Tag Archive | "Instead"

4 Steps to Finish a Practical Project Instead of Fantasizing about a Lofty Idea

If I set out to practice yoga for an hour each day, I would practice zero hours of yoga each…

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Snub Your Next Deadline and Read This Instead

“Creative people are flaky.” That statement gets my blood boiling a bit, but I do understand where the sentiment comes…

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5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)

These days, it seems like everybody is using social media. You’d be hard-pressed to find someone who doesn’t have a Facebook or Instagram account. Statistics have shown that there are now 2.2 billion social media users around the world, and the numbers are expected to reach 3 billion by 2020. With such a massive reach, it’s no wonder that every year more companies use social media as part of their marketing strategy.

However, it’s not enough to have a social media account; you also need to use effective strategies to make them work. Unfortunately, a lot of companies are still behind the times and are using outdated tactics that may actually be doing them more harm than good.

Are you guilty of any of these social media faux pas?

1. Engaging Only When You Need Something

Social media is a communication tool and the interaction goes two ways. Some brands look at social media strictly as a promotional tool and only post when they need something. But today’s consumers are pretty savvy and know when they’re being used so don’t expect this strategy to be well-received.

Better Tactic:

Engage your audience regularly. Ask questions. Join conversations and make sure you actually have something worthwhile to say. Don’t just show up, post a link, and then disappear. Personalizing your interactions with customers is time-consuming, but it’s a great way of engaging them and build a rapport.

2. Using Too Many Hashtags

Hashtags are great! They make your post easy to find on social media platforms like Twitter and Instagram. Plus, it’s fun trying to come up with witty hashtags. What’s not fun is when hashtags are used excessively so stop if you’re guilty of this. An avalanche of hashtags makes you look desperate and spammy, especially if you’re hashtagging every adjective that comes to your mind even if they’re not relevant to your product (ex. #blue, #cool, #nice, #small).

Better Tactic:

Take the time to come up with an appropriate hashtag. Be deliberate in your description and ensure they’re relevant to your product. More importantly, make sure your post has more words than hashtags. This will ensure that your audience is focusing on your message and not on the #.

3. Jumping on the Social Media Bandwagon

Reacting to every trending topic is one social media trick that you need to let go. Some brands jump on a popular topic or meme simply to start a conversation or to appear relevant. If it doesn’t fit your demographic or brand then your audience doesn’t need to hear your thoughts about it. For instance, your post congratulating Prince Harry about becoming a father will fall flat when your main audience is in Southeast Asia.

Better Tactic:

If you are going to say something about a particular topic, make sure your post will bring something to the table. Ask yourself if what you’ll be sharing is relevant to the discussion, your brand and market. If not, then there’s no need to post that meme.

4. Inappropriate Tagging of People or Companies

Tagging is a great way of calling attention to your posts. But it doesn’t make sense to tag people or brands in promos or images when they’re not in it or have no clear connection to the post. This move is reminiscent to a mass email campaign. It’s obviously generic, sloppy, and just as irritating. It’s also quite rude to tag someone without making an effort to personalize the request or post.

Better Tactic:

You’ll have a higher chance of getting a brand to help you if you send a direct message or tag them in a separate post first. If the company or influencer is someone you have worked with in the past, then include their links in your post. For instance, you can thank the influencer for their article on your company and include the link. Then segue to your promo and call-to-action.

5. Limiting Posts to the “Best Time”

Studies have shown that there are best times to post on social media. However, these are calculated based on averages; on the times that the majority of users are active and engaged. But every demographic is different. What if your specific followers are not active during those reported “best times?”

Better Tactic:

Instead of relying on the aforementioned study, you should also conduct your own research. Utilize your social media tools and check when your audiences are really online. FB Insights will display this for your Page. There are also tools that will tell you when your Twitter followers are active. Experiment and post at different times and days. This will help you come up with your own unique pattern of engagement.

Social media is a great marketing tool. However, a strategy that works for one brand might not work for another. So make sure that the tactics you use are relevant to your company and your market.

[Featured image via Pixabay]

The post 5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead) appeared first on WebProNews – Breaking News in Tech, Search, Social, & Business.


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Trump Has Made Twitter Relevant Again — Twitter Should be Ecstatic — Instead They Are Conflicted — Blinded by Political Bias

Up until the campaign, Twitter was in my opinion fading from public consciousness, with Facebook starting to dominate as the place to go for breaking news. Trump single handedly changed that. Twitter is on top of the world with every news network, at the top of every TV news broadcast it seems they are referencing a tweet by President Elect Donald Trump.

Every company in the world would love this free attention, except maybe Twitter itself. Why, because they are a collective of leftists run by an extremely leftist CEO Jack Dorsey. They are at the cutting edge of banning those they disagree with, such as Breitbart reporter and gay conservative libertarian nationalist activist Milo Yiannopoulos. Twitter permanently banned MILO in July 2016 for what the company cited as “inciting or engaging in the targeted abuse or harassment of others.”

There are numerous other bans of conservatives and it’s clear that Twitter bans conservatives with one standard and leftist with another. For instance, BlackLivesMatters, which makes pro-communist tweets, says fuck capitalism, says police are dangerous and tells kids not to trust them and calls ex-Breitbart CEO and primary Trump advisor a white nationalist without any evidence… is alive and well on Twitter.

The question is… Is Twitter a business anymore, or just another leftist political site? If it is, then it needs to take legal responsibility for ALL posts from its users. If it’s going to edit out political speech from those it disagrees, then it’s starting to move into the territory of being a news site rather than a platform. Right?

At the Recode conference yesterday, Twitter CEO Jack Dorsey said per the Guardian:

Asked how he felt about Trump’s use of the service, Dorsey said: “Complicated”.

“I feel very proud of the role of the service and what it stands for and everything that we’ve done, and that continues to accelerate every single day. Especially as it’s had such a spotlight on it through his usage and through the election.”

It sounds as if he really meant… Conflicted. Conflicted by his and his employees leftist views at possibly (eventually) the expense of his companies shareholders?

Can you imagine if Twitter banned a President Trump? I can.

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Don’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead)

When I first started blogging I cared most about how many people visited my blog. I would login and check my webstats every day (later Google Analytics), hoping to see a bump in traffic, or if something amazing happened, a big spike in traffic. It wasn’t long however before I…

The post Don’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead) appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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How to Create Impact That Endures (Instead of Ending Up in a Landfill)

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This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing skills, and in this episode she discusses some lessons she has learned along the way.

She is Pamela Wilson, and she is a digital entrepreneur.

In this 40-minute episode, Pamela and I discuss:

  • The motivation behind her new book, Master Content Marketing
  • Her “contrarian” answer to my initial question about the biggest benefit she derives from being a digital entrepreneur
  • The epiphany about the eventual destination of her print work that led to her desire to shift gears
  • Why her first online course and community struggled, and what she learned from the experience
  • Her biggest recurring pain point (it’s personal), and how she hopes to overcome it
  • The unique (and surprising) strategy Pamela has for keeping her many to-dos straight, so she can get meaningful work done

And much, much more … including her answers to my five rapid-fire questions.

Listen to this Episode Now

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Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User Experience Design, Ad Buys For Traffic And More!

If you ever wanted to join in with me and a friend as we talk about business and technology, and just listen to our conversation, this podcast is a pretty good representation of what happens. [ Download MP3 | iTunes | Soundcloud | Raw RSS ] Walter and I jump around from topic to topic in this…

The post Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User Experience Design, Ad Buys For Traffic And More! appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Applying The “Product Is Marketing” Principle To Information Products And Buying A Blog Instead Of Building One

It’s time for our regular weekly podcast, the first with our new title – “Everything Entrepreneurship With Walter And Yaro”, including catchy intro and outtro music thanks to Carl from The Voice Market. [ Download MP3 | iTunes | Soundcloud | Raw RSS ] In this episode we focus on the concept of Product Is Marketing, which…

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Entrepreneurs-Journey.com by Yaro Starak

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Google Testing Black Instead Of Blue Links In Search Results

Google is testing showing black links in their search results listing pages instead of the typical blue links. Google has red links in Google China, but has never had other colors being used for the blue links in other regions…


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Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User Experience Design, Ad Buys For Traffic And More!

If you ever wanted to join in with me and a friend as we talk about business and technology, and just listen to our conversation, this podcast is a pretty good representation of what happens. [ Download MP3 | iTunes | Soundcloud | Raw RSS ] Walter and I jump around from topic to topic in this…

The post Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User Experience Design, Ad Buys For Traffic And More! appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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