Tag Archive | "Growing"

Christina Symes: Aussie Completes Elite Interior Design Course In Florence Then Launches ‘We Are Triibe’, One Of The Fastest Growing Design Firms In Australia

 [ Download MP3 | Transcript | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] About eight years ago I was out in my old neighborhood in West End, Brisbane, at a lounge-bar called ‘The End’. At the door to enter the lounge was a friendly lady named Christina, who was checking IDs and […]

The post Christina Symes: Aussie Completes Elite Interior Design Course In Florence Then Launches ‘We Are Triibe’, One Of The Fastest Growing Design Firms In Australia appeared first on Yaro.Blog.

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SAP CEO: We’re the Fastest Growing Cloud Company In the Enterprise Software Space

“We’re the fastest growing cloud company in the enterprise software space,” says SAP CEO Bill McDermott. “We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce, that’s 30% faster than Workday. So when you have a franchise that’s growing your core business in double digits, the cloud faster than anybody out there, and you’re progressing the margin one point per year between now and 2023.”

Bill McDermott, CEO of SAP, discusses SAP’s amazing growth over the last quarter, especially in cloud, in an interview on CNBC:

Fastest Growing Cloud Company In the Enterprise Software Space

This is a good start to the year. It’s what the capital markets have been waiting for. They’ve been getting all kinds of revenue growth. We’re the fastest growing cloud company in the enterprise software space. They wanted to see the multiples on the margin. As we raised our full-year guidance we committed to improving the operating margins by one point per year for the next five years. Now after a $ 75 billion investment in innovation for our customers, our shareholders are saying wow, this is the moment I get the multiples on the margin and therefore the leverage in the share price.

Our cloud gross margins can improve to 75% between now and 2023. We’re hiring the absolute very best people in the world in artificial intelligence, machine learning, big data, all the areas that our customers want us to go. It’s not the number of people, it’s getting the absolute very best people. If you hire right, you manage your cloud gross margins right, and you have a highly inspired customer base where you’re growing with high renewal rates, you get tremendous leverage on the operating margin.

The Company Really Is On a Roll

What we’re doing is when we did restructure, and that was announced in Q4 and we executed it in Q1, we basically said we’re going to take about 4,400 people from areas that were not part of the new economy and hire to those tremendous standards. We’re bringing in the best data scientists in the world, best machine learning individuals out there, best enterprise application software coders around the world, and we’re developing in China, Israel, the United States, and in Europe. The company really is on a roll.

We’re almost done (with the restructuring) in the sense that we accounted for most all of it in Q1. We are finishing it up in the next quarter right now. For example, it’s being executed in Germany, but the majority of it has been handled. The stock today (is way up). We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce.com, that’s 30% faster than Workday. So when you have a franchise that’s growing your core business in double digits, the cloud faster than anybody out there, and you’re progressing the margin one point per year between now and 2023, I think that’s why the shareholders have the stock up 8%.

What’s On My Mind is Where the Customer Needs Us To Go

All competition is on my mind. But what’s really on my mind is where the customer needs us to go. We weren’t losing to them. What the shareholders wanted, and we surveyed them, we had a capital market stay in New York and we used Qualtrics to survey them, they said we love your revenue growth we know you’re gaining share we just want more operating margin leverage out of the company. That’s what we gave them this quarter. It took us ten years and $ 75 billion in R&D and M&A to get to the point now where we have everything we need. We don’t need to do any more big M&A, we just need to perform well and spin-off margin and free cash flow for our shareholders and the stock goes on a run.

They (our customers) know we’ve given them so much innovation. It’s coming at them so fast that now they’re saying help me integrate it, help me fully leverage it across the enterprise and get the value from it. Interestingly, the customers and the shareholders are both in the same place. They’re saying you’ve done unreal things, now let’s dig in and drive real value from all the things that you’ve done. We bought an $ 8.3 billion dollar company called Qualtrics. We now took over a new category called experience management where we can actually tell the consumer experience inside or outside the company in real time. We have data now.

So think about this, if you’re running a company and you want to recruit to retire process in your company, how do my people feel when I recruit them? How did I feel when I trained them? Am I coaching them? Am I teaching them? Am I giving them everything they need in their compensation plan? We know this all now in real time with the Hana database built into the human capital management process. We do things that no other company can do.

SAP CEO: Were the Fastest Growing Cloud Company In the Enterprise Software Space

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SAP CEO: We’re the Fastest Growing Cloud Company In the Enterprise Software Space

“We’re the fastest growing cloud company in the enterprise software space,” says SAP CEO Bill McDermott. “We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce, that’s 30% faster than Workday. So when you have a franchise that’s growing your core business in double digits, the cloud faster than anybody out there, and you’re progressing the margin one point per year between now and 2023.”

Bill McDermott, CEO of SAP, discusses SAP’s amazing growth over the last quarter, especially in cloud, in an interview on CNBC:

Fastest Growing Cloud Company In the Enterprise Software Space

This is a good start to the year. It’s what the capital markets have been waiting for. They’ve been getting all kinds of revenue growth. We’re the fastest growing cloud company in the enterprise software space. They wanted to see the multiples on the margin. As we raised our full-year guidance we committed to improving the operating margins by one point per year for the next five years. Now after a $ 75 billion investment in innovation for our customers, our shareholders are saying wow, this is the moment I get the multiples on the margin and therefore the leverage in the share price.

Our cloud gross margins can improve to 75% between now and 2023. We’re hiring the absolute very best people in the world in artificial intelligence, machine learning, big data, all the areas that our customers want us to go. It’s not the number of people, it’s getting the absolute very best people. If you hire right, you manage your cloud gross margins right, and you have a highly inspired customer base where you’re growing with high renewal rates, you get tremendous leverage on the operating margin.

The Company Really Is On a Roll

What we’re doing is when we did restructure, and that was announced in Q4 and we executed it in Q1, we basically said we’re going to take about 4,400 people from areas that were not part of the new economy and hire to those tremendous standards. We’re bringing in the best data scientists in the world, best machine learning individuals out there, best enterprise application software coders around the world, and we’re developing in China, Israel, the United States, and in Europe. The company really is on a roll.

We’re almost done (with the restructuring) in the sense that we accounted for most all of it in Q1. We are finishing it up in the next quarter right now. For example, it’s being executed in Germany, but the majority of it has been handled. The stock today (is way up). We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce.com, that’s 30% faster than Workday. So when you have a franchise that’s growing your core business in double digits, the cloud faster than anybody out there, and you’re progressing the margin one point per year between now and 2023, I think that’s why the shareholders have the stock up 8%.

What’s On My Mind is Where the Customer Needs Us To Go

All competition is on my mind. But what’s really on my mind is where the customer needs us to go. We weren’t losing to them. What the shareholders wanted, and we surveyed them, we had a capital market stay in New York and we used Qualtrics to survey them, they said we love your revenue growth we know you’re gaining share we just want more operating margin leverage out of the company. That’s what we gave them this quarter. It took us ten years and $ 75 billion in R&D and M&A to get to the point now where we have everything we need. We don’t need to do any more big M&A, we just need to perform well and spin-off margin and free cash flow for our shareholders and the stock goes on a run.

They (our customers) know we’ve given them so much innovation. It’s coming at them so fast that now they’re saying help me integrate it, help me fully leverage it across the enterprise and get the value from it. Interestingly, the customers and the shareholders are both in the same place. They’re saying you’ve done unreal things, now let’s dig in and drive real value from all the things that you’ve done. We bought an $ 8.3 billion dollar company called Qualtrics. We now took over a new category called experience management where we can actually tell the consumer experience inside or outside the company in real time. We have data now.

So think about this, if you’re running a company and you want to recruit to retire process in your company, how do my people feel when I recruit them? How did I feel when I trained them? Am I coaching them? Am I teaching them? Am I giving them everything they need in their compensation plan? We know this all now in real time with the Hana database built into the human capital management process. We do things that no other company can do.

SAP CEO: Were the Fastest Growing Cloud Company In the Enterprise Software Space

The post SAP CEO: We’re the Fastest Growing Cloud Company In the Enterprise Software Space appeared first on WebProNews.

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SAP CEO: We’re the Fastest Growing Cloud Company In the Enterprise Software Space

“We’re the fastest growing cloud company in the enterprise software space,” says SAP CEO Bill McDermott. “We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce, that’s 30% faster than Workday. So when you have a franchise that’s growing your core business in double digits, the cloud faster than anybody out there, and you’re progressing the margin one point per year between now and 2023.”

Bill McDermott, CEO of SAP, discusses SAP’s amazing growth over the last quarter, especially in cloud, in an interview on CNBC:

Fastest Growing Cloud Company In the Enterprise Software Space

This is a good start to the year. It’s what the capital markets have been waiting for. They’ve been getting all kinds of revenue growth. We’re the fastest growing cloud company in the enterprise software space. They wanted to see the multiples on the margin. As we raised our full-year guidance we committed to improving the operating margins by one point per year for the next five years. Now after a $ 75 billion investment in innovation for our customers, our shareholders are saying wow, this is the moment I get the multiples on the margin and therefore the leverage in the share price.

Our cloud gross margins can improve to 75% between now and 2023. We’re hiring the absolute very best people in the world in artificial intelligence, machine learning, big data, all the areas that our customers want us to go. It’s not the number of people, it’s getting the absolute very best people. If you hire right, you manage your cloud gross margins right, and you have a highly inspired customer base where you’re growing with high renewal rates, you get tremendous leverage on the operating margin.

The Company Really Is On a Roll

What we’re doing is when we did restructure, and that was announced in Q4 and we executed it in Q1, we basically said we’re going to take about 4,400 people from areas that were not part of the new economy and hire to those tremendous standards. We’re bringing in the best data scientists in the world, best machine learning individuals out there, best enterprise application software coders around the world, and we’re developing in China, Israel, the United States, and in Europe. The company really is on a roll.

We’re almost done (with the restructuring) in the sense that we accounted for most all of it in Q1. We are finishing it up in the next quarter right now. For example, it’s being executed in Germany, but the majority of it has been handled. The stock today (is way up). We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce.com, that’s 30% faster than Workday. So when you have a franchise that’s growing your core business in double digits, the cloud faster than anybody out there, and you’re progressing the margin one point per year between now and 2023, I think that’s why the shareholders have the stock up 8%.

What’s On My Mind is Where the Customer Needs Us To Go

All competition is on my mind. But what’s really on my mind is where the customer needs us to go. We weren’t losing to them. What the shareholders wanted, and we surveyed them, we had a capital market stay in New York and we used Qualtrics to survey them, they said we love your revenue growth we know you’re gaining share we just want more operating margin leverage out of the company. That’s what we gave them this quarter. It took us ten years and $ 75 billion in R&D and M&A to get to the point now where we have everything we need. We don’t need to do any more big M&A, we just need to perform well and spin-off margin and free cash flow for our shareholders and the stock goes on a run.

They (our customers) know we’ve given them so much innovation. It’s coming at them so fast that now they’re saying help me integrate it, help me fully leverage it across the enterprise and get the value from it. Interestingly, the customers and the shareholders are both in the same place. They’re saying you’ve done unreal things, now let’s dig in and drive real value from all the things that you’ve done. We bought an $ 8.3 billion dollar company called Qualtrics. We now took over a new category called experience management where we can actually tell the consumer experience inside or outside the company in real time. We have data now.

So think about this, if you’re running a company and you want to recruit to retire process in your company, how do my people feel when I recruit them? How did I feel when I trained them? Am I coaching them? Am I teaching them? Am I giving them everything they need in their compensation plan? We know this all now in real time with the Hana database built into the human capital management process. We do things that no other company can do.

SAP CEO: Were the Fastest Growing Cloud Company In the Enterprise Software Space

The post SAP CEO: We’re the Fastest Growing Cloud Company In the Enterprise Software Space appeared first on WebProNews.

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Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice

The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I was up one evening recently thinking about the marketing campaign I was about to begin for my new company InboxDone.com. Having studied and practiced many different ways to get traffic to an online business over the years, I feel there is one […]

The post The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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The growing importance of remarketing audiences in Google paid search management

With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.



Please visit Search Engine Land for the full article.


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The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I was up one evening recently thinking about the marketing campaign I was about to begin for my new company InboxDone.com. Having studied and practiced many different ways to get traffic to an online business over the…

The post The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business appeared first on Yaro.blog.

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7 Tips for Growing Your Following on Instagram With Hashtags

With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer:  use effective hashtags.  

Aside from photos, hashtags are another key element to using Instagram. They organize content to make it more discoverable and spur engagement from a target audience. Instagram even launched a feature that allows users to follow hashtags in keeping up with the latest posts. By using the right tactics, hashtags can grow your following and expand your reach within the platform.

1. Search for the Right Hashtags

Begin with a quick search for niche-specific keywords on Instagram. Similar or related phrases often crop up as you type in the search box, so consider these as your potential hashtags. Find relevant tags that your target audience will likely search for. You can also use third-party tools to extract popular hashtags that competitors and social media influencers use frequently.  

2. Use Location Tags to Build Local Awareness

This strategy is a good way to connect with other community members and gain exposure. Users often enjoy supporting local businesses, so using community-oriented tags can drive engagement with your brand. Moreover, they are likely to discover upcoming events within the vicinity through Instagram.

3. Match Hashtags With Relevant Photos

Good images will reel in an audience, so make sure your photo goes well with your caption and hashtags. Search results on Instagram are displayed in a grid. Pay attention to the photos and their similarities to each other. Study how your image can stand out while remaining relevant to the keywords.

4. Jump on the Bandwagon

Another way can grow your audience is by using trending hashtags. Aligning your content with a trending topic or event, say a holiday, can improve discoverability and reach. Mark your calendar for upcoming events to prepare relevant content in advance.

5. Change Up Your Hashtags

You may feel satisfied with using the same hashtags in every post, especially if you discovered ones that users consistently engage with. There’s a chance, however, that they have already seen and ignored your content. Using other keywords, on the other hand, lets you reach other users who might’ve never heard of you before.

6. Focus on Less Popular Tags

Using hashtags with fewer posts can mean that there is less competition in capturing the users’ attention for your content. With specific, targeted keywords, you’re more likely to tap into your intended audience and improve visibility.

7. Come Up With Creative Hashtags

Having creative hashtags is another way to add personality and voice to your brand. People often notice cheeky and witty catchphrases that can spark lively discussions about the message. That’s why companies often concoct hashtags that contain brand names to give them a distinct edge and identity over competitors. Sometimes, it encourages sharing and engagement from your followers.

Growing your Instagram following with hashtags shouldn’t stop there. To keep audience engagement and maintain your online presence, track and analyze the performance of your posts and take time to identify the most engaged hashtags. Follow the seven tips listed above, and watch your Instagram following grow.

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A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

Posted by AnnSmarty

When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore.

If you don’t have a YouTube channel, now’s the time to start one.

If you have a channel and you never got it off the ground, now’s the time to take action.

This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.

1. Define your goals

If your goal is to become a YouTube star, you might be a bit late to the party: it’s really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.

Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:

“We think, if we were coming to YouTube today, it would be too hard. We couldn’t do it.”

That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It’s an excellent venue for business owners and marketers.

Here are three achievable goals that make more sense than fame from a business perspective:

1.1. YouTube for reputation management

Here’s one thing about reputation management on Google: You’re never finished.

Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.

The thing is, for reputation management purposes, the more navigational queries you can control, the better:

Reputation

YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.

Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.

That being said, think about putting videos on YouTube that:

  • Give your product/service overview
  • Show happy customers
  • Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
  • Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)

1.2 YouTube videos for improved conversions

Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:

  • An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
  • Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
  • This Animoto survey found that almost all the participants (96%) considered videos “helpful when making purchasing decisions online”
  • Wistia found that visitors who engage with a video are much more likely to convert than those who don’t

That being said, YouTube is a perfect platform to host your video product overviews: it’s free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.

1.3 YouTube for creating alternative traffic and exposure channels

YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.

Imagine your video being suggested next after your competitor’s product review. Imagine your competitors’ customers stumbling across your video comparison when searching for an alternative service on Youtube.

Just being there increases your chances of getting found.

Again, it’s not easy to reach the YouTube Top 10, but for specific low-competition queries it’s quite doable.

Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you’ll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.

2. Develop a video editorial calendar

As with any type of content, video content requires a lot of brainstorming, organizing, and planning.

My regular routine when it comes to creating an editorial calendar is as follows:

  1. Start with keyword research
  2. Use question research to come up with more specific ideas
  3. Use seasonality to come up with timing for each piece of content
  4. Allocate sufficient time for production and promotion

You can read about my exact editorial process here. Here’s a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:

Content roadmap

For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.

Keyword clustering

This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).

Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.

When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won’t be based on your keyword research but still need to be included in the roadmap.

3. Proceed to video production

Video production can be intimidating, especially if you have a modest budget, but these days it’s much easier and more affordable than you’d imagine.

Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:

3.1 In-house video production

You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.

Here are a few ideas:

  • Put together high-quality explanatory videos using Animatron (starts at $ 15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
  • Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($ 8/month): You don’t need much time to learn to use it; it’s very easy and fun.
  • Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you’ll get there eventually.
  • Create video interviews with niche influencers using Blue Jeans (starts at $ 12.49/month)
  • Create (whiteboard) presentations using ClickMeeting (starts at $ 25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.

Clickmeeting

3.2 How to affordably outsource video production

The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.

Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you’ll be rewarded with additional exposure from their personal branding and social media channels.

I was able to find a great YouTube blogger to work for my client for as low as $ 75 per video; those videos were of top quality and upload-ready.

There’s lots of talent out there: just spend a few weeks searching and reaching out!

4. Optimize each video page

When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.

  • Title of the video: Generally, a more eye-catching and detailed title including:
    • Your core term/focus keyword (if any)
    • Product name and your brand name
    • The speaker’s name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
    • Event name and hashtag (when applicable)
    • City, state, country (especially if you’re managing a local business)
  • Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
  • A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.

Use a checklist:

Youtube SEO checklist

5. Generate clicks and engagement

Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.

Here’s an example of how that might work:

The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in “suggested” results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)

That being said, driving “deep” views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.

5.1 Create a clickable table of contents to drive people in

Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.

Table of contents

5.2 Use social media to generate extra views

Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.

5.2.1 First, embed the video to your site

Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:

  • Avoid auto-plays: Don’t screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won’t play until the user clicks to play. This way you’ll ensure the video is played only by people who seriously want to watch it.
  • Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people’s videos from YouTube suggested results.

There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.

Video sharing WordPress

5.2.2 Use tools to partially scale social media promotion

For better, easier social media exposure, consider these options:

  • Investing in paid social media ads, especially Facebook ads, as they work best for engagement
  • Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you’ll make sure that more of your followers see your update.

  • A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.

5.3 Build playlists

By sorting your videos into playlists, you achieve two important goals:

  • Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
  • Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:

Playlists

Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:

Customize Youtube channel

Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.

6. Monitor your progress

6.1 Topvisor

Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You’ll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you’re targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I’m including in the video title (like location and the speaker’s name):

Topvisor

6.2 YouTube Analytics

YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.

  • You’ll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
  • The number of times your videos were included in viewers’ playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
  • Average view duration for each video.
  • How many interactions (subscribers, likes, comments) every video brought.

Youtube Analytics

You can see the stats for each individual video, as well as for each of your playlists.

6.3 Using a dashboard for the full picture

If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.

Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.

Cyfe Youtube

Conclusion

Building a YouTube channel is hard work. You’re likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It’s a big platform with lots of opportunity, and if you keep working consistently, you’ll see your views and engagement steadily growing.

Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.

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