Tag Archive | "Here’s"

If Google says H1s don’t matter for rankings, why should you use them? Here’s why

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.



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Competitor content analysis: Here’s what you can learn

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.



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Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

Nofollow links will be included in your Link Report.



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Here’s how Google Ads’ new keyword selection preferences work

A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.



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I Used To Live In A Caravan: Here’s How I Made Enough Money To Live Anywhere In The World

This is Part 2 of my new Services Arbitrage free introductory training series. If you have not read Part 1, go do that now – How To Start An Online Business Selling Services Other People Deliver (I Call It ‘Services Arbitrage’) (10-minute read). Press play on the video above to hear the story behind the caravan, or […]

The post I Used To Live In A Caravan: Here’s How I Made Enough Money To Live Anywhere In The World appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had
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Here’s how to use Twitter to dominate the Google search results

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

The post Here’s how to use Twitter to dominate the Google search results appeared first on Search…



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Here’s a Quick Sneak Peek at This Year’s Massive Black Friday Discount

The crowds. The lines. The noise. The endless circling to find parking. Black Friday is an American institution — and for good reason. Commerce is king, humans like to save money, and Black Friday marries those two together unlike any other date on the calendar. But over the last handful of years, something has come
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Making a Living Writing Ebooks: Here’s How It Works Today

"An excellent ebook can provide both revenue and a doorway to greater things." – Sonia Simone

Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work:

Write an ebook!

Having something of your own to offer, even a simple $ 7 ebook, virtually always beats trying to monetize your traffic with advertising.

And that’s still true. (In fact, sales of ebooks hit $ 9 billion in 2015.)

But as more and more people have taken that advice, we need to get a little more strategic to build strong businesses around ebooks.

It can still be done, and I’ll be talking about folks who are doing it. But you can also let ebooks become part of a bigger game, within a larger digital business strategy.

The straight ebooks-for-sale play

We all know that some fiction authors are making a killing selling digital-only books on Amazon.

In fact, a few of those authors are dear friends of ours.

But that’s not what we’ll be talking about today. The world of fiction is a fascinating one in its own right, but the other type of ebook — the somewhat traditional “information product” designed to teach something valuable — is one we have a lot of experience with.

Two powerhouse ebook publishers

It’s getting trickier to build a business around ebooks alone, but if you look at Darren Rowse’s Digital Photography School, that site grew to an ecommerce powerhouse on the strength of ebooks.

(In recent years, DPS has expanded to offer courses as well — a natural evolution that can be remarkably profitable.)

The DPS ebooks each focus on a topic the audience wants to know more about — with titles like Life in Natural Light and Captivating Color.

There are a few keys to the success of their library:

  • The books are gorgeous. Darren’s team does an exceptional job with the design of their ebooks, creating digital equivalents of “coffee table books,” featuring, of course, lots of superb photography.
  • The books are also ultra useful, walking the customer through a specific photography technique so she can get better results in her own work.
  • And the ebooks offer impressive value at just $ 10 each. That’s a small transaction, but because there are lots of them, and because DPS enjoys a large and passionate audience, the revenue adds up.

Another person who knows a thing or two about ultra-successful ebooks is Brett Kelly, author of Evernote Essentials.

Brett wrote the definitive guide to the popular app Evernote. Despite the fact that there were dozens of $ 1 and $ 2 guides available, his (at $ 29) won the war — because it was, quite simply, massively more useful than the cheaper guides.

Brett has done lots of projects since then. He even worked for Evernote for a while — the company loved his book so much, they brought him on, while allowing him to keep his lucrative digital business.

Both Darren and Brett showcase three features that any successful ebook needs:

  1. Great design
  2. Incredible usefulness
  3. Excellent value for the investment (of time or money)

The low-cost introductory product

With the explosive rise of Amazon’s Kindle, readers have become accustomed to paying just a few dollars for ebooks.

(Note that isn’t always the case — Brett’s pricing, mentioned above, survived because of that book’s excellent reputation and quality.)

If you’re trying to make your entire living with ebooks, a low price point can be tricky. But you can also use the lower price point to your advantage by using ebooks as ultra low-risk entry points to your business.

For example, on Big Brand System, Pamela Wilson uses low-cost ebook guides as launching points to an ongoing relationship with her business.

Titles like Business Name and Tagline Guide and Quick-Start Guide to Branding your Business showcase Pamela’s expertise and give potential clients a taste of how she can help grow their businesses.

Her library of low-cost ebooks creates a list of buyers for Pamela’s pricier offerings, including private coaching slots.

Why is that cool? Because a list of buyers (even if they’ve just picked up an inexpensive item) is always much more responsive than a simple interest list.

Buyers have already made a micro-commitment with your organization, which research has shown often leads to a greater willingness to take similar actions.

For many of your lower-priced buyers, going on to a more intensive offering will be a natural next step. And if you put the work in to make your low-cost ebook exceptional, there’s no better “ad” for how you will handle a larger project or product.

A list of buyers, of course, also weeds out the “looky-loos” who subscribe to lists but don’t read them or are only on the list to get free resources.

The thought leader

For a long time now, writing a book has been a way to open many more doors beyond the revenue you get from the book itself.

Josh Kaufman, author of The Personal MBA and The First 20 Hours, puts it this way:

“Writing a book still tends to have a positive effect on your reputation: if you invest the effort to write a good/useful book, you’ve spent more time thinking about the topic than other people, which makes you rare and valuable to people who are interested in the topic.”

– Josh Kaufman

Given enough time and exposure, an excellent ebook (or series of books) can provide both revenue and a doorway to greater things.

“When we launched Copy Hackers on Hacker News in 2011, we sold $ 20K worth of ebooks in a few days’ time. That money was everything to me then. It was a signal that our little ebook experiment could turn into a business, that there was a market for what we had, and that the market would pay us for what we knew. Without our ebooks, I would have had to find a job (ugh) at someone else’s business (ugh); with the ebooks, I could afford to try my hand at blogging.

“Years after our launch, our ebooks have become far less about generating revenue. Promoting them on sites like AppSumo and Freelancer has helped us grow our list. And getting them in the hands of makers and influencers has brought us consulting projects, interviews, and speaking engagements.”

– Joanna Wiebe, Copy Hackers

The relationship builder

Many have written about using an ebook as an opt-in reward. In other words, you can use an ebook as an “ethical bribe” to get people to sign up for your email list.

And it works really well for that — but it’s smart to understand the deeper business reasoning.

Offering something valuable, like an ebook, is a reward for taking action. But it also needs to become the cornerstone of an ongoing business relationship.

As any competent sales professional can tell you, before they make a purchase, buyers need to:

  • Know you,
  • like you, and
  • trust you.

An ebook that only gets the prospect to sign up for your email list isn’t living up to its potential.

Those “ethical bribes” need to entice the prospect to take action, and they also need to further the professional relationship to build the case for an eventual purchase.

For example, My Copyblogger is a completely free membership site with an extensive library of free content marketing ebooks.

When we created the free membership library, we took the traditional “trade an ebook for an email opt-in” to a completely new level (and increased our email sign-ups by about 400 percent).

Could we have offered them for sale and made a few dollars? Definitely.

But by using them as the cornerstone of a valuable free membership experience, we’re nurturing relationships for more advanced products like Digital Commerce Academy. (Digital Commerce Academy will reopen to new students on August 21, 2017, so if you’re interested in joining, add your email address to the waitlist below.)

A rose is a rose is a rose

As you’re deciding the role an ebook might play in your business strategy, remember that you don’t actually have to call it an ebook.

In fact, ebooks in other guises can be powerful business-boosters.

So, a values-based, inspirational digital entrepreneur like Chris Guillebeau might (and did) call his ebook a manifesto.

If you offer B2B products or services, at least some of your ebooks will probably be white papers.

At Rainmaker Digital, we’re fans of the special report, but we also like other downloadables like checklists, worksheets, and infographics.

And one of my favorites to play with recently has been the workbook, with the pragmatic, hands-on associations that label brings.

The more flexible you are about how you think about and package your ebooks, the more powerful a tool they can become in your digital business strategy.

Would you like some help with that?

Digital Commerce Academy (DCA) helps you build the business of your dreams by teaching you how to create and sell profitable digital services and goods (like ebooks) without squandering time and money, stumbling to find the right path, or making unnecessary mistakes.

DCA features full-length courses (including Brian Clark’s Build Your Online Training Business the Smarter Way), 20+ webinars featuring in-depth case studies and education on cutting edge tools, as well as Q&As with the Rainmaker Digital team.

The doors to DCA are currently closed, but we are reopening them on August 21, 2017. Join the waitlist below today to get an exclusive offer when DCA reopens.

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Writers: Here’s Why You Aren’t Getting More Great Clients

"It’s a particularly good time to join our list of recommended writers." – Sonia Simone

We’ve been saying it for years — writers run the web.

The internet depends on a wealth of content that’s worth reading, watching, and listening to.

And writers are the ones who put those words together. Who create and shape ideas, who teach us, who move us to action … while making all of it interesting and engaging.

It’s difficult work, and it’s necessary work if we want to attract and persuade the people who will become our customers.

So why do so many writers have a hard time making a living?

There are two ugly problems that keep writers from making what they’re worth, and I’m going to talk about both of them today.

Ugly Problem #1

The first ugly problem of freelancing is finding enough clients.

It turns out that getting really good at putting words together doesn’t always translate to marketing our own businesses.

Word-of-mouth can be a great way to find clients — but it’s not necessarily how you’re going to find the right number of clients to fill your schedule, or to find them when you actually need them.

We talk about freelancing as though it’s different from other forms of business … but it isn’t. Every business needs to have marketing systems in place, so you’re putting a compelling message in front of enough people, and converting a sufficient number to customers or clients.

“My clients love me” is not a marketing system.

Some day, if you’re very good, your marketing might be able to rest on your reputation alone.

You don’t have to starve before you get there.

Make sure you have a reliable way to get in front of people looking to hire a good writer. That might be spending time on LinkedIn, it might be cold-calling, or you could do the work to get onto our list of recommended writers.

The important thing is to make yourself visible to the kind of people who hire writers.

There’s another reason professional writers struggle, and it’s even uglier than the first one.

Ugly Problem #2

What’s even worse than not having enough clients?

Not having enough good clients.

Crummy clients burn all of your time, energy, and enthusiasm getting you to do ineffective work for lousy rates.

You won’t have the time, much less the emotional energy, to work on your own marketing. You’ll be too busy writing dreadful listicles for pennies — for people who don’t respect you or what you do.

What causes a lack of good clients?

Bad positioning.

Your marketing can’t just communicate, “Hey, I’m available.”

It has to communicate, “Hey, I’m different.”

Well-paid writers work hard to become true experts. Many of them specialize in desirable formats (sales letters, email sequences) or lucrative niches (healthcare, law). And they understand the structures that make marketing effective.

Well-paid writers don’t write dreadful listicles, because dreadful listicles don’t create great results for clients.

And knowing what kind of content creates results — and what kind of content should be kicked to the curb — is an important part of why well-paid writers deserve those great rates.

How to fix your positioning

Writers need to do two things to improve their positioning:

  1. Get very good at things that clients care about.
  2. Communicate that they’re very good at things that clients care about.

One of those, “sounds simple, is actually really hard” things, I know.

So how do you do it?

Well, getting very good is a matter of becoming a bit obsessed with your craft, and doing a whole bunch of it. Learn everything you can about persuasive copy. Read this blog, listen to podcasts, connect with writers whose voices you enjoy.

Study content strategy, then try it out. Write. A lot. Publish — on your own blog, on someone else’s blog, on any copywriting project you can. Pay close attention to what works and what doesn’t.

Once you’ve got the “being really good” part down, if you’re having trouble getting that across, you may just need a supportive community to get you over the confidence hurdle. In my experience, nothing quiets impostor syndrome better than finding a community of professionals who have your back when you’re feeling low.

So is Content Certification the answer to everything?

Right about now, you probably think I’m going to tell you that our Certified Content Marketer program is going to solve all your problems for you.

Well, it might … depending on what problems you’re having.

  • It will get you in front of people who are looking for writers.
  • It will teach you the strategies that allow you to get better client results.
  • It will give you the opportunity to ask questions about specific hurdles you’re encountering.
  • It will open a door to a supportive community that can help you find your professional confidence.
  • It will show you models for marketing systems to find an abundance of really good clients.

Here’s what it definitely won’t do for you:

It won’t teach you the art and magic of stringing the words together. You have to bring that magic with you. This program is intended for folks who are already solid writers.

This is a particularly good time …

At this point, I’ve seen a lot of writers get fantastic benefits from the program. Which has been a lot of fun to watch, to tell you the truth.

But I have reason to believe that we were just getting started … because once Copyblogger starts offering done-for-you services for the Rainmaker Platform, we think the demand for “our kind of writers” is going to spike pretty dramatically.

Now I don’t have a crystal ball, and I’m not going to make any guesses about precisely what the demand will look like.

But I do know that if I was still freelancing and I had a chance to be on the list of recommended writers right as Copyblogger was ramping up their ability to offer writing services … I’d be all over that.

Here’s how to take the next step

We’re going to be reopening the Certification program in the next few days. Just add your email address below to get all the details, and you’ll be the first to know when we open the doors to our new group of students.

Find out when our Certified Content Marketer training program reopens:

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