Tag Archive | "Into"

15 Copy Editing Tips that Transform Your Content into Persuasive and Shareable Works of Art

What’s special about the compelling content you retweet, Like, bookmark, and email to your friends? Those articles serve the audience,…

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How Introverted Writers Transform into Business Professionals

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have…

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Zebra Tech Tracking Technology Integrating Deep Into Sports and Business

“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Technologies CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer. With ice hockey, the challenge is the puck. How do you track the puck and put the tag inside the puck? We can do it but it’s more costly. With basketball, they have been more focused on the ball than the players.”

Anders Gustafsson, CEO of Zebra Technologies, discusses how their tracking technology is being integrated deeply within sports and business in an interview with Jim Cramer on CNBC:

Our Tracking Technology Works Particularly Well With Football

We’ve learned now this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans. The NFL owns the data so we can’t give (fantasy players) access to the data. I think they give access to some of the data but not all the data. Then you would have all the information you could possibly want to have about every player on all of the teams. 

Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer. With ice hockey, the challenge is the puck. How do you track the puck and put the tag inside the puck? We can do it but it’s more costly. With basketball, they have been more focused on the ball than the players. 

Zebra Tracking Technology Works Particularly Well With Football

We Are Becoming An Essential Part of Retailers’ Strategies

Savannah is our data platform. We can connect all sorts of devices or sensors on the south side and on the north side we can have APIs to all sorts of other applications. We can provide a lot of analytics around what’s happening there. We integrate with a lot of independent software vendors. If you look at large companies like Oracle, SAP, Manhattan, and JDA, they’re all partners of ours. We exchange data with them and we provide data that they use for their operations. We also have our own software capabilities. We bought a company called Profitect. It does any predictive analytics. This is a good example of this but we have other software capabilities also.

We are now becoming an essential part of retailers’ strategies for building omnichannel and ecommerce capabilities. Historically, we were probably viewed a bit more as a tactical device supplier. Today we’re much more of an integral part of enabling them to execute on their strategy. We moved ourselves up the solution stack to be able to deliver more value to them.

Companies are now tracking employees, patients, assets

Today, more and more things are being tracked and there are more and more efficiencies out of this. Companies are now tracking employees, patients, assets, all of these things. We said we provide the performance edge to the front line of business by having every employee, device, and technical thing being connected and optimally utilized and visible to the network. 

Tableau (a company recently bought by Salesforce) would more than likely integrate our data. We could be a source for data insight analytics for them. We aspire to get those kinds of valuations (and the higher multiples that Tableau got when they sold to Salesforce). We also overlap (with Honeywell) in a number of areas but we do quite a few different things also. We have our own strengths and we compete with them but not everywhere.

Zebra Tech Tracking Technology Integrating Deep Into Sports and Business – CEO Anders Gustafsson

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Tim Cameron-Kitchen: A One-Time Drummer Turns His Website Building Skills Into One Of The Largest Internet Marketing Agencies In The UK

[ Download MP3 | Transcript | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] Tim Cameron-Kitchen grew up with a passion for music, in particular playing the drums. The highlight of Tim’s drumming career occurred in a most unexpected place — on stage in a cover-band singing competition reality TV show… in France. His […]

The post Tim Cameron-Kitchen: A One-Time Drummer Turns His Website Building Skills Into One Of The Largest Internet Marketing Agencies In The UK appeared first on Yaro.Blog.

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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely not dead. Even the Millennials say that.”

Armita Peymandoust, VP Product Management, Analytics, and Einstein at Salesforce, discusses new AI-powered email features for Marketing Cloud announced by Salesforce at Connections 19:

AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

As we know email is still a really important channel. Over 64 percent of customers are still saying that they prefer email channels to all the others. What we’re doing is we’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud. One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely not dead. Even the Millennials say that.

Einstein Engagement Frequency

With Einstein Engagement Frequency we’re trying to tell the marketer what’s the sweet range that they should keep on engaging with their customers. As marketers, we want to keep on engaging with our customers but we just don’t want to get to a point that we’re potentially annoying them. So we are telling them that this is the range that you should stay in.

Einstein Send Time Optimization

Now that the marketer knows what the frequency of engagement should be, with Einstein Send Time Optimization we’re also telling them what is the right time to send those messages. It’s really easy with a drag and drop of an activity into Journey Builder we make every message go out at the right time for the customers.

Einstein Content Tagging

Then with Einstein Content Tagging, we’re basically bringing image recognition the same set of AI capabilities that you’re familiar with for your customer based or consumer based products. This is where you upload photos and then they automatically get tagged. We are bringing that same technology to the hand of the marketer. Every image that’s getting uploaded into Content Builder gets automatically tagged so they can find it later and use it when they’re building their messages.

Transactional Messaging

We’re also releasing Transactional API’s for Emails and SMS. There are different types of emails out there. There’s the commercial one and there’s the transactional one. It allows the marketer to bring both of those two in an inter-marketing cloud and take advantage of Marketing Cloud to send those emails to have the same voice, the same brand voice, and also be able to see how those are performing all in one place.

Indiana Pacers Improved Customer Engagements By 20 Percent

These features are all relatively new. So we have pilot customers that have been taking advantage of them. We have one retailer that talked about Einstein Engagement Frequency. They had a hunch that they were over messaging customers but they couldn’t really put their finger on it. With Einstein Engagement Frequency we could show them visually exactly where they’re over engaging with their customers and let them take action on it. The platform automatically created lists so that they would not send messages to the ones that are getting too many email messages.

We’ve had a set of AI features in Marketing Cloud, specifically Einstein Engagement Scores, was one that the NBA’s Indiana Pacers is taking advantage of, to increase the engagement rate that they’re having with their fans. They got a 20 percent increase in engagements with their fans using that.

Customer Engagement Getting Even More Granular

We have a jam-packed roadmap for the next of the rest of the year as well. One of the things that I’m really excited about is Content Selection that’s coming out. Content Selection lets each of those messages that we’re creating be dynamically optimized for every customer that’s receiving them. Think of your email as a template that has different aspects or different selections in it that gets automatically replaced with what your customer cares about most and also what they have engaged with most and historically. It’s very engaging for every one of your customers.

The other one that I’m interested in (that is coming later) is bringing natural language processing to understanding your subject lines. What types of subject lines are resonating? Why is it that they’re resonating with your customers? It will give you an insight on them first and then also give you recommendations on how to improve your subject lines.

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

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Leaning into SEO as Google shifts from search engine to portal

How to prepare your company for Google’s new customer journey for search.



Please visit Search Engine Land for the full article.


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Google moves hotel pricing chart into the SERP

By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending.



Please visit Search Engine Land for the full article.


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10 Tips to Transform an Elusive Goal into a Doable Project

When you work with clients, their projects become your projects. And when you’re consumed with helping others achieve their big…

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8 Ways to Weave Simple Visuals into Your Kick-Ass Words

It happened somewhere around third grade, when you were about nine years old. Do you remember? Before that age, we…

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Step into the Spotlight as a Community Speaker at MozCon 2019

Posted by Danielle_Launders

With MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now’s the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!)

Not sure what a community speaker is?

At MozCon, we have a speaker selection committee that identifies practitioners at the top of their professional field, with a mean speaking game. But these sessions are by invite only, and we know the community is bursting at the seams with groundbreaking research, hot tips, and SEO tests that drive results.

Cue our community speaker program! We reserve six 15-minute community speaking slots throughout our three-day event. Now’s the time of the season when we encourage anyone in the SEO community to submit their best and most exciting presentation ideas for MozCon. Not only are these sessions incredibly well-received by our attendees, but they’re also a fantastic way to get your foot in the door when it comes to the SEO speaking circuit.

Interested in pitching your own idea? Read on for everything you need to know:

To submit a pitch:

  • Fill out our community speaker submission form to enter.
  • Only one submission per person — make sure to choose the one you’re most passionate about!
  • Your pitch must be related to online marketing and for a topic that can be covered in 15 minutes.
  • Submissions close on Monday, April 15th at 5pm PDT — no exceptions!
  • All decisions are final.
  • All speakers must adhere to the MozCon Code of Conduct.
  • If chosen, you’ll be required to present your winning pitch July 15–17th at MozCon in Seattle, WA.

I’m ready to submit my idea!

If you submit a pitch, you’ll hear back from us regardless of your acceptance status, so please be patient until you hear from us — we’ll work hard to make our decisions as quickly as we can!

As a community speaker you will receive:

  • 15 minutes on the MozCon stage for a keynote-style presentation
  • A free ticket to MozCon (we can issue a refund or transfer if you’e already purchased yours)
  • Four nights of lodging covered by Moz at our partner hotel
  • Reimbursement for your travel — up to $ 500 for domestic and $ 750 for international travel
  • An invitation for you and your significant other to join us for the pre-event speakers’ dinner (warning: it’s always delicious.)

How we select our speakers:

We have an internal committee of Mozzers that review every pitch. We analyze each topic to make sure there’s no overlap with our current sessions and to confirm that it’s a good fit for our audience. Next, we look at the entirety of the pitch to help us get a comprehensive idea of what to expect from your talk on the MozCon stage. This is where links to previous decks, content, and videos of past presentations is helpful (but isn’t required).

Here’s how to make your pitch stand out:

  • Keep your pitch focused to online marketing. The more actionable the pitch, the better.
  • Be detailed! We want to know the actual tactics our audience will be learning about — not just a vague reference to them. Remember, we receive a ton of pitches, so the more clearly you can explain, the better you’ll stand out.
  • Review the topics already being presented — we’re looking for sessions that are new and that round out our agenda to add to the stage.
  • Brush up on how to prepare for speaking.
  • No pitches will be evaluated in advance, so please don’t ask :)
  • Using social media to lobby your pitch won’t help. Instead, put your time and energy into the actual pitch itself!
  • Linking to a previous example of a slide deck or presentation isn’t required, but it does help the committee a ton.

Leading up to MozCon:

If your pitch is selected, the MozCon team is here to support you along the way. It’s our goal to make sure this is your best talk to date, whether it’s your first time under those bright stage lights or you’re a seasoned speaker who feels perfectly at home in front of a big crowd. We’ll answer any questions you may have and work with you to deliver a talk you’ll be proud of. Here are just a handful of ways that we’re here to help:

  • Topic refinement
  • Helping with your session title and description
  • Reviewing any session outlines and drafts
  • Providing plenty of tips around best practices — specifically with the MozCon stage and audience in mind
  • Comprehensive show guide
  • Being available to listen to you practice your talk
  • Reviewing your final deck
  • A full stage tour on the Sunday before MozCon to meet our A/V crew, see your presentation on the big screen, and get a feel for the show
  • An amazing 15-person A/V team to support your presentation every second it’s on the big screen and beyond

We’ve got our fingers crossed for you. Good luck!

Submit my pitch!

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