Tag Archive | "Hands"

4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands

attract & engage your best prospects

Are you scaring away your best prospects?

When you’re new to content marketing, you might inadvertently send a frightening message to your potential customers and clients.

Your heart is probably in the right place. You’re trying to provide value and put your best offers in front of people — but your approach might miss the mark.

And that wrong approach might cause terrible conversion rates for your opt-in forms and low sales of your products and services.

Want to know how to stop scaring off your prospects, build trust, and start attracting tons of subscribers and sales?

The key is learning how to get birds to eat out of your hands.

Why content marketing is like ornithology

Let’s say you have a cute little group of finches in your backyard, and your dream is to get the little fellas to eat birdseed out of your hand.

The trick to earning the trust of the birds is to move slowly and quietly, so you don’t scare them off. Stand next to the tree or bird feeder where they gather, and let them get used to you. Demonstrate your trustworthiness and let them know you’re not going to hurt them.

Then continue to take tiny steps toward your goal, all the while being careful not to scare them. Let the birds discover you’re a source of yummy food by sprinkling birdseed on the ground and hanging out nearby while they nibble.

If you are infinitely patient, take baby steps, and don’t frighten them, eventually you can train the birds to eat directly out of your hands.

Here’s what you don’t want to do:

  • Scream “I HAVE BIRDSEED!” at the trees where the birds hang out
  • Shove your hands in their little faces to show them what you’re offering
  • Wave your arms around to get their attention
  • Anything else that makes you look scary, aggressive, risky, or alarming

How this bird story affects your content marketing

If you never plan on trying to get finches to eat from your hands — who cares?

But this story has an important lesson for all content marketers: Your prospects are just like birds.

They are highly risk-averse and hypervigilant, constantly searching for a reason to take flight and leave your website.

If you offer too much too soon or shove your paid products in their faces, they’ll fly away.

And you’ll be left alone, holding a handful of birdseed, wondering what happened.

Building relationships the bird whisperer way

How can you frame your offers to avoid scaring away your prospects?

  1. Start slow. Patience is essential when you’re building relationships with your audience. Be sure to establish trust before you ask for anything. When in doubt, err on the side of caution.
  2. Provide value first. When your website is new, it’s critical that you establish yourself as an expert (and build trust with your audience members) by giving away free value before you present your audience with an offer for your paid products and services. Start with a free report, educational video, or content library, and gather feedback from your audience on that content before you make your next move.
  3. Don’t ask for multiple actions. Whether you have an email list opt-in form or free registration page for your site, one major mistake new content marketers make is trying to do too much with a single page. If you present paid offers on the same page or form as your free content, you might confuse your prospects and they won’t take any action at all.
  4. Send emails with useful content to build relationships and increase trust. Once a prospect has signed up for your email list, you still need to proceed with caution. To build relationships, send consistent content notifications or email newsletters to prove your authority in your niche and provide value to your community members.

Win your prospects’ trust with a steady, consistent approach

When you approach your prospects carefully and consistently over time (and prove you’re a safe person), they’ll eventually feel comfortable buying from you.

So take small and steady steps, and don’t overdo it with aggressive sales messages. Your prospects will learn to trust you, and they’ll be far more likely to buy your products and services.

A little birdie told me you (and your prospects) are going to be a lot happier with this approach.

The post 4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands appeared first on Copyblogger.


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Paula Patton Hands Robin Thicke His Latest Courtroom Defeat

Paula Patton and Robin Thicke are one step closer to being officially done.

Paula Patton was granted a divorce this week from singer Robin Thicke. The divorce will not be official until April 14.

Their divorce settlement terms are private, but are known to include specifics about the custody and child support of their four-year-old son Julian, spousal support, property division and attorney fees.

For weeks, Robin Thicke’s attempts to woo back his estranged wife were tabloid fodder. He named an entire album Paula, and let the world know that he really wanted another chance. But Paula Patton was done for good.

The divorce from Paula Patton is just the latest disappointment that Robin Thicke has been handed in the courtroom. Last week he and songwriting partners Pharrell and T.I. were ordered by a judge to pay the family of Marvin Gaye millions of dollars due to what the jury deemed to be an infringement on the copyright of Gaye’s music.

The song “Blurred Lines”, for which Robin Thicke had already caught a lot of heat due to its video, was determined to be a rip-off of Marvin Gaye’s “Got to Give It Up.”

Robin Thicke, Pharrell, and T.I. expressed disappointment in the ruling. They had actually preemptively challenged the notion that their song was so derivative of Marvin Gaye that it infringed his intellectual property. But they lost.

Now that Paula Patton has her date for their divorce to be final, Robin Thicke has some rebuilding to do in his life and career. But his song i still quite popular. With his name in the news as much as it is, he is not likely to go away anytime soon. And in the media game, visibility equals fame, and fame equals money when you know how to handle it right.


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Why & How Google Hands Over Users’ Data to Governments

When Google is able to, it notifies users that someone has come knocking for their information – whether it’s search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal response.
Search Engine Watch – Latest

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Steve Jobs Hands Off To Tim Cook, Resigns As Apple CEO

Hopefully Steve Jobs is not gravely ill. But his health must be the reason for today’s announcement that he’s resigning as CEO. He’s asked to remain as Chairman and that the board elect COO Tim Cook the new CEO. Effectively Cook has been running the company for some time, while…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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