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SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Fourth of July Google & Bing Home Page For 2018

Happy Fourth of July everyone! As normal, I won’t be posting stories here on independence day mostly because most of the readers here are off and don’t want….


Search Engine Roundtable

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SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Facebook Plans to Enter Home Device Market With ‘Portal’

Facebook may have pulled the plug on its digital assistant plan, but that does not mean it’s backing out entirely from the lucrative smart device market. In fact, there are indications that the social media giant could be making a big splash this year by launching a home-based, voice-enabled device—a product that could place it squarely against rivals Amazon, Apple, and Google.

Facebook is reportedly preparing its attack on the home electronics front by launching a home video chat device later this year. Reports say that the upcoming gadget will be named Portal, a product that is similar to Amazon’s Echo Show. If reports are correct, this new device will also be competing against similar home-based devices from Google and Apple.

Facebook will launch the product by May of 2018, according to online news site Cheddar. The launch date is slated to coincide with the company’s developer conference.

Incidentally, Facebook announced early this week that it is pulling out from the digital assistant market. The company will be shutting down M, it’s AI-powered concierge service that was previously positioned as a competitor to Apple’s Siri and Amazon’s Alexa.

Despite abandoning the digital assistant niche, Facebook is not yet giving up on the home-based smart electronics segment. To help it launch the upcoming Portal, the company is betting on its partnerships with Spotify and Netflix for content. Facebook has likewise inked a music licensing agreement with both Sony/ATV and Universal Music Group.

In addition, Facebook is marketing the upcoming product a little bit differently than existing gadgets. Portal’s thrust will be on the communication and video calls side of things. This differentiates it from the voice-assisted controls and AI capability of devices like Echo, Alexa or Siri.

While it may not be Facebook’s first venture into hardware, there are doubts that the company has what it takes to successfully launch the upcoming gadget. Back in 2013, it launched its first hardware—HTC First aka as the Facebook phone—but it was a failure in the market.

There are also concerns that the rumored Portal may not be competitively priced. Facebook plans to price the gadget at $ 499, which is too hefty when compared to similar products such as the Echo Show, which is currently selling for only $ 229.99.

At the moment, Facebook declined to comment on the issue.

[Featured image via YouTube]

The post Facebook Plans to Enter Home Device Market With 'Portal' appeared first on WebProNews.


WebProNews

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Followerwonk Is Moving On to a New, Loving Home

Posted by adamf

We have exciting news to share with you about our Twitter analytics tool, Followerwonk! For a while now we’ve been looking for a new home for the tool. We’re very pleased to announce that Marc Mims, one of the tool’s original developers, formed a company to acquire it and will continue to operate the popular service under the Followerwonk brand.

A little history

In August 2016, we announced our intention to sell Followerwonk. It’s a useful and powerful application, but since acquiring it in 2012, we discovered that the overlap between users of Followerwonk and users of our core SEO products was smaller than we anticipated. To address that problem, in 2015 we offered it as a separate subscription — part of a larger strategy to extend our services beyond SEO. Last year we made some hard choices, ultimately deciding to refocus our efforts on our SEO core. It was then that we decided to seek a better home for our Twitter analytics tool.

Marc and Followerwonk go way back. As an engineer on the team that originally built and launched the tool, he came on board at Moz in 2012 when Moz first acquired it. He spent his first year on the Moz engineering team working on Followerwonk, and then a year working on Open Site Explorer, after which he returned to Followerwonk to help us relaunch it as a standalone product. In August 2016 we put Followerwonk in a holding pattern while we sought a buyer; during this time, Marc stayed on as a contractor to keep it healthy and operational for existing customers.

When Marc made an offer to acquire the product, it was like everything had come full circle; we were delighted to know Followerwonk will continue in good hands. There are only a few buyers in the world who could bring Marc’s knowledge and passion for Followerwonk to the table.

In the months since August 2016, Marc spent his time making improvements and optimizations to the backend. He has quietly deployed 52 releases of Followerwonk in that time, improving performance and stability. He’s excited to be able to start adding new features now, too.

What does this mean for existing customers?

It means you can expect continued service from the product you love and the addition of new features and capabilities in the future. Moz will continue to host Followerwonk during a transition period while Marc prepares it to run on its own infrastructure. During that time, you can continue to use Followerwonk as you always have.

As Marc and Moz work together to transfer the service, Followerwonk customers should not notice much change; most of the work will be happening behind the scenes. Accounts will be transferred securely, and we will communicate directly with customers if any actions are required.

If you have legacy access to Followerwonk as part of your Moz Pro subscription from before its 2015 relaunch as a separate service, you will continue to have uninterrupted access to the tool through the transition period. Near the end of that period, Marc and Moz will jointly make a special offer allowing you to subscribe to Followerwonk and continue using it after the tool has left Moz’s infrastructure.

The transition period should take between three and six months. During that time, you can access the tool through your Moz login at https://moz.com/followerwonk. Afterwards, you’ll find it at https://followerwonk.com.

We’ll be sure to reach out to all customers and those with legacy access to provide more details well before any changes occur.

Final thoughts

In our hearts and minds, this is absolutely the best possible outcome for Followerwonk. It continues in the hands of a strong engineer, a beloved and respected member of the Moz team, an incredibly TAGFEE person, and someone who knows Followerwonk inside and out. Please join us in wishing Marc great success as he builds a team and a business around Followerwonk, giving it the love and attention it richly deserves.


If you’ve got any questions, would like a few more details, or simply wish to congratulate Marc in person, head over to the Q&A post he authored here and join the conversation!

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Moz Blog

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3 Simple Ways to Overcome Surprising Challenges of Working from Home

“Wow, you have the best job ever, getting to work from home.” “You’re so lucky. I wish I had that option.” Those are some of the comments I hear when I mention to others I work from home. Typically, I just nod and say, “Yes, it’s awesome.” I love working from home because I get
Read More…

The post 3 Simple Ways to Overcome Surprising Challenges of Working from Home appeared first on Copyblogger.


Copyblogger

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Amazon Wants to Break into Your Home And Car For Package Delivery

While Amazon has already streamlined its delivery process to near perfection, reports of missing or stolen packages left at the recipient’s doorstep are still ongoing. The online retail giant is now considering a new strategy it hopes will eliminate the problem once and for all. In the works are plans that would allow Amazon to deliver packages right inside the recipient’s home or drop the packages inside their car’s trunks even when they’re not present.

According to CNBC, Amazon is now in advanced talks with Phrame to come up with a system to carry out the new plan. Phrame is a maker of “smart” license plate frames which comes with a compartment for storing keys that can be unlocked using a smartphone. Amazon wants to harness the technology even further by enlisting Phrame’s help in creating a system that will allow delivery personnel to access a car’s trunk after remote authorization by its owner.

Aside from trunk deliveries, Amazon is said to be also exploring the possibility of some type of a smart doorbell service. According to Engadget, the company partnered with August, a San Francisco-based smart lock maker and Garageio, an Ohio-based smart home garage door firm, to develop a way to grant delivery drivers temporary access to a recipient’s home to drop off packages inside.

It is still unclear just how keen Amazon is on exploring the two options since CNBC’s report merely cited an unnamed source who has knowledge of the deal. According to a survey by August, around 11 million U.S. households have reported their deliveries as stolen since 2016.

The problem isn’t confined to Amazon deliveries alone as other retailers are also trying to curb unattended package theft among their customers. Just last month, WalMart announced an in-home delivery service in partnership with August.

[Feauted Image by Amazon]

The post Amazon Wants to Break into Your Home And Car For Package Delivery appeared first on WebProNews.


WebProNews

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SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads tracking, Google Home screen & Google Fred appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies.

The post Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google home service ads, Google Image SEO & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google home service ads, Google Image SEO & link building appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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