,149. A11 Bionic chip powers the iPhone X with its 6-core CPU design said to be the most powerful for a smartphone. Coupled with the three-core GPU designed by Apple, the phone is powerful enough for machine learning and 3D games.

Unfortunately, fans will have to wait a bit before they could get their hands on Apples tenth anniversary phone. The iPhone X released date is slated for November 3, 2017. However, Apple is accepting pre-orders starting October 27.

In the meantime, you might want to check out on the two other new phones unveiled by Apple. iPhone 8 has a 4.7-inch Retina display while the bigger iPhone 8 Plus has a 5.5-inch display. Both devices are available on September 22 but you can preorder as early as September 15.

[Featured Image by Apple/Youtube]

 

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iPhone 8 Leaks: Is Apple Planning To Replace Touch With Face ID?

While everyone waits with bated breath on the unveiling of Apple’s newest flagship smartphone, the anticipation continues to mount as more rumors and speculations surface about the device. The latest leaks, if accurate, will give Apple fans something to truly be excited about as the new iPhone would sport a pioneering and game-changing feature– the introduction of Face ID.

Latest iPhone 8 leaks seem to indicate that the upcoming phone would reflect Apple’s transition from fingerprint scanning to facial recognition for security, according to Forbes. The latest component leaked suggests a 3D sensing camera module which, coupled with the lack of information on a Touch ID system, could mean that the upcoming flagship smartphone could be the first to introduce 3D Face ID technology to mobile phones.

If this rumor is correct, it would also mean that Apple’s next flagship will be way ahead of its competitor by about two years. According to BGR, Samsung’s facial recognition system is only 2D and not the rumored 3D capability of the iPhone 8. For this reason, Samsung’s Face ID can be “hacked” by a picture, the reason why it can’t be used to authenticate financial transactions.

There is also another implication for the iPhone’s rumored 3D sensing camera. Aside from its use as a security feature of the smartphone, the 3D sensing capability could also be utilized to unlock the VR and augmented reality potential of the gadget.

One possible concern that Apple’s Face ID would need to address is speed. How long will it take the device to recognize a face? Rival facial recognition systems like the Windows Hello take a moment to process a face in front of it. If Apple wants the new technology to be the killer feature of its upcoming flagship, it needs to have a processing speed comparable, if not faster, to the current Touch ID.

But it seems that Apple already got this concern covered. According to MacRumors , iPhone 8’s Face ID will be able to unlock the phone in just a few hundred milliseconds. Now that is fast.

[Featued Image By Maurizio Pesce/Flickr]

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iPhone 8 Predicted to Cost Jaw-Dropping $1200

It’s no secret that the Apple iPhone is an expensive mobile device. The entry-level iPhone 7 is priced at $ 649 while the more feature-packed 256GB iPhone 7 Plus is at a whopping $ 969, a cost that is way higher than most other smartphones currently on the market. With the iPhone 8’s release looming around the corner, its price is once again the talk of the town.

Analysts and Apple experts believe that the new iPhone will most likely hit the $ 1000 mark. In addition to that, they also think the company will release not just one model this year, but three.

How Many New iPhones Will There Be?

Insiders say we should expect three phones. The first two releases will be an upgrade of the iPhone 7 and iPhone 7 Plus with an improved processor and upgraded camera. The third one, it seems, will be the long-awaited iPhone 8 which is rumored to be priced at $ 1,200 or even more. With such a hefty price tag, how does Apple plan to set itself apart from other high-end smartphones?

Will the iPhone 8 Features Justify the Cost?

Apple’s iPhone 8 is set to open up a new “luxury” tier since its cost will be $ 550 more than the previous model. Its features will be a screen that uses OLED technology, wireless charging, a 3D camera that can be utilized for augmented reality and facial recognition, and an edge to edge screen.

However, these features are not really that new in the smartphone industry. Apple’s rival, Samsung has recently released the Galaxy S8 at $ 749, which already has the features that Apple is currently planning.

Since the Samsung Galaxy S8’s release, it has eaten quite a chunk of Apple’s market share. But if that is the case, why would Apple put such a high price tag on its phone?

Reports have surfaced that Apple is having production issues with the iPhone 8 and launch date delay is a real possibility. In addition to that, the new OLED screens are more expensive than Apple’s prior LCD screens. The high demand, limited supply, and higher production cost are the likely culprits of the phone’s rumored hefty price.

Who’s Really Going to Buy a $ 1200-iPhone?

Apple will be at a significant disadvantage if they try to release the phone at such an insanely high price, according to reports. However, Apple has no shortage of loyal followers that are willing to pay almost any price for the company’s latest offering, guaranteeing the success of the product. In fact, Apple is betting that the iPhone 8 will break previous sales records which saw iPhone unit sales of 78.3 million, up 5 percent from the previous year.

Right now, there is no official price for the iPhone 8 and many analysts believe Apple will have a more reasonable pricing strategy for its buyers.

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New Gadget Allows iPhone to Print ‘Moving’ Pictures

Mobile printing startup Prynt has unveiled their latest gadget that can print colored photos in just 30 seconds, and makes use of augmented reality to produce “moving” pictures.

The gadget is certainly cool, but don’t expect to get high-quality images. The printing quality of the gadget is reportedly pedestrian and doesn’t even match up to photos from Polariod. However, the faster printing speed, easy functionality, as well as better connectivity to iPhones, make it a good buy compared to most Bluetooth mobile printers.

Here’s how it works: when the users choose an image from their iPhone to print, the application will upload a clip from the Live Photo—or the Boomerang app from Instagram—to the cloud. After they scan the static image using the Prynt app, the video will be superimposed on top.

Prynt co-founder Clément Perrot said, “It’s the best of both worlds. You get something that is tangible, unique, but you also have a sense of the context of what happened at that time.”

“Here’s a way to capture all of that and put it into something that people would look back at. If it stays on their phone, you don’t necessarily look at it again,” he added.

A mobile printer is not exactly new, considering that Polaroid has its own Insta-film technology, apart from its own mobile photo printer. HP also has the Sprocket (which sells for about $ 130).

Perrot hopes that the new technology will encourage people to print their most precious photos. While the convenience of camera phones allows people to take as many pictures as they want, they rarely go through the photos after uploading them on social media. In most instances, they just delete the photos after sharing them on Facebook or Instagram.

Perrot stated that this is what Prynt is trying to fill with its mobile printer. The nostalgia that physical photos possess, where “you can touch something and go back to it.”

For now, the Prynt app is only available for the iPhone. However, an app dedicated for Android will be launched later this year. The app uses inkless paper from Zink, which can be activated using heat.

The Prynt pocket printer sells for $ 138 on Amazon. Users will have to buy another pack for the sheets of paper to be fed into the device. One pack with 40 sheets will cost $ 20.

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Report: Google planning to bring its Assistant to the iPhone

Google also expected to announce integration of the Assistant into GE appliances.

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iPhone 8 Will Not Have a Home Button According to Rumored Specs

Apple has not revealed the release date for the iPhone 8, yet speculations about the highly-anticipated device continue to circulate over the internet. The latest on its rumored features seem to confirm the scrapping of the Home button.

Images of the alleged dummy phone were leaked recently and it confirmed some of the talk about Apple’s latest gadget featuring a bezel-less display. The 5.8-inch OLED screen, meanwhile, envelops the whole front face of the device which is similar to that of the Samsung Galaxy S8 Edge.

While Apple fans are still trying to get used to the audio jack-free iPhone 7, the Cupertino-based company is trying to force-feed another innovation. Instead of the Home button at the bottom, users will see a Touch Bar that will likely include a Touch ID and fingerprint sensor, which will be integrated into the display.

 

If the rumors prove true, users won’t need to push a button; rather, they just have to rest their fingers on this specific spot to access the menu.

The rumored specs for the iPhone 8 also elude to an upgrade of the secondary speaker for the device. This is a departure from its design for the iPhone 7 and iPhone 7 Plus which utilized the earpiece as a secondary speaker, but didn’t really impress users.

This change will reportedly enhance the audio quality. However, there are no specifics yet, particularly on whether the quality will be similar to the primary loudspeaker on the iPhone 7 dual stereo device.

The iPhone 8 will supposedly also be as thin as its predecessor (7.1mm) and have the same size overall. It should, however, look larger due to the bezel-less display. The other rumored specifications include wireless charging, 3GB of RAM, and a “3D-sensing front camera.” It’s also rumored that the device will come bundled with the wireless AirPods to replace the earpieces that come with the iPhone 7 and iPhone 7 Plus.

Previous reports alleged that the iPhone 8 will have 30% more battery life, thanks to having an L-shaped battery pack. If that proves true, the upgrade will likely push the price of the device over $ 1,000, which is $ 200 more than the current generation of Apple’s flagship phone.

The iPhone 8 will reportedly be released in the fall of 2017, although Apple has yet to confirm this.

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How Chris Peters Kickstarted A Beer Bottle Opening iPhone Case (With Ashton Kutcher & Jamie Oliver As Backers) Into A Million Dollar Company

My newsletter subscribers will be well aware that I recently moved to Melbourne. To meet new people I have been hitting local entrepreneur meetup events pretty hard. [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I quickly met Rob Ward and Chris Peters, two local guys who used Kickstarter campaigns to start off…

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