Tag Archive | "Habits"

The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David

Blockbuster was an $ 8.4 billion company that was taken down by a startup called Netflix that successfully shifted the habits of consumers. Blockbuster thought that people wanted the experience of picking out physical DVD’s and would not want to just download a movie. They were wrong and today Blockbuster is out of business and Netflix is valued at $ 147 million.

Patrick Bet-David, successful startup entrepreneur, CEO of PHP Agency, Inc., emerging author and Creator of Valuetainment on Youtube, talks about Shifting Habits:

Shifting Habits

I want to tell you a story about a company that’s going to be a love story for some, a horror story for a few, a fantasy type of story for others, and then obviously a money-making story for the people that were involved. But before I tell you the story about this company I want you to be thinking about two words; shifting habits. I’ll come back to those two words in a minute.

Let me tell you this story about this company. It’s 1984, a company gets started, it has got a yellow and a blue logo and it’s called Blockbuster. Blockbuster is a great story. You’d go to Blockbuster with your girlfriend or your husband or your wife and say, “Do you want to go to the horror section?” “Oh no, maybe comedy. I’m almost certain this movie’s not going to be available.”

Blockbuster: Nobody Wants to Download Movies

That’s 1984, the year got started. Blockbuster after only nine years was worth $ 8.4 billion in 1993. By 1997, a company got started called Netflix and it’s only worth $ 50 million dollars three years later. At one point Blockbuster could have bought Netflix for $ 50 million. But they said, “I just don’t think that’s the direction the consumer is going. I don’t think they’re going to shift their habits to this area because people like the experience of coming to Blockbuster and actually seeing the DVDs they pick up. Nobody wants to just download the movies. It’s not going to be taking place. People are smarter than that,”

Well, 149 million users worldwide disagreed with them. Netflix went from being a $ 50 million company in 2002 to today it’s a $ 147 billion company. By the way, Blockbuster on September 23rd, 2010, went out of business. They filed bankruptcy for $ 930 million and they’re gone. What’s the moral the story? Netflix since Christmas their stock is up 50 percent. Just in 2019, in the first 19 days of the year, Netflix is up 35 percent.

The Moral of the Story is That Netflix Shifted Our Habits

Netflix is up. That’s a love story for some, a horror story for a few, a fantasy type of story for others, and an obviously money-making story for those of us that were involved. Now having said that, what do you mean by shifting habits? So many people want to be innovators and shift their industry. I want to be in there, but I want to be disrupting my industry.

Bezos shifted our habits and we stopped going to bookstores to buy books. He said I’m going to shift your habit of the way you buy books. That’s why Walmart is afraid of Amazon. Instagram shifted our habits of the way we looked at albums. When’s the last time you bought an album? The list goes on. Wikipedia put encyclopedia companies out of business. How many times have you gone to Wikipedia to find out about different things? All the time. The moral of the story is that Netflix shifted our habits.

Disney is about to come out with Disney Flicks or whatever they want to call it. I know one of the Disney executives said, “We’re not really trying to compete with Netflix. We like Netflix. I use Netflix. We are just going to put out our Marvel products and Star Wars products and all this other stuff.” But Netflix becomes the one that led the way.

No one even thinks about Red Box anymore because Red Box at first made sense. By the way, if you say I still use Red Box, you’re probably over 40 years old. I’m not trying to offend you, but if you still use Red Box you’re over 40. You go to Kroger or Ralph’s to get your movies.

Start Thinking About Shifting Habits

Stop trying to come up with a great idea. Starts thinking about shifting habits. Not Seven Habits of Highly Effective People. Shifting habits. How do people buy your product? How can you shift that habit? How do people buy the product from you? How can you shift that habit? Those who can become the Bezos, become the Zucks, become whatever you want to call it of their industry because they shifted someone’s habit.

That’s all you got to be looking at. Not all this other crazy fancy stuff. So by the way, well Facebook ever be put out of business? Yes, by somebody who shifts our habit. Zuck says, “There’s no way in the world that’s the direction people are going to go to.” The will go that direction. That could also happen to Amazon and other companies as long as a new innovator is able to shift our habit.

The post The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David

Blockbuster was an $ 8.4 billion company that was taken down by a startup called Netflix that successfully shifted the habits of consumers. Blockbuster thought that people wanted the experience of picking out physical DVD’s and would not want to just download a movie. They were wrong and today Blockbuster is out of business and Netflix is valued at $ 147 million.

Patrick Bet-David, successful startup entrepreneur, CEO of PHP Agency, Inc., emerging author and Creator of Valuetainment on Youtube, talks about Shifting Habits:

Shifting Habits

I want to tell you a story about a company that’s going to be a love story for some, a horror story for a few, a fantasy type of story for others, and then obviously a money-making story for the people that were involved. But before I tell you the story about this company I want you to be thinking about two words; shifting habits. I’ll come back to those two words in a minute.

Let me tell you this story about this company. It’s 1984, a company gets started, it has got a yellow and a blue logo and it’s called Blockbuster. Blockbuster is a great story. You’d go to Blockbuster with your girlfriend or your husband or your wife and say, “Do you want to go to the horror section?” “Oh no, maybe comedy. I’m almost certain this movie’s not going to be available.”

Blockbuster: Nobody Wants to Download Movies

That’s 1984, the year got started. Blockbuster after only nine years was worth $ 8.4 billion in 1993. By 1997, a company got started called Netflix and it’s only worth $ 50 million dollars three years later. At one point Blockbuster could have bought Netflix for $ 50 million. But they said, “I just don’t think that’s the direction the consumer is going. I don’t think they’re going to shift their habits to this area because people like the experience of coming to Blockbuster and actually seeing the DVDs they pick up. Nobody wants to just download the movies. It’s not going to be taking place. People are smarter than that,”

Well, 149 million users worldwide disagreed with them. Netflix went from being a $ 50 million company in 2002 to today it’s a $ 147 billion company. By the way, Blockbuster on September 23rd, 2010, went out of business. They filed bankruptcy for $ 930 million and they’re gone. What’s the moral the story? Netflix since Christmas their stock is up 50 percent. Just in 2019, in the first 19 days of the year, Netflix is up 35 percent.

The Moral of the Story is That Netflix Shifted Our Habits

Netflix is up. That’s a love story for some, a horror story for a few, a fantasy type of story for others, and an obviously money-making story for those of us that were involved. Now having said that, what do you mean by shifting habits? So many people want to be innovators and shift their industry. I want to be in there, but I want to be disrupting my industry.

Bezos shifted our habits and we stopped going to bookstores to buy books. He said I’m going to shift your habit of the way you buy books. That’s why Walmart is afraid of Amazon. Instagram shifted our habits of the way we looked at albums. When’s the last time you bought an album? The list goes on. Wikipedia put encyclopedia companies out of business. How many times have you gone to Wikipedia to find out about different things? All the time. The moral of the story is that Netflix shifted our habits.

Disney is about to come out with Disney Flicks or whatever they want to call it. I know one of the Disney executives said, “We’re not really trying to compete with Netflix. We like Netflix. I use Netflix. We are just going to put out our Marvel products and Star Wars products and all this other stuff.” But Netflix becomes the one that led the way.

No one even thinks about Red Box anymore because Red Box at first made sense. By the way, if you say I still use Red Box, you’re probably over 40 years old. I’m not trying to offend you, but if you still use Red Box you’re over 40. You go to Kroger or Ralph’s to get your movies.

Start Thinking About Shifting Habits

Stop trying to come up with a great idea. Starts thinking about shifting habits. Not Seven Habits of Highly Effective People. Shifting habits. How do people buy your product? How can you shift that habit? How do people buy the product from you? How can you shift that habit? Those who can become the Bezos, become the Zucks, become whatever you want to call it of their industry because they shifted someone’s habit.

That’s all you got to be looking at. Not all this other crazy fancy stuff. So by the way, well Facebook ever be put out of business? Yes, by somebody who shifts our habit. Zuck says, “There’s no way in the world that’s the direction people are going to go to.” The will go that direction. That could also happen to Amazon and other companies as long as a new innovator is able to shift our habit.

The post The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David appeared first on WebProNews.

WebProNews

Posted in IM NewsComments Off

Sharpen Your Habits in November with the Copyblogger Book Club

Did you ever have one of those book clubs where you spend most of your time drinking wine and talking…

The post Sharpen Your Habits in November with the Copyblogger Book Club appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits

This week, we had a nuts-and-bolts focus on getting more of the right things done in your writing and business…

The post Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

5 Bad Habits that Will Tank Your Social Media Marketing

When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for! Did
Read More…

The post 5 Bad Habits that Will Tank Your Social Media Marketing appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Powerful Habits, Potent Engagement, and a Double Dose of Pink

How’s your January going? I’ve been having a great time looking at our publishing themes and brainstorming cool new topic ideas with our editorial team. And I’m so glad you’re here starting the year with us.

Posted in IM NewsComments Off

How to Build Daily Habits that Support Your Goals

Last month, I wrote about how a goal-oriented approach to using technology can help you become more focused and productive. Using that guidance, I’ve now broken negative habits and built new ones that support my goals. Want to know how I changed my relationship with screens in ways I used to only dream about? Before
Read More…

The post How to Build Daily Habits that Support Your Goals appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Marketers Mismatch Their Media Habits With Average Americans

A recent survey by the Video Advertising Bureau (VAB) found that marketers and advertisers consume media much differently than the typical consumer. While this might not be a big surprise, there is a strong possibility that media buyers are relying too much to their own media habits in determining ad spends which could be affecting marketing outcomes.

In what is a perception versus reality set up, ad executives either assume that the average person has the same media routine as them, or simply misestimate people’s media habits.

In general, the advertising community is more affluent, more connected, skews male and younger than the US population, is more likely to own every major digital device (computer, DVR, smartphone, and tablet) yet have less household TV’s, and stream more content via smart TV’s and OTT devices. Also, advertisers tend to be busier and more “on the go” than the average American.

“The advertising business is running so fast to keep up with digital platforms that we’re outpacing the market, and creating an echo chamber that warps our perspective on the people we’re trying to reach,” said Danielle DeLauro, VAB’s Senior VP, Strategic Sales Insights.

Where this gap is most notable is with video consumption. Compared to Nielsen’s Q3 16 Comparative Analysis Report, the 250 surveyed marketers estimate of adults’ TV video consumption is off by over 50 percentage points:

Also, advertisers think that adults are only watching TV 2 hours or less each day while Nielsen says it’s actually 4 hours and 35 minutes per day.

“Go to any advertising conference today, and you hear about what’s next at the expense of what’s now, so you’d be forgiven for thinking that no one is watching live TV and everyone is on social media all day. The problem with this myopic focus on what’s new and next is that marketers need to sell products today, and that requires a precise understanding of how people are actually using media now,” said DeLauro.

The report goes on to show that advertisers’ think we spend more time watching video on computers and mobile devices, while less on TV, than what Nielsen stats show. While VAB proponents and Neilsen have vested interests in TV viewership success, the study seems to indicate that marketers might be little distorted when evaluating consumers’ media habits.

The post Marketers Mismatch Their Media Habits With Average Americans appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

7 Bad Writing Habits You Learned in School

forget these lessons to become a better writer

What is good writing?

Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence.

Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).

Not all English teachers abide by this system, but the vast majority do. Just look at the writing of most graduates, and you’ll see what I mean. It’s proper, polite, and just polished enough not to embarrass anyone. Mission accomplished, as far as our schools are concerned.

But let me ask you something:

Is that really good writing?

I think most good writers listen to the way English teachers want them to write and think, “This isn’t real. It has no feeling, no distinctiveness, no oomph. You’re the only person in the world who would willingly read it. Everyone else would rather chew off their own eyelids than read more than three pages of this boring crap.”

And they’re right.

Create interesting content people want to read

Compare an award-winning essay to a best-selling novel, and you’ll notice that they are written in almost completely different languages.

Some of it has to do with the audience, sure. It’s natural to write differently for academics than you would for everyday people. But my question is: who are you going to spend more time writing for?

My guess: everyday people — your family and friends, your blog audience, your boss at work, maybe even a Letter to the Editor every now and again. None of them are academics. None of them want to read an essay.

Personally, I think good writing doesn’t have to be educated or well-supported or even grammatically correct. It does have to be interesting enough that other people want to read it.

Much of what comes out of high schools and universities fails this test, not because our students are incapable of saying anything interesting, but because a well-meaning but flawed academic system has taught them a lot of bad habits.

Let’s go through seven of them.

1. Trying to sound like dead people

It’s a sad state of affairs when the youngest writer on your reading list has been dead 100 years, but that’s the way it is in school.

I don’t know who exactly decides what’s worth reading and what’s not, but they (whoever “they” are) believe in reading the “classics,” and most of those classics are centuries old. What’s worse is that many teachers hold up the classics as examples of what good writing is, and they expect you to mimic those writers with your essays.

Sure, Chaucer and Thomas More and Shakespeare were the stud muffins of their day, but you don’t see them on the New York Times Bestseller List now.

Not because they aren’t good (they were freaking great), but because people can’t connect with them. By mimicking their style, you might make a few teachers happy, but you’re essentially handicapping your writing in the eyes of the public.

If you want to make a connection, you’re much better off studying hot writers like Stephen King, J.K. Rowling, and Seth Godin. Watch what they do, and play with using some of their techniques in your own writing.

Yes, you’ll still be mimicking the works other writers, but at least you’ll be mimicking something people want to read.

2. Expecting someone to hand you a writing prompt

Looking through the eyes of an educator, I can see why telling students what to write about would be useful. You have a bunch of students who couldn’t care less about your curriculum, and making them write a paper about the assigned readings is a great way to force them to read the material.

Makes sense … but it doesn’t make it any less damaging.

One of the biggest challenges of writing is figuring out what to write. Whether you’re writing a memo, an article, or a letter to your mother, the process is always the same: you start out with a blank page, and you decide what to put on it.

Sure, that involves considering what your audience will want to read, but no one but you makes the final decision of what to put on the page. That act of deciding is what writing is all about.

3. Writing long paragraphs

Once upon a time, it was acceptable to write paragraphs long enough to fill multiple pages with big blocks of text.

Not surprisingly, that’s the way most of us were taught to write: long paragraphs, topic sentences neatly organized, lots of supporting evidence in between assertions. It was the “correct” way to write.

Not.

Any.

More.

Nowadays, most paragraphs should be a maximum of three sentences. It’s also a good idea to include some shorter paragraphs with only one or two sentences, using them to punctuate powerful ideas.

It’s not so much about having a “correct” length as using paragraphs to give your writing rhythm.

4. Avoiding profanity at all costs

I admit it; this is a controversial one. Many excellent writers still hold that profanity has no place in professional publications, while others feel comfortable using curse words occasionally.

The rest of us sit around wondering whether it’s okay to express ourselves “that way” or not.

So, who’s right? Well, I think Stephen King says it best:

“Make yourself a solemn promise right now that you’ll never use ‘emolument’ when you mean ‘tip’ and you’ll never say John stopped long enough to perform an act of excretion when you mean John stopped long enough to take a shit. If you believe ‘take a shit’ would be considered offensive or inappropriate by your audience, feel free to say John stopped long enough to move his bowels (or perhaps John stopped long enough to ‘push’). I’m not trying to get you to talk dirty, only plain and direct.”

‘Nough said.

5. Leaning on sources

Most kids I knew hated digging up sources and quoting them in their papers, but not me. No, the sneaky little bugger that I was (and still am) realized that sources were an escape route from creativity. With enough quotations from other writers, I could fill up an entire paper without coming up with a single original thought of my own.

And I was rewarded for it. From kindergarten to getting my degree in English Literature, I got an A on all but like five papers.

Here’s why: a lot of teachers care more about solid research than original ideas. They don’t want to see daring and inventive arguments challenging the foundation of everything we hold to be true and arguing boldly for a new worldview.

To them, it’s much more important that you understand the ideas of others and be able to cite them in MLA format.

But real life is the opposite.

Go around citing the sources of all of your ideas and people will start avoiding you, because it’s boring as hell. They don’t care who said what, and they aren’t interested in hearing the chronology of an idea.

What they want to hear is a new perspective on a favorite topic.

If it comes from you, that’s fine. If it doesn’t, that’s fine too.

6. Staying detached

We are taught that good writing puts the focus on the subject, not the writer. It’s unemotional. It gives equal attention to opposing points of view, presenting them all without singling out one as best.

And sometimes, it’s true. If you’re a scientist, engineer, or a doctor, then maintaining your role as a detached observer is a great idea. For everyone else though, it’s a disaster.

Have you ever read the stuff scientists, engineers, and other so-called “detached observers” write? It’s boring! Outside of their exclusive circles, you couldn’t pay people to read it.

If you want people to want to read what you write, then you should do the opposite. Be more like Oprah Winfrey or Gary Vaynerchuk. They are opinionated, have a unique style, and are prone to emotional outbursts.

It’s no coincidence. That’s what makes them interesting.

7. Listening to “experts” more than yourself

Who am I to criticize the writing habits you learned in school?

Well … nobody.

Yes, I’m a professional writer. Yes, I have a literature degree. Yes, other writers have paid me up to $ 200 an hour to edit their work, and they’ve been amazed when all I did was correct the above mistakes.

But that doesn’t mean I’m right. In fact, that’s probably the most important lesson you can learn about writing:

No one but you is an expert on your writing.

Not me. Not your English teachers. Not Strunk and White and their highfalutin Elements of Style.

The longer you write, the more you’ll realize that other writers can’t tell you what to do. You should listen to more experienced writers, sure, but never more than you listen to yourself.

Great writers don’t learn how to write by sitting in writing courses, reading writing blogs, or browsing Barnes & Noble for yet more books on writing.

They learn how to write by coming to a blank page, writing something down, and then asking themselves if it works.

If it does, they keep it. If it doesn’t, they don’t. Then they repeat the process until they finish something they feel is worth publishing.

Sadly, most writers don’t know this

They labor under the mistaken assumption that there is an invisible standard of good and bad. And they worry that the Writing Police are going to show up at their door any minute, handcuff them, and haul them off to jail for failing to measure up.

If that was true, you wouldn’t see a single writer walking the street without one of those blinking bracelets around their ankle.

The truth is that you’re in charge. You. The blank page is sitting there, and you can fill it up with whatever the hell you want.

So stop sitting there, silly.

Go for it.

Editor’s note: The original version of this post was published on October 28, 2009.

The post 7 Bad Writing Habits You Learned in School appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

An Effective (but Embarrassing) Way to Develop Elite Copywriting Skills with Mini Habits

why doing a small thing leads to big results

After reading smart advice, how many of us immediately turn around and apply it?

Not many, unfortunately.

If smart advice only produces results once we begin applying it, why doesn’t it automatically become a part of our lives after we read it?

This post will help you bridge the vast gap between learning something and applying it.

To bridge the gap between theory and reality, we need an application strategy that empowers us to practice.

Until we apply what we’ve learned, the benefits of any action remain theory instead of reality.

My secret for applying what I’ve learned … fast

For the first 10 years I was interested in personal growth, I made meager progress.

I wasn’t one of those transformation stories like Jack LaLanne, who heard a seminar on healthy eating and changed his behavior dramatically — starting his path to become the “godfather of fitness” for the next several decades.

I’d be willing to bet that most other people don’t fall into that quick frog-into-prince category either.

In the last three years, however, I’ve made massive strides in multiple areas of my life at the same time.

Do I have a secret? Yes, actually. I stumbled upon a nearly foolproof application strategy. Before we talk about that, it’s important to understand the supreme importance of practice.

Practice makes subconscious

The popular saying is “practice makes perfect.” The more accurate saying is “practice makes subconscious.”

If you want to become good at anything, you have to recruit the power of your subconscious brain. There is no other way.

For example, Michael Jordan was so skilled at basketball because he practiced so much that all the scenarios, movements, and requirements of the game became second nature to him.

He didn’t have to consciously think, “Okay, I’m going to dribble around this guy, do a quick spin, pump fake to get the big man to jump, and do a reverse layup on the other side.” Instead, he did it all instinctively and swiftly. He had the skills, athletic ability, and court awareness, all of which were developed through hours and hours of practice.

Similarly, expert copywriters have practiced the craft so much that the right words, sentence structure, and emotional tone flow out of them — the concepts of effective copywriting are already a part of their ways of thinking. They may consult materials to aid their efforts (as Jordan studied the game of basketball), but they don’t necessarily need them in order to do a fine job.

Beginners in any discipline need external help because they haven’t learned the core skills yet. On their paths to mastery, they’ll often emulate known authorities.

The difference between experts and those trying to emulate them is the amount and consistency of practice.

To reach your goal — whether it’s to create a popular blog, become a world-class copywriter, or do a double backflip on skis — you must practice consistently.

Success comes from consistent, repetitive action

When most people want to become good at something, they do it a few times and quit, or they do it sporadically for years.

To the subconscious mind, this doesn’t cut it. If you want to change your subconscious, repeat a behavior over and over and over again. Repeat it once more after that. Do it every day. Repetition is the language of the subconscious mind.

Seth Godin has written 18 bestselling books and has one of the most popular blogs in the world. Do you think it’s coincidence that he’s published a post every day for years and is a successful writer? I don’t.

“If you know you have to write something every single day, even a paragraph, you will improve your writing.” – Seth Godin

Success is born from consistency. People aren’t consistent because they’re successful; their consistency creates and sustains their success.

You won’t believe what triggered my breakthrough

If you’ve been reading carefully, you’ve noticed that I think consistency matters a lot. Well, I want to take it a step further. There is nothing more important than being consistent.

Let me briefly explain why I believe this so sincerely.

It was mid-2013, and I was struggling (to put it lightly). I had been blogging for 2.5 years and only had 440 subscribers to show for it. Most of my peers had done far better in far less time. Despite my Finance degree, I was jobless and living with my parents at the ripe old age of 28. My hopes for the future were ashes at the feet of my reality.

I made a decision in mid-2013, however, which gained me 4,000 more subscribers during the rest of that year.

Later that same year, I self-published a book which has been translated into more than a dozen languages and has been the number one self-help book in the USA, Canada, and South Korea.

After that, I created a video course, which now has more than 7,500 paying students. I wrote another international bestselling book last year, and my blog has grown to more than 12,000 subscribers. I’ve also put on 15 pounds of muscle by going to the gym.

It was a dramatic turnaround. What do you imagine was the “big” strategy that changed my life?

Writer’s Xtreme Boot Camp: Bleed By Day Three or Your Money Back!

Um … no. Yikes.

You went to Tibet and found yourself!

Nope. Sounds fun though.

You got lucky.

I don’t believe in luck anymore; I believe in consistency.

I’ll tell you the real strategy that created my avalanche of positive change, but you might laugh at it and you may not even believe me. In mid-2013, at the height of my failure, I set four daily goals that changed my life:

  1. Do one push-up.
  2. Write 50 words (blog).
  3. Write 50 words (book).
  4. Read two pages in a book.

Anticlimactic, isn’t it? Four activities that took me a cumulative time of five minutes to do completely transformed my life.

I call these “mini habits,” and it’s the topic of that book I published in December 2013.

Mini habits make application (really) easy

The transformation in my life occurred as a direct result of my strategy change. I switched from chasing “goals” to chasing consistency. Because these mini habits were so minuscule, I had no problem accomplishing them every day.

This concept is about more than just “set small goals.”

A unique part of the mini habits strategy is that the daily goal is not a ceiling. I actively encouraged myself to do more than my mini requirements. This ensured my consistency and also gave me an outlet for excess motivation. I realized that motivation isn’t supposed to be our primary fuel for action, though — it’s too inconsistent for that.

In psychology, there’s a term called autonomy. It’s far more important than people realize: “The term autonomy literally refers to regulation by the self. Its opposite, heteronomy, refers to controlled regulation, or regulation that occurs without self-endorsement.”

Autonomy means that you feel in control and are in charge of yourself.

Most goals people set seem like they provide autonomy since they’re decisions we make, but a big goal can easily become the boss you despise.

For example, when you’re unmotivated, you’ll resist the goals you’ve set, and you’ll feel controlled by your prior decision to pursue the goal. Your sense of autonomy will disappear and you’ll feel controlled. When people feel controlled, they fight back or try to escape.

Instead of stripping away your sense of autonomy, a mini habit enhances it and makes you feel empowered.

It’s never too intimidating to practice copywriting for 50 words or one minute. You’ll often exceed your small goal, not because of an arbitrary aim, but because you want to get better at it. You want to practice more, and meeting your mini habit requirement is a potent momentum and motivation booster to keep going.

A mini habit shines most on the days you’re tired and unmotivated, as you can still knock out your requirement and feel good about what you did.

This is why the mini habits strategy is the ultimate consistency tool.

Start small on your way to big results

Aristotle famously said, “We are what we repeatedly do.” That is true, even if what we repeatedly do is really small and simple.

Before my writing mini habit, I wrote sporadically and my results were sporadic.

When you do something every day, you resist it less over time. That’s why I was able to go from one push-up a day to a full gym habit. As a bonus, you will also develop the skill more rapidly.

There are considerations, such as how many mini habits to pursue at once and how to keep your mini habit small, but that’s beyond the scope of this article. For that, I recommend reading the Mini Habits book, which goes into more detail.

Dream big, but keep your goals small to harness the exponential power of consistency. You won’t look back.

The post An Effective (but Embarrassing) Way to Develop Elite Copywriting Skills with Mini Habits appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Advert