Tag Archive | "Increase"

How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it. They really recognized this manufactured holiday, recognized the demand that was being created, and really took advantage of the consumers and their willingness to look for a good deal.”

Rob Garf, VP Industry Strategy and Insights for Salesforce, discusses how retailers “leaned into” Amazon Prime Day, taking advantage of the buzz and overall consumer interest, to initiate their own Prime marketing. Rob was interviewed by Owen Milbury, Senior Manager, Analyst Relations for Salesforce:

Retailers Didn’t Just Ignore Prime Day, They Leaned Into It

What we saw is that this manufactured holiday, Hallmark has to be proud, really rose all ships if you well. The tide has risen where we saw 37 percent year over year growth for global retailers other than Amazon. What’s really interesting is that it just didn’t take place over those two days, but rather the entire month of July. We saw July having a ten percent higher growth rate than any typical month. Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth. 

Retailers didn’t just ignore Prime Day, but they leaned into it. What we found was that emails were at a heavy double-digit increase week over week. The other really interesting thing is our team stepped back and we actually looked at the Internet Retailer 500. We subscribed to all of their email lists and we went to their homepages over the last week. What we found was 51 percent of the IR 500, more than half, did some sort of promotion either on their home page or through email. 

They just didn’t ignore it, they leaned into it. We found that 17 percent of the IR 500 mentioned either Prime Day or Black Friday in July as part of those promotions. They really recognized this manufactured holiday, recognized the demand that was being created, and really took advantage of the consumers and their willingness to look for a good deal. 

We Saw Two Breakouts, Apparel, and Footwear

Consumer electronics was certainly big. But we also saw two breakouts, apparel, and footwear. That’s really important because Amazon is leaning into their own private label. So these brands need to think how to differentiate. They didn’t just go to market and give deals. They also promoted limited edition products, special assortments, customizable merchandise, and even looking for subscriptions to be able not only to attract but to retain them over time. 

The other one was consumer product goods. What was interesting about that was typically what you find in a grocery store they use the retailer as the intermediary, they’re looking generally to leapfrog these retailers. According to Salesforce research, 99 percent have some sort of active direct to consumer (D2C) type of initiative underway. That was no different this Amazon Prime Day. They were taking advantage of the buzz and really looking for ways to engage the consumer directly.

49 Percent of Order For Non-Amazon Retailers Were On Mobile

When you think about the time of the year, most of Europe was on holiday, most of the US was taking time off as well, they’re not tethered to their computer. They don’t have the luxury of sitting down and searching that way. That showed in our data. In fact, 49 percent of orders for all non-Amazon retailers were done on a mobile device. This just speaks to the fact we’re on the go, the phone is the remote control of our daily lives. 

We’re using it to break through the friction that usually exists between inspiration—I like something and I want to buy it—and then actually purchasing. Just for a point of context, that was a 20 percent increase year over year. It’s become a bellwether for shopping not only during the rest of the year but in particular on Prime Day.

Retailers Saw Prime Day As a Test Run For the Holiday’s

Retailers are seeing this as really the test run for the holidays. They’re looking at their mobile strategy. How are they going to breakdown their friction? They want to make sure that they have mobile wallets so that they can really get through the checkout process. They are incorporating artificial intelligence so not forcing the consumer to swipe five times down the phone to find if you like this you might like this. Instead, putting it right above the fold. 

They are also looking for fulfillment as well. As you are thinking through towards Cyber Week and the overall holiday season, and with it being five or six days shorter between Thanksgiving and Christmas, how are we going to use the store as a fulfillment center? You really bump up against that shipping deadline and need to also be able to fulfill that for several days after. Retailers are really cutting their teeth. They’re really bearing down. They’re looking at Prime Day as a way to get ready and gear up and go full force to back to school, Halloween, and through the holiday season.

How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales – Salesforce Execs Explain

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Search Buzz Video Recap: Google Search Console Delays, Increase In One Boxes & Search Is Hard

Just a note, I am offline, this video and post was pre-recorded and scheduled to be posted today. Google Search Console is still having delays – I hope it is fixed soon or by the time I wrote this. Google seems to be showing more image boxes…


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The New Rules to Win Customer Loyalty and Increase Online Sales

Live Webinar: Thursday, April 11, at 1:00 PM ET (10:00 AM PT)



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PrestonPlayz on How to Use Super Chats to Increase YouTube Revenue

Popular (7.5 million subs) YouTube live streamer PrestonPlayz recently explained the Super Chat feature to all those trying to make money on the YouTube platform:

What is a Super Chat?

A Super Chat is, essentially, a comment that is going to be pinned and highlighted in your live stream chat. Depending on the monetary amount that they Super Chatted, it will change colors and the duration for how long it’s going to be pinned, it could be longer or shorter. I definitely think that Super Chatting gives us and the viewers a really cool way to engage with one another and of course, you can also develop a new source of income for your channel.

Why Super Chat?

You might be thinking why Super Chat? One of the coolest things in my opinion about YouTube is the direct interaction we get to do with our audience, whether you’re a gaming live streamer or live streaming yourself cooking something. It doesn’t matter what you’re doing, you can still engage with your audience. Super Chat does a great job at that.

Super Chat Increases Engagement and Revenue

Super Chat is integrated into YouTube which means it’s extremely accessible for your viewers and very easy to use, not to mention it’s kind of like a domino effect. When one viewer super chats, then another Super Chats, and then another, it catches on like fire and it’s awesome.

Not only is Super Chat a great way to start communicating more with your audience and let them be heard, but of course you can also use it to increase your revenue. I actually ended up using a lot of the super chat revenue that I made to fund other videos, it’s a win-win situation.

Introducing Super Chat to Your Audience

When enabling Super Chats on your channel for the first time I think it’s very important for you to make sure you introduce it to your audience. You should briefly mention it at the beginning of your next live stream saying, “Hey guys I’ve got this new awesome feature Super Chat. If you guys want to support the channel consider sending a Super Chat.” As soon as somebody does the first Super Chat you can show it off… “Guys, that’s the Super Chat, look at the comments right now. This is somebody who’s Super Chatted.”

Now their message is up there for everybody to see. Not only do they get to interact with you but they’re Super Chat is now showcased off to everybody watching the live stream, which I think a lot of viewers really like.

Super Chat Best Practices

Let’s go over some of the best Super Chat practices. Always thank people for their Super Chats no matter how small or large it is. People are much more likely to come back to your future live streams if you engage with their super chat and of course engage with your live stream viewers directly. If possible, depending on the question of the Super chat try to think about some fun ways you can answer it so that way it’s not the same way each and every time.

Think of Fun Ways to Respond

Make sure you’re also noticing them quickly. I’m not saying as soon as they send it you have to read it as fast as you can, but of course the sooner that you can notice them the more appreciated they will feel. It’s also very important to make sure that you’re staying engaged with whatever you are live-streaming about as well as your audience.

Set challenges in your live streams so when you hit a certain tier of Super Chats or a certain amount of Super Chats you’re going to do something. It should be something small, silly, and fun that the viewers can relate to. Maybe you attach a clothespin to your ear every time you get a Super Chat. Maybe you have a giant bowling pin and you write their names on the bowling pin whenever they Super Chat.

You can even keep track of a high score of who’s Super Chatted the most out of any viewer ever, maybe like the top five. You can also set up sound effects for certain Super Chats. People love to hear a certain sound effect that’s related to you.

Use Call to Actions

Call to action is extremely important when it comes to Super Chats. I’m not saying to mention it so frequently that your viewers get really frustrated and leave the live stream. I would say every few minutes just mention it. Explain to them why they should use Super Chats, how it helps you, how you’ll read their comments, how you’re gonna write it on this giant bowling pin.

Never force your viewers to you Super Chat. Encouraging them and making it as organic as possible is always gonna be the best way to do it.

The post PrestonPlayz on How to Use Super Chats to Increase YouTube Revenue appeared first on WebProNews.

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PrestonPlayz on How to Use Super Chats to Increase YouTube Revenue

Popular (7.5 million subs) YouTube live streamer PrestonPlayz recently explained the Super Chat feature to all those trying to make money on the YouTube platform:

What is a Super Chat?

A Super Chat is, essentially, a comment that is going to be pinned and highlighted in your live stream chat. Depending on the monetary amount that they Super Chatted, it will change colors and the duration for how long it’s going to be pinned, it could be longer or shorter. I definitely think that Super Chatting gives us and the viewers a really cool way to engage with one another and of course, you can also develop a new source of income for your channel.

Why Super Chat?

You might be thinking why Super Chat? One of the coolest things in my opinion about YouTube is the direct interaction we get to do with our audience, whether you’re a gaming live streamer or live streaming yourself cooking something. It doesn’t matter what you’re doing, you can still engage with your audience. Super Chat does a great job at that.

Super Chat Increases Engagement and Revenue

Super Chat is integrated into YouTube which means it’s extremely accessible for your viewers and very easy to use, not to mention it’s kind of like a domino effect. When one viewer super chats, then another Super Chats, and then another, it catches on like fire and it’s awesome.

Not only is Super Chat a great way to start communicating more with your audience and let them be heard, but of course you can also use it to increase your revenue. I actually ended up using a lot of the super chat revenue that I made to fund other videos, it’s a win-win situation.

Introducing Super Chat to Your Audience

When enabling Super Chats on your channel for the first time I think it’s very important for you to make sure you introduce it to your audience. You should briefly mention it at the beginning of your next live stream saying, “Hey guys I’ve got this new awesome feature Super Chat. If you guys want to support the channel consider sending a Super Chat.” As soon as somebody does the first Super Chat you can show it off… “Guys, that’s the Super Chat, look at the comments right now. This is somebody who’s Super Chatted.”

Now their message is up there for everybody to see. Not only do they get to interact with you but they’re Super Chat is now showcased off to everybody watching the live stream, which I think a lot of viewers really like.

Super Chat Best Practices

Let’s go over some of the best Super Chat practices. Always thank people for their Super Chats no matter how small or large it is. People are much more likely to come back to your future live streams if you engage with their super chat and of course engage with your live stream viewers directly. If possible, depending on the question of the Super chat try to think about some fun ways you can answer it so that way it’s not the same way each and every time.

Think of Fun Ways to Respond

Make sure you’re also noticing them quickly. I’m not saying as soon as they send it you have to read it as fast as you can, but of course the sooner that you can notice them the more appreciated they will feel. It’s also very important to make sure that you’re staying engaged with whatever you are live-streaming about as well as your audience.

Set challenges in your live streams so when you hit a certain tier of Super Chats or a certain amount of Super Chats you’re going to do something. It should be something small, silly, and fun that the viewers can relate to. Maybe you attach a clothespin to your ear every time you get a Super Chat. Maybe you have a giant bowling pin and you write their names on the bowling pin whenever they Super Chat.

You can even keep track of a high score of who’s Super Chatted the most out of any viewer ever, maybe like the top five. You can also set up sound effects for certain Super Chats. People love to hear a certain sound effect that’s related to you.

Use Call to Actions

Call to action is extremely important when it comes to Super Chats. I’m not saying to mention it so frequently that your viewers get really frustrated and leave the live stream. I would say every few minutes just mention it. Explain to them why they should use Super Chats, how it helps you, how you’ll read their comments, how you’re gonna write it on this giant bowling pin.

Never force your viewers to you Super Chat. Encouraging them and making it as organic as possible is always gonna be the best way to do it.

The post PrestonPlayz on How to Use Super Chats to Increase YouTube Revenue appeared first on WebProNews.


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Subfolders, Subdirectories and Subdomains: The URL difference that can drive a major increase in organic traffic

Do you understand the difference between subdomains and subdirectories/subfolders? Using them wrong could cost you organic traffic.
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Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words

Small changes to call-to-action wording can have a large impact on conversion.
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Secure your SMX West pass now & save big. Rates increase next week!

Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics…



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SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Tanzania turns to solar power to increase electricity connectivity

As many as 60 percent of the Kenyan population now has access to electricity according to official data. But in neighbouring Tanzania, the penetration rate is less than half of that and sparsely populated rural communities are especially neglected.

 


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