Tag Archive | "Groups"

Roughly 100 Developers May Have Improperly Accessed FaceBook Groups Data

The last few weeks have seen the news go from bad to worse for Facebook, especially on the privacy front. Now the company is admitting that roughly 100 developers may have improperly accessed Groups member data.

In April 2018, Facebook made changes to the Groups API to limit what information administrators could access. Prior to the change, admins could see identifiable information, such as member names and profile pictures. Following the change, group members would have to opt-in for an admin to see that information—at least in theory.

According to Konstantinos Papamiltiadis, Facebook’s Platform Partnerships Head, an ongoing review discovered that some 100 developers had retained access to member information. Papamiltiadis said the company had taken steps to address the issues.

“We have since removed their access. Today we are also reaching out to roughly 100 partners who may have accessed this information since we announced restrictions to the Groups API, although it’s likely that the number that actually did is smaller and decreased over time. We know at least 11 partners accessed group members’ information in the last 60 days. Although we’ve seen no evidence of abuse, we will ask them to delete any member data they may have retained and we will conduct audits to confirm that it has been deleted.”

The post also made a point of promising that the company would continue to improve moving forward.

“We aim to maintain a high standard of security on our platform and to treat our developers fairly. As we’ve said in the past, the new framework under our agreement with the FTC means more accountability and transparency into how we build and maintain products. As we continue to work through this process we expect to find more examples of where we can improve, either through our products or changing how data is accessed. We are committed to this work and supporting the people on our platform.”

Given the current political climate, with politicians on both sides of the aisle increasingly looking at Facebook as a threat to privacy—and some even calling for its breakup—the company will need to do better to convince authorities and users alike that it can be trusted.

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5 Simple Steps for Using Facebook Groups to Grow Your Business

In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” 

As it stands, the platform’s current news feed algorithm has basically ensured that brands won’t be able to grow organically through their Facebook Pages. But, this is not a problem with Groups.

A Facebook Group is basically a community that revolves around an idea, cause, or theme. There’s a group for anything and everything on Facebook. From doomsday preppers to Wiccans to those looking to learn more about SEO, you can find what you need in Groups. Since it’s more about ideas than hawking a product, a lot of brands underestimate the power of Facebook Groups and its capacity to build customers and yield high conversion rates. Don’t make that mistake.

Why It’s Better to Use a Facebook Group

You don’t need a strong social media following or a long email list for your Facebook Group to thrive and grow. For one, FB groups are more focused on collaboration. It might not allow for Facebook ads but brands will be able to engage and talk directly to their market, so you will know exactly what your buyers want or need.

This is also a great place to announce an offer to a highly targeted group. This same group can also give you immediate and extremely valuable feedback. You can create a poll or conduct a survey about product concepts or customer experiences. Facebook Groups also gives companies an advantage in terms of notifications. While new posts will appear on the news feed, members also receive a separate notification.

5 Steps to Use Facebook Groups to Grow Your Business

1. Be Consistent in Posting Content

Make sure that every piece of content you post in your Facebook Group page brings value. This will help boost engagement among members. Look for interesting content to share with members on Google news. You can also check out podcasts that are of interest to your members or utilize sites like Buzzsumo to see what topics are trending in your group’s category.

2. Get Members Interacting

Facebook Groups are famous for its members’ high level of engagement. Keep the ball rolling continuously by posting things that will encourage interaction. For instance, introduce daily theme prompts that will allow members to post photos or share their opinions. You can also create a poll and ask your group for advice. A live Q&A, a weekly challenge, or a tutorial are other exciting options to consider.

However, keeping up with active members is challenging and time-consuming. Consider hiring a community manager who can help you in monitoring posts, comments, and questions. This will give you more time to focus on content and on your group’s objectives.

3. Leave No Social Media Platform Behind

Put all your social media accounts to good use by using them to announce your group. You can even do a little cross-promotion if you want. Design an attractive post that shows your group’s logo and post it on your Instagram or Twitter accounts. Include a link to your Facebook group so people can simply tap on it and be taken to your profile.

4. Use Giveaways to Drum Up Interest

People love getting free stuff, so drum up interest or build up engagement by giving away gifts, points, or freebies. Companies have been using this strategy for years and it still remains relevant. Use this ruse and announce a giveaway on your group page. Utilize your other social media accounts to promote the giveaway. You can then choose a date and organize a Facebook event for this promotion.

5. Ask Loyal Members to Invite Their Friends

One of the best ways to grow your group and business is to ask loyal members to invite their friends along for the ride. Make things easier by giving them clear instructions on how to do this. Inform them to go to the right side of the group’s page. They’ll see “Add Members” and “Suggested Members.” Beneath that are the names of their friends and an “Add Member” button. They can simply click on the button beside the name of the friend they want to invite.

It’s a good idea to ask your members to be selective about who they choose to invite to the group. You want to make sure that only those who are really interested or who will have something to contribute will join.

Never underestimate people’s passion for a cause or their desire to be part of a community. Tap into this power by creating your own Facebook group. You’ll be able to build a solid consumer base composed of like-minded individuals.

[Featured image via Facebook]

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Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site.

With more than a billion members across millions of active groups, Facebook is putting in an effort to help community managers handle nearly every activity each day. That’s why admins will now have a dedicated customer support service to handle queries and reported issues. And with more people on board, Facebook intends to give quick feedback as well. For now, the free service is only available to selected group admins on iOS and Android in English and Spanish but will continue its rollout in the coming weeks.  

Another tool that will benefit group admins is the launching of an online educational resource. The live site contains short tutorials, product demos, and actual case studies drawn from the experience of fellow admins. Done in audio and video formats, content on the learning portal aims to give a better understanding of how Facebook and Groups work.

As Facebook promises to build resources according to its users’ needs, the company has introduced two admin tools. One new feature will allow community admins and moderators to inform members of their rule violations that merited removal of the post. Admins and moderators can even add comments in the activity log when a post is taken down.

Another update is allowing admins and moderators to choose certain Facebook users, otherwise called pre-approved members. Whenever they post, their content will no longer require approval since they are tagged as trusted members. This means less moderation of content for managers and more time in connecting with others.

Apart from creating communities, Facebook wants to bring social networking to the workplace as well. Called Workplace by Facebook, the collaboration tool is one of the many available in the market now. It faces stiff competition from Slack, Atlassian’s Stride, and Microsoft’s Team, but none of them have a userbase that comes close to Facebook’s over two billion.

Facebook is banking on its partnership with identity management developer Okta to bring in more business accounts and convince larger companies that Workplace is an enterprise app. With the proposed integration, employees can securely sign in Okta and gain easy access to Workplace and other cloud apps.   

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SearchCap: Bing Ads import, voice searches & ad groups

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads import, voice searches & ad groups appeared first on Search Engine Land.



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Little-Known Strategies for Using LinkedIn Groups Effectively

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LinkedIn Groups are a powerful way to build authority and leads for your business … if you know how to use them correctly.

The Missing Link host Sean Jackson loves LinkedIn Groups. They provide an effective and free way to establish connections online, while also helping you build your authority.

But the real power of LinkedIn is in owning your own group. And while anyone can start a group on LinkedIn, the smart marketer looks for ways to go beyond the obvious.

In this entertaining episode of The Missing Link, Jabez Lebret — bestselling author, speaker, and marketing consultant — provides in-depth tactics that you can use today to grow your business leads.

In this episode of The Missing Link, host Sean Jackson and Jabez Lebret discuss a wide range of topics, including:

  • Should you start a group or participate in an existing one?
  • The best way to start a discussion in an existing group
  • Smart ways to build relationships in groups
  • And the biggest secret revealed: how to take over an existing group!

Click Here to Listen to

The Missing Link on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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Privacy Groups Want Judge To Reject Google’s $8.5 Million Settlement Over Search Privacy Lawsuit

Last month, Google agreed to pay $ 8.5 million into a settlement fund over a class-action lawsuit by two searchers who accused the company of transmitting their personal information to third parties without their consent or knowledge that the information was being shared. The final court approval of…



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