Tag Archive | "Increase"

Toyota and Weathernew Partner to Use IoT and Big Data to Increase Driver Safety

Toyota and Weathernews have announced a partnership to improve weather forecast accuracy and driver safety.

The two companies will use data derived from Toyota’s connected vehicles, such as windshield wiper operations. The data will then be visualized as a map, showing where there are pockets of vehicles with running wipers. These areas of activity can be compared with data provided by Weathernews. Since precipitation does not always show up on radar, this will help Weathernews improve the accuracy of the data it has.

“It is said that the rate of accidents during rainy weather is four times that of sunny days, so the presence of precipitation has a large effect on safe driving for vehicles. However, raincloud radar, which is often used to detect and predict rainy areas, has the disadvantage of being unable to detect rain resulting from rainclouds in the lower layer of the troposphere (an altitude of 2 km or below) or small raindrops such as those that form during drizzles. In such cases, it has been difficult to accurately determine areas where it is raining.

“In the verification test that begins on November 1, as part of Toyota’s and Weathernews’ joint research initiatives, the wiper operating status of Toyota’s connected vehicles being driven in the designated regions is visualized as a map and compared with actual weather data. In past cases where low rainclouds produced rain that did not show up on raincloud radar in the Kanto area, rain was instead reported by users of the ‘Weathernews’ app. The user reports received matched closely with the areas where wipers were being operated, showing that wiper data can detect rain that cannot be detected using raincloud radar. We will also perform a detailed analysis of the relationship between the wiper data and weather data, and in addition to accurate detection of rainy areas, we plan to make efforts to estimate the strength of the precipitation based on the power at which the wipers are being operated, and consider using wiper data for weather forecasting.

“By using wiper data to accurately ascertain the conditions of roads and their surroundings, such as precipitation and actual precipitation strength, undetectable using radar, we aim to contribute to driver safety by issuing warnings to drivers according to the situation.”

The post Toyota and Weathernew Partner to Use IoT and Big Data to Increase Driver Safety appeared first on WebProNews.


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Using topic clusters to increase SEO rankings in practical

Topic linking comes under the wider term, internal linking. Internal links in SEO go to web pages in the same domain, internal links are considered to be of less value than external links. 

However, the topic clusters can be strategically used to significantly improve your site’s performance and increase rankings. 

What internal linking is

Internal links are useful for Google to identify content on your site. Google’s bots find new content by crawling websites and following links. It means that if you post fresh content and it is not linked to any other page on the web, it won’t be found, nor ranked. 

Google itself confirms that, saying –

“Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page.”

How topic clusters work

While internal linking is quite broad, topic linking is narrower. Topic linking is simply linking posts with related themes on your website to one another. A simple way to explain it is to consider Wikipedia. For every article on the online encyclopedia, there are links to many other relevant topics. 

That is, among others, one of the reasons Wikipedia consistently ranks, not just on the first page, but as the very first search results for several queries.

According to Google,

“The number of internal links pointing to a page is a signal to search engines about the relative importance of that page.” 

This very fact is why the homepage of any website ranks higher than other pages on the website, it contains more backlinks. Therefore, an important strategy would be linking to similar topics on your website to increase their value and push the rankings. 

Siloing and topic clusters

According to Alex Bill of ClothingRIC, topic clusters are a group of articles that support a pillar page, with a purposeful linking structure and content format. There can be two types of pillar pages, a resource page and a 10x content pillar page which contains a mix of external and internal links respectively.

Let’s assume that you manage a travel website. You might have pages giving a general overview of different countries. Also, you may have pages talking about different cities. Siloing comes in where each page about a country contains links to different pages about cities in that country. 

Even further, you may link the city pages to “places to visit” within each city page. On and on like that, that’s how it works. You are basically organizing your ecosystem. Think of your website as a web. 

Using links for siloing improve your site in the following ways

  • Easier search navigation for site users
  • Easier crawling by Google bot
  • Strategic value distribution

Siloing makes navigation around your site easier for visitors. Instead of having to search for items on their own, the backlinks are there to guide them. That would make each user spend more time on your site than they normally would.

In addition, value is rightly distributed across the pages on the website. I mentioned above that the homepage has a higher rank than other pages, and one of the reasons is that it contains more backlinks. What happens is that value is distributed equally from the homepage to each linked page. 

Organizing topics with siloing

By running an internal linking campaign using siloing of topics, NinjaOutreach was able to boost their site traffic by 50% within three months. Using the necessary tools, they sorted out all their posts (about 300) into tiers one, two, and three. Afterward, the pages were linked to one another by their values. 

To implement the siloing approach, consider the whole website as a pyramid with multiple steps. The homepage is the first tier, sitting at the very top, then each link from there falls to the second tier and each link from the pages on the second tier falls to the third and so on. 

The link value is passed from the top down and that means pages at the lowest rung will have the smallest value. The main point is that siloing, when done right, can be used to push your most important pages further up in the pyramid so that they can gain more value, rank higher and eventually attract more traffic

Here is what you need to do

  • Determine which articles/posts should be regarded as a “tier one”. Typically, these are the posts that bring in the most conversions and traffic. Using Google Analytics or any other analytics tool will help you identify such pages. New articles that you need to gain recognition may fall into this category too. 
  • Those pages classified as tier one should have links to them directly from the homepage. That guarantees maximum value. You may also include some in the page footer. Make sure you maximize every space available. 
  • Tier two pages are the ones next in value to the tier one pages. Add links to tier two pages from the latter. You may follow the one link per 100 words rule. Then link to tier three pages from tier two pages. 
  • While linking, be careful to make the anchor texts and links as natural as possible. That is, they should fit their immediate context. Google’s bots are really smart and throwing keywords and backlinks indiscriminately might earn you a penalty. 
  • In case you are unable to find a suitable way to add links within the post itself, a smart trick is to create a “related articles” (or whatever you call it) section. Then add a couple of relevant links to that section. 

Conclusion

Topic linking is a smart way to organize your site and strategically position web pages to attract more traffic. Certainly, implementing this using siloing would not result in instant improvements. But like NinjaOutreach, you may begin to notice slight changes after a month of doing so. If it is not yet, topic linking is an important method to include in your SEO strategy. 

Pius Boachie is the founder of DigitiMatic, an inbound marketing agency.

The post Using topic clusters to increase SEO rankings in practical appeared first on Search Engine Watch.

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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it. They really recognized this manufactured holiday, recognized the demand that was being created, and really took advantage of the consumers and their willingness to look for a good deal.”

Rob Garf, VP Industry Strategy and Insights for Salesforce, discusses how retailers “leaned into” Amazon Prime Day, taking advantage of the buzz and overall consumer interest, to initiate their own Prime marketing. Rob was interviewed by Owen Milbury, Senior Manager, Analyst Relations for Salesforce:

Retailers Didn’t Just Ignore Prime Day, They Leaned Into It

What we saw is that this manufactured holiday, Hallmark has to be proud, really rose all ships if you well. The tide has risen where we saw 37 percent year over year growth for global retailers other than Amazon. What’s really interesting is that it just didn’t take place over those two days, but rather the entire month of July. We saw July having a ten percent higher growth rate than any typical month. Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth. 

Retailers didn’t just ignore Prime Day, but they leaned into it. What we found was that emails were at a heavy double-digit increase week over week. The other really interesting thing is our team stepped back and we actually looked at the Internet Retailer 500. We subscribed to all of their email lists and we went to their homepages over the last week. What we found was 51 percent of the IR 500, more than half, did some sort of promotion either on their home page or through email. 

They just didn’t ignore it, they leaned into it. We found that 17 percent of the IR 500 mentioned either Prime Day or Black Friday in July as part of those promotions. They really recognized this manufactured holiday, recognized the demand that was being created, and really took advantage of the consumers and their willingness to look for a good deal. 

We Saw Two Breakouts, Apparel, and Footwear

Consumer electronics was certainly big. But we also saw two breakouts, apparel, and footwear. That’s really important because Amazon is leaning into their own private label. So these brands need to think how to differentiate. They didn’t just go to market and give deals. They also promoted limited edition products, special assortments, customizable merchandise, and even looking for subscriptions to be able not only to attract but to retain them over time. 

The other one was consumer product goods. What was interesting about that was typically what you find in a grocery store they use the retailer as the intermediary, they’re looking generally to leapfrog these retailers. According to Salesforce research, 99 percent have some sort of active direct to consumer (D2C) type of initiative underway. That was no different this Amazon Prime Day. They were taking advantage of the buzz and really looking for ways to engage the consumer directly.

49 Percent of Order For Non-Amazon Retailers Were On Mobile

When you think about the time of the year, most of Europe was on holiday, most of the US was taking time off as well, they’re not tethered to their computer. They don’t have the luxury of sitting down and searching that way. That showed in our data. In fact, 49 percent of orders for all non-Amazon retailers were done on a mobile device. This just speaks to the fact we’re on the go, the phone is the remote control of our daily lives. 

We’re using it to break through the friction that usually exists between inspiration—I like something and I want to buy it—and then actually purchasing. Just for a point of context, that was a 20 percent increase year over year. It’s become a bellwether for shopping not only during the rest of the year but in particular on Prime Day.

Retailers Saw Prime Day As a Test Run For the Holiday’s

Retailers are seeing this as really the test run for the holidays. They’re looking at their mobile strategy. How are they going to breakdown their friction? They want to make sure that they have mobile wallets so that they can really get through the checkout process. They are incorporating artificial intelligence so not forcing the consumer to swipe five times down the phone to find if you like this you might like this. Instead, putting it right above the fold. 

They are also looking for fulfillment as well. As you are thinking through towards Cyber Week and the overall holiday season, and with it being five or six days shorter between Thanksgiving and Christmas, how are we going to use the store as a fulfillment center? You really bump up against that shipping deadline and need to also be able to fulfill that for several days after. Retailers are really cutting their teeth. They’re really bearing down. They’re looking at Prime Day as a way to get ready and gear up and go full force to back to school, Halloween, and through the holiday season.

How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales – Salesforce Execs Explain

The post How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales appeared first on WebProNews.


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Search Buzz Video Recap: Google Search Console Delays, Increase In One Boxes & Search Is Hard

Just a note, I am offline, this video and post was pre-recorded and scheduled to be posted today. Google Search Console is still having delays – I hope it is fixed soon or by the time I wrote this. Google seems to be showing more image boxes…


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The New Rules to Win Customer Loyalty and Increase Online Sales

Live Webinar: Thursday, April 11, at 1:00 PM ET (10:00 AM PT)



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PrestonPlayz on How to Use Super Chats to Increase YouTube Revenue

Popular (7.5 million subs) YouTube live streamer PrestonPlayz recently explained the Super Chat feature to all those trying to make money on the YouTube platform:

What is a Super Chat?

A Super Chat is, essentially, a comment that is going to be pinned and highlighted in your live stream chat. Depending on the monetary amount that they Super Chatted, it will change colors and the duration for how long it’s going to be pinned, it could be longer or shorter. I definitely think that Super Chatting gives us and the viewers a really cool way to engage with one another and of course, you can also develop a new source of income for your channel.

Why Super Chat?

You might be thinking why Super Chat? One of the coolest things in my opinion about YouTube is the direct interaction we get to do with our audience, whether you’re a gaming live streamer or live streaming yourself cooking something. It doesn’t matter what you’re doing, you can still engage with your audience. Super Chat does a great job at that.

Super Chat Increases Engagement and Revenue

Super Chat is integrated into YouTube which means it’s extremely accessible for your viewers and very easy to use, not to mention it’s kind of like a domino effect. When one viewer super chats, then another Super Chats, and then another, it catches on like fire and it’s awesome.

Not only is Super Chat a great way to start communicating more with your audience and let them be heard, but of course you can also use it to increase your revenue. I actually ended up using a lot of the super chat revenue that I made to fund other videos, it’s a win-win situation.

Introducing Super Chat to Your Audience

When enabling Super Chats on your channel for the first time I think it’s very important for you to make sure you introduce it to your audience. You should briefly mention it at the beginning of your next live stream saying, “Hey guys I’ve got this new awesome feature Super Chat. If you guys want to support the channel consider sending a Super Chat.” As soon as somebody does the first Super Chat you can show it off… “Guys, that’s the Super Chat, look at the comments right now. This is somebody who’s Super Chatted.”

Now their message is up there for everybody to see. Not only do they get to interact with you but they’re Super Chat is now showcased off to everybody watching the live stream, which I think a lot of viewers really like.

Super Chat Best Practices

Let’s go over some of the best Super Chat practices. Always thank people for their Super Chats no matter how small or large it is. People are much more likely to come back to your future live streams if you engage with their super chat and of course engage with your live stream viewers directly. If possible, depending on the question of the Super chat try to think about some fun ways you can answer it so that way it’s not the same way each and every time.

Think of Fun Ways to Respond

Make sure you’re also noticing them quickly. I’m not saying as soon as they send it you have to read it as fast as you can, but of course the sooner that you can notice them the more appreciated they will feel. It’s also very important to make sure that you’re staying engaged with whatever you are live-streaming about as well as your audience.

Set challenges in your live streams so when you hit a certain tier of Super Chats or a certain amount of Super Chats you’re going to do something. It should be something small, silly, and fun that the viewers can relate to. Maybe you attach a clothespin to your ear every time you get a Super Chat. Maybe you have a giant bowling pin and you write their names on the bowling pin whenever they Super Chat.

You can even keep track of a high score of who’s Super Chatted the most out of any viewer ever, maybe like the top five. You can also set up sound effects for certain Super Chats. People love to hear a certain sound effect that’s related to you.

Use Call to Actions

Call to action is extremely important when it comes to Super Chats. I’m not saying to mention it so frequently that your viewers get really frustrated and leave the live stream. I would say every few minutes just mention it. Explain to them why they should use Super Chats, how it helps you, how you’ll read their comments, how you’re gonna write it on this giant bowling pin.

Never force your viewers to you Super Chat. Encouraging them and making it as organic as possible is always gonna be the best way to do it.

The post PrestonPlayz on How to Use Super Chats to Increase YouTube Revenue appeared first on WebProNews.

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PrestonPlayz on How to Use Super Chats to Increase YouTube Revenue

Popular (7.5 million subs) YouTube live streamer PrestonPlayz recently explained the Super Chat feature to all those trying to make money on the YouTube platform:

What is a Super Chat?

A Super Chat is, essentially, a comment that is going to be pinned and highlighted in your live stream chat. Depending on the monetary amount that they Super Chatted, it will change colors and the duration for how long it’s going to be pinned, it could be longer or shorter. I definitely think that Super Chatting gives us and the viewers a really cool way to engage with one another and of course, you can also develop a new source of income for your channel.

Why Super Chat?

You might be thinking why Super Chat? One of the coolest things in my opinion about YouTube is the direct interaction we get to do with our audience, whether you’re a gaming live streamer or live streaming yourself cooking something. It doesn’t matter what you’re doing, you can still engage with your audience. Super Chat does a great job at that.

Super Chat Increases Engagement and Revenue

Super Chat is integrated into YouTube which means it’s extremely accessible for your viewers and very easy to use, not to mention it’s kind of like a domino effect. When one viewer super chats, then another Super Chats, and then another, it catches on like fire and it’s awesome.

Not only is Super Chat a great way to start communicating more with your audience and let them be heard, but of course you can also use it to increase your revenue. I actually ended up using a lot of the super chat revenue that I made to fund other videos, it’s a win-win situation.

Introducing Super Chat to Your Audience

When enabling Super Chats on your channel for the first time I think it’s very important for you to make sure you introduce it to your audience. You should briefly mention it at the beginning of your next live stream saying, “Hey guys I’ve got this new awesome feature Super Chat. If you guys want to support the channel consider sending a Super Chat.” As soon as somebody does the first Super Chat you can show it off… “Guys, that’s the Super Chat, look at the comments right now. This is somebody who’s Super Chatted.”

Now their message is up there for everybody to see. Not only do they get to interact with you but they’re Super Chat is now showcased off to everybody watching the live stream, which I think a lot of viewers really like.

Super Chat Best Practices

Let’s go over some of the best Super Chat practices. Always thank people for their Super Chats no matter how small or large it is. People are much more likely to come back to your future live streams if you engage with their super chat and of course engage with your live stream viewers directly. If possible, depending on the question of the Super chat try to think about some fun ways you can answer it so that way it’s not the same way each and every time.

Think of Fun Ways to Respond

Make sure you’re also noticing them quickly. I’m not saying as soon as they send it you have to read it as fast as you can, but of course the sooner that you can notice them the more appreciated they will feel. It’s also very important to make sure that you’re staying engaged with whatever you are live-streaming about as well as your audience.

Set challenges in your live streams so when you hit a certain tier of Super Chats or a certain amount of Super Chats you’re going to do something. It should be something small, silly, and fun that the viewers can relate to. Maybe you attach a clothespin to your ear every time you get a Super Chat. Maybe you have a giant bowling pin and you write their names on the bowling pin whenever they Super Chat.

You can even keep track of a high score of who’s Super Chatted the most out of any viewer ever, maybe like the top five. You can also set up sound effects for certain Super Chats. People love to hear a certain sound effect that’s related to you.

Use Call to Actions

Call to action is extremely important when it comes to Super Chats. I’m not saying to mention it so frequently that your viewers get really frustrated and leave the live stream. I would say every few minutes just mention it. Explain to them why they should use Super Chats, how it helps you, how you’ll read their comments, how you’re gonna write it on this giant bowling pin.

Never force your viewers to you Super Chat. Encouraging them and making it as organic as possible is always gonna be the best way to do it.

The post PrestonPlayz on How to Use Super Chats to Increase YouTube Revenue appeared first on WebProNews.


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Subfolders, Subdirectories and Subdomains: The URL difference that can drive a major increase in organic traffic

Do you understand the difference between subdomains and subdirectories/subfolders? Using them wrong could cost you organic traffic.
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Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words

Small changes to call-to-action wording can have a large impact on conversion.
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Secure your SMX West pass now & save big. Rates increase next week!

Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics…



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