Tag Archive | "high"

Google loses ‘right to be forgotten’ case in UK High Court

Decision likely to spark other appeals to courts by those denied de-listing.

The post Google loses ‘right to be forgotten’ case in UK High Court appeared first on Search Engine Land.



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GoogleBot Crawls & Renders Tall, With 9000px High Viewport?

I saw an interesting tweet from Google’s John Mueller the other day, where he said that GoogleBot “renders with a very tall viewport, which skews some CSS (often images).” He said if you want to somewhat replicate what GoogleBot sees, “ry in Chrome dev-tools…


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Kris Jenner Excludes Caitlyn from Kendall and Kylie Jenner’s High School Graduation Celebration

Kris Jenner and Caitlyn Jenner are reportedly having some co-parenting issues, and Caitlyn doesn’t like the fact that Kris has left her out of a very important family event for their daughters Kendall and Kylie Jenner.

Back in July, Kris Jenner threw a graduation bash for both girls after Kylie fulfilled her requirements for homeschooling. Kendall had finished hers up several months before. The bash was a graduation celebration for both Kylie and Kendall Jenner, but Caitlyn wasn’t invited.

The former couple argued about the omission in a recent I Am Cait clip.

“It wasn’t me making that decision. It was you making that decision,” Caitlyn Jenner said. “For 15 years of my life, I carpooled kids every day. Some days, I spent three or four hours a day in the car. [It’s] a slap in the face when you don’t even get invited to their graduation.”

“Listen, usually people who get a divorce don’t do everything together. It wasn’t malicious,” Kris Jenner said, right after bringing up Caitlyn’s Vanity Fair cover.

Caitlyn Jenner makes a very valid point. It’s not like Kris Jenner didn’t issue an invitation to Sunday dinner. It was a graduation celebration for the daughters that Caitlyn–as Bruce–played a huge role in raising.

Do you think Kris Jenner was being malicious in omitting Caitlyn from the list of invitees?

Is the Keeping Up With the Kardashians matriarch still struggling with the fact that Caitlyn Jenner was once Bruce Jenner–the man to whom she was married for more than 20 years?

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Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?

searching-for-influencers

We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal influencers, however, has always been the challenge.

While there are multiple discovery tools available for influencer marketing research, identifying your influencers is only part of the battle. The next part is reconciling them with your overall program objectives. It’s here that we’ve witnessed disconnects between marketing teams and their executive leadership – and where the need for executive buy-in is crucial for any influencer marketing campaign. Executives may crave big names – chief executives of major industry organizations who may/may not have an active social presence.

Additionally, any influencer marketing campaign should always provide value to your influencers (as well as your brand). In order to get the right influencers on board, it needs to be a mutually beneficial relationship.

As you look to achieve executive buy-in for any influencer campaigns, recognize the pros/cons of social influence as the primary determinant for your research.

Seeking High Profile Influencers

Those who venture into the world of influencer marketing may dream of attracting major executives or thought leaders into their campaigns. These influencers may likely contribute regularly to high-visibility blogs like Forbes, Search Engine Watch, or their own personal blogs.

Collaborating with a high profile influencer could add instant credibility to your marketing initiatives, though relying on this metric alone can reduce overall amplification potential.

  • Pros of Collaborating with High Profile Influencers
    • Immediate access to a large audience, with a variety of audience and traits
    • Instant credibility for your message with media, press relations
  • Potential Hurdles of Collaborating with High Profile Influencers
    • If social presence is limited, campaign might not have long-term viability
    • Getting participation from high profile influencers may be challenging

Availability is the primary barrier for connecting with big names for your content. Assume that most high-visibility influencers are fielding requests like yours every day, and might not have the time to fully dedicate themselves to your program. Again, this is where the value you offer to the influencers you work with comes into play. Do what you can to make it easy for them to participate and clearly articulate the potential value to them for collaborating.

Focusing on Socially Active Influencers

When we look to define what makes an influencer, clout definitely plays a factor. But what if we also look for those who trade major publication bylines for frequent social activities?

These are your potential advocates – influencers who already dedicate significant time to foster their social communities. They may or may not have the immediate draw of big name contacts, but they can offer sustained support beyond the initial campaign launch.

  • Pros of Socially Active Influencers
    • Built-in social amplification opportunities with current audience
    • Greater availability and variety in verticals and messaging
  • Potential Hurdles Working with Socially Active Influencers
    • Overall reach limited may be limited
    • Must build credibility overtime without well-known influencers

Building credibility is the main challenge in collaborating with influencers that are socially active but are not high profile. However, they in turn offer greater opportunities for long-term relationships between themselves and your brand.

Circle Back to the Objectives

When weighing the decision to prioritize what types of influencers you pursue, it always helps to review the overall program objectives. Is your influencer campaign built around awareness of a major initiative or product launch? Perhaps you may want to consider collaborating with some high profile influencers to add credibility to your brand message.

Conversely, are you looking to build a long-term campaign that dissects industry changes and teaches new processes? In this case, socially active influencers might be advantageous in that evergreen scenario.

What combination of high profile and socially authoritative influences have you found works best for your organization?

Image via Shutterstock 


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50 Cent’s Baby Mama Did Not Invite Him To His Son’s High School Graduation

There have been rumors floating around that rapper 50 Cent abandoned his son during his high school graduation. In a statement released by his PR people, however, 50 Cent said that the mother of his son did not let him know when the graduation would take place.

Sources close to the rapper told TMZ that 50 Cent was disappointed and hurt when he saw pictures of his son, Marquise Jackson, on Facebook wearing his graduation robes and hugging his mother.

His son also wrote “Yea I broke down. I was really excited to see my pops at my graduation but he never showed up. smh. My sister and mama is always there for me just know that you wasn’t. I did it without you.”

Marquise graduated from a private school located in Atlanta. Reports say that at the time of his son’s graduation, 50 Cent was in Budapest.

The rapper recently appeared on BET’s 106 & Park to promote his fifth album entitled “Animal Ambition.” During his appearance, he took time to answer questions about missing his son’s graduation. “I haven’t received an invitation. When he graduated I was in Budapest on a movie with Melissa McCarthy, Jude Law, and Jason Statham.”

50 Cent talks about missing son’s graduation on BET’s 106 & Park

He continued to say that the reason why his personal life is out in the open is because Marquise’s mother went to TMZ. “I wish she’d find someone so she could leave me alone,” he said.

50 Cent, born Curtis James Jackson III, is a father of two. He has a younger son from a different relationship. The 38-year-old rapper blames the mother of Marquis, Shaniqua Tompkins, for his strained relationship with his eldest son.

In an interview with MTV last year, the rapper said that his son has a fear for him. “Cause it’s like, his mother will traditionally say, ‘You wait ‘til your father finds out’,” he said. He also talked about being a strict father, as he always reminds Marquise to take care of his mother and not give her headaches.

Image via YouTube


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Students Stabbed; Houston High School in Mourning

This morning at a Houston High School, a 17 year old girl was stabbed to death. Spring High School is in mourning due to her death. One child was extremely hurt and was sent to the emergency room for a surgery. Another two students suffered minor injuries.

Three students caused the accident and police think that it was gang related and due to racial tensions, according to The Inquisitr.

No names have been released at this time. There are no weapons that have yet to be found, relating to the incident.

The Inquisitr also released a statement from the superintendent of Spring High School; “Every parent sends their child to school believing that school should be one of the safe-haven places.… It’s what we spend our night and days working for, and what I lose sleep over. We go into this business to make life better for children, and they need to be able to trust the adults who are responsible for their security and their care.”

Student crime is becoming more frequent in this day and age. According to the National Center for Education Statistics, from July 1, 2009, through June 30, 2010, there were 33 school-associated violent deaths in elementary and secondary schools in the United States. Of the 33 student, staff, and nonstudent school-associated violent deaths occurring between July 1, 2009, and June 30, 2010, 25 were homicides, 5 were suicides, and 3 were legal interventions.

[Image via Youtube]


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Google Keyword(Not Provided): High Double Digit Percent

Most Organic Search Data is Now Hidden

Over the past couple years since its launch, Google’s keyword (not provided) has received quite a bit of exposure, with people discussing all sorts of tips on estimating its impact & finding alternate sources of data (like competitive research tools & webmaster tools).

What hasn’t received anywhere near enough exposure (and should be discussed daily) is that the sole purpose of the change was anti-competitive abuse from the market monopoly in search.

The site which provided a count for (not provided) recently displayed over 40% of queries as (not provided), but that percentage didn’t include the large percent of mobile search users that were showing no referrals at all & were showing up as direct website visitors. On July 30, Google started showing referrals for many of those mobile searchers, using keyword (not provided).

According to research by RKG, mobile click prices are nearly 60% of desktop click prices, while mobile search click values are only 22% of desktop click prices. Until Google launched enhanced AdWords campaigns they understated the size of mobile search by showing many mobile searchers as direct visitors. But now that AdWords advertisers can’t opt out of mobile ads, Google has every incentive to promote what a big growth channel mobile search is for their business.

Looking at the analytics data for some non-SEO websites over the past 4 days I get Google referring an average of 86% of the 26,233 search visitors, with 13,413 being displayed as keyword (not provided).

Hiding The Value of SEO

Google is not only hiding half of their own keyword referral data, but they are hiding so much more than half that even when you mix in Bing and Yahoo! you still get over 50% of the total hidden.

Google’s 86% of the 26,233 searches is 22,560 searches.

Keyword (not provided) being shown for 13,413 is 59% of 22,560. That means Google is hiding at least 59% of the keyword data for organic search. While they are passing a significant share of mobile search referrers, there is still a decent chunk that is not accounted for in the change this past week.

Not passing keywords is just another way for Google to increase the perceived risk & friction of SEO, while making SEO seem less necessary, which has been part of “the plan” for years now.

Buy AdWords ads and the data gets sent. Rank organically and most the data is hidden.

When one digs into keyword referral data & ad blocking, there is a bad odor emitting from the GooglePlex.

Subsidizing Scammers Ripping People Off

A number of the low end “solutions” providers scamming small businesses looking for SEO are taking advantage of the opportunity that keyword (not provided) offers them. A buddy of mine took over SEO for a site that had showed absolutely zero sales growth after a year of 15% monthly increase in search traffic. Looking at the on-site changes, the prior “optimizers” did nothing over the time period. Looking at the backlinks, nothing there either.

So what happened?

Well, when keyword data isn’t shown, it is pretty easy for someone to run a clickbot to show keyword (not provided) Google visitors & claim that they were “doing SEO.”

And searchers looking for SEO will see those same scammers selling bogus solutions in AdWords. Since they are selling a non-product / non-service, their margins are pretty high. Endorsed by Google as the best, they must be good.

Or something like that:

Google does prefer some types of SEO over others, but their preference isn’t cast along the black/white divide you imagine. It has nothing to do with spam or the integrity of their search results. Google simply prefers ineffective SEO over SEO that works. No question about it. They abhor any strategies that allow guys like you and me to walk into a business and offer a significantly better ROI than AdWords.

This is no different than the YouTube videos “recommended for you” that teach you how to make money on AdWords by promoting Clickbank products which are likely to get your account flagged and banned. Ooops.

Anti-competitive Funding Blocking Competing Ad Networks

John Andrews pointed to Google’s blocking (then funding) of AdBlock Plus as an example of their monopolistic inhibiting of innovation.

sponsoring Adblock is changing the market conditions. Adblock can use the money provided by Google to make sure any non-Google ad is blocked more efficiently. They can also advertise their addon better, provide better support, etc. Google sponsoring Adblock directly affects Adblock’s ability to block the adverts of other companies around the world. – RyanZAG

Turn AdBlock Plus on & search for credit cards on Google and get ads.

Do that same search over at Bing & get no ads.

How does a smaller search engine or a smaller ad network compete with Google on buying awareness, building a network AND paying the other kickback expenses Google forces into the marketplace?

They can’t.

Which is part of the reason a monopoly in search can be used to control the rest of the online ecosystem.

Buying Browser Marketshare

Already the #1 web browser, Google Chrome buys marketshare with shady one-click bundling in software security installs.

If you do that stuff in organic search or AdWords, you might be called a spammer employing deceptive business practices.

When Google does it, it’s “good for the user.”

Vampire Sucking The Lifeblood Out of SEO

Google tells Chrome users “not signed in to Chrome (You’re missing out – sign in).” Login to Chrome & searchers don’t pass referral information. Google also promotes Firefox blocking the passage of keyword referral data in search, but when it comes to their own cookies being at risk, that is unacceptable: “Google is pulling out all the stops in its campaign to drive Chrome installs, which is understandable given Microsoft and Mozilla’s stance on third-party cookies, the lifeblood of Google’s display-ad business.”

What do we call an entity that considers something “its lifeblood” while sucking it out of others?

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Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore]

Google dropped a few percentage points while Bing and Yahoo each gained a couple … but the bigger statistic from comScore’s monthly U.S. search rankings for March is that desktop search activity reached an all-time high. The company’s latest report estimates that there were just…



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Game of Thrones Gets a High School Makeover

Not unlike the world created by George R.R. Martin in his series of books now being turned into the HBO series Game of Thrones, high school is a rough place full of evil people trying to get ahead at the expense of their fellow man (and even their closest friends). That’s why a Game of Thrones-set-in-high school short makes so much sense.

If you liked this episode, you’re in luck. The creators say that the next one will drop on March 17th.

Oh, and I’m sure you know this date like the back of your hand, but Game of Thrones Season 3 premieres on HBO March 31st.

[schoolofthrones]


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Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $ 17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $ 14.9 billion in the first half of 2011).

The second quarter alone also saw a 14% year-over-year increase, hitting $ 8.7 billion (up from $ 7.7 billion during the same period last year).

Here’s a look at the yearly increases for the first half of the year since 1996:

First Half ad revenues

“This report establishes that marketers increasingly embrace mobile and digital video, as well as the entire panoply of interactive platforms, to reach consumers in innovative and creative ways,” said IAB President and CEO Randall Rothenberg. “These half-year figures come on the heels of a study from Harvard Business School researchers that points to the ad-supported internet ecosystem as a critical driver of the U.S. economy. Clearly, the digital marketing industry is on a positive trajectory that will propel the entire American business landscape forward.”

IAB SVP, Research, Analytics and Measurement, Sherrill Mane, added, “Solid double-digit growth in a stagnating economy is a significant accomplishment. There is evidence that CPMs are maintaining, and even increasing, further substantiating the vitality of the internet ad market.”

Mobile nearly doubled year-over-year for the first half of the year, rising 95% to $ 1.2 billion, compared to $ 636 million from the same period last year. Digital video increased 18% year-over-year, reaching over $ 1 billion in revenue (up from $ 900 million from the same period last year).

“The tremendous growth of mobile advertising revenue over the past year is an indication of the importance of location to advertisers and mobility to consumers,” said David Silverman, a partner at PwC US, which prepared the report for the IAB. “Bringing the power of the internet to mobile devices has opened up a world of possibilities to both consumers and marketers.”

Search revenues totaled $ 8.1 billion, up 19% from $ 6.8 billion. Display revenues hit $ 5.6 billion, up 4% from $ 5.3 billion in the same period last year, and accounting for 33% of the first half of the year’s ad revenues.

You can find the full report here.


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