Tag Archive | "Introduces"

Bing introduces penalty for ‘inorganic site structure’ violations

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.



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Google My Business adds more branding tools, introduces searchable @shortnames

The top 5% of local businesses in each category will also be eligible for a new “Local Favorite” badge.



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Google Introduces New Metrics to Help Marketers Test Ad Strength

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective.

Research by Google, however, revealed that 91 percent of mobile device users have purchased or planned to purchase something after they saw a relevant ad. 

Since relevance is a key factor behind the which ads most appeal to consumers, Google recently rolled out an ad strength metric and also suggested best practices and key insights that can help marketers improve their ad’s performance.

The metric on ad strength will provide advertisers with a barometer that can measure an ad’s content. Ratings will range from “poor” to “excellent.” The metric will also measure an ad copy’s diversity, relevance, and quality. It will also have actionable feedback, thereby making it easier for this tool to check and enhance an ad’s effectivity.

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Marketers will have access to ad strength early September and the metric will hit the responsive search ad platform shortly afterward.

Google also shared some tips and best practices to improve campaign performance. For instance, the company recommends that ad executives utilize several unique headlines, design elements, and product descriptions to assist Google’s machine learning feature in churning out multiple ad combinations.

Another suggested best practice would be to create a minimum of five headlines for responsive search advertisements. For responsive display ads, it would be best to come up with five brand logos and about 15 images, descriptions, and headlines for every ad.

The combination of diverse ads and Google’s machine learning feature is a potent one. The feature ensures that your advertisements are personalized, helpful, and relevant to a wider group of consumers. This customization will result in ads being shown more often, thus reaching a large pool of prospective customers. According to Google, marketers that integrated machine learning with their campaign saw 15 percent more clicks.

Google has also taken steps to make it easier for advertisers to design effective responsive search ads. The company now gives marketers a sneak peek of different ad combinations as they are developed. They can also check the reports and details for descriptions, headlines, and top combinations. Knowing these numbers will help you see which ad appears more frequently in search results.

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Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand.

After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead. They are also being reorganized in order to better showcase their capabilities and growth trajectory. DoubleClick products and the Google Analytics 360 Suite will now fall under the umbrella of Google Marketing Platform. DoubleClick Ad Exchange and DoubleClick for Publishers will be integrated into the Google Ad Manager while AdWords will now be called Google Ads.

The newly introduced Google Marketing Platform is designed to assist clients in planning, buying, measuring and optimizing their digital media and customer experience. The decision to merge the DoubleClick and Analytics 360 Suite brands was the result of marketer feedback regarding the advantages of using analytics and ads technology to create improved customer understanding and bigger business results.

Meanwhile, Google Ads will represent the extent of the company’s advertising capacity across its numerous properties, like Google Maps, Google Play, and YouTube. Google Ads will also roll out a new type of ad strategy called Smart Campaigns. This feature will be utilizing machine learning technology and focuses on small businesses. It will be the default experience of start-up companies.

As for the Google Ad Manager, the unified programmatic system is developed to help partners to generate higher revenue in a more efficient manner.

The three new brands are being hailed as a way to help all advertisers and publishers pick the right solutions for their business, regardless of the size. It also aims to make it easier for companies to provide consumers with trustworthy ads and an improved experience regardless of the channels and devices used.

The restructuring of its ads business was announced on Tuesday by Sridhar Ramaswamy, the SVP of Ads at Google. According to Ramaswamy, the company’s extensive ad offerings is challenging for advertisers, ad agencies, and publishers to navigate. He also mentioned that while advertising opportunities have never been greater, it has also become more complicated.

“It is harder for advertisers, publishers, and agencies that help them choose the right products for their business and know how to use them,” Ramaswamy said.

Despite the changes, brands have nothing to worry about as Ramaswamy emphasized that Google’s “underlying products aren’t changing.” But while the rebranding is basically just a name change, there will be small changes in some ad interfaces that will streamline the different services that the company’s advertising and marketing products offer.

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Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site.

With more than a billion members across millions of active groups, Facebook is putting in an effort to help community managers handle nearly every activity each day. That’s why admins will now have a dedicated customer support service to handle queries and reported issues. And with more people on board, Facebook intends to give quick feedback as well. For now, the free service is only available to selected group admins on iOS and Android in English and Spanish but will continue its rollout in the coming weeks.  

Another tool that will benefit group admins is the launching of an online educational resource. The live site contains short tutorials, product demos, and actual case studies drawn from the experience of fellow admins. Done in audio and video formats, content on the learning portal aims to give a better understanding of how Facebook and Groups work.

As Facebook promises to build resources according to its users’ needs, the company has introduced two admin tools. One new feature will allow community admins and moderators to inform members of their rule violations that merited removal of the post. Admins and moderators can even add comments in the activity log when a post is taken down.

Another update is allowing admins and moderators to choose certain Facebook users, otherwise called pre-approved members. Whenever they post, their content will no longer require approval since they are tagged as trusted members. This means less moderation of content for managers and more time in connecting with others.

Apart from creating communities, Facebook wants to bring social networking to the workplace as well. Called Workplace by Facebook, the collaboration tool is one of the many available in the market now. It faces stiff competition from Slack, Atlassian’s Stride, and Microsoft’s Team, but none of them have a userbase that comes close to Facebook’s over two billion.

Facebook is banking on its partnership with identity management developer Okta to bring in more business accounts and convince larger companies that Workplace is an enterprise app. With the proposed integration, employees can securely sign in Okta and gain easy access to Workplace and other cloud apps.   

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Whatsapp Introduces New Live Location Feature That Lets You Track Friends in Real Time

Pretty soon, it will be easier for family members and close friends to track the location of their loved ones to make sure they have safely reached their destination. WhatsApp has introduced a new feature that gives its users the ability to broadcast their location in real time.

Called Live Location, the new WhatsApp feature will be available on both Android and iOS versions of the application. Apparently, it is a feature that is similar to that of parent firm Facebook, which rolled out the temporary location sharing feature on Messenger last May.

To share your location temporarily with someone, you need to open a chat with that friend or family member on your contact list. The feature can be accessed by choosing the Location option within chat, and you will then need to choose the length of time you want your location to be known to the other party. The feature will start airing your location in real time once you hit the send button.

At the moment, there seem to be three options for the duration of the Live Location feature, according to Tech Crunch. Users can share their real-time location for fifteen minutes, one hour or eight hours but they can manually turn off the feature if they no longer want their location to be broadcasted or if they have already reached their destination safely.

Meanwhile, the receiving party will see a map with the broadcaster’s avatar at the center on their chat. There is also a “Live Until” message at the bottom indicating the time that the Live Location tracking will end.

With its introduction of the Live Location, WhatsApp has joined Snapchat and Foursquare which already have their own versions of the feature.

[Featured Image via YouTube]

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Amazon Web Services Introduces Per-Second Billing to Keep Rivals at Bay

Amazon is determined to maintain its lead over rivals in the cloud computing arena. Lately, the company’s cloud computing division Amazon Web Services (AWS) announced that it will be introducing a new pricing scheme by October and plans to charge clients by the second, a move seen to be financially favorable for its cloud customers.

In a recent blog post, AWS chief evangelist Jeff Barr announced that the company would be changing its billing scheme to be more reflective of clients’ actual usage. Starting October 2, 2017, AWS will implement per-second billing for its EC2 and EBS services.

The billing change will be applicable to all AWS regions running Linux instances. However, instances running on Microsoft Windows as well as Linux distributions with a separate hourly charge will not be affected by the new scheme.

AWS expects that the move will be beneficial to many of its EC2 clients. However, Barr challenged companies to be more creative to take full advantage of the savings opportunities presented by the billing change.

“While this will result in a price reduction for many workloads (and you know we love price reductions), I don’t think that’s the most important aspect of this change,” Barr explained. “I believe that this change will inspire you to innovate and to think about your compute-bound problems in new ways. How can you use it to improve your support for continuous integration?”

Analysts are divided on what AWS’ decision to introduce per-second billing could mean to the cloud computing industry as a whole. For instance, there are speculations that it could become an industry-wide trend as it could trigger similar offerings by other players.

Cloudreach Europe head Chris Bunch expects it to become the industry norm in the future. “Longer term the world will get used to per-millisecond billing anyway with serverless architectures, so it’s good to see this happening now, said Bunch. “I would expect other cloud companies to follow this trend.”

However, not everyone believes the hype as some analysts voiced that it could just be a PR stunt. “It’s a PR stunt isn’t it?” quipped UKFast CEO Lawrence Jones.  “It’s trying to make something that’s very expensive sound very, very cheap.”

Amazon first introduced the pay-as-you-go model in cloud computing usage when it launched EC2 in 2006. Back then, AWS charged clients on a per hour basis, a pricing scheme that was deemed revolutionary at that time.

However, its rivals challenged AWS dominance by offering a more competitive pricing structure. Google, for one, introduced a more accurate per-minute billing scheme deemed more reflective of actual usage.

[Featured Image TechRepublic]

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Sono Motors Introduces The SION Solar Powered Car




style="display:inline-block;width:250px;height:250px"
data-ad-client="ca-pub-7815236958543991"
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The fantasy of having the capacity to drive to work in a solar-powered car is at last turning into a reality. Sono Motors simply uncovered the SION solar-powered electric car gives you the ability to travel up to 18 miles utilizing only energy from the sun. Best of all, the SION isn’t only for the whealthy, since it just costs 16,000 Euros (around $ 18,600) in addition to the cost of the battery, and it is pressed with unbelievable components like built-in moss filtration, bi-directional charging and integrated solar panels.

Sono Motors Sion Solar Powered Car

A year ago, Sono Motors, a German startup raised over $ 200,000 create the SION. Utilizing 300 photovoltaic panels, the SION can store enough energy from the sun to give you the ability to travel up to 18 miles, however in the event that you have to travel further, the SION can likewise be energized utilizing a standard outlet, similar to a regular electric auto. Depending on the amount you want to spend, you can rent the battery month to month, or buy outright.

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Google Introduces ‘Trending Searches’ and ‘Instant Answers’ to iOS App

Google is giving users of Apple products greater functionality with the addition of Twitter-like features in a recent update to its iOS app. The mobile version of the search engine which was introduced in its Android app last year, now sports Trending Searches, a location based feature that lets iOS users know of the hottest searches in their location. In addition, the tech giant added Instant Answers to the app, a feature that gives some useful info at a glance.

Trending Searches for iOS will have an opt-out feature

With their iOS Google app updated, users will know the searches currently trending around them. According to The Tech Bulletin,  merely clicking on the app’s search box will display a list of trending searches made by people near a user’s location. However, it still remains unclear just how localized the coverage of the Trending Searches feature is.

Thankfully, there is an opt-out option included in the iOS update. When Trending Searches was introduced on Android last year, it was met with criticisms with some users clamoring for Google to include an option for turning off the feature. While useful to some, there were users who found it annoying as it gave trending searches made by the masses instead of content specific to the user interests. Google relented by coming up with the opt-out option for people who wished to turn off the feature.

Smarter Searches with Instant Answers

In addition, Google made some improvements to the search experience by introducing what is called Instant Answers. Basically, the app anticipates what the user is trying to type and, even before keying in the complete search phrase, the answer is displayed along with some suggestions below the search box. And that happens even before the user hits the search button.

According to Tech Crunch,  the answers come from Google’s facts database known as Knowledge Graph, which in turn, sources its data from CIA World Factbook and Wikipedia.

[Featured Image via Pixabay]

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Sono Motors Introduces The SION Solar Powered Car




style="display:inline-block;width:250px;height:250px"
data-ad-client="ca-pub-7815236958543991"
data-ad-slot="8717335615">

The fantasy of having the capacity to drive to work in a solar-powered car is at last turning into a reality. Sono Motors simply uncovered the SION solar-powered electric car gives you the ability to travel up to 18 miles utilizing only energy from the sun. Best of all, the SION isn’t only for the whealthy, since it just costs 16,000 Euros (around $ 18,600) in addition to the cost of the battery, and it is pressed with unbelievable components like built-in moss filtration, bi-directional charging and integrated solar panels.

Sono Motors Sion Solar Powered Car

A year ago, Sono Motors, a German startup raised over $ 200,000 create the SION. Utilizing 300 photovoltaic panels, the SION can store enough energy from the sun to give you the ability to travel up to 18 miles, however in the event that you have to travel further, the SION can likewise be energized utilizing a standard outlet, similar to a regular electric auto. Depending on the amount you want to spend, you can rent the battery month to month, or buy outright.

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