Tag Archive | "Google"

Native ad test in Google Discover feeds gets a new look

The ads reflect the new design of Google Discover, previously known as Google Feed.



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How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

Posted by DiTomaso

Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, Moz fans. My name is Dana DiTomaso. I’m President and partner of Kick Point. We’re a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the same questions when it comes to reporting.

Are we making money?

What I’m going to share with you today is our local marketing dashboard that we share with clients. We build this in Google Data Studio because we love Google Data Studio. If you haven’t watched my Whiteboard Friday yet on how to do formulas in Google Data Studio, I recommend you hit Pause right now, go back and watch that, and then come back to this because I am going to talk about what happened there a little bit in this video.

The Google Data Studio dashboard

This is a Google Data Studio dashboard which I’ve tried to represent in the medium of whiteboard as best as I could. Picture it being a little bit better design than my left-handedness can represent on a whiteboard, but you get the idea. Every local business wants to know, “Are we making money?” This is the big thing that people care about, and really every business cares about making money. Even charities, for example: money is important obviously because that’s what keeps the lights on, but there’s also perhaps a mission that they have.

But they still want to know: Are people filling out our donation form? Are people contacting us? These are important things for every business, organization, not-for-profit, whatever to understand and know. What we’ve tried to do in this dashboard is really boil it down to the absolute basics, one thing you can look at, see a couple of data points, know whether things are good or things are bad.

Are people contacting you?

Let’s start with this up here. The first thing is: Are people contacting you? Now you can break this out into separate columns. You can do phone calls and emails for example. Some of our clients prefer that. Some clients just want one mashed up number. So we’ll take the number of calls that people are getting.

If you’re using a call tracking tool, such as CallRail, you can import this in here. Emails, for example, or forms, just add it all together and then you have one single number of the number of times people contacted you. Usually this is a way bigger number than people think it is, which is also kind of cool.

Are people taking the action you want them to take?

The next thing is: Are people doing the thing that you want them to do? This is really going to decide on what’s meaningful to the client.

For example, if you have a client, again thinking about a charity, how many people filled out your donation form, your online donation form? For a psychologist client of ours, how many people booked an appointment? For a client of ours who offers property management, how many people booked a viewing of a property? What is the thing you want them to do? If they have online e-commerce, for example, then maybe this is how many sales did you have.

Maybe this will be two different things — people walking into the store versus sales. We’ve also represented in this field if a person has a people counter in their store, then we would pull that people counter data into here. Usually we can get the people counter data in a Google sheet and then we can pull it into Data Studio. It’s not the prettiest thing in the world, but it certainly represents all their data in one place, which is really the whole point of why we do these dashboards.

Where did visitors com from, and where are your customers coming from?

People contacting you, people doing the thing you want them to do, those are the two major metrics. Then we do have a little bit deeper further down. On this side here we start with: Where did visitors come from, and where are your customers coming from? Because they’re really two different things, right? Not every visitor to the website is going to become a customer. We all know that. No one has a 100% conversion rate, and if you do, you should just retire.

Filling out the dashboard

We really need to differentiate between the two. In this case we’re looking at channel, and there probably is a better word for channel. We’re always trying to think about, “What would clients call this?” But I feel like clients are kind of aware of the word “channel” and that’s how they’re getting there. But then the next column, by default this would be called users or sessions. Both of those are kind of cruddy. You can rename fields in Data Studio, and we can call this the number of people, for example, because that’s what it is.

Then you would use the users as the metric, and you would just call it number of people instead of users, because personally I hate the word “users.” It really boils down the humanity of a person to a user metric. Users are terrible. Call them people or visitors at least. Then unfortunately, in Data Studio, when you do a comparison field, you cannot rename and call it comparison. It does this nice percentage delta, which I hate.

It’s just like a programmer clearly came up with this. But for now, we have to deal with it. Although by the time this video comes out, maybe it will be something better, and then I can go back and correct myself in the comments. But for now it’s percentage delta. Then goal percentage and then again delta. They can sort by any of these columns in Data Studio, and it’s real live data.

Put a time period on this, and people can pick whatever time period they want and then they can look at this data as much as they want, which is delightful. If you’re not delivering great results, it may be a little terrifying for you, but really you shouldn’t be hiding that anyway, right? Like if things aren’t going well, be honest about it. That’s another talk for another time. But start with this kind of chart. Then on the other side, are you showing up on Google Maps?

We use the Supermetrics Google My Business plug-in to grab this kind of information. We hook it into the customer’s Google Maps account. Then we’re looking at branded searches and unbranded searches and how many times they came up in the map pack. Usually we’ll have a little explanation here. This is how many times you came up in the map pack and search results as well as Google Maps searches, because it’s all mashed in together.

Then what happens when they find you? So number of direction requests, number of website visits, number of phone calls. Now the tricky thing is phone calls here may be captured in phone calls here. You may not want to add these two pieces of data or just keep this off on its own separately, depending upon how your setup is. You could be using a tracking number, for example, in your Google My Business listing and that therefore would be captured up here.

Really just try to be honest about where that data comes from instead of double counting. You don’t want to have that happen. The last thing is if a client has messages set up, then you can pull that message information as well.

Tell your clients what to do

Then at the very bottom of the report we have a couple of columns, and usually this is a longer chart and this is shorter, so we have room down here to do this. Obviously, my drawing skills are not as good as as aligning things in Data Studio, so forgive me.

But we tell them what to do. Usually when we work with local clients, they can’t necessarily afford a monthly retainer to do stuff for clients forever. Instead, we tell them, “Here’s what you have to do this month.Here’s what you have to do next month. Hey, did you remember you’re supposed to be blogging?” That sort of thing. Just put it in here, because clients are looking at results, but they often forget the things that may get them those results. This is a really nice reminder of if you’re not happy with these numbers, maybe you should do these things.

Tell your clients how to use the report

Then the next thing is how to use. This is a good reference because if they only open it say once every couple months, they probably have forgotten how to do the stuff in this report or even things like up at the top make sure to set the time period for example. This is a good reminder of how to do that as well.

Because the report is totally editable by you at any time, you can always go in and change stuff later, and because the client can view the report at any time, they have a dashboard that is extremely useful to them and they don’t need to bug you every single time they want to see a report. It saves you time and money. It saves them time and money. Everybody is happy. Everybody is saving money. I really recommend setting up a really simple dashboard like this for your clients, and I bet you they’ll be impressed.

Thanks so much.

Video transcription by Speechpad.com

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Google Plus Announces It Will Shutdown After Reportedly Compromising 500,000 User Accounts

Google recently announced that it is shutting down Google+, with the service expected to cease operating by Nov. 2019. The announcement came on the heels of a report that an API bug exposed the profile data of 500,000 Google users using 438 different apps. However, Google claims the issue had been resolved back in March.

The decision to phase out Google+ came after Google launched a review of third-party developer access at the start of the year. The review apparently proved what the company had already known—that consumers and developers are not that interested in the platform. The service reportedly has “low usage and engagement,” with the majority of user sessions lasting less than five seconds.

What Happens to Google+ Now?

Google+ users will have ample time to transition. The phase-out is expected to be completed by August 2019 and the company will be releasing additional information in the next few months on how to migrate data.

However, Google intends to keep Google+ open for enterprise customers. But it will be rolling out new features to keep its enterprise version more secure and effective.

Aside from announcing its phase-out of Google+, the company also said its other services will be receiving privacy adjustments. Some of these adjustments include changes to API that will curtail developers’ access to user data on Gmail and Android. The changes will also ensure that developers won’t be receiving call logs and SMS permissions. Contact and basic interaction data from the Android Contacts API will also be blocked.

Keeping Things Quiet

While the security vulnerability occurred several months ago, it was only revealed recently in a Wall Street Journal report which said the breach exposed information like name, age, gender, occupation, and email address of users who listed their profile as private.

In a blog post, Google explained its decision not to reveal the issue to users.

According to Ben Smith, Google’s Vice President of Engineering, the company did not find any evidence of anyone accessing the profile data. There was also no evidence that the API was abused or that any developer was aware of the bug. Google’s “Privacy & Data Protection Office” also evaluated the issue and decided that none of the “thresholds” they were looking for were met.

Experts say that there’s no legal requirement that obliges Google to reveal the security vulnerability. However, Google’s decision to keep things quiet and a memo shared to the Journal warning senior executives against disclosing the existence of the bug will undoubtedly raise privacy and security questions again.

[Feature image via Google]

The post Google Plus Announces It Will Shutdown After Reportedly Compromising 500,000 User Accounts appeared first on WebProNews.


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Google Tests Minimalist Local Pack Again

We’ve seen it before, a more subtle and more minimalistic layout and design for the Google local pack in the mobile search results. Here is another screen shot of it, this time from Mike Blumenthal.


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SearchCap: Bing political ads & Google Search Console issues

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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Google Assistant Gets Redesign & Enables Money Transactions

This week, Google announced that the Google Assistant has received a redesign or makeover. This makes it easier for you to get things done over voice or using your hands. Google also announced you can now make money using the Google Assistant.


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Search Buzz Video Recap: Google Birthday Updates, Dynamic Rendering, Google Assistant, Discover & Lens

September 27th update – so I am naming it the Google Birthday Update. Google also said to make your sites better if you were impacted by it. Google may have made more tweaks to that Google Birthday update on October 4th…


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Google Search Algorithm Ranking Shuffling On October 4th

The Google search results don’t seem to be settling down at all, at least not over the past five weeks or so. I am seeing more chatter and signals that there was another search ranking algorithm update, probably a smaller one, yesterday. Many of the automated tools are showing signs and I am also seeing some chatter.


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Google Search Console snapshot arrives in search results

Google may be testing a way to get more site owners to look at their Google Search Console data.



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This Is What Google Is Saying About The Google September Updates

So we had a nice number of updates to the Google search ranking algorithm in September. Google is honestly not saying much but they did confirm some of these updates, including the Google Birthday update. John Mueller from Google has commented about the update both in yesterday’s video hangout and on a Reddit thread.


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